Transcript
Speaker: Look, in the solar business, there's really only two types of people.
Speaker: There's the ones that crush it, make six, seven, and eight figures, and then there's everyone else.
Speaker: The question is, which one will you be?
Speaker: Over the last four years, we've studied the sharpest solar sales and marketing professionals and how they build multi-million dollar incomes using only the best sales and marketing strategies.
Speaker: So how do these solarpreneurs do what they do and what makes them so successful?
Speaker: This podcast is your answer.
Speaker: Join us and thousands of sales pros, marketers, and entrepreneurs as we take the solar industry by storm and uncover what it takes to sell more solar with less effort.
Speaker: Welcome to the Solarpreneur Podcast.
Speaker: What's shaking, solarpreneurs?
Speaker: Today we're approaching the end of springtime.
Speaker: It's getting warm out here.
Speaker: We're in San Diego, California, and I'm stoked today because we have got on the podcast my friendly neighbor and solar energy expert, James.
Speaker: So James, thanks for coming on the show, my man.
Speaker: What's up, Taylor?
Speaker: Thanks for having me, man.
Speaker: It's a pleasure.
Speaker: Thank you for having me.
Speaker: Yeah, super happy to have you on.
Speaker: And it's been a long time coming.
Speaker: I didn't even realize this, but we're probably live within, I don't know, 15, 20 minutes of each other.
Speaker: So, uh, yeah, and, um, yeah, just happy to have you on the show.
Speaker: So, James, you've been in the industry a while, and you were actually, I think, the first guys, you were probably one of the first ads I started seeing on Facebook about, like, you know, the whole online marketing stuff with solar.
Speaker: So, as far as I'm concerned, you kind of, like, sparked my interest, piqued my interest, and got me going.
Speaker: So, how, and I mean, first of all, fun fact about you, you got, what, seven kids, or is it 12?
Speaker: Wow.
Speaker: close man that's really close but uh eight of them dude a lot of mouths to feed that's for sure but two was already college so two's in college that kind of shows you like how old i am you know so two's in college already back in the bay area that's where we basically originated from but yeah man so six in the house total right now okay fun fact about james that's insane man you don't hear that too often in california
Speaker: So we're going to have to do a separate podcast on that, how to have eight kids, because that is impressive.
Speaker: But you have one coming, don't you?
Speaker: Yeah, I got one on the way.
Speaker: There you go.
Speaker: You better catch up, bro.
Speaker: Yeah, I don't know about that.
Speaker: I just saw a lot of solar to be able to feed eight kids.
Speaker: You can tell he's dominating, because anyone that can have eight kids in California, you got to have some money.
Speaker: Yeah.
Speaker: Kudos to you on that.
Speaker: Or no money.
Speaker: Exactly.
Speaker: Okay.
Speaker: Yeah.
Speaker: It's good.
Speaker: He's in the solar industry though, because we all know that solar industry is where the money's at.
Speaker: It's how you make it rain.
Speaker: So James, let's get into your background.
Speaker: How did you get into this industry?
Speaker: I know you're from the Bay area and we talked a little bit before, but let's hear your kind of background in the industry.
Speaker: Absolutely, man.
Speaker: So I've been in the energy industry for like nine years now.
Speaker: So I'm like old school, right?
Speaker: Compared to like some of these newer guys coming out, which is amazing, right?
Speaker: So I've been in the energy industry for nine years, had my own energy consulting company back in the Bay Area.
Speaker: That's how this whole thing kind of started.
Speaker: So I did that for a few years.
Speaker: And over the last about six years, I've been in the solar industry.
Speaker: So when I had my energy consulting company, I helped local utilities and local governments, you know, do their rebate programs.
Speaker: I sat in like the board and things like that.
Speaker: I helped literally like hundreds of homeowners and saved them thousands and thousands of dollars in their electric bill.
Speaker: But, you know, my most important credential like over the last few years is,
Speaker: I used to be a solar consultant as well.
Speaker: Right.
Speaker: So that's where I kind of started.
Speaker: That's where my roots are or were right when I first got started.
Speaker: So I know like all the pains that the guys go through because I was there.
Speaker: Right.
Speaker: So that's what really drove me into like online marketing and looking for other strategies.
Speaker: Right.
Speaker: So like six years ago, if I can like jump in my DeLorean, right, this is kind of old school, right?
Speaker: Like back to the future kind of thing.
Speaker: Yeah.
Speaker: Yeah.
Speaker: Yeah, that's another, you know, age reveal, like how old I am.
Speaker: But anyways, like if I jumped in that DeLorean, I went back about six and a half years ago, like life was different, dude.
Speaker: I was super excited.
Speaker: I got in the solar industry.
Speaker: I was like, dude, they're going to pay me to literally like change the world.
Speaker: And what?
Speaker: There's no like upfront cost to this whole thing, right?
Speaker: So I was like, dude, it's going to be cakewalk, right?
Speaker: I want to sell this thing to everyone.
Speaker: Yeah.
Speaker: Yeah.
Speaker: That's when, like, I realized, like, that's where, like, my nightmare, like, started, right?
Speaker: So I did all the right things.
Speaker: I did all the training from, like, my sales managers.
Speaker: And basically what they're teaching is it's kind of all the old strategies, which they still work, right?
Speaker: They told me to knock on doors, do tabling events, cold call people, like Hank's street signs, door flyers, I mean.
Speaker: And after a few months of that, dude, I was like, there's just no way this thing is not working.
Speaker: Right.
Speaker: And I was meeting literally with homeowners, like almost every single day for 12, maybe 13 plus hours every day.
Speaker: And when I got home or when I got that check, I was like, holy crap, dude, this wasn't enough to like pay for, I think we're renting an apartment at the time.
Speaker: And I was like, dude, my wife's like, what happened?
Speaker: Because you're like out early every day.
Speaker: We don't ever see you.
Speaker: Like, where's the money, bro?
Speaker: Yeah.
Speaker: So my wife was like, you know, we would love for you to be home.
Speaker: You know, you're missing a lot of time with the kids and, you know, with her as well.
Speaker: That's where I really like, we're really sunk in, right?
Speaker: Because she kind of felt disappointed.
Speaker: And as a guy, we're like the providers, right?
Speaker: So we were the hunters.
Speaker: So I was like, crap, man, I'm freaking letting her down.
Speaker: You know what I mean?
Speaker: So I was like, I got to do something.
Speaker: So she was like, James, I know you love the industry.
Speaker: But dude, loving it and making money is like two different things, right?
Speaker: So I knew I had to like crack the code somehow.
Speaker: And that's where I started in this wild journey as far as like online marketing, right?
