Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
The STEP Your Missing To Get More Consistency Out of AI - AI Fundamentals Course Part 2
183 Plays1 year ago
In this episode of AI-Driven Marketer, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode offers a clear, innovative approach. Tune in for invaluable techniques that could revolutionize your content repurposing efforts.
Timestamps:
00:00 Sanchez shares AI journey and fundamentals mastery.
03:41 AI repurposes content effectively through templates and examples.
07:11 Simplified instructions for expert sales coaching.
10:19 Improving LinkedIn post chain, stay tuned.
Recommended
Transcript
Introduction to AI Fundamentals Course
00:00:05
Speaker
Hello and welcome back to another episode of the AI Driven Marketer, where I, Dan Sanchez, friends call me Danchez, am on a journey to master AI in 2024. Today, this is going to be part two of a course I'm just releasing via the podcast for free here on how to master the AI fundamentals. I'm four months into the journey and I promise, like, I wish I would have had these fundamentals early because they are the secret to success for everything else I'm finding out.
00:00:32
Speaker
In the first part, I covered how to build super prompts. That's going to be important. If you haven't listened to that episode or watched that video in the course yet, go back to find that one and listen to it first because I'm picking up where I left off from that part.
How to Follow the Course and Introduction to STEP Method
00:00:47
Speaker
This is going to be part two where I'm going to be covering the step method
00:00:51
Speaker
for how to build, get better results with AI. And it kind of has to do with prompting, but it's slightly removed from just better prompting. So cover that in the last part. Come to this as part two on the step method for how to get way more out of your results with AI.
00:01:07
Speaker
Here we are. I'm going to dive into this video now. And if you're listening, I'm going to try my best to describe it as we go along here. But just know that I am actively flicking through on the video here. If you're on Apple Podcasts, you can follow along. Or on YouTube, of course. If you're on Spotify, then you'll have to jump over to one of those two platforms, or aidrivenmarketer.com, where you can follow along with the video. But I'll do my best to describe it as we go. I'm here in OpenAI's chat GPT-4. This is just a plain vanilla chat GPT.
Utilizing AI for LinkedIn Content Creation
00:01:35
Speaker
No custom GPTs yet.
00:01:36
Speaker
And I'm looking at the last one we did where we built this huge super prompt, loaded up with the podcast transcript in order to turn it into a much nicer post for LinkedIn, right? A very common task for B2B marketers and marketers in general is turning some kind of content into another piece of content.
00:01:55
Speaker
And today I want to talk about how to use that step method in order to do this process even better. So let's take a look. This is actually a post that I posted on LinkedIn just a week ago, and it kind of didn't do so well, which is too bad. Sometimes you post your best stuff to LinkedIn and it just doesn't go so well. It's probably only got 700 views. That's okay. That's just kind of how it goes on LinkedIn. Sometimes people like the fluffy stuff. They don't like the deep stuff. So I'm rehashing it here on the podcast for you guys, because this is good. This is stuff that I'm using in AI more and more often.
00:02:24
Speaker
So let's cover what the STEP method actually
Understanding and Implementing the STEP Method
00:02:28
Speaker
uses. And this is a method that I've developed because I just found I was doing it and came up with a fun acronym so it's easier to remember. So let's talk about what the letters in STEP stand for. For one, we start with S which stands for starter content.
00:02:42
Speaker
Then we move to T for template, E for example, and P for prompt. Now if you've watched the last part of the first part of this course, we've already covered two of these things, right? We've already covered prompt, which is what I'm for super prompt. If you come back to this last one, it's got this really long prompt at the beginning.
00:03:01
Speaker
It's not just a short, hey, turn this into a LinkedIn post. It's very specific in what it's asking for. And we broke that down in the last one, so we're not going to recover it again here. We're also, in that one, put in what I call the starter content. Because you can ask AI to come up with just content on the fly. Like, hey, write me a post about biology. And it'll be like, okay, it'll write you a post about biology.
00:03:23
Speaker
But if it's just pulling out of its own database or pulling it out of its head, then it's not going to be that good. But if you're an expert in biology and give it something to start with, like I did with this podcast transcript from a client's podcast that I manage. The podcast is closed mode. And the guest was Matt Brownlee, and they talked about discipline in sales. Very fun.
00:03:42
Speaker
then you have, AI does great at repurposing it. And the step method brings you even closer because it adds in two other elements that I didn't talk about in the last one. And that is giving it a template to work from. And an example, that template executed A plus, right? So let's take a look at what we can do with the template and example.
Personalizing Templates for AI Guidance
00:04:01
Speaker
Now I could have made a template and example as an example for this video, but instead I was lazy and I just Google searched LinkedIn post templates.
00:04:11
Speaker
And this post popped up from Adrian Scheele. Adrian, I'm gonna have to like at mention you in this and make sure that you get your credit where credit's due. But look at Adrian Scheele, five simple templates for crafting the perfect LinkedIn post. Because you had to grab a bunch of good templates here. And I copied and pasted one and used it. But I wanted to give you credit because this is where I got these templates. And I specifically picked your template five here. There are three things. He has four other ones, but I'm just gonna use this one as the example for the rest of this.
