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Can the enterprise world learn anything from the consumer market?
18 Plays1 day ago
Has 5G delivered in the consumer market? If so, what should the enterprise side know about this story? In this episode I am joined by Nicole McCormick, Chief Analyst 5G Consumer at Omdia to unpack what worked, what didn’t, and what strategies are being used. From pricing to bundles, speed and robots (Do Androids Dream Of Electric Sheep?), we explore how the consumer rollout of 5G may offer clues for enterprises looking to embrace 5G.
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Transcript
Kicking off 2026 with a consumer vs enterprise chat
00:00:01
Pablo Tomasi
So hello and welcome back to everyone to the Telco Drift. This is the first episode 2026. And for those that haven't met yet, you know, I've been working as an analyst and I'm also trying to do a little bit of podcasting on the side.
00:00:16
Pablo Tomasi
So for the first episode of this year, we have a great guest. We have Nicole McCormick, Chief Analyst 5G at Omdia. So Nicole, welcome to the Telco Drift.
00:00:27
nicole
you know Thank you very much for having me.
00:00:30
Pablo Tomasi
So as you know if you have listened some of my podcasts, you have probably known that ah um I think that the future is on the enterprise side of the market rather than the consumer side. But it's good every now and then to sort of you know double check what I believe in.
Consumer vs Enterprise Market Discussion
00:00:45
Pablo Tomasi
And that's the reason why we have Nicole on board, because Nicole is covering a lot of you know research on the consumer side and is the best placed person to let us know what can we learn from what is happening on the consumer side and effectively whether there is more opportunity than I see in that part of the market.
00:00:47
nicole
Amen.
00:01:06
Pablo Tomasi
But before we get started with that, Nicole, do you want to just share a couple of very quick thoughts about yourself and then we can dig deeper into the consumer side of things?
00:01:16
nicole
I would like to say the enterprise people on the other side of the fence that there is a consumer story which sometimes you negate, sometimes you neglect and sometimes you gloss over. So thank you very much for having me and I'm happy to hopefully give some insights that can spill over to your side of the fence.
00:01:38
Pablo Tomasi
Perfect. this seems seems you know There is clearly something happening on the consumer side based on you know the confidence and what you're saying.
5G Consumer Market Innovations
00:01:46
Pablo Tomasi
So let's start you know ah with a bit of an assessment of 2025, 5G in the consumer. how How would you rate it? How would you say the year was for consumers in
00:01:59
nicole
I would still say on the consumer side, it was this phase of innovation and it's not to be unexpected. Tier 1s did what Tier 1s would do They tried, they're still trying, they were technology first movers um and it's the usual candidates, the Deutsche Telekom, the US operators, the China the china mobiles.
00:02:26
nicole
And they they the key to innovation on the consumer side is try. if it fails, try again. But we have... but we had but we had our our tryers. And then we have our tier twos, the rest of the world that are watching what best practice is emerging from this. What can we what can we take? But more so, what can what can we localize to ah ah to our markets?
00:02:53
nicole
What works in Singapore does not work in Australia. What works in Italy does not work in the US and and so forth. So it was very much a year of try, listen, watch and take back take take best practice.
Monetization Strategies in 5G
00:03:10
Pablo Tomasi
So it it seems to me that it's effectively tier one or just the testing the water. Is that fair description? so or Or is it a bit too reductive?
00:03:20
nicole
nope i No, I feel that's that is ah that if that is a fair description but the tier ones have really really taken it on aggressively. so they haven't just um chomped at the bits,
00:03:39
nicole
they've they've really out-innovated, ah i think.
00:03:43
Pablo Tomasi
Mm-hmm.
00:03:43
nicole
And there's a lot of different layers that they've that they've done. There's not one market suits all. There's not one technology that suits all. But yeah, Pablo, you're right.
00:03:54
nicole
It is it is it is the tier ones. But let me give you a few like consumer monetization um examples. We have those that have turned more to trying to get a little bit more out of the consumer in terms of good pricing pollards policy. So that would be telcos that have interventions.
00:04:18
nicole
have introduced speed, speed tiers for the first time. Now we've had speed tiers since like 4G or snooze boring, you might say, but we have had a revigoration on that.
00:04:26
Pablo Tomasi
Thank you.
00:04:31
nicole
As funny, the speeds have started to really catch up to that one gig, that two gig, and this is not fixed broadband. This is even three gig in China.
