Episode 263: Nostalgia for sale (featuring Esprit)

From reissues of iconic toys to the resurgence of our favorite middle school brands, there is nostalgia for sale all around us.  In this episode, Amanda unpacks why nostalgia is a powerful (and easy) way to sell us lots of stuff that we probably don't really need.  Topics in this episode include

• Why do we love nostalgia so much? And what is it?
• Why does it seem like there is so much nostalgic stuff to buy everywhere we go?
• Is nostalgia good for us?
• How can we experience nostalgia without buying something?
• What are "zombie brands?"

Along the way, we'll talk about 50s diners, that viral Esprit sweatshirt (and the true story of Esprit), whimsy-maxxing, and more!

Additional reading:
Speaking of Psychology: Does nostalgia have a psychological purpose? With Krystine Batcho, PhD
"The rise and fall of Esprit, San Francisco’s coolest clothing brand," Joshua Bote, SFGate.

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