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Where You Can Find High-Quality Solar Leads
44 Plays6 years ago
In this training, you'll discover how you can find and generate your own high-quality solar leads. Never run out of leads or places to generate your solar leads ever again.
If you apply even just a few points from this training, you're going to be able to fill your calendar up with booked appointments from homeowners who are ready to buy solar from you.
Take this training, run with it and go sell more solar. Here's to creating generational impact and wealth my friends.
👇 SUBSCRIBE TO GENERATE MORE SOLAR LEADS & CLOSE MORE DEALS 👇
https://www.youtube.com/channel/UCTPWRNPXR8x9f-SdlZldbaA?sub_confirmation=1
★🏆★ The World's #1 Solar Sales & Marketing Training Platform ★🏆★
Check out the Solar Spartan System down below if you want to see how we can personally help you close an extra 5-10 solar deals a month:
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★☆★ FREE ADVANCED SOLAR REP MASTERCLASS ★☆★
How To Generate A Flood Of Qualified Solar Appointments That Close 90% Of The Time & Get Homeowners To Sell YOU In Less Than 20 Minutes...
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Click Here If You Want To Learn How I Turned My Team Of 6 Lazy, Unmotivated Solar Reps Into Solar Selling & Lead Gen Machines That Closed $8.3 Million In Less Than 9 Months: https://solarspartansystem.com/solar-company
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James Swiderski started as a completely broke solar sales rep in SLC Utah at age 19 and in 9 short months took his start-up solar company to over $8,300,000 in sales with a small team of six.
He's invested over $244,000 on books, events, courses, sales programs, mentors and masterminds and 21,200+ hours to acquire the knowledge necessary to become the world's leading solar entrepreneur/consultant.
After scaling his own company, he began sharing the strategies he has learned and grew 3 eight-figure solar companies and coached over 1079+ solar reps across the globe who have collectively closed over $50,000,000 in deals in less than 2 years.
His story is great, but yours will be even greater. James believes that the solar industry is in desperate need of a modern approach to selling, one that instantly separates you from the competition and lets you scale your solar sales to the moon.
★☆★ CONNECT WITH JAMES ON SOCIAL MEDIA ★☆★
YouTube ► https://www.youtube.com/channel/UCTPWRNPXR8x9f-SdlZldbaA
Solarpreneur Blog & Website ► https://solarpreneurs.com/
Facebook ► https://www.facebook.com/jamespswiderski
Linkedin ► https://www.linkedin.com/in/james-swiderski-8a520913b/
Podcast ► https://anchor.fm/solarpreneur
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Transcript
Introduction to Lead Generation Training
00:00:00
Speaker
pull aside take some notes right put the kids away put the distractions away because this one right here lead generation training this is perhaps the most in-depth comprehensive lead training i've never put out online for free besides our training so i want you to pay attention dive in apply it so you can get results from this video if you're new here consider subscribing so today we're going to talk about in this graph i'm going to show you a good nine different lead gen methods and
00:00:30
Speaker
help you really determine which ones are worth focusing on.
Focusing on Key Strategies
00:00:34
Speaker
A part of lead gen is not doing all of this at once, especially as the solo entrepreneur in this industry or the sales rep or the owner of just a small startup solar company.
00:00:46
Speaker
You don't have the resources, the time to conquer all of these lead gen strategies at the same time.
00:00:53
Speaker
Going into all of these markets at once, doing all these strategies is suicide.
00:00:58
Speaker
You're spreading yourself too thin.
00:00:59
Speaker
You're not going to be able to focus and go in on all one.
00:01:03
Speaker
And the funny thing is there are solar companies out there that are using just one of these.
00:01:08
Speaker
Any one of these strategies can make you multi-eight figures in this industry.
00:01:12
Speaker
There's solar companies that only doorknock.
00:01:15
Speaker
They're huge.
00:01:17
Speaker
There's companies that only do Facebook ads, also massive.
00:01:20
Speaker
It doesn't matter which one you choose.
Evaluating Lead Generation Methods
00:01:23
Speaker
You just have to understand the pros and cons of each one, make sure it fits into your sales process, works with you as a solar rep, utilizing your strengths or you as a solar entrepreneur and your team, and then run with it.
00:01:35
Speaker
Go all in to all the way deep.
00:01:39
Speaker
What I want to talk about in this graph is this.
00:01:43
Speaker
On the graph here, we've got number of leads at the top.
00:01:46
Speaker
So right here at the top, Facebook ads is one of the highest number of leads, volume that you're gonna get.
