Episode 259: I'm With The Brand (pyramids & price tags), part nine

This episode is part nine in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will continue to explore how the price we are willing to pay for an item (aka "perceived value") is directly related to branding:

• We will get to the bottom of those "compare at" prices at off price stores and outlets,
• An introduction to the term "anchor pricing,"
• Why thrift stores are making a major branding mistake by pricing up certain items, 
• Why trends are so emotional (and a key part of planning a product assortment),
• And introducing...THE PYRAMID OF MERCHANDISING!!

"TJ Maxx's and Marshalls' comparison prices aren't always what they seem," Jennifer Ortakales Dawkins, Business Insider.
"TJ Maxx Sued Over 'Compare At' Prices," ABC News.
"Bargains at Winners not always what they appear," Melissa Mancini, CBC.

Thanks for being one of the elite few who read the show notes. Brenda says "hi!" Hutch does not because he is grouchy about a particularly intense brushing he had this morning.

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Clotheshorse is brought to you with support from the following sustainable small businesses:

Slow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania. Designer and fashion professor Ruby Gertz teaches workshops for hobbyists and aspiring designers, so that anyone can learn the foundational skills of making, mending, and altering their own clothes. Ruby also provides professional design and patternmaking services to emerging slow fashion brands, and occasionally takes commissions for custom garments and costume pieces. She has also released several PDF sewing patterns for original designs under her brands Spokes & Stitches, and Starling Petite Plus. Check the schedule for upcoming workshops, download PDF sewing patterns, and learn about additional sewing and design services at www.slowfashion.academy.

Deco Denim is a startup based out of San Francisco, selling clothing and accessories that are sustainable, gender fluid, size inclusive and high quality--made to last for years to come. Deco Denim is trying to change the way you think about buying clothes. Founder Sarah Mattes wants to empower people to ask important questions like, “Where was this made? Was this garment made ethically? Is this fabric made of plastic? Can this garment be upcycled and if not, can it be recycled?” Signup at decodenim.com to receive $20 off your first purchase. They promise not to spam you and send out no more than 3 emails a month, with 2 of them surrounding education or a personal note from