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4 Sales Lessons from Donald Trump
130 Plays1 year ago
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The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.
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Transcript
Introduction to the Solarpreneur Journey
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
Defining a Solarpreneur
00:00:31
Speaker
What is a solarpreneur, you might ask?
00:00:33
Speaker
A solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
Lessons from Trump in Sales and Marketing
00:00:43
Speaker
Hey, what's up, solarpreneurs?
00:00:44
Speaker
Welcome back to another podcast.
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Speaker
We're going to be talking about what Trump is doing that we can apply to our solar cells career.
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Yeah, we're not going to get super political.
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Don't worry.
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If you love Kamala, you can still join in on the podcast.
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But I'm just going to be speaking strictly from the perspective of what can we learn about cells and
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some things in marketing that Trump is doing that I think are giving him a huge edge in the election.
00:01:15
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The time of this recording, we're, I think, five days out from election day.
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So anything could happen.
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Who knows?
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Maybe it's rigged.
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We'll see what's happening.
The Importance of Consistency in Solar Sales
00:01:25
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But let's talk about some sales principles we can learn from Mr. Trump.
00:01:30
Speaker
So welcome back to the podcast.
00:01:32
Speaker
My name is Taylor Armstrong.
00:01:33
Speaker
We're here to help you close more deals, generate more leads and referrals, and hopefully have a much better time in the solar industry.
00:01:40
Speaker
And if you're watching the video version, recently upgraded a few things in the studio.
00:01:45
Speaker
So have the little solarpreneur sign in the background here.
00:01:50
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Got upgraded our video a little bit.
00:01:53
Speaker
So hopefully you notice the difference.
00:01:55
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But always trying to make small improvements.
00:01:58
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And I'll be honest, this podcast for like the first three years, three, four years, it's literally been recorded half the time, you know, just on my phone with little clip on mics.
00:02:13
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And the important thing is showing up.
00:02:15
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So hopefully people can take the principle from that is that you don't have to have things perfect.
00:02:21
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For me, I probably should have been making improvements, right?
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earlier than this, but hey, important thing is showing up and over time you can make upgrades to quality and things like that.
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Maybe do it quicker than I did.
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But so we're going to jump into the podcast today.
Trump's Media Tactics
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And again, we're talking about what Trump is doing, some principles we can learn from and apply.
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And really, I broke it down to four things.
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There's probably more, but there's four things in specific that I've noticed Trump do.
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that I think are extremely smart from a sales perspective.
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Just four principles here.
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And so the first one, he has mastered grabbing attention.
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This guy, he has been on pretty much every podcast you see around.
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He just went on Rogan.
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He's been on countless other podcasts that are geared towards, I would say, like, you know, millennial, younger people, 30 and under.
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And he's been on pretty much every news podcast.
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news channel.
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He's done constant interviews.
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And he's just, he knows how to grab the attention.
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And he, at times he says some ridiculous things.
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If you've been watching recently at the time of this recording, we had the whole garbage controversy where, you know, the comedian went to his rally, said the island of Puerto Rico was garbage.
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And then Biden came out and said, no, it's Trump supporters are garbage.
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And this guy, he, Trump, he goes to his next rally and he shows up in an actual garbage truck dressed as a garbage man.
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The marketing around that absolute insanity, like who shows up to the garbage man that had never been seen before in politics.
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So the stuff this guy is doing, he knows how to grab the attention.
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He says some controversial things, but he gets in front of people.
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And you look at the left wing media, the liberal, liberal media, they're constantly talking about him because for better or worse, he's always grabbing people's attention.
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You know, he's making names for people to Crooked Joe.
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We were Crooked Hillary, Sleepy Joe, Lion Kamala, all these names he's got.
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He's clever.
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So the principle from this is, are you grabbing attention in your solar sales career?
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Maybe you're marketing marketers know you got to be grabbing attention.
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But even if you're just knocking doors like myself, even if you are just, I don't know, working like a booth, whatever.
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You got to be grabbing the attention.
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However you do it, you need to be out there grabbing attention to get sales ultimately.
00:04:52
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So that's the first
Future-Based Messaging in Solar Sales
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principle.
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The second one is he has a future base caused.
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And what I mean by that, if you look at Trump's campaign slogan, it's make America great again, MAGA.
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And I believe that's part of what won them the 2016 election.
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But something really interesting, I actually heard this from my guy, Russell Brunson, ClickFunnels, great guy to follow for marketing, if that interests you.
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But he was talking about how if you go back to 1980, every single campaign has been won by someone that had a future-based cause.
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And in other words, they're
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talking about the future.
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They're not talking about the past.
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And just to give an example, you know, you go back to 1980.
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I didn't know this, but Ronald Reagan, his slogan was actually about the same as Trump.
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Let's make America great again.
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Right.
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And then the next one, it's morning again in America.
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You look back 2008, Obama change.
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We can believe in 2012, Obama forward 2020 Biden build back better.
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when Trump's in 2020 was actually keep America great.
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So just really interesting.
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All these campaigns, they're future based causes.