00:04:40
Speaker
podcast and this lesson. So here's Adrian's version where he has a fantastic template and I love this template because it's highly specific yet uses like this almost code language to fill in the gaps. So it's like there are three things and then in brackets that will help you do it, that help, that will help do achieve, there's like a typo here, help you achieve an awesome outcome.
00:05:07
Speaker
Right? Want to know what they are? Here you go. In code brackets again, first thing, different code brackets, reason why you should do first thing, code brackets, second thing, other code brackets, reason why you should do second thing, right? So it's very clear what to put where in this template if you know what those three things are.
00:05:24
Speaker
And AI, I found, is very good at looking at this, like, codey type language as shorthand for insert thing here. This isn't actually code, but I think we've all seen code enough to know that, like, hey, this means insert something here. AI is really good at interpreting that and actually moving forward with that. So I love working with templates like that. When I build templates, I build them the same way.
00:05:45
Speaker
And underneath, we have a fully executed one that I believe he's written, probably posted himself. And I just went and copied both of these into my own doc. You could actually just take this whole doc and take it as a PDF and upload it to your GPT, but I'm going to make my own because he's got multiple templates and examples in here. So I'm just going to simplify it a little bit, just to have one of each. And I made a new Google doc called LinkedIn Post Template, and it's got two headers in it. One says LinkedIn Post Template. One says LinkedIn Post Example. Keep it simple for the AI to look at.
00:06:16
Speaker
so that it doesn't get off track. And I just copied his template and I put his example below. I only made a slight modification because I still want my template to say, you can find my full interview at closemode.media, right? And I have that below in the example as well. So let's take a look at what this looks like when I give AI this template, an example alongside my transcript and alongside my prompt.
00:06:42
Speaker
Now, to get this into AI, you probably take a file like this, and I'm going to download it, and I had already downloaded it as a PDF, and then I went over to chat.gpt and copied and pasted my same quote, and I reworked it a little bit. I also attached this PDF. You just drag and drop it right into the message area when you're crafting this prompt.
Demonstrating the STEP Method with AI
00:07:01
Speaker
And I changed the prompt a little bit, because now I'm really loading it down. I mean, this is a beefy freaking prompt. It's got a PDF, it's got a whole transcript pasted in there, the prompt's freaking long. So just to make sure that there's no room for error here, there's no confusion for the AI, I made it clearer and simpler by adding like two, like breaking it down into step-by-step instructions and giving it essentially two steps.
00:07:24
Speaker
And now it's crafted to say you are an expert sales coach and former VP of Sales, Matt Brownlee. Take a deep breath and follow these step by step instructions. You'll notice this whole deep breath thing is very popular thing in AI prompting if you've ever explored this topic a lot. And I find it does work pretty well. And I use it anytime I'm having AI do step by step instructions or
00:07:46
Speaker
doing something that's like, uh, there's a lot of elements to consider all at once and I needed to think through it carefully. I tend to take, do the, take the deep breath and follow the, do this. And then I broke it down to steps as essentially the same prompt. And I just broke it down into smaller pieces based in the first step is based on the transcript from the episode, find one solid idea in the episode, then move on to the next step step.
00:08:09
Speaker
Step two, turn the idea into one actionable post for LinkedIn using the template and example in the attached PDF in quotes, linkedinposttemplate.pdf to guide your writing. Very important that you make it super clear, kind of like how you'd be writing to a genius intern that has no common sense. Break it down to small enough pieces and write in very clear direct language and they'll be able to follow it.
00:08:32
Speaker
I still left in the goal is to entice readers to listen to this episode because we need the end goal. Like why are we even doing this? The more you tell AI, usually the better it does. And then of course I have episode transcript with the whole transcript below. So let's see what it did. What could it possibly do when you give it a template and example on the PDF, a robust prompt and the episode transcript. Let's take a look.
00:08:54
Speaker
Aha, here it is. You can see just by looking at it, and I'm going to read it out to you, but it actually looks really close to the transcript. It has the three crucial parallels, and then it has one, two, three, and then it wraps it up, and there's my call to action at the end. Oh, I have the quotes in there probably because I included them in the example. Whoops, I could just take those out and run it again.
00:09:15
Speaker
It still probably is a little bit too wordy and long, so I could come back and try to recraft the prompt in order to deal with it better or make my example a little bit more concise in order to fine tune this now.
Crafting Effective Templates and Next Episode Teaser
00:09:28
Speaker
But you can see now it's getting closer to what I want if you have a specific template that you'd like to use over and over again in order to get AI to execute closer to what you're hoping to achieve. The more clear you can make the end state that you want AI to accomplish,
00:09:42
Speaker
the more likely it is to actually get there or at least get close enough to where it's like 95% of the way there. So I hope you like looking at this step method. Practice it a few times. Try to make your own template. Go on a Google search and find your own examples and templates. Reverse engineer a famous creator's post and see if you can turn it into a template. It cannot work really well. There's a lot of different places and places you can go in order to find these templates and examples for it to go off of.
00:10:09
Speaker
Now stay tuned for the next part. If you think this is a deep prompt, wait until we go into the next one where I'm going to be breaking down how to do multi-step prompts in order to get AI to do even better. And we're going to continue along the lines of building out this one LinkedIn post to do be even better and better. So stay tuned for the next one in chain prompt.