00:04:42
nicole
for 5G. So tiering as an upsell by speed and by data tier has has proved to be one of those new in ah innovators.
00:04:54
nicole
um We've then had that whole network slicing thing reinvigorate over the past year or or so, and that that takes a couple of different flavours as well. So one of the flavours is um spinning off a speed tier for consumers.
00:05:13
nicole
Pay me $10 more, Nicole. I'm going to Telstra Stadium, I'm watching Telstra Swift, there's your incremental revenue on top of the of the base plan. But some operators have gone a little step more and they've said, okay, let's throw out all of our base 5 g plans gone and let's put them in different slices and this is where it gets interesting Pablo because this would be ah this would be our singtel. So they are now carving up their mass market plans based on connectivity. So if I'm on the highest tier what's my connectivity level level? I'm getting four times faster speed.
00:06:02
nicole
My next speed tier is two times faster speed and so on. So finally, it's getting to a little bit interesting from my point of view insofar as we're starting to like default to the airline analogy, right? The airlines, gold tier, premium economy, economy, blah, blah, blah.
00:06:23
nicole
Finally, and I've been waiting for this for hap to happen for a couple of years, but finally our telcos are starting to think airlines and starting to base, break up their connectivity based on these tiers. And this is where it starts to get interesting.
00:06:43
Pablo Tomasi
So when I'm thinking about airlines, there is like a profitability angle, go right, of the different classes, which not necessarily sort of because you can get more people like a premium economy, premium economy is one of the most profitable.
00:06:58
Pablo Tomasi
Do you see something similar on consumers that not necessarily the the highest spending tier is the most profitable because you're going to have less people joining it or that is sort of where the analogy ends.
00:07:13
nicole
well Well, I would say a lot of telcos who are tier ones are trying desperately to keep those gold tier customers. Why? it costs a hell of a lot more to to try and woo a subscriber back once you've lost them. So telcos and with 5G advanced and 5G slicing, whatever it might be,
00:07:38
nicole
they're throwing everything at that tier one customer to keep them on board. Now you're right in so far as it's a different kind of kettle of fish when you're trying to throw everything in a mid-tier which kind of can't because you've already done that but you're desperately trying to up so upsell those mid-tiers. to the gold class. But certainly in terms of the consumer new revenue definition, it is how do i keep those premium customers versus how do I upsell the rest? And and that is part of the new the new definition that I think that we need that we need to embrace.
5G premiums and competition
00:08:24
Pablo Tomasi
So one question that comes to mind when discussing this, has there been an upsell? Effectively, has the price increased sort of to too much and then justified the investment? So we are talking about you have the sort of premium customers. As you said, those are the one that you want to keep. Then you have some sort of mid range and then you have like the value for them by your customers.
00:08:49
Pablo Tomasi
If you compare like what has been happening with 5G with 4G, has there been like and an increase, notably price increase, that could justify that 5G investment or it hasn't happened yet?
00:09:01
Pablo Tomasi
Or you made a couple of examples about China and Singapore. So 5G SA, is that essential? Something that I discussed in a previous podcast, I think with ah that was with Roberto, I think some time ago.
00:09:14
nicole
yeah Yeah, so so so it's so it's happening, but it's very much like a market specific. So if we like divert to Singtel, the Singaporean market totally combusted.
00:09:35
nicole
Competition got the better of that market. It was traditionally double-digit mobile service revenue growth. And then we had extreme dis distress disruptors, basically data commoditizing that market, putting Singtel under pressure. it It held to its guns as the number one in that market. And it said, okay, we still...
00:10:01
nicole
want to play our card as a premium provider. We have the best network. We're using our sub brand to fight these disruptors and these challenges. And so based on that, we will spin off um our plans by slice. and but but But by doing so in this very competitive market, said, if you are a high end subscriber, you can um migrate to these premium plans at no extra cost.
00:10:34
nicole
So therein lies the big challenge on the consumer side It's always that competition. We put now a market that was traditionally not ultra competitive like Singapore for this like little burst. We would put them in the ultra competitive basket.
00:10:34
Pablo Tomasi
Mm-hmm.
00:10:53
nicole
The US, ultra competitive. You act, they act, boom. daily commoditization on the horizon. But so what Singtel did is protect its its premium subscribers by giving them the best for free. But at the same time, it said, if you're on our old 5G plans and do you want our new 5G plans that are on slices, that that are SLA better, you do need to to pay a premium. And I think the premium was like about 15%. So your your premium is based on your position in the market, but also that the state of the the state of that market. And unfortunately, the Singaporean market got hit, and that's what makes it so hard to for Omdia to forecast. what is going to be that 2030 sort of like sort of thirty like outlook based on those unknown competitive factors. But certainly in Singapore take took a hit. but if we But if we take Singapore aside and we ask what sort of premiums are being um charged, certainly if we look um to the US, they have speed tiers now.