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And that's what Trump is doing this time again around make America great again.
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Make America healthy again.
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He's throwing all these things to get people to think towards the future.
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So in sales, I believe specifically for solar, I believe we should be also talking about a future-based cause in solar.
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And hopefully all of us are doing this, but how is the benefits of solar, how is it benefiting people's future?
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Is it giving them cleaner energy?
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Are you talking about the future savings?
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Are you talking about the future home value increases?
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And to many of us, I think sometimes we don't spend enough time talking about the future benefits that they're going to get and painting that picture.
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And that leads me into the third point, which is painting a vivid picture.
Using Vivid Imagery in Sales
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If you listen to any Trump rally, most of his interviews, he's using, I would say, extremely...
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picturesque language, for lack of a better word.
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And he's painting the picture, right?
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His campaign right now, they're extremely focused on the immigration stuff, right?
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So what does he talk about?
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Go listen to one of his rallies.
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He says they're dumping people in, they're bringing them in, they're dumping their prisons.
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They're coming from insane asylums, from mental institutions.
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They're rapists, they're gang members.
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And he's just getting you to think, wow, this is insane.
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And then another thing that you notice he does, he's always saying, think of it.
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Think of this.
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So think of this.
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Kamala, she's destroying our country because X, Y, Z. And I've actually been using it in my presentations.
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You know, you tell people, think of this.
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Think of this.
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Utility, they've raised their rates.
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They've raised their rates 100% over the past 10 years.
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Think of it.
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Can you imagine how much you're paying?
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So getting people to really picture in their head the problems and the issues and the things you bring up, I think it's really effective.
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So something we should do.
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And so, I mean, he's comparing the country to a garbage can for other countries because people are dumping their immigrants like garbage.
00:08:12
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Okay, and again, not trying to get political, just talking about the things that he's bringing up in his campaign, right?
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And the imagery he's putting in people's heads.
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So how can you use this in solar?
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How can you paint a more vivid picture when you're out there selling?
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Use lines like Trump saying, think of it.
00:08:30
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Uh, they're raising our rates, you know, tell the stories, right?
00:08:33
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He's telling lots of stories in his, uh, interviews in his rallies.
00:08:38
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So these are all things we should be doing when we're selling in our own presentations and so many different ways you can apply in recruiting, um, too.
00:08:47
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So some of you already know that I run my own door-to-door sales team here in San Diego.
00:08:52
Speaker
And as we are gearing up for the summer, I realized if we do the same thing we always did, we're going to get the same results.
00:08:59
Speaker
But if I want to increase my deal flow, I need to do something different to get an advantage.
00:09:03
Speaker
Then we discovered an app called Solar Scout.
00:09:06
Speaker
But it's not a door knocking app.
00:09:08
Speaker
It's a data platform that shows us who is likely to go solar in our market.
00:09:12
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It shows us who has previously applied for solar but later canceled the deal, who has moved in recently, and even how much electricity the homes are using in a given neighborhood.
00:09:22
Speaker
It's been working for a lot of teams across the country and now I'm on board too.
00:09:26
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I'm going to be one of the first to use SolarScout in San Diego so I decided to partner up.
00:09:30
Speaker
But I told them, hey, I'm going to talk about SolarScout on my show.
00:09:34
Speaker
You need to give my listeners a great deal.
00:09:36
Speaker
And they did.
00:09:37
Speaker
So go to solarscout.app forward slash Taylor and book a demo with them and you'll get 10% off your first month when you sign up.
00:09:46
Speaker
That's solarscout.app forward slash Taylor.
00:09:50
Speaker
Okay, back to the
Work Ethic Lessons from Trump's Campaign
00:09:51
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show.
00:09:51
Speaker
So those are the three things.
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And the last one, last thing I'm noticing is he is just a workhorse.
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He's working like crazy.
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You look at all the hours he's put in the interviews to rallies.
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I mean, you look on YouTube and it's literally like every three hours there's a live stream of him speaking somewhere.
00:10:11
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And one of the things that he brings up is he has not taken a day off for I think it was like 67 days.
00:10:18
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And for good reason, right?
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He's running for president of the country.
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Yeah.
00:10:22
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And he talks about how Kamala she had.
00:10:25
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I don't know.
00:10:25
Speaker
Who knows if it's true, but he's always bringing up how Kamala took off two days last week.
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You know, we got six days before an election and she's taking a day off.
00:10:35
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He's going nonstop.
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So you got a hand to this guy.
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He's like 78, just going at an insane pace.
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And speaking for, I mean, think of it, right?
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He's speaking for like two, three hours at a time.
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And he's doing this multiple times a day.
00:10:50
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It's like sometimes I'll get done recording a podcast for even an hour and I'm like, my brain's fried.
00:10:58
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It's like it takes a lot of concentration, takes a lot of mental energy.
00:11:01
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You know, speaking of from I know there's the more you do it, the more you get used to it.
00:11:06
Speaker
But a lot of us, we're not used to putting up an extreme pace like that.
00:11:11
Speaker
So the way you can apply this in solar is like, have you pushed yourself to the limits?
