Focus Calm

Endurance Innovation is now on Patreon [https://www.patreon.com/enduranceinnovation]! Have a peek at our page and show us some love. * 0:30 meet Max Newlon, founder of Focus Calm * 3:00 what is Focus Calm and how does it work? * 7:00 a primer on brain waves * 9:15 optimal arousal states * 11:30 the value of having access to a relaxed state * 13:45 the importance of the perfect balance of focus and calm * 16:30 on conserving mental resources * 20:00 Andrew tries to hack a biofeedback experiment * 22:00 being selective with data presentation and training selection * 22:30 what are the expected benefits with Focus Calm * 29:30 mental training with Focus Calm * 33:15 surprising findings from FC use * 25:00 is FC collecting user data for big data analysis? * 41:30 what’s next for FC * 43:30 making the tool user friendly * 49:00 the target market: corporate wellness and performance sports * 51:00 using FC to improve mental health To check out the Focus Calm headband and app AND to get $25 off the purchase of a headband, follow this link [https://shop.focuscalm.com/discount/eitech?redirect=%2Fproducts%2Ffocuscalm-eeg-headband].