EFR 866: Amazon Expert Tells How He Made $1 BILLION DOLLARS in Revenue (& How You Can Too) with Shaahin Cheyene

This episode is brought to you by Cured Nutrition, Fatty15, and Quickbooks.   Shaahin Cheyene, a trailblazer in the Amazon industry, is here today to share his unconventional insights into wealth creation and how he generated over $1 BILLION in revenue. His story is one of resilience and creativity, where he challenges the norm by advocating for the power of storytelling and leveraging existing markets over relentless innovation. Shaahin's journey from early struggles to becoming an Amazon expert serves as a testament to the potential of e-commerce as a lucrative avenue. With a focus on multiple income streams and the strategic usage of platforms like Amazon, Shaahin reveals the secrets to building a billion-dollar company while emphasizing the importance of niche selection and the psychological power of storytelling.   Follow Shaahin @shaahincheyene Follow Chase @chase_chewning ----- In this episode we discuss... 1. Introduction to Shaahin Cheyene (0:00:00) - Introduction of Shaahin Cheyene, his background, and the theme of the episode focused on e-commerce, storytelling, and wealth creation.   2. Challenging Conventional Wisdom on Innovation (0:01:30) - Shaahin argues that innovation is not the only path to wealth, emphasizing storytelling and leveraging existing markets instead.   3. Importance of Multiple Income Streams (0:04:15) - Discussion on the necessity of having multiple streams of income, with a focus on e-commerce and Amazon as a low-barrier entry point.   4. Shaahin's Entrepreneurial Journey (0:06:45) - Overview of Shaahin's journey from struggles to success in the Amazon industry and generating over $1 billion in revenue.   5. Storytelling and Niche Selection in E-Commerce (0:09:45) - The role of storytelling and choosing the right niche in online business success.   6. Financial Preparedness and Investment Strategies (0:13:30) - Importance of having a financial cushion of at least $10,000 for business ventures and strategies for investing in your own business.   7. The Role of Perceived Value (0:16:00) - How understanding perceived value and reliability can lead to business success, with examples like Starbucks.   8. E-Commerce Complexities and Drop Shipping (0:20:21) - Discussion on the challenges of e-commerce, particularly in drop shipping and the importance of storytelling over product innovation.   9. Consistency and Reliability in Business (0:23:45) - The importance of delivering consistent experiences in business and focusing on strengths rather than out-innovating competitors.   10. Resilience and Learning from Failure (0:27:30) - Personal anecdotes about resilience, learning from failures, and the importance of hard work and realistic financial goals.   11. Investing in Your Own Business (0:32:00) - Why investing in your own business offers more control and potentially higher returns compared to other investments.   12. The Predator-Prey Business Approach (0:36:00) - Encouraging entrepreneurs to s