Wealth Principle #2: Create Incentives

You might expect Alila Ventana Big Sur to be a pretty nice hotel.   It was named one of the top 12 hotels in California. It has GLAMPING, $26 dollar avocado toast for Breakfast.   You might expect that your dog would enjoy it too. Hell - You can order your dog Swordfish and rice.   You might also expect a certain type of person to stay there. And you might be… wrong.   Shaun's Story (via course at Berkeley): https://www.creditcal.org/fullcourse