Speaker: That's where it started.
Speaker: So yeah.
Speaker: After like months of like research, tweaking and taking courses and spending nearly probably about 18 grand later, right?
Speaker: So I was even in the doghouse, even more my wife, she's like, dude, what are you doing?
Speaker: I literally like cracked that code, right?
Speaker: So I remember too, I think it was maybe like a Tuesday or Wednesday morning, I was running ads.
Speaker: I was like literally blowing off all our money, right?
Speaker: I was like, I know this is gonna work.
Speaker: It has to work, right?
Speaker: Yeah.
Speaker: So it was like a Tuesday morning, early morning, you know, I, ideally I don't check my phone too often anymore in the morning.
Speaker: Right.
Speaker: That's one thing I try to avoid.
Speaker: But back then I was like, is this thing working?
Speaker: Cause I was looking for like a notification that somebody opted in.
Speaker: So that particular morning though, that's when everything changed.
Speaker: Right.
Speaker: I was like,
Speaker: Looked at it.
Speaker: I was like, holy crap.
Speaker: I actually got somebody to opt into this thing.
Speaker: Right?
Speaker: After like six months and about almost 20 grand in a hole and a whole bunch of money to ad spend.
Speaker: I was like, this is amazing.
Speaker: I was like literally jumping around telling my wife like, this is freaking amazing.
Speaker: She was like, what?
Speaker: There's only one.
Speaker: Right.
Speaker: But for me, and I think a lot of people as well, once you see one, I know it's going to be scalable.
Speaker: Right.
Speaker: So I was like, okay, so this is what it took to get one lead.
Speaker: It took like 20 grand to get one lead.
Speaker: Right.
Speaker: Yeah.
Speaker: Including all the courses.
Speaker: I was like, I have to like somehow like bring down the ad spend and start generating leads.
Speaker: Right.
Speaker: So that's basically where I started, man.
Speaker: I literally spent a lot of money, a lot of arguments with a wife, a lot of time away from the family, but it was just, it was just my journey.
Speaker: Right.
Speaker: I had to go through that.
Speaker: Just like any entrepreneur or solopreneur right now that's going through the hustle, you have to go through that.
Speaker: Because if you don't go through the pain, you don't know how to fix that pain, right?
Speaker: You don't know what you need until you freaking start feeling those pains, right?
Speaker: So yeah, that's, I guess, the short version of how I got started in this industry, man.
Speaker: Okay.
Speaker: Yeah.
Speaker: I love it.
Speaker: And yeah, every successful guy we're noticing on the podcast, James included for our solopreneurs.
Speaker: I think there's a common thing in all this.
Speaker: Pretty much everyone has dropped a lot of money to get where they're at.
Speaker: They've learned from the best they've invested in the courses.
Speaker: And, yeah, we're on the video feed here, but James has got his whole background to just books, courses, stuff like that.
Speaker: So I think that's a huge secret, and I love hearing stuff like that because then it makes me feel better about dropping the money on the courses when my wife is coming after me and saying we need to save up for the kid and everything.
Speaker: But, I mean, you got no excuses because James, I mean, you got eight kids, and he's still doing it.
Speaker: So if he can afford it, if he can do it, then –
Speaker: It's one of those things, Taylor, you just got to keep chucking at it, right?
Speaker: If you really believe in it, man, you just got to keep going.
Speaker: It's kind of cliche, right?
Speaker: But at the end of the day, dude, if you never give up, you're going to get there, right?
Speaker: And it takes a lot of tweaking.
Speaker: It takes a lot of headaches.
Speaker: And you know how many times, like literally, man, over the last few years, how many times I said, I'm done.
Speaker: I'm just done with this whole thing, right?
Speaker: I'm not getting any traction, right?
Speaker: I know there's other people like online, like killing it.
Speaker: Right.
Speaker: And I was like, maybe I just need to switch like my own industry.
Speaker: But when I, well, actually my wife, right.
Speaker: My wife is my coach, man.
Speaker: She's my rock.
Speaker: She's everything.
Speaker: I give it all to her.
Speaker: Right.
Speaker: But anyway, she was like, dude,
Speaker: If you start chasing the money, that's going to be a problem, right?
Speaker: So it's one of those things that, you know what, I know it's taking a bit longer than usual, but if you can pursue your passion and the thing that you love and that gift, that God-given gift that you're supposed to be doing here on earth, right?
Speaker: Once you crack that code, that's more meaningful than just making some money, right?
Speaker: Obviously, making money is what we need to do.
Speaker: We need to support our family.
Speaker: We need to put food on the table.
Speaker: We got a volume of clothes, especially for me, right?
Speaker: There's eight of them.
Speaker: Yeah.
Speaker: So, but the thing was, my wife's like, don't just switch because you want to chase the money.
Speaker: Right.
Speaker: So she believed in me.
Speaker: She knew that one day, one day, right.
Speaker: One day I'm going to crack this thing.
Speaker: And it did.
Speaker: Right.
Speaker: It wasn't overnight, but believe it or not, it seems like overnight.
Speaker: You know what I mean?
Speaker: So the great thing, Taylor, nowadays is there's a lot of people that can teach you, right?
Speaker: That can get you to where you want to be faster.
Speaker: Unfortunately, back then there wasn't, right?
Speaker: But there's so many other people to learn from.
Speaker: And like you said, invest in yourself because at the end of the day, that's what's going to take you to the next level.
Speaker: Yeah, super important.
Speaker: So thanks for touching on that, James.
Speaker: Something I've noticed with your content.
Speaker: Yeah, I mean, I've been on your website and everything.
Speaker: But what's really interesting is you're all about kind of educating the homeowners.
Speaker: You're explaining differences between PPAs, leases, stuff like that.
Speaker: Where a lot of guys I see, myself included, it's more like we're just trying to get a quick lead, not really educate the homeowners and just get in and out of the house and everything.
Speaker: So I look on your website and you're saying stuff like, make sure you read the contract in depth before you sign up, stuff like that.
Speaker: Right.
Speaker: Where I'm in the house just saying, no, no, no, you don't need to read it.
Speaker: Let's go.
Speaker: Let's go.
Speaker: Let's do this.
Speaker: Hurry up and sign this thing before you change your mind.
Speaker: Right.
Speaker: Exactly.
Speaker: Exactly.
Speaker: So what's kind of what's your take on that?
Speaker: What with educating?
Speaker: Are you trying to just draw kind of the more educated homeowners or what's your strategy with all the education you put out for homeowners and stuff like that?
Speaker: That is an amazing question, man.
Speaker: So it's all about giving value at the end of the day, right?
