 * 1:00 study on effects of swearing on perception of pain found that uttering the word ‘fuck’ during an ice-water submergence trial allowed participants to last 30% longer than those using control words.
 * 6:30 cross-cultural study comparing the efficacy of swearing in English and Japanese speakers
 * 14:45 listener challenge
 * 16:00 Notio Aerometer initial impressions
   * The CdA calculator / aero test protocol on the Notio app
   * Repeatability in testing appears to be there
   * Displayed CdA during a workout is not very actionable at this point
 * 33:30 discussion of limitations of any aero sensor
 * 38:45 virtual wind tunnel analysis vs an on-bike aero sensor: virtual for development and testing and real-world for validation

57 - Notio Aerometer and Swearing

Endurance Innovation examines the technology, science, and engineering shaping modern endurance sport. Each episode features a focused conversation with researchers, coaches, and industry practitioners working in areas such as cycling aerodynamics, triathlon equipment, performance modeling, training science, biomechanics, and data analysis.

Rather than speculation or trend-driven commentary, the show emphasizes evidence-based methods and practical applications for athletes and coaches across cycling, triathlon, and other long-course disciplines. Topics include aerodynamic testing, cooling, running and cycling performance, endurance nutrition, training strategies, and the tools that support both high-performance and age-group athletes.

New episodes are released periodically.