In this episode of Scaling with Purpose, host Mohamed Alkaduhimi sits down with Victor Daniyan, founder of NearPays, a fintech company building accessible digital payment infrastructure across Africa and beyond. Victor shares how a payment problem at a logistics company sparked the idea for a soft POS solution that works with or without internet connectivity, and how organic demand from other businesses pushed him to productize it.

The conversation covers Victor's journey from working at Nokia under Microsoft to becoming a full-time entrepreneur, his three-point checklist for validating a startup idea (problem-solving, scalability, and marketability), and his unique hiring philosophy that puts attitude above qualifications. Victor also opens up about navigating fintech compliance across multiple African countries, the power of strategic partnerships for early-stage startups, and why building a strong company culture from day one is essential for scaling across borders.

Whether you are a founder looking for practical growth advice, curious about Africa's booming tech talent ecosystem, or interested in how fintech startups tackle financial inclusion, this episode is packed with actionable insights.

Topics discussed: fintech in Africa, financial inclusion, digital payments, soft POS technology, startup validation, hiring for attitude, scaling across countries, fintech compliance and regulation, company culture, leadership development, cross-border payments.

NearPays - Victor Daniyan

Introduction to Scaling with Purpose

Guest Introduction: Victor Daniyan

What is the one thing you have learned about building and sustaining growth that you wish to share with founders that are now in the building phase?

Insights on Personal Development and Resilience

NearPays' Mission for Financial Inclusion

Journey from Logistics to Founding NearPays

What is your number one advice on hiring?

Hiring Philosophy: Attitude Over Skills

Africa's Role in Global Innovation

Fintech Landscape and Talent in Africa

Navigating Fintech Compliance

Strategies for Expanding Sales

How do you grow a leadership team in the correct way?

Establishing Company Culture

Vision for Global Expansion

Scaling with Purpose is the podcast for founders, CEOs, and executives who are navigating the real operational challenges of scaling up a business, not just starting one.

Most entrepreneurship content is built for early-stage founders. But what happens after product-market fit? What happens when scaling up means hiring executives, building teams from scratch, executing a go-to-market strategy beyond your direct network, and raising capital from investors who actually fit your vision?

That's where Scaling with Purpose lives.

Each episode, we sit down with founders and CEOs of high-growth companies and take the full journey with them. We start at the beginning: why they started, what drove them, and the early challenges and learnings that shaped how they lead today. Then we go deep on where they are now, the operational challenges of running a scaleup, building and hiring the right leadership team, creating go-to-market strategies that actually work at scale, navigating startup funding, and finding the right investor fit for sustainable business growth.

But here's what makes this podcast different: we refuse to accept that impact has to be sacrificed for commercial success. We talk openly about the tension between purpose and profit, and how the world's most compelling growth companies are proving you can have both.

If you're leading a scaleup or high-growth company and want honest, tactical conversations with founders and CEOs who have been in the trenches from day one, this is your podcast.