Mahmoud Ait Elketab is a young Moroccan man that was forced into entrepreneurship as a result of The Shutdown in the early days of this pandemic (yes, as of the posting of this video, we are still in a pandemic).
He lost his job and when he began to look for a new job, he saw an opportunity. He provided a service whereby he built an online dashboard where recruiters could meet the appropriate job applicants. It was wildly successful, and he could have built a business around that alone.
But that wasn't interesting to Mahmoud. He loved the community building aspect of what he built. He saw that underneath all of the uncertainty in that venture, what people really wanted was to connect.
He saw how much human beings are social animals
And that caught my attention. His spirit, heart, vision, and empathy are infectious.
In a classic artistic pivot, he and his brother have created a new fragrance line called "Areej".
Their motivation was based upon building good feelings and community like he experienced with his first venture, by evoking wonderful emotions through smell.
After talking here with Mahmoud and his brother, I have no doubts that they will succeed
Take a listen... I think you will too!
Mahmoud Ait Elketab is a young Moroccan man that was forced into entrepreneurship as a result of The Shutdown in the early days of this pandemic (yes, as of the posting of this video, we are still in a pandemic).
He lost his job and when he began to look for a new job, he saw an opportunity. He provided a service whereby he built an online dashboard where recruiters could meet the appropriate job applicants. It was wildly successful, and he could have built a business around that alone.
But that wasn't interesting to Mahmoud. He loved the community building aspect of what he built. He saw that underneath all of the uncertainty in that venture, what people really wanted was to connect.
He saw how much human beings are social animals
And that caught my attention. His spirit, heart, vision, and empathy are infectious.
In a classic artistic pivot, he and his brother have created a new fragrance line called "Areej".
Their motivation was based upon building good feelings and community like he experienced with his first venture, by evoking wonderful emotions through smell.
After talking here with Mahmoud and his brother, I have no doubts that they will succeed
Take a listen... I think you will too!