00:01:54
Speaker
At the bottom here on the left is quality.
00:01:58
Speaker
And the topic of this video is how to get super high quality leads by understanding this method.
00:02:04
Speaker
So as we go further here,
00:02:06
Speaker
the quality increases, the quality gets even better and it keeps increasing, but the volume of leads you will get also go down.
00:02:15
Speaker
So if we start at the top, Facebook ads are great.
00:02:19
Speaker
Everybody's talking about Facebook ads.
00:02:20
Speaker
We use them at Lumen, but they are not our primary source of leads.
00:02:25
Speaker
They're not all of our leads.
00:02:26
Speaker
And the reason being is we get a high volume.
00:02:29
Speaker
We get leads for $3, $4 a pop.
00:02:32
Speaker
And we can get hundreds of those things every single day,
00:02:36
Speaker
but we've got to have appointment centers following up.
00:02:39
Speaker
We've got to have automated sequences, right?
00:02:41
Speaker
We've got to be touching out, reaching out to these people to convert them, and it takes a lot of manpower and technology to get that to work, right?
00:02:50
Speaker
Compared to the warm market,
00:02:53
Speaker
This is like your friends, your family members, people that already know and trust you, right?
00:02:58
Speaker
They don't need any convincing.
00:02:59
Speaker
They already trust you, okay?
00:03:01
Speaker
And boom, they're the easiest to sell for a reason.
00:03:03
Speaker
This is why we go for this first when we start new into solar like a lot of you reps have or companies, right?
00:03:11
Speaker
So where I'm going with this is you've got to figure out what level of quality you're willing to tolerate, right?
00:03:18
Speaker
Are you willing to put in the technology and the work to convert those Facebook leads and do sheer volume?
00:03:24
Speaker
Cool.
00:03:25
Speaker
Then maybe just Facebook ads is going to work for you and that's fine.
00:03:28
Speaker
Works for a lot of companies, right?
00:03:29
Speaker
But if you're looking for high quality, if you're looking for leads today that you could go close, Facebook ads is not going to be a good solution, right?
Achieving High-Quality Leads
00:03:38
Speaker
I always say if you're not making at least six figures as a rep,
00:03:41
Speaker
If you're not making seven figures as a company, you shouldn't waste your time with Facebook ads yet.
00:03:46
Speaker
There's a lot of skills, a lot of things you have to learn and master there.
00:03:49
Speaker
This is why I have a guy, Joseph, my partner at Lumen, right?
00:03:52
Speaker
He's all in on Facebook ads, constantly optimizing, and he's the reason we could get them for three bucks, right?
00:03:59
Speaker
That is only possible with extreme focus.
00:04:03
Speaker
I focus more on these organic and targeted high-quality stuff that's going to get me leads right now.
00:04:10
Speaker
So door knocking, for example, a little bit higher quality, right?
00:04:14
Speaker
I mean, yeah, a little higher quality, still a pretty good amount of leads.
00:04:18
Speaker
That's why a lot of companies do it.
00:04:20
Speaker
I don't knock it as much as I used to because I know it's powerful.
00:04:23
Speaker
I know you could get some deals in the door today to get that cash flow so you could start working on things like Facebook ads, right?
00:04:31
Speaker
Next one, purchased appointments, right?
00:04:33
Speaker
Little bit higher quality, right?
00:04:35
Speaker
Because you know more about them, but you're going to get less because you got to spend more money on it, right?
00:04:41
Speaker
Events, these are trade shows, booths, movie theater gigs, right?
00:04:46
Speaker
Mall kiosks, right?
00:04:48
Speaker
Events, same thing, higher quality, less leads, right?
00:04:53
Speaker
Networking,
00:04:54
Speaker
also higher quality, right?
00:04:56
Speaker
Online organic, this is LinkedIn prospecting, Facebook prospecting, Instagram, right?
00:05:02
Speaker
Higher quality, less leads, again, because it takes more time to do these.
00:05:06
Speaker
Referrals, super high quality, second highest quality, right?
00:05:10
Speaker
But you're gonna get way less referrals.
00:05:12
Speaker
So what you're gonna notice and why you go through all of these, right?
00:05:15
Speaker
Maybe you got a couple ideas off of it.
00:05:17
Speaker
So I want you to understand what makes a high quality lead.