Speaker: It doesn't really matter what niche or what market you're in.
Speaker: So when you give value and you position yourself as that expert, homeowners are going to start trusting you, right?
Speaker: Building that know, like, and trust factor.
Speaker: So the idea with that is to position yourself as an expert, just like myself, I did that.
Speaker: And nobody really taught me that, right?
Speaker: I was just like, I kind of saw other people in different markets, like giving a lot of value.
Speaker: And I was like, huh, let me just start giving value as well.
Speaker: Making videos and helping homeowners.
Speaker: And sometimes I may shoot myself in the foot because, you know, I disclose a little too much.
Speaker: But at the end of the day, I knew that as much value as I can give, I'm going to be able to get a lot of that more in return, right?
Speaker: As far as getting the homeowner's trust.
Speaker: So basically once you position yourself as that person, authority, a person of, of expert as an expert in solar, when you ask for something, basically when you ask them to sign up for a solar consultation and when they do that lead is going to be a lot more solid, right?
Speaker: Because they basically went through a bunch of videos that you already posted, whether it's on YouTube or maybe you're creating videos on Facebook, right?
Speaker: it's just a lot more um a vetted lead right they're they're more committed they literally like know you already right when you jump on a meeting with them they're like hey what's up james like hey what's up man so it's like it's like you're part of you're like a family already at that point right you're not just this stranger throwing up an opt-in page somewhere and then when they opt in they don't really know you right so sure so that's the key basically man if you really want to
Speaker: have longevity and dig like deep roots in this industry you have to position yourself as an expert and it takes a little bit of time right it takes a little bit of time but a lot of guys you know they're just throwing up often pages which which is fine but for me i knew that i wanted to be here for for a while man to really do other things as well as far as energy efficiency maybe later down the future i might be talking about you know
Speaker: HVACs or whatnot, just whatever it's going to take to save homeowners money.
Speaker: Right.
Speaker: Because at the end of the day, homeowners want to install solar because they want to save money.
Speaker: Right.
Speaker: So if you can save them money in any way, as far as reducing their bill, whether that's windows, insulation, HVAC, condensers, whatever that may be, that's basically saving the money.
Speaker: Right.
Speaker: So it provides like a long time, you know, a lifetime value for these homeowners where I could, or the company we can monetize on in the future as well.
Speaker: Okay.
Speaker: Yeah.
Speaker: And it makes sense.
Speaker: Cause I mean, you see it guys, you see guys do it all the time.
Speaker: We were just talking about Pat Flynn before this, but yeah,
Speaker: podcasters or people that have this following, you see guys like Pat Flynn or any of these big name podcasters when they put out a course, just because they've built such a loyal audience and they already have the trust.
Speaker: It's like, boom, you got rabid wolves out there trying to get their hands on this course because they already know it's going to be good.
Speaker: So yeah, I think it's super interesting and super important that we learn how to do that in this industry too, because it doesn't happen just going door to door.
Speaker: We're out, uh, you know, twisting people's arms a lot of times.
Speaker: So I think that's key.
Speaker: And I'm sure you're getting a lot more referrals from it too.
Speaker: Right.
Speaker: If you have that kind of loyal audience and.
Speaker: Absolutely.
Speaker: I mean, once you're that expert and to top it off, I think you hit the key.
Speaker: I mean, uh, uh, uh, the nail right in the head.
Speaker: It's like,
Speaker: you know, it's really treating these homeowners with the utmost respect as if they're like your wife or they're your, you know, mother.
Speaker: Well, not sound like mother-in-law, but I love my mother-in-law.
Speaker: This is recorded, right?
Speaker: I love you.
Speaker: I love you, mother-in-law.
Speaker: But anyways, like if they're like your parents or whatnot, right?
Speaker: Like a close friend.
Speaker: So you don't, you're not going to burn those guys.
Speaker: Right.
Speaker: So at the end of the day, a lot of times, too, we're so desperate to make money.
Speaker: Right.
Speaker: And I totally understand.
Speaker: We got to make money.
Speaker: But if you just treat them with the utmost respect and you be truthfully honest with them, there's so much more benefits.
Speaker: I mean, obviously, first of all, you're in you're within integrity.
Speaker: Right.
Speaker: But there's so many more benefits you're going to get out of that later in the future when they say, dude, I love Taylor.
Speaker: He gave me all the information.
Speaker: He even told me things like why I shouldn't move forward certain options or not to move forward with this panel or whatever.
Speaker: Just giving so much value because –
Speaker: they're gonna refer their friends and family to you.
Speaker: And then eventually, if you're currently knocking on doors right now, or maybe you're doing things that you don't like as far as marketing, you know, tabling events and things like that, eventually, once you build a big enough pipeline, you don't have to do those things anymore, right?
Speaker: So a lot of guys wanna burn people, like, oh, just one time, burn them really quick, make my money.
Speaker: And then now you're gonna continue this like,
Speaker: rat race of insanity every month to get leads or new leads every single month versus treat them right because they're going to be a referral source and eventually you can transition from what you're currently doing to just getting referrals.
Speaker: And you know how it is, man.
Speaker: Those are the easiest jobs to sell.
Speaker: Yeah.
Speaker: 100%.
Speaker: Yeah, just to get our solopreneurs excited about this, James, what are some results that you've gotten just from putting out this content?
Speaker: Or do you have any maybe stories of even people like emailing you or calling you and just saying, James, loved your video.
Speaker: Hook me up with solar.
Speaker: Do you have any stuff like that happening with this?
Speaker: Absolutely.
Speaker: Absolutely.
Speaker: Because, um,
Speaker: Well, as far as results, right, online marketing is the way to go.
Speaker: I mean, we generate literally thousands of leads every single year, right?
Speaker: I wish we could generate every single month.
Speaker: Our budget's not quite there yet, but it will be, right?
Speaker: But yeah, we're generating thousands of leads every single month.
Speaker: And the great thing is as well is like,
Speaker: I teach, you know, I'm also a coach, right?
Speaker: So I teach my students how to build that know, like, and trust factor from the get go, right?
Speaker: So basically what I teach my guys is we send out automated messages to our homeowners, which is via email before our consultation.
Speaker: So I always encourage my guys to jump on a quick video.
Speaker: The first video is basically introducing yourself.
Speaker: Like, Hey, my name is James Ramos.
Speaker: I've been in the energy industry for nine years.
Speaker: I have eight kids.
Speaker: And these videos go out prior to consultation, right?
Speaker: And what we're doing is literally, man, building that know, like, and trust factor.
Speaker: And then from there, we send out more videos about our company.
Speaker: And in the day of, we send testimonials.
