Transcript
Scott Hill: Hi, good evening and welcome to another episode of UK Tri Chat with myself, the host Scott Hill from TriWolf Triathlon Coaching. I'm quite excited about tonight's guest. We've got Lewis Peacock on, who is the race director for Ironman Leeds and Ironman 70 .3 Bolton. Welcome, Lewis, to the channel.
Scott Hill: If you want to just create a quick.
Lewis Peacock: yeah Thanks very much for having me.
Scott Hill: that So tell us about yourself, Lewis, and how you ended up being a race director for Ironman Brand in the UK.
Lewis Peacock: Yeah, so I've been ah a race director now with Ironman for five years. I started off as the the race director for Ironman 7 .3 Weymouth and then picked up Staffordshire as well for a year. and then move forward to picking up.
Lewis Peacock: the transition from Ironman Bolton to Ironman 70 .3 Bolton and then most recently Ironman Leeds. So it's been ah it's been a busy five years in the company. uh i mean i've been in events now for About 15 years in one way or another. But yeah, Ironman is a definitely there. the biggest thing. latest challenge.
Scott Hill: Yeah, I remember from your previous job where I knew you then as well.
Lewis Peacock: yeah
Scott Hill: but um You mentioned Ironman 70 .3 Stafford then. That's one of my favourites, which has gone off the calendar, which is a shame. I used to do that one annually and absolutely loved that race. It was really, really a good one to get involved with.
Scott Hill: um So what what is a normal year looking for you like then? Obviously, your main focus, I guess, is is the two you're race director for. But what is a year what does a year look like for you then? Obviously, there's a lot of other races going on in the UK.
Lewis Peacock: Yeah, absolutely. Yes, go and touch on Staffordshire. Yeah, was ah it was a fan favourite for a long, long time. Staffordshire, it was ah sad to see it go in the end. But 70 .3 Bolton has definitely come in and and gone from strength to strength since Staffordshire. has taken a bit of a seat in the in the sidelines so a year for me is is very busy obviously january february march is very much prep.
Lewis Peacock: Um, Getting everything ready.
Lewis Peacock: obviously i look after bolton and and leeds but we work in the uk team on all of the events so for Swansea I look after the swim for Wales I look after the bike course and the sort of some of the other race directors in the uk we we switch around the the courses so there's a lot going on um it's not just just the race directing there's there's different elements in all the races and then As it comes into the summer season, I'm not entirely sure where July and August have gone this year. It's it's been a bit of a blur and with races every month. um
Lewis Peacock: The team were on the road for two weeks with... with Wales and Weymouth recently. So it's a fast -paced season and then it sort of comes into this time of year now when we have a couple of other races. in and around the globe that we go to and oversee as well. it's a pretty frantic year and it gets to to sort of the November time and then we're already straight into to planning for for next year well in advance so
Lewis Peacock: It's... a relentless and it's sort of a never -ending cycle and when you're sort of executing one race over this year in 2026 we've been executing the races and planning for 2027 and 2028 onwards so it's always one or two years in advance for one thing or another.
Scott Hill: Yeah, that's really promising to see that you're looking at longevity in the sport, in the UK especially. along with the rest of the global the globe and Ironman. But we've definitely seen the boom in the sport and I've been involved in it, as you know, for many, many years now as a coach and athlete and still going. um Obviously transition then from your previous job in events management into Ironman itself.
Scott Hill: what did you what what changed for you what did you really have to learn quite quickly
Lewis Peacock: Yeah, so I started in Tour of Britain cycling when I was a a young 20 something year old. um which was a bit of a baptism of fire in the events industry it was very fast -paced uh long events uh traveling around the country one
Lewis Peacock: place one day, one place the next day. very very sort of intense so that was where i came into the industry and and obviously i met you when i was working for the rawbridge legion in their events department doing one thing or another um Lots of cycling, racing events and taught Pedal to Paris events, Pedal to Ypres, so battlefields, trips and runs.
Lewis Peacock: A very different environment, I must say. the charity aspect from the tour of britain where i was at previously and then going into the iron man from ah the Royal British Legion very very different again from a charity to a a global.
Lewis Peacock: events company if not the biggest global events company. for mass participation was was quite a shock, ah very much. there's much more framework in the via man you come in you can put your touch on things but the events were already fantastic. So you come in and you just put your touch on them and execute them.
Lewis Peacock: to the highest possible standards along with the team that we have. we're very very lucky to have a ah very very talented group of people in the yeah uk delivering ironman races I feel very...
Lewis Peacock: lucky to be a part of it to be honest and it's it's it's a great place to be.
Scott Hill: They do seem to be a very... big success in a minute and we're seeing events sell out in uk probably faster than they ever have. historically, which is really good to see within the sport. um but if we come to race morning then when you stood there on race day uh what's going your through your head are you actually stood there at swim start obviously being a race director or is there a you know a million and one other things going on behind the scene that you're still dealing with that no one actually knows nothing about do you get to see that start that gun go off at the start of them races
Lewis Peacock: Yeah, the the race. The race day starts pretty early for the team. I mean, it's a hell of a long day, especially if it's ah a full distance. It's a hell of a long day for all the athletes. But the the team, we have to be there before.
Lewis Peacock: before the first athlete and there till after the last athlete leaves. So it's an exceptionally long day. So by the time race start comes around. Most of us have been up for four or five hours already. So a lot of planning goes into it come race day.