00:12:13
nicole
Both Timo and Verizon have speed tiers. Do not underestimate what a big thing that that is as operators try and monetize the next gen of 5G.
00:12:25
nicole
And Verizon has gone one step more in that they have network slicing built into their premium plan. So if you want guaranteed prioritized Zooms and Teams traffic, then you're going to have to pay a 13% premium.
00:12:47
nicole
So there still is those kind of double digit premium numbers on plans, Pablo, but competition is challenging and time as well in consumer land always disrupts um those kind of premiums.
00:13:05
nicole
But at least we're starting in, at least in double digit land.
00:13:11
Pablo Tomasi
OK, that's a good start. But so you mentioned Verizon that that is providing that sort of guaranteed Zoom or Teams. That to me sounds like enterprise.
00:13:23
Pablo Tomasi
as As a consumer, why would I care about having dedicated teams, which I really hope never to use it outside of But maybe that's just me.
00:13:33
nicole
No, no, true. but you But you are not in a market like Jakarta, where people have long commutes in their cars, or in a market like for everyday business, we have to catch a high speed train from Beijing Beijing to Shanghai. So in that hour, hour and a half and worse, if you have a meeting with your CEO and you need to spend a couple of bucks extra to get a dedicated um prioritised connect connectivity band,
00:14:10
nicole
i.e. no disruptions while you're talking to the CEO. You might want to spend that five bucks bucks more. But I hear you, if you're in so in Australia, we all drive in cars and we're there within it in in an eye blink. um Even if you're in the UK, you're on a train, well, the best the best you've got is a short distance as well. Maybe these kind of things aren't ah with within your within your radar.
5G: Enterprise or Consumer Focus?
00:14:38
nicole
So,
00:14:40
nicole
as As usual with consumer monetization, it depends on the consumer and it depends where you are. But certainly in China, they do do um dedicated mobile office.
00:14:54
nicole
dedicated live streaming and dedicated gaming and the most popular out of those three over 5G advanced is the mobile office because of that because of those long commutes so so so things have to be localized and I think this is a really really um big thing because i often get I often get feedback, oh, but I'm not Singapore and I'm not in China.
00:14:58
Pablo Tomasi
Mm-hmm.
00:15:19
nicole
I said, yeah, you're not. So you need to localise that monetisation aspect for your consumer.
00:15:28
Pablo Tomasi
So it it seems to me, again, yeah everything localized, that makes sense. And that's probably something also for the enterprise market. And it seems that some of the needs, so you're starting to consumer, but you're targeting enterprise needs effectively, right? In the case that you were saying, you're having Zoom call with the CEO, as we you know often do, on my way to work,
00:15:51
Pablo Tomasi
ah you're going to make sure that you have a good connection. So that's an enterprise need, but you're selling to the consumer. So there's a bit of a hybrid if you want. Is that, is that again, a fair description in this scenario?
00:16:04
nicole
Okay, so so if you're in China, no. So in China, it's that that kind of need is directly pitched to the consumer from my understanding. But yeah, you're right. If if you look at the Singtel marketing, then the packages are marketed to to the company.
00:16:24
nicole
So, um the bar um So, you know, but there is an alter there is an alternative package too for mobile office that targets the consumer. I wonder many consumers are going to want to pay that off their their own chest. but that So that is a hybrid, but but quite clearly Singtel is trying to get the the enterprise to pay for the consumer to have those two accounts.
00:16:53
nicole
China are a little bit different, but I think for a lot of the rest of the world, it might be that that hybrid account. Yeah.
00:17:01
Pablo Tomasi
And if we broaden this up a little bit, yeah do you think that the consumer market has the legs to fully justify the investment in 5 G
00:17:17
nicole
Thank you. but First of all, thank you for thank you ah no thank you for that question because sometimes the question comes to me that there is no case for the consumer, so how do you justify it?
00:17:22
Pablo Tomasi
That's a good answer already.
00:17:32
Pablo Tomasi
Mm-hmm.
00:17:33
nicole
So that was ah that was that was a little bit more softly, softly, and i have had that more brutal question before. So I think if we look at the overall...