Speaker: But anyways, what happens is there's so many referrals you're going to get from that kind of strategy because they're literally knowing and liking and trusting you before you even get to the homeowner's house, right?
Speaker: Because as soon as you knock on that door,
Speaker: They're like, oh crap, it's James.
Speaker: You know what I mean?
Speaker: They're freaking knowing you already, right?
Speaker: As far as like referrals and results, dude, you get so many results using these types of strategies.
Speaker: So many strategies, right?
Speaker: So I guess it has to be more specific until like whether it's lead generation or closing deals because as far as results with closing deals,
Speaker: I literally close all my deals online, just like what we're doing right now.
Speaker: Uh, I don't sell as much anymore, but when I do, or when I did everything is done online, right?
Speaker: Because you know how it is, man.
Speaker: It's especially when I used to do to sell solar, um,
Speaker: I was in a Bay Area and the traffic there was freaking horrendous, dude.
Speaker: So I was like, there's no way I'm gonna be able to meet like with as many homeowners as I want to meet with so I can reach my financial goal without like learning how to sell this thing a lot faster.
Speaker: Right?
Speaker: Like, oh, how can I scale this thing?
Speaker: How can I sell more like faster?
Speaker: So ran into Zoom, right?
Speaker: We're actually doing Zoom meetings.
Speaker: I think it was GoToMeeting back then.
Speaker: I think they're still around.
Speaker: We're doing GoToMeeting with our energy consulting company.
Speaker: I said, dude, let me just try this thing with solar.
Speaker: And it worked.
Speaker: It's the same exact thing.
Speaker: And a lot of consultants, they're a little afraid to do Zoom meetings, but it's basically how you set it up with a homeowner.
Speaker: I mean, if you could set it up correctly and just let the homeowner know, hey, you know, you don't got to be tech savvy to jump on a Zoom meeting.
Speaker: Literally, if you have an email and you can click a link in the email, you're in a Zoom, bro.
Speaker: You know what I mean?
Speaker: So it's literally that simple.
Speaker: Yeah.
Speaker: Yeah, no, I think it's where the future is headed, especially, I mean, a lot of advantages.
Speaker: You can talk with way more people.
Speaker: You don't have to be traveling because, yeah, I mean, in our company, we spend hundreds of hours a week, I'm sure, just driving the deals.
Speaker: So I think it's definitely where the future is headed.
Speaker: And a lot of people are afraid of it because, yeah, they think it lowers the chances of closing the deal.
Speaker: But I say just gets 10 times more leads than you have way more people to work with.
Speaker: Or get referrals.
Speaker: You know what I mean?
Speaker: Those referrals, they don't care.
Speaker: Because if you've already done an online meeting with a homeowner or their friend or their family, they already know the expectation, right?
Speaker: They're like, oh, shoot, yeah, let's just jump on a quick Zoom, right?
Speaker: Because the other thing, too, is like, you know, when you have the one-leggers, I have no excuse for one-leggers, right?
Speaker: When you have a Zoom meeting, it's like, okay, I know that you both are working.
Speaker: Let's do this.
Speaker: I'll send both of you guys the link.
Speaker: You could jump on, you know, at your lunch break, and you could jump on at your lunch break, too, and then we could all be together on a Zoom meeting.
Speaker: Right.
Speaker: Cause, uh, you know, those one leggers are going to be a tough one, man.
Speaker: Yeah.
Speaker: Yeah.
Speaker: Yeah.
Speaker: Yep.
Speaker: We've definitely had our fair share of one leggers.
Speaker: We actually had a guy in our office.
Speaker: He actually, he met with an actual one leger, like his, his wife was gone and he only had one leg.
Speaker: So, uh,
Speaker: That's extra bad luck.
Speaker: Hopefully you don't get too many of those.
Speaker: Right.
Speaker: That's like the easy excuse out right after the consultation.
Speaker: Hey, I've got to talk to my wife.
Speaker: Oh, darn.
Speaker: I knew that one was coming.
Speaker: Exactly.
Speaker: Well, James, we'll jump into some of your content here.
Speaker: And I know what we're going to talk about today.
Speaker: James, part of what he teaches, I'm sure you've done plenty of a...
Speaker: courses, stuff like that.
Speaker: Talk to people about this, but you have your four pillars of solar cells.
Speaker: Is that how you usually kind of roll it out?
Speaker: Four pillars?
Speaker: Absolutely, man.
Speaker: Absolutely.
Speaker: Okay.
Speaker: So I know we don't have a ton of time, so let's jump straight into the four pillars and that's what we're going to focus on today.
Speaker: So what is pillar number one of your four pillars, James?
Speaker: Good question, man.
Speaker: Pillar number one is basically learning how to sell, right?
Speaker: Sell efficiently.
Speaker: Because a lot of guys, when they jump into my course or when I do my strategy calls, the conversation always leads to, hey, James, you know why I need leads?
Speaker: And my next question or my question after that is like, what's your close rate first?
Speaker: Because if you tell me that your close rate is like 40, 50, 60 plus percent, right?
Speaker: And those are pretty high numbers.
Speaker: Those are really high numbers.
Speaker: But if you're up there, right, if you're telling me, dude, I'm closing like 40% of my jobs, I'm going to say, okay, let's get you some leads.
Speaker: But if you tell me otherwise that, you know, you're closing maybe like 18%, 20%, at the end of the day, let's work on your sales process first, right?
Speaker: Because there's a lot of strategies or sales psychology that a lot of consultants don't use.
Speaker: And what I've noticed is they jump right into the proposal, right?
Speaker: They do a little bit of rapport building and then they just jump right into the proposal and they're wondering why they're not closing any deals, right?
Speaker: Because there's...
Speaker: Sales psychology involved, right?
Speaker: You have to inception them a bit, right?
Speaker: Because like before we got done, before we got started with a podcast, we talked about like Russell Brunson and some of these guys that use a lot of sales psychology in their marketing, right?
Speaker: So that's what I use.
Speaker: I literally infused some of the,
Speaker: online sales strategies that top leaders are doing online and just infused it in the sales pitch.
Speaker: So that's pillar number one, man.
Speaker: So pillar number two.
Speaker: What are some of these, just real quick, what are some of the things you infuse in your sales process then?
Speaker: What are some examples of that, James?
Speaker: Yeah, so basically, man, when you're doing a consultation,
Speaker: Um, you want to touch on everything, right?
Speaker: And you don't want any guesswork that, oh, maybe, you know what, maybe I touched on everything.
Speaker: Maybe I told Taylor everything, maybe answered all his questions.
Speaker: Right.
Speaker: But enable for you to really understand that at the end of consultation that you did touch on everything.
