EP123 – Selling Hardware Without the Pain or the Price War with Alicia Shepherd

In this episode, Alicia discusses her role as a hybrid distributor and manufacturer within the Wortmann Group, focusing on Terra branded devices and their distribution of over 10,000 SKUs from various major brands. The conversation delves into supply chain issues exacerbated by the pandemic and the Windows 10 support cessation, and how Terra positions itself against tier-one brands like HP, Dell, and Lenovo. Alicia highlights the importance of future-proofing devices, maintaining robust MSP relationships, and navigating the complex supply chain environment. She also emphasises Terra's commitment to delivering value and facilitating MSP margins through unique service models and leveraging their manufacturing insights.

00:00 Introduction and Welcome

00:07 Discussing Product Supply Issues

00:49 Understanding the Hybrid Model

01:41 Market Position and Clientele

03:20 Challenges in Hardware Procurement

08:16 Service and Support Differentiation

12:22 Current Supply Chain Challenges

22:02 Future Proofing and Device Specifications

27:44 Margin and Market Strategy

29:18 Conclusion and Contact Information

Connect with Alicia Shepherd on LinkedIn by clicking here – https://www.linkedin.com/in/aliciashepherd/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/danielwelling/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/