* 1:00 study on effects of swearing on perception of pain found that uttering the word ‘fuck’ during an ice-water submergence trial allowed participants to last 30% longer than those using control words.
* 6:30 cross-cultural study comparing the efficacy of swearing in English and Japanese speakers
* 14:45 listener challenge
* 16:00 Notio Aerometer initial impressions
* The CdA calculator / aero test protocol on the Notio app
* Repeatability in testing appears to be there
* Displayed CdA during a workout is not very actionable at this point
* 33:30 discussion of limitations of any aero sensor
* 38:45 virtual wind tunnel analysis vs an on-bike aero sensor: virtual for development and testing and real-world for validation