Speaker: And for you to know, a hundred percent sure is you need to ask the homeowner.
Speaker: First and foremost, you ask them if and when you decide to move forward with solar, what would be some of those deciding factors, right?
Speaker: Instead of like guessing what some of those are, because if the homeowner is not going to move forward, say, for example, if you install the solar panels in front of the house and you're going to show that homeowner, you know,
Speaker: proposal with a soul with the solar panels in front of their house right because you didn't ask like questions beforehand to see what they want right so if you literally ask the homeowner what do you want right what do you what are your deciding factors they're gonna tell you exactly what they want
Speaker: And if you listen, because as consultants or sales guys, dude, we're like thinking about something else, right?
Speaker: It's literally like the conversation kind of goes in one ear, not the other, but that's something that we really need to work on because if you know how to listen and you know how to ask the right questions,
Speaker: You're going to close some serious deals, man.
Speaker: You will close serious deals because you're literally asking.
Speaker: It's like a doctor, right?
Speaker: They ask you, they don't know what's wrong with you when you go into the hospital, right?
Speaker: You may be, you know, maybe you have pains in your stomach, but they start asking you questions like, where does it hurt?
Speaker: Right?
Speaker: If it hurts in the stomach and if they don't, if they don't ask you, Hey Taylor, what does it hurt?
Speaker: They're going to be touching all over the place, right?
Speaker: To try to find out where it hurts.
Speaker: Right?
Speaker: They ask specific questions.
Speaker: Where does it hurt?
Speaker: Hurts right here, right on my side.
Speaker: Then they start honing in on that, right?
Speaker: How long has it been hurting?
Speaker: It's really simple questions that can literally increase your conversion rates significantly if you just know how to ask the right questions and listen.
Speaker: Okay.
Speaker: Love it.
Speaker: Yeah.
Speaker: We call that the fact finding in what we do, but yeah, I think that's helps a lot because they're basically telling you how to close them.
Speaker: If you listen, if you listen, you know, exactly.
Speaker: They're giving you your arrows in the quiver, exactly what you need to actually close them.
Speaker: So I think that's definitely different.
Speaker: Exactly.
Speaker: Anything else specific that you, um, focus on before you move on to pillar number two, James?
Speaker: No, it's just basically sales, man.
Speaker: I mean, to get all the other stuff, you're going to have to message me.
Speaker: Yeah, we'd be here all day.
Speaker: Yeah, we would literally be that this whole entire course, the four pillars of silver sales mastery.
Speaker: When our students run through the course, it literally takes a month.
Speaker: So we would literally like be here all day.
Speaker: Right.
Speaker: So yeah, like all month actually.
Speaker: Yeah.
Speaker: Yes.
Speaker: So keep that in mind.
Speaker: This is just a sample taste of what to expect from James.
Speaker: But with that said, let's get into pillar number two, James.
Speaker: What's pillar number two?
Speaker: Pillar number two, man, is automation, right?
Speaker: Auto-freaking-mation.
Speaker: Because you're literally leaving a lot of money on the table.
Speaker: If you think about it, right?
Speaker: If you think about the sales process, 30% close rate is fairly high.
Speaker: The average close rate right now for cold market, right?
Speaker: Obviously for warmer, I get all the, oh, James, I'm 80% close rate.
Speaker: But they're like your mom and your dad, right?
Speaker: Obviously, yeah.
Speaker: Yeah.
Speaker: For cold market, right?
Speaker: You're looking at right around 20%, maybe a little bit higher, right?
Speaker: So basically, a lot of times, consultants, even myself, I've been guilty of this.
Speaker: I focus on the front end.
Speaker: And if I don't close that, I forget about them, right?
Speaker: Say, for example, I sat down with you one evening and you tell her, you say, you know what, James, it's not quite ready.
Speaker: I got to think about it, whatever it was, right?
Speaker: So I may be able to follow up with you once or twice, maybe a couple of emails, a couple of phone calls, but I'm going to get swamped with leads, right?
Speaker: And if I don't have a machine that can help me follow up my leads, I'm literally leaving a lot of money in the table.
Speaker: So basically what I teach my students is the front end, when you're selling in front of the homeowner, you got that 20, 30%.
Speaker: You're going to close that all day.
Speaker: You're going to close that with literally with your eyes closed, but create a machine that can follow up on the 70% of the leads.
Speaker: Because Taylor said he doesn't want it right now or not interested right now doesn't necessarily mean doesn't want it, right?
Speaker: If you can stay connected with a homeowner, eventually, if you keep on dripping value, right?
Speaker: That's the key word here, man, value, not just calling, you know, Taylor up.
Speaker: Hey, Taylor, you ready to move forward yet?
Speaker: No, okay, I'll call next week.
Speaker: Hey, you ready now?
Speaker: No, I'll call next week.
Speaker: It's literally giving value every time you're reaching out.
Speaker: And when that person is ready to move forward, whether that's a week from now, two weeks, three weeks, three years from now, they're going to call you.
Speaker: They're going to say, dude, I'm going to call Taylor.
Speaker: You're going to be top of mind.
Speaker: And they're going to call you.
Speaker: And then eventually that 20% that you're closing that month, right?
Speaker: Because you're closing that up front of the coffee table.
Speaker: All those other consultations that you had in the past, those are all going to start cultivating and start closing as well.
Speaker: And cumulatively, that's how you're going to freaking crush it.
Speaker: You know what I mean?
Speaker: Cumulatively.
Speaker: Yeah.
Speaker: So yeah, I can't stress that enough, dude.
Speaker: I mean, you know, I always express that or show an example like Apple or all these like, you know, big companies, right?
Speaker: They're always staying connected with you.
Speaker: Because when you are ready, or maybe you got an iPhone, you know, I started with an iPhone like four or something like that, right?
Speaker: And every time like a new iPhone would come out, what do they do?
Speaker: They drop you an email, right?
Speaker: Or maybe you get a text, hey, the iPhone five is coming out, iPhone six, seven, iPhone X, right?
Speaker: Because they know your lifetime value and they know if they stay connected with you, you're going to continue to buy.
Speaker: But if they totally fell off in a face of the earth, they're going to
Speaker: I'll probably buy Samsung.
Speaker: It's the same concept, man.
Speaker: It's just taking it into the solar industry and teaching consultants how to play at a higher level.
Speaker: Yeah.
Speaker: No, and I totally agree.
Speaker: I think there's a huge void in the solar industry with the follow-up and with what you're saying, automation.
Speaker: Not many people do it.
Speaker: And yeah, I mean, half the time we knock on people's doors and stuff like that.