00:17:46
Pablo Tomasi
okay
00:17:47
nicole
Omdia long-term forecast for um mobile revenues, we way up we forecast on the consumer side that we can hold our own, right?
00:17:56
Pablo Tomasi
Mm-hmm.
00:17:59
nicole
So 2025, the consumer portion of total ah mobile service revenue was about 80%. And if we go out to twenty twenty thirty the consumer portion Omdia's forecast total mobile revenue is still about 80%, so So so we can we are we are expected to hold our own, but that therein lies some challenges and some challenges on me in particular. to justify where that upsell and that incremental revenue is is going to is going to come by. But but but certainly the numbers suggest that we will give you a run a run for your money, but I am on the cautious side of the fence. Yeah.
00:18:57
nicole
always wondering what's our next incremental revenue. And you'll notice, Pablo, that I keep on saying incremental revenue for consumers.
00:19:06
Pablo Tomasi
Mm-hmm.
00:19:07
nicole
I'm not saying that there's going to be a massive rainbow and a pot of gold at the end of that.
00:19:16
nicole
It's very much one telco at this stage having lots of different plays in the market, whether they target the gamer, the live streamer, the speed booster, the VIP uplinker, that could be one telco targeting multiple personas.
00:19:36
nicole
And that's kind of interesting in itself because therein lies one of the challenges for the telcos that they need to get into the house and target those multiple personas, bundle them up, lock them down, because the new world is not about just incremental revenues that that's very difficult maybe the new definition is still like locking that household down and making it too too challenging can't be bothered i'm done sorry i'm not gonna jump ship to jump ship to a rival but but yeah i think we've got some longevity but
00:20:22
nicole
we we need to now show our hands because the original plain vanilla you know, plain villa five G you know Pretty luck luster.
00:20:32
nicole
Yeah, we got a little bit of faster speed.
00:20:32
Pablo Tomasi
yeah
00:20:35
nicole
We got a little bit of faster speed. Did we get anything in latency? Well, not not really. So now the telcos need to like really justify what this next revolution is all about.
00:20:51
nicole
And if they don't, they're going to lose the consumer.
00:20:55
Pablo Tomasi
Okay, that's interesting. So effectively, consumer has the size, then potentially, if we take pure growth, someone could argue that enterprise could be growing
Lessons from Consumer Strategies for Enterprises
00:21:04
Pablo Tomasi
faster.
00:21:05
Pablo Tomasi
But again, when you start at a different point in size, you know, if you're representing 80% of the market, you just need to grow 1% to sort of be
00:21:06
nicole
Correct.
00:21:10
nicole
Correct. Yeah.
00:21:16
Pablo Tomasi
of an interesting option compared to to something that is growing faster. um But something something else that I'm curious to to hear your thoughts about, a lot of people that the cover enterprise or that cover IoT,
00:21:31
Pablo Tomasi
when they look at 5G, when they look at the features that coming out in 3GPP and all the releases and blah, blah, blah, they um they tell me that it's 5G's technology that is more adapted to connect things.
00:21:46
nicole
I'm sorry.
00:21:48
Pablo Tomasi
And when you're thinking about things, most of the times you're thinking about the enterprise side. Is that sort of the type of question that comes out with your conversation in the market?
00:21:58
Pablo Tomasi
Like is 5G a technology that is becoming better suited for enterprise than for consumers or is not really a problem that you see?
00:22:08
nicole
I don't tend to get that. My comparison yardstick is more fixed broadband And so don't forget we we have we have a dedicated team at Omdia that does in the home, smart home, the Wi-Fi stuff, et cetera. So at what point in the home does any consumer need or robots, no, but blah, blah, blah, no So my biggest offensive point is is fending off my own teammates, to be fair, and because I have to give it an outside-the-home roaming ability. So case in point, robots, well, they tell me that that, you know, the ones that are going to load your dishwasher, for example, they can survive on Wi-Fi. But yet I say a smart a smart dog who's going to go and get my coffee from my local corner shop, well, that leaves my Wi-Fi circle, so it's going to need 5G. So it's still a very, very, very early early debate. But from my from my perspective, it's always in home versus out home, and we have some wonderful debates on that.
00:23:31
Pablo Tomasi
So our are are we at near the age of robots?
00:23:37
nicole
like ah Okay. i would I would say from from what I limitedly know, I would say our dogs today are dumb dogs.
