Consumer electronics brand and one of the top 5 global smartwatch sellers, Noise is a homegrown, purely bootstrapped startup. Gaurav talks about the journey of starting Noise by selling smartphone covers on e-commerce websites, and the many ups and downs in their journey before reaching a stage where they are doing almost 2000 crore of annual revenue today.

Insights shared:-

• Bootstrapping to scale
• Competing with me-too products in your category
• Scaling D2C Sales channels

Note: This episode was recorded a while back and the metrics shared have improved since then.

For bonus content related to the episode, head over to thepodium.substack.com