Speaker: They said, oh, we met with someone a year ago, but you reminded us that we want to check out solar again.
Speaker: So think if that person would have been following up.
Speaker: I mean, it happens to everybody.
Speaker: So what are some of the things you do, James?
Speaker: Do you have these people in like a list or are you shooting them off?
Speaker: Do you have like email sequences that are being sent off or...
Speaker: What's something specific you do for it?
Speaker: We do a little bit of texting the first week.
Speaker: So basically, there's a machine that we set up, right?
Speaker: And then from there, we drop in that homeowner's information, right?
Speaker: Say, for example, I just got done meeting with you.
Speaker: You say, you know what?
Speaker: I'm not quite ready.
Speaker: I got to talk to my CPA.
Speaker: So what we have is basically custom emails that back that up, right?
Speaker: Because based on what you told us,
Speaker: So what we do is we literally drop you into our opt-in on basically that's the opt-in for I got to talk to my CPA opt-in and it just sends out text messages.
Speaker: We just do that like the first week, like we kind of hit it hard the first week and then it's also sends out emails and as the weeks go by we kind of spread it out and we don't send as much.
Speaker: But basically all the email autoresponders that go out is going to be customized to what you told me or your objection why you weren't moving forward at the time.
Speaker: So that's the key as well.
Speaker: So it's not just generic emails that goes out.
Speaker: So you want to make it as customized as we can.
Speaker: Got it.
Speaker: Okay.
Speaker: And a lot of people I know aren't quite as in obviously aren't as involved in the technology as you are.
Speaker: But what are some of the tools that you're using for these texts and email sequences?
Speaker: I'm sure ClickFunnels is one.
Speaker: What are some of the other tools?
Speaker: That is it, man.
Speaker: I am a fan of Russell Brunson.
Speaker: ClickFunnels is my thing, man.
Speaker: Over the last four and a half years, that's all I've been using.
Speaker: There's plugins that you can use to send out emails like Zapier and things like that.
Speaker: But basically, ClickFunnels is my one-stop shop.
Speaker: Um, I do use like calendars as well that I attach to emails, uh, which is, uh, was that you can book me.com.
Speaker: Oh yeah.
Speaker: Actually.
Speaker: No, sorry.
Speaker: You can book.me.
Speaker: I use that calendar, but other than that, man, that my go-to platform to send out automated messages, uh, is click funnels.
Speaker: Awesome.
Speaker: Cool.
Speaker: There you have it.
Speaker: Cool.
Speaker: Well, I love it.
Speaker: I think that's super important.
Speaker: So, uh, let's hop into number three.
Speaker: What's pillar number three, James?
Speaker: Pillar number three is what everyone needs is leads, man.
Speaker: So pillar number three is basically social media mastery.
Speaker: So what we do is we teach you how to generate leads.
Speaker: The same strategy that we use to generate leads on YouTube, Facebook.
Speaker: And we also, believe it or not, we still use websites, right?
Speaker: It still converts.
Speaker: We actually drive traffic to a blog and a website.
Speaker: Right.
Speaker: So it's pretty amazing.
Speaker: I mean, all the split testings that we've done, because a lot of times to homeowners want more information.
Speaker: So the way we do that is we give them a little snippet of a blog.
Speaker: And then from there, from like, it's basically a Facebook ad, right?
Speaker: We give them a little snippet.
Speaker: And then from there, if they're intrigued and they want to read more, they click the button to, and it bounces over to our blog and then they're going to read the blog.
Speaker: And then from there, they're going to opt in.
Speaker: Right.
Speaker: So it's another strategy that we use that really works right now.
Speaker: But if you really want to crush it in this industry of lead generation, especially through social media, which you probably already know, it's video marketing, man, all day, like providing value via video.
Speaker: Right.
Speaker: Kind of like we talked about earlier, those videos that I made on YouTube, same thing, man, going live on Facebook, reusing that video and, you know, multi-purposing it on YouTube and things like that.
Speaker: Video marketing is the way to go.
Speaker: I mean, even just think about your behavior, how you consume content, right?
Speaker: For me, I mean, I read books and things like that because my wife kind of forced me like, you better read more and things like that, right?
Speaker: But she's a reader.
Speaker: She's actually a lawyer.
Speaker: So she's like, read, read, read.
Speaker: My gosh, I hate reading, right?
Speaker: But I'm reading a lot more than I normally did when I was, you know, before I was married.
Speaker: But the way I consume content personally is through video.
Speaker: I love videos.
Speaker: And I honestly feel that's the wave of the future.
Speaker: You know what I mean?
Speaker: Because a lot of people are now a little bit lazier than usual.
Speaker: And, you know, they rather either listen to a podcast or listen to audio or watch a video, right?
Speaker: So video marketing and like podcasts like this that you have is amazing tools to get homeowners involved and get them interested in opting in to get a solar consultation.
Speaker: Okay.
Speaker: And so how do you turn a video in an actual lead is a video and create and then you're
Speaker: you're turning it into a Facebook ad or using YouTube for it or what's your strategy with the video question?
Speaker: Yeah.
Speaker: So, um, yeah.
Speaker: So as far as Facebook, you would create what we, what, what I teach my students is we create value videos.
Speaker: Okay.
Speaker: Right.
Speaker: So it's just basically like, Hey, what's the difference from a lease to a finance?
Speaker: What's the best solar companies out there?
Speaker: What's the net energy metering?
Speaker: Ha ha.
Speaker: What is a ITC federal tax credit?
Speaker: So based on those videos, based on our engagements or the engagements that you're getting based on those videos, we retarget every single homeowner, right?
Speaker: Back in the day, or even a lot of ads that people are, um,
Speaker: are using right now, it's what I call them is like a shotgun blast.
Speaker: And I do what we still do this now, right?
Speaker: So basically a shotgun blast kind of ad is you got a picture of a house with some solar panels and you got pretty good copy and you're driving them to an opt-in page and you just shotgun blasting, like say, for example, California homeowners, right?
Speaker: So that still works, but the ad spend cost is a lot of money.
Speaker: So what we're doing is we're taking a sniper approach.
Speaker: I mean, like straight sniper, right?
Speaker: We want to, it's like literally one bullet, one, one, one homework.
Speaker: Obviously we're not killing them, but it's just a figure.
Speaker: But basically, um,
Speaker: what we're doing is we're providing value videos and depending on who's watching them, how long they're watching them, we're retargeting them.
Speaker: And if they're not quite ready, say for example, they watched like two seconds of our video, that just shows us they're just not quite ready or they don't like that content.
Speaker: So we serve them something else, right?