00:23:49
nicole
um And, you know, the Chinese have an early movers, the technology first guys. have somewhat of an affinity to to to dumb dogs. They're cute. They do things. Not enough things i would like a ah dog to do so But I am promised that smart dogs are ah ah ah coming. Certainly that's um some vendors' perspective.
00:24:20
nicole
But let's let's not underestimate the China First smart dog mantra. versus the rest of the world smart dog mantra. So if China gets it up this this year, it may take a cost point um to lower so that it becomes a reality in your your market and mine to make it more more feasible to the average consumer. And, yeah, i think I think it's for the rest of the world outside China, it's kind of at least medium to long term.
00:25:00
Pablo Tomasi
and Okay, I was still still quite optimistic and unrelated.
00:25:03
nicole
Yeah.
00:25:03
Pablo Tomasi
did This reminds me of the Do Androids Dream of Electric Sheep you know, really good book, recommend. And, you know, one of our colleagues started a podcast on books.
00:25:12
nicole
Uh-huh. Yeah.
00:25:16
nicole
yeah
00:25:16
Pablo Tomasi
Really, really good episode. I'm not sure if if if I can provide more information now, but we'll recommend it eventually down the line.
00:25:24
nicole
Yeah.
00:25:25
Pablo Tomasi
um So mean, there's a lot is lot going on. um But if I'm looking at the enterprise, is there something that I should be learning from?
00:25:36
Pablo Tomasi
What has worked for consumers that you think could be transferred to the enterprise market?
00:25:42
nicole
Yeah, I would say you're going to start carving up the network into bits and get it a little bit more challenging and a little bit more tricky, then i think that you need to be flexible in your pricing. I think you need to keep it simple, which some of your colleagues will definitely recommend. And I think you need to, like, give your enterprise proof that what they paid for extra they actually got so let me give you like a classic all-in-one example that it compass encompasses this so i was lucky enough late last year to go to Sydney
00:26:19
Pablo Tomasi
Mm-hmm.
00:26:26
nicole
as a guest of Telstra and on their enterprise analyst relation analyst relation day as a consumer bod. So that was that was very interesting. But one thing they had was a demo portal and it was very simple to navigate. I know because I had like i had a play and I saw. And one of the things was the pitch was for enterprise FWA.
00:26:54
nicole
If in a congested area when everything was going not not how you wanted it to be, i e congestion and and stuff, you could click on this portal and say, give me a boost.
00:27:08
nicole
What was that boost? You could take it in an hourly boost. That from consumer land and hourly boost is ultimate flexibility. We do have boosts on our side of the
Value Proof for Premium Payments
00:27:23
nicole
fence. We have, um, up linking boosts and down linking boosts and speed boosts over three hours or four hours if you're watching the soccer or the taylor swift concert you can get these boosts but on an hourly basis I was like cool so so that's that's cut that's kind of interesting so that's bringing it back to that ultimate flexibility but then when you're not using that slice because you've signed up to this proposition you do have to pay like a nominal fee.
00:27:56
nicole
but's Let's give the telco the the the the an err on the side of doubt, but, you know, that that that's not that's not too bad for for the enterprise.
00:28:07
nicole
And then what happens next is if if you clicked on your boost for your hour and the telco, in this case Telstra, didn't deliver, then you don't have to pay.
00:28:22
Pablo Tomasi
Mm-hmm.
00:28:22
nicole
Now, from the consumer land, i I totally love that because that's really putting that onus back onto the the telco to deliver. So in consumer land, if you are in that stadium watching that soccer and you've paid for your four-hour boost, you can now in China get a dashboard in real time that says, this is your speed that you're getting, Nicole. This is what everyone else is getting. Huh.
00:28:54
nicole
Proof beyond a simple post-event SMS saying, Nicole, thank you for joining the soccer game. This is what you got.
00:29:04
nicole
This is what everyone got. You know, Yeah, I'm going to be a little bit more dubious on accepting that from a telco, right? But in real time, while I'm in the event, maybe I need to be a bit of a techno nerd to a appreciate that.
00:29:19
nicole
But at least I'm getting some proof points there. So I think i think keep it simple, keep it flexible, keep it personable.
00:29:30
nicole
And do do I would really honestly, Pablo, urge do not underestimate that your enterprise or your consumer or anyone else in between really needs a proof point that's credible that they paid that extra bit more and they got what they paid for.
00:29:45
Pablo Tomasi
Mm-hmm.