00:11:16
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Have you pushed the pace?
00:11:18
Speaker
Have you done a blitz with your team?
00:11:20
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Are you doing everything possible to hit the numbers and get towards your goals that you want to reach?
00:11:27
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And maybe we're not running for president, right?
00:11:30
Speaker
But we should put ourselves up against a deadline, right?
00:11:34
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And something Michael O'Donnell talks about is he sells with a deadline always.
00:11:38
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He sells like the utility has a gun pointed to the homeowner's heads and they got to do it now.
00:11:44
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And it helps you with the urgency, but it helps you also to push harder because we don't know when things are going to change.
00:11:49
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We don't know when things are going to get more regulated.
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So set yourself a deadline, push hard.
00:11:54
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And, you know, I wouldn't suggest
Setting Ambitious Sales Goals
00:11:58
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working 67 days without a break.
00:12:01
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But maybe you work like two weeks without a break.
00:12:05
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I came from pest control where we did summers, where it was essentially four months with only one day off, right?
00:12:14
Speaker
And working like 12-hour days every day.
00:12:18
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So, um, try to set yourself some goals that actually push you and get behind a team, do a blitz.
00:12:26
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Our teams that we're about to start a competition where we're going to get called the masters.
00:12:30
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We're going to go extremely hard for the three weeks before Thanksgiving and, um, see what we're going to accomplish.
00:12:37
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So I would encourage you to do the same.
00:12:39
Speaker
And then, uh, just to remind you the four points with this, um,
00:12:43
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Grab the attention and get in front of your homeowners, get in front of the people who can buy your product.
00:12:49
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Number two, have a future based cause.
00:12:51
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Get people thinking towards the future and how can you benefit them in their future?
00:12:55
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You call it future pacing.
00:12:57
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This is something I learned from Jordan Belfort.
00:13:01
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He talks about that in his book, future pacing, paint that picture.
00:13:04
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And then number three, paint the picture, get them to imagine, you know, all these scenarios, the problems with the utilities, you know,
00:13:12
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Make the utility an enemy and paint a vivid picture of why they're the enemy.
00:13:16
Speaker
Just like Trump is doing when he's talking about they're eating the dogs, they're eating the cats.
00:13:20
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He's painting some crazy pictures with that.
00:13:23
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So think of how you can apply that in your solar presentations.
00:13:27
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And number four, set yourself a deadline.
00:13:29
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Work like crazy.
00:13:30
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Push as hard as you can.
00:13:32
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see what you can achieve.
00:13:33
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I believe many people have not pushed themselves to the limits.
00:13:36
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Sometimes we need to push ourselves and embrace the discomfort because that's how we're going to grow the most.
00:13:41
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And that's how I think we're going to break through and achieve new levels of success.
Future of the Solar Industry
00:13:47
Speaker
So I hope that helped.
00:13:48
Speaker
Send this to someone that loves Trump.
00:13:51
Speaker
They're going to love this episode.
00:13:52
Speaker
And maybe if they hate Trump, send this to them too.
00:13:56
Speaker
and they can, you know, nitpick stuff.
00:13:58
Speaker
I'm not trying to get too political on this, but we'll see what happens with the election.
00:14:02
Speaker
It's going to be crazy either way.
00:14:04
Speaker
And I believe that whatever happens with the election, it's like we can only control so much.
00:14:09
Speaker
And I think the solar industry is going to continue moving forward, continue growing, whether Trump is the next president or whether Kamala is the next president.
00:14:16
Speaker
Okay, so I hope you enjoyed this.
00:14:17
Speaker
We'll see you on the next one.
00:14:19
Speaker
Check out the links below if you're interested in potentially joining up with our team.
00:14:22
Speaker
We've got a few spots available.
00:14:25
Speaker
Shout out to our sponsor, SolarScout.
00:14:26
Speaker
You guys rock, and we'll see you on the next episode.
00:14:30
Speaker
What's up, solopreneurs?
00:14:31
Speaker
Hope you enjoyed the episode.
Podcast Learning Resources
00:14:33
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
00:14:44
Speaker
One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start?
00:14:51
Speaker
What episodes should I listen to in the podcast?
00:14:54
Speaker
You got too many podcasts, man, because now we have over 200 episodes.
00:14:58
Speaker
So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solopreneur.
00:15:11
Speaker
We put them together all in one sheet so you can go, you can hit the ground running, especially if you're new, you do not want to not have this sheet.
00:15:20
Speaker
So go download it right now.
00:15:22
Speaker
It's going to be at top10.solarpreneurs.com.
00:15:26
Speaker
Again, that's top10, the number 10,.solarpreneurs.com.
00:15:31
Speaker
Don't forget the S on solarpreneurs.
00:15:34
Speaker
We will have that in the show notes.
00:15:35
Speaker
Go download it right now.
00:15:37
Speaker
And especially if you have not listened to them, go listen to them and you can re-listen to them.
00:15:42
Speaker
That's going to show you how.
00:15:44
Speaker
So go download it and we'll see you on the other side.