Speaker: And we keep serving it to them, serving it to them until they get to watch or they watch a certain amount of our video.
Speaker: And if from there we do the sniper, you know what I mean?
Speaker: After they watch a certain percentage of our video,
Speaker: Perfect.
Speaker: Let's get them.
Speaker: Right.
Speaker: So in that situation, when somebody watches a certain percentage of our video, we change the video from an offer to, excuse me, from a value video to an offer.
Speaker: Right.
Speaker: So now we're giving them an offer.
Speaker: Right.
Speaker: Hey, Mr. Homeowner, it looks like you've been watching our videos.
Speaker: Okay.
Speaker: So, you know, click the link below to get a free solar consultation.
Speaker: Right.
Speaker: So that's when we're serving the offer.
Speaker: We're not serving it every single time.
Speaker: Okay.
Speaker: Love it.
Speaker: Sniper approach.
Speaker: I love that idea.
Speaker: I like it.
Speaker: And how much is a paid versus like organic?
Speaker: Like are you, every time you create a video, is it actual page kind of Facebook ads that you're doing?
Speaker: Good question.
Speaker: Yes, it's paid, right?
Speaker: So if you're looking for organic free traffic, that's when you drive those videos into YouTube because those are the guys or homeowners that's searching, right?
Speaker: What's the best solar company?
Speaker: What are the best solar panels?
Speaker: Yeah.
Speaker: Right.
Speaker: So organic traffic would definitely come from, from YouTube.
Speaker: Obviously you can still pay for Google ad ad words.
Speaker: Um, but, uh, if you just want to get in front of homeowners with your advertisements, um, you're going to have to pay for it.
Speaker: Yeah.
Speaker: Unfortunately, uh, in, in, in Facebook.
Speaker: Yeah.
Speaker: Okay.
Speaker: Well worth the cost though, if you can get those consistent leads.
Speaker: Absolutely.
Speaker: And I just literally just made a video before this is, you know, my message is as a solar consultant or a solopreneur, you have to have an ad spend budget, right?
Speaker: 20% of what you make should always go back to ads or go back to like, you know, personal development, go back to investing into, you know, going to events, have some sort of budget to do that.
Speaker: Because a lot of times, yeah, we get this big pop.
Speaker: And now instead of like putting it,
Speaker: reinvesting it into your business, you go out and freaking blow it off at the bar or some of the buddies, right?
Speaker: Which is cool.
Speaker: I mean, do that too, right?
Speaker: If that's what you like to do.
Speaker: But always remember that I need to grow my business.
Speaker: I need to grow my business.
Speaker: And the way to do that is allocating money for marketing.
Speaker: Right.
Speaker: Allocate money for marketing.
Speaker: Unless you're waiting for, you know, your company to give you their leads, which is a lot less.
Speaker: Right.
Speaker: Especially for the guys that are creating like EPC dealerships.
Speaker: You're on your own.
Speaker: Right.
Speaker: You're on your own.
Speaker: So save the money, allocate it and reuse it for marketing, man.
Speaker: Yeah.
Speaker: I'm super important.
Speaker: I totally agree with that.
Speaker: And that's what we're trying to create with this solarpreneur podcast movement is people that treat themselves as entrepreneurs.
Speaker: Cause yeah, you look at a sales rep, if you're just a sales rep, yeah, I mean, typically those guys probably aren't going to invest themselves, but you're, if you're an entrepreneur, if you're treating yourselves as a business, yeah, you're going to invest into your employees.
Speaker: You're going to invest in ad spend.
Speaker: You're going to invest in your marketing.
Speaker: You're going to invest in your personal development.
Speaker: Yeah.
Speaker: So I completely agree with that.
Speaker: I think that's super important.
Speaker: So James, let's get into the last pillar.
Speaker: What is pillar number four?
Speaker: Pillar four, man.
Speaker: Pillar four, you're tapping into the mastery level now, right?
Speaker: So basically, I always compare it to like, if you're doing like jiu-jitsu or martial arts, you're literally in a black belt or like red belt status now, right?
Speaker: So now you know how to sell, right?
Speaker: Because that's pillar number one.
Speaker: Now you automate your sales process.
Speaker: That's pillar number two.
Speaker: The third pillar is now you know how to generate leads.
Speaker: The fourth pillar is now let's sell this thing online, right?
Speaker: Sell it online so you can be around your family, around your friends, or wherever you want to be.
Speaker: And we also give you an access for a platform where you can sell this thing online.
Speaker: Right.
Speaker: So imagine now how powerful that is.
Speaker: I mean, it's great to have consultations and your calendar booked and you're meeting homeowners and you're driving around.
Speaker: That's amazing.
Speaker: But at the end of the day, dude, you're going to burn yourself out and you're never going to see your family because I've been there.
Speaker: Right.
Speaker: It's like, oh, damn, I cracked the code.
Speaker: Right.
Speaker: I'm getting all these leads, closing deals.
Speaker: Right.
Speaker: But after a while, you're like, dude, I'm just burning myself out.
Speaker: So how can I do this thing literally around my family?
Speaker: I'm really literally at home now.
Speaker: And even my coaching calls and things like that, I'm always home.
Speaker: Or if I wanted to take a vacation, I can just literally grab my laptop and a Wi-Fi connection.
Speaker: And just as long as I have the proposal, I'm ready to rock and roll.
Speaker: Right.
Speaker: So you're going to be able to have freedom, right?
Speaker: Literally like freedom.
Speaker: Once you know how to sell online and have the ability to actually use a platform where you can sell literally anywhere in the country.
Speaker: Right.
Speaker: So it's really, really powerful.
Speaker: Really, really, really powerful.
Speaker: When you put all four of these together, you have a recipe for success, man, in this industry.
Speaker: Yeah.
Speaker: And that's, I like the sound of that because I was just talking with a buddy.
Speaker: Matter of fact, we're just talking about how typically anyone in the solar industry, if you decide to go on vacation or something like that, I mean, it's potentially you're spending thousands of dollars because think about it.
Speaker: If you can't sell online, well, number one, you're spending what it costs you to go on that vacation.
Speaker: But number two, if you can't work, I mean, if you can only work in San Diego or wherever you're at,
Speaker: then you potentially missed out on five appointments.
Speaker: Maybe all five of them closing.
Speaker: Maybe that would have made you 10 grand that you missed out on, you know, huge opportunity cost.
Speaker: So I like the sound of that super interesting.
Speaker: Interesting.
Speaker: So it can be done, man.
Speaker: It can be done.
Speaker: A lot of guys are kind of hesitant, obviously, you know, face to face,
Speaker: is a great way to like build rapport and things like that, right?