Market Opportunities: Consumer vs Enterprise Drop Your Comment
00:29:51
Pablo Tomasi
Okay. And if if anyone is commenting on this podcast, which i I don't think many people are, but if someone is, it would be good to see whether they they now think that consumer is a hot opportunity or enterprise or vice versa.
00:30:03
nicole
yeah
00:30:05
Pablo Tomasi
Let's let's see where we're landing. But to to wrap this up very quickly, a minute or so, ah I mean, again, thanks for sharing your views on what's happening on the consumer side.
00:30:07
nicole
Yeah.
00:30:14
nicole
Sure.
00:30:16
Pablo Tomasi
But what do you expect for the rest of the year? anything exciting that you think, okay, this year, something exciting is going to happen.
00:30:24
nicole
Okay.
00:30:24
Pablo Tomasi
Because it doesn't happen often, does it?
00:30:25
nicole
Okay.
00:30:29
nicole
Not often. but But okay, so all my money is on, and you know what I'm going to say, two letters, it's it's AI. But I have a very specific definition from from my point of view on AI. I'm not interested in the cost savings that it's going to bring. And I'm not interested in the productivity gains that it's going to bring because I'm in consumer land, right? So my main question is show me the money. Where is the money from a AI
00:31:02
nicole
And this, you know, I'm ah not so downcast on this. When we speak in 2027, I might be. But so so far, I'm a little bit upbeat because there's a lot of there's a couple of different pockets.
AI's Role in New Revenue Streams
00:31:16
nicole
So the first is we're seeing more telcos starting to mine advanced data analytics with gen with Gen AI.
00:31:28
nicole
So you're a social media influencer, right? So you're also a high...
00:31:35
Pablo Tomasi
That's the dream.
00:31:38
nicole
And you're also a high ARPU customer of your Italian telco there. We we see...
00:31:45
Pablo Tomasi
that definitely is not the case.
00:31:47
nicole
ah Can we just pretend? So then we just so so our analytics are pointing to you that you're in a busy area, but you're a height you have high uplink usage. So targeting the right customer at the right time with the right package. And so we would push you. in It's actually now in real real time. Hey, we see you're struggling to make your subscription revenue business an uplinking target.
00:32:17
nicole
um will you Will you happily pay for a short-term uplink boost? Press here. Or sometimes even in China, there's a high, we've recognised you as this subscriber, do you want to subscribe to a plan? And guess what? That premium plan allows you to choose your VIP uplink sp speed, but also comes at a premium. So that's one of my AI i i things. And I spoke to China Unicom recently and they said of all of those direct marketing pushes that they make, they convert 10% to 20% of consumers.
00:32:58
nicole
And they seem to be very happy with that. So that's one aspect. I think for me, the other aspect is AI and AI agents. If I make a call to my call center, hey, my 5G FWA is going in and out, I'm not happy.
00:33:17
nicole
Obviously, that consumer human we're talking about is going to revert to its network agent and I would hope to its marketing, pricing, tariff, upsell agent who comes back and says, oh, Nicole, you know, you're right, blah, blah, blah, the network in your area is not really great.
00:33:37
nicole
But did you know as a 5G FWA subscriber, we could get you on a bundle with a 5G smartphone and a smartwatch and you could save gazillion dollars?
00:33:50
nicole
So I know that's in theory.
00:33:54
nicole
I've heard it many times from many vendors, but I'm waiting for that. new revenue opportunity to infiltrate as well. And before go, I'm also
00:33:54
Pablo Tomasi
Thank you.
00:34:05
nicole
My other big bugbear for AI is AI calling. So the the Koreans and the Japanese very, very, very progressive on this. And I'd like to see where the sweet spots there are for monetization. And they're starting to emerge because China Mobile told me last year that that they had made incrementally revenues 40 US million off the back of 50 million paying subscribers for AI. So and this is this is what this is when I'm watching. um I like all those other anomalies, productivity and cost, but show me the incremental revenue and and then we've got a discussion. so
00:34:59
Pablo Tomasi
Good. Plenty of things happening in this year that do we need to watch out for.
Conclusion and Farewell
00:35:02
Pablo Tomasi
So hopefully we're going to be able to catch up another time. Again, Nicole, thank you very much for joining me on the Telco Drift.
00:35:05
nicole
Yeah. Yeah.
00:35:10
nicole
Oh, thank you so much. Take care. happy 2026 Enterprise. Bye.
00:35:15
nicole
to enterprise ah ah by
00:35:17
Pablo Tomasi
yeah Bye-bye.