The Secret Agent of Smart, Fast Creative

Dani Dufresne is the Founder and Executive Producer of The Auxiliary Co., a creative execution firm known for bringing bold ideas to life—efficiently and without the red tape of traditional agencies. Trusted by top brands, Dani’s built a reputation for flawless production and assembling world-class creative teams. We talked about all of this and more this week on the On Brand podcast.

About Dani Dufresne

Dani Dufresne is the badass secret agent behind some of the most jaw-dropping campaigns you’ve ever seen. As the brains and brawn behind The Auxiliary Co., she’s the one team's call when they need to pull off high-stakes creative execution—without the bloated budgets and red tape of traditional old model agencies.

With an unmatched eye for innovative approaches, high-value design, and production execution, Dani doesn’t just manage a campaign’s work—she makes it legendary. Whether assembling an A-list creative team, running a massive production on a shoestring budget, or stepping in to save a campaign from disaster, she delivers flawlessly and unapologetically every time.

Forget the outdated agency model. Dani’s way is smarter, leaner, and faster. She’s here to help brands ditch the bureaucracy, hire the right people, and actually get sh*t done. If you don’t know her name yet, that’s because she’s been too busy making everyone else look good.

Industrial Color. Here's a link to the AI color tool Dani talked about.

What brand has made Dani smile recently? Dani shared a recent brand collab that made her smile: the unexpected partnership between hand sanitizer brand Living Touch and Crocs. It’s quirky, a little ridiculous—and totally memorable. For Dani, it’s a perfect example of how brands can break through by ditching traditional influencer playbooks and instead teaming up with other brands in surprising, delightful ways. It may not make logical sense on paper, but it makes great content—and sometimes that’s exactly the point.

Connect with Dani on LinkedIn and The Aux Co website.

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