Speaker: Because you can feel their energy, they can feel you and things like that, right?
Speaker: But if you really tee it up correctly, right from the get go and set proper expectations with the homeowner that this is going to be done online because I want to help you out, right?
Speaker: It's not about you.
Speaker: It's not about us, right?
Speaker: It's about them.
Speaker: We want it to be more convenient for you so you don't have to clean up your house or give the dog a bath, whatever it is, right?
Speaker: You don't literally have to do that.
Speaker: What I'm gonna do, it's this easy.
Speaker: You have an email.
Speaker: Yes.
Speaker: Great.
Speaker: And you're basically tech savvy enough to access this online meeting because I'm going to shoot you over an email, open it up and click a link.
Speaker: Can you do that?
Speaker: Yes.
Speaker: Awesome.
Speaker: We are ready to rock and roll.
Speaker: You know what I mean?
Speaker: So it's literally that easy, man.
Speaker: Yeah.
Speaker: Boom.
Speaker: That's awesome.
Speaker: That's awesome.
Speaker: Oh, cool.
Speaker: So four pillars, definitely some good content.
Speaker: So just to review, you got pillar number one is learning how to sell.
Speaker: Pillar number two is learning the automation piece.
Speaker: Number three is mastering your leads and your social media.
Speaker: And number four is mastery and taking your sales on the road, being able to make money from anywhere.
Speaker: So James, love the content, love what you shared with us today.
Speaker: So I know we barely scratched the surface on this and hopefully people reach out to you and, you know, go through some of your courses and other content you've put out there.
Speaker: But tell us where can people find out more about you and what you're doing?
Speaker: and give us kind of a preview.
Speaker: Absolutely.
Speaker: So I've actually given a free strategy call.
Speaker: So if you want a strategy call, maybe you're using some of these strategies already and you just want someone to look it over like Facebook marketing, or maybe you want to get started in Facebook marketing or even sales or automation or learning how to sell online, schedule a strategy call.
Speaker: It's solarstrategycall.com.
Speaker: It's nearly that easy.
Speaker: And after you, after you schedule a strategy call, jump on my Facebook page and like the page, right?
Speaker: Support the page.
Speaker: It's James, the solar energy expert.
Speaker: Okay.
Speaker: Yeah, definitely.
Speaker: For all our solopreneurs, show James some love with what he shared with us today and appreciation.
Speaker: And we'll link to that in the show notes.
Speaker: That's solarstrategycall.com, right?
Speaker: Right.
Speaker: Cool.
Speaker: And James, we appreciate you sharing what you've shared with us today.
Speaker: And I think for sure you're all people reaching out.
Speaker: So where any final advice that you would give for our solar preneurs, James, before we say goodbye?
Speaker: Absolutely.
Speaker: First and foremost, man, thank you for having me on the show.
Speaker: It's guys like yourself that's literally taking this
Speaker: solar movement and helping their environment and helping other people succeed.
Speaker: So first and foremost, dude, thank you, right?
Speaker: We need a lot more of Taylors out there to start podcasts, to provide value, to help other people make more money.
Speaker: And obviously when consultants make money, that means that we're putting glass on rooftops, right?
Speaker: And we're helping the environment.
Speaker: So thank you, Taylor, for having the podcast.
Speaker: But basically, man, for me, it's literally like investing in yourself.
Speaker: Because if you don't invest in yourself to take your sales game to the next level, next year, you're going to be in the same situation that you're in right now, right?
Speaker: Nothing's going to change.
Speaker: And you probably heard of it, Tony Robbins, right?
Speaker: That's definitely the definition of insanity.
Speaker: He's doing something over and over and over again, expecting a different result.
Speaker: So if you're getting the same results over the last few years, maybe you've been in the solar industry for like two, three, four years, and you're like, dude, I'm making good money.
Speaker: I'm like right around 60K, 80K, 100K, but I really want to take it to the next level.
Speaker: I highly suggest to invest in yourself, right?
Speaker: Regardless if you invest in my courses, maybe Taylor has courses, anyone's courses, just really save the money if you don't have it now.
Speaker: And invest in yourself because that's what's going to take you to the next level of wherever you want to be in life.
Speaker: Whether that's business, whether it's finance, whether, you know, it's a spiritual thing.
Speaker: Maybe you want to, you know, be a better father, a better, you know, husband, wife, whatever it is, right?
Speaker: Invest in yourself.
Speaker: Find somebody that's already doing what you're basically want to do and then go learn from them, right?
Speaker: So that's my suggestion, man.
Speaker: I love it, 100%.
Speaker: Yeah, you got to take the risk.
Speaker: If you don't have money, we'll go out and close the deal.
Speaker: financing because yeah people all the time are going well are putting their money on the line and putting it all out there because if you don't have the skin on the game then very unlikely that you're going to reach that level of success that guys like James have achieved so James thank you for coming on the show and yeah we're definitely going to hopefully maybe have you on in the future too but thanks for sharing your four pillars of success and with that we'll let you go so thanks again James
Speaker: Hey, thank you, Taylor.
Speaker: Thanks for having me, man.
Speaker: Yeah, take care.
Speaker: Yo, solarpreneurs, hopefully you enjoyed today's episode with James Ramos.
Speaker: Go and apply those four pillars in your solar cells.
Speaker: Take your game to another level.
Speaker: And look, all we ask for the podcast, you don't have to pay us.
Speaker: You don't have to do anything crazy.
Speaker: Just go and rate, review it, and share it with one person.
Speaker: If we do that, we're going to take this to another level, and that's how we are able to change people's lives and take the solar industry by storm.
Speaker: Next week, we're going to do something a little bit different.
Speaker: We're going to go through our exact closing process that I've been using currently.
Speaker: We're going to go through exactly how we do it.
Speaker: So if you know anyone who's struggling to close that needs to take their closing percentage up,
Speaker: We're going to go through the closing techniques that we use to maintain around a 50% closing ratio.
Speaker: So tune in to next week's episode.
Speaker: You're not going to want to miss it.
Speaker: It's with Dallin Pankeri, and we're going to go through our exact close process.
Speaker: See you next week.
Speaker: Wow, what another amazing episode of the Solarpreneur Podcast.
Speaker: Now, before we take off here, do us a favor and go leave an honest review on your platform of choice or wherever you're listening to this podcast.
Speaker: It helps us get the word out about the Solarpreneur Movement and impact more entrepreneurs, sales professionals, and marketers just like you.
Speaker: And hey, don't forget to head over to Facebook and join the Solarpreneur Group for more daily content,
Speaker: It's going to impact you and help you take your sales game to the next level.
Speaker: See you guys in the next episode.