Networking and Organic Methods
00:05:21
Speaker
And it's very simple, it is your approach
00:05:25
Speaker
the amount of information relevant information that you show your prospect to show that you have empathy you have understanding towards them in their situation right Facebook Ads for example we only have so much information available to us we could target people who
00:05:44
Speaker
Checked out solar in the past right that live in a certain area.
00:05:47
Speaker
They're in an income bracket But the message we're gonna hit them is gonna be similar.
00:05:52
Speaker
It's mass market.
00:05:53
Speaker
It's not individualized by any means, right?
00:05:57
Speaker
So there's only so much effect we can have with that
00:06:00
Speaker
Now, the opposite approach is the warm market.
00:06:03
Speaker
I know my friend and family and I know everything about them and I've been with them for a long time.
00:06:08
Speaker
I know this is going to make sense for them because of XYZ time and when they said this three years ago and they said they wanted to check out solar or they got that high electric bill 10 years ago, right?
00:06:18
Speaker
I know this and I remember this and my information is laser targeted and informed, right?
00:06:24
Speaker
And they understand and trust me, okay?
00:06:27
Speaker
the more information you get and apply to your strategy the more quality it's going to be right i hope this makes sense so with online organic and why i you generally choose around networking and online organic and pay-per-click right this is like google and youtube ads
00:06:45
Speaker
is because I have a lot of information.
00:06:46
Speaker
If I go to a networking event of real estate professionals, and I often do that, and have my team at Lumen do that as well, I know that these people already deal with homeowners.
00:06:58
Speaker
I already know something about them.
00:06:59
Speaker
Maybe I even get a guest list of people that are going to be at the event, and I do a little research on them on LinkedIn, and I already know a bit about the people I want to talk to.
00:07:09
Speaker
Who are the movers and shakers?
00:07:10
Speaker
Who do I want to speak with?
00:07:12
Speaker
And if I know this information, now my approach to them isn't cold, hey, do you want to check out solar?
00:07:18
Speaker
It's, hey, I loved your work on this blog with this project.
00:07:23
Speaker
I love that you flipped this property back then.
00:07:25
Speaker
I was hoping to learn a little bit more about this, see if maybe we can work together on something.
00:07:30
Speaker
That is a totally different approach.
00:07:32
Speaker
It's because of that information, I have a lot of context and relevancy in their life.
00:07:36
Speaker
Because all people want to know at the end of the day is what's in it for me.
00:07:39
Speaker
Whether it's a Facebook ad, door knocking, all the way to the warm market.
00:07:43
Speaker
They want to know what's in it for me, what do I get out of this.
00:07:46
Speaker
If you can show them directly what they're wanting,
00:07:50
Speaker
before they even want it, just like classic Steve Jobs, right?
00:07:54
Speaker
Show people something and then they know they want it.
00:07:56
Speaker
If you can be that person, they instantly have a level rapport, status, and you're on the same playing field with them and you can influence them at this point, okay?
Quality vs. Quantity in Leads
00:08:06
Speaker
So the more information you have, the higher quality, less information,
00:08:11
Speaker
lower quality, higher number of leads.
00:08:13
Speaker
Decide where you want to be on this graph with your pipeline as a company, right?
00:08:18
Speaker
And move from there.
00:08:20
Speaker
So guys on this video, this quick little thought, right?
00:08:23
Speaker
I want you to comment down below, which of these lead strategies would you like me to cover in a future video?
00:08:29
Speaker
Would you like to learn more about LinkedIn prospecting, referrals,
00:08:33
Speaker
how to work with your warm market, your friends, your family, how to throw on an event, networking, pay-per-click, YouTube and Facebook ads, right?
00:08:41
Speaker
I could have Joseph, my marketing partner, right?
00:08:43
Speaker
Come on and teach us all of this, right?
00:08:45
Speaker
This is where we're getting these crazy lead results for three, $4.
00:08:47
Speaker
What do you guys
Call to Action and Feedback Request
00:08:49
Speaker
want to know?
00:08:49
Speaker
Comment down below, give it a thumbs up, and I'll see you in the next one.
00:08:52
Speaker
Wow, what another value-packed episode of The Solarpreneur.
00:08:55
Speaker
Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
00:09:06
Speaker
And we do it all for free.
00:09:08
Speaker
And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes.
00:09:17
Speaker
so that we can help more solopreneurs like you to change the world.
00:09:21
Speaker
And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
00:09:30
Speaker
Remember, you need to leave us a review on iTunes to qualify for the training package.
00:09:34
Speaker
So take care of that now, and we'll see you on the next episode.