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Wealthy, Well-Known & Wildly Intentional with AJ Vaden (Part 1) image

Wealthy, Well-Known & Wildly Intentional with AJ Vaden (Part 1)

E170 · Evoke Greatness Podcast
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🎧 Episode 170: Wealthy, Well-Known, and Wildly Intentional — Redefining Success with AJ Vaden (Part 1)

In Part 1 of this two-part series, Sonnie sits down with personal branding powerhouse AJ Vaden—co-founder of Brand Builders Group and co-author of the brand-new book Wealthy and Well-Known (pre-order by July 1 for $350.00 in amazing bonuses!).

AJ shares her incredible story of reinvention after being “super fired,” losing everything she had built—and the unexpected opportunity that followed with Lewis Howes. This episode is a masterclass in redefining success, reclaiming peace, and building a brand rooted in purpose.

We explore:

  • The true meaning of being wealthy (hint: it’s not money or time)
  • Why being well-known is more about alignment than audience size
  • How hustle culture leads to burnout and distraction
  • The core philosophy behind Brand Builders Group: “Diluted focus gets diluted results”
  • The myth of multiple income streams—and the surprising truth about growth
  • How AJ and Rory’s lowest point became the launchpad for their life’s work
  • Why trust and reputation—not followers—are your greatest assets
  • What it really means to be a “mission-driven messenger”

🔑 Key takeaways:

  • Peace is the new profit—and it’s available now
  • You already have a personal brand… but is it the one you want?
  • Focus is a growth strategy—not a limitation
  • Your greatest influence happens offline, in real relationships

💡 Quotes to remember:

“You don’t have to have a lot of money or time to have peace… but you do have to live in your purpose to find it.”

“Reputation precedes revenue. Value precedes transaction.”


📚 Resources mentioned:

✨ Pre-order Wealthy and Well-Known by July 1st and claim $350 in free bonuses:
https://www.wealthyandwellknown.com/

Learn more about AJ’s work at Brand Builders Group:
 https://www.brandbuildersgroup.com/

AJ's Instagram:

https://www.instagram.com/aj_vaden/

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!

Check out my website: www.evokegreatness.com

Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/

https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness








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