Lewis Peacock: there's only so much more you can do you trust the team that's around you we have a fantastic group of Contractors, we obviously are blessed with amazing volunteers throughout the UK as well. Some really, really great groups. So we've put our trust in a lot of different. elements around the course so come race morning is
Lewis Peacock: Definitely try to take a moment to take it all in. But then yeah, as soon as swim is underway, I'll be darting around out onto the bike course, onto the run course. and later on in the day into race control.
Lewis Peacock: here there and everywhere really wherever it's it's needed um but the the team on the ground are Oh. very well experienced with with delivering these. for end events.
Scott Hill: Yeah, so I think kind of touching on my next topic i want to go into is what actually goes into an ironman itself and you've already mentioned that you start planning for 2027 and 2028. But how far in advance are you looking at for, let's say 70 .3 for example, how far in advance are you really actually properly planning that event?
Lewis Peacock: Yeah, well it depends I think on... ah new events or senior events are so very very intense so Leeds was a was a ah big deal. It was ah the first full distance in England since obviously Bolton left and the first new one in. many many years so getting that off the ground was
Lewis Peacock: uh hell of an effort from from many different people, councils, local communities, Ironman itself. loads of the people around me to get that to a point where we could deliver. what ended up being the third.
Lewis Peacock: best Ironman race in in Europe that year in 2025. There is a lot of planning and there is a lot of discussions. There's a lot of back and forward. for courses for locations for venues for timings uh all of that i think
Lewis Peacock: With Ironman, road closures are a big thing. we we can't avoid it, it causes a lot of disruption for local communities. We have to think about how spectators get around, how we get around, if we can get to our sort of storage compound areas when the road closures are in.
Lewis Peacock: um So that kind of element of it takes. a lot of thought and a lot of planning and I don't care to disclose how many different bike courses were. designed for Leeds before we got one.
Lewis Peacock: But 70 .3 is, again, the ones that we've currently got underway. Weymouth has been around for many, many years. and this always proved to be a bit of a a fan favorite it's a great event we've always just had it it's uh it has been prone to some dodgy weather now and again but this year we got uh we got way better rather than raining weymouth it was beautiful so that kind of race is great because the bike course is pretty set
Lewis Peacock: um the run course can be tweaked to make improvements each year on year we have to allow for works that go on so i know the peninsula or the pavilion where the finish line is in weymouth has a lot of work going on so we have to allow for that kind of thing and and basically adapt and move to make sure that whatever's thrown at us we have ah we have an answer for.
Lewis Peacock: Bolton again, it's quite ah it's quite a tight course in Bolton, but athletes are loving it at the moment. It's a fast and furious, good first time of course. Split transition, which always proves there's a little bit of a...
Lewis Peacock: a headache for some people but um yeah We'd love to put ah a lake in ah in a town or city centre, but it's not always. Not always possible.
Scott Hill: Yeah, I guess location and and that plan is very tricky. I mean, I think over the years, you know I haven't actually done. Swansea or Weymouth or Bolton 70 .3 however I have done Edinburgh when it was there, Stafford when it was there, Exmoor if you go way back when that was really tough when that course was there. um i've obviously bought fun and stuff as well so um I guess i guess the you know the development in these courses is very tricky as you kind of touched on.
Scott Hill: um with them though are you still having to evolve and adapt them each year you know are you finding problems when you're doing them and thinking right next year we need to treat tweak that is that quite common
Lewis Peacock: Yeah, we never sort of rest on our laurels and go yet That's cool. That's the perfect one. We've done it now. We can leave that. We can move on to the next one. It doesn't doesn't work like that. It's pretty much like anything you do. Race day for me, I'm always going, oh.
Lewis Peacock: next year we can do that and it's the same with the rest of the team we're always looking at stuff going ah why didn't we do it like that way hindsight's a wonderful thing we can next year tweak this move that we can speak to our amazing traffic management company and go, is it? better if we switch that bit around and have them on the other side of the road allow an access lane in there so there there's that are lots of tiny little things that we're always improving, I think. obviously ah a really good example was Bolton when it was a full was
Lewis Peacock: notoriously difficult. really really hard. uh and it was intimidating for a lot of athletes and technically we're using some of the same roads but We looked at it and went, right, what can we what can we do with it?
Lewis Peacock: with Bolton to make it. Uh... so sore after as it has been previously and i think with um with the new 70 .3 and and the way it's laid out. And the way that people can get around and spectators can see athletes on multiple times, it just really does suit. And it's it's sort of.
Lewis Peacock: change the way athletes are looking at that race and it's the same with all of our all of our races it's they have their own characteristics that people seek. So Wales, no one is going to Wales for an easy day. Let's face it. it's a bucket list event that you want to go to and it's almost one of the very few events in the world that if the weather is bad you're actually okay with that because it means that you've done well when it was its most difficult. And there's not many that can do that. Or then you've got Copenhagen where you want to go and it's a flat, fast course. And I know you've done Barcelona.
Lewis Peacock: another one of those you're not going for a pb in many uk races because we're We're blessed with hills. and a lot of them. leads is. Leeds is one now that is up there with Tenby in terms of difficulty. I think it is a it's tested a few athletes this year and last year as well. And I think that's going to probably continue because Yorkshire is not known for its flat roads.
Scott Hill: Yeah, I guess are you seeing sort of european and global athletes come across and try our races in this country
Lewis Peacock: Yeah, there is there is... an element of it. I think we are a good distributor of athletes. I think everyone who lives here and knows what the British weather can be like, although this summer has pretty much thrown that right out the window. um We travel around Europe. I think in Mallorca, for example, i think there's a pretty much a majority chunk of British athletes there year on year racing.
Lewis Peacock: for a bit of sunshine early season. But yeah, we are seeing athletes from America, Canada. We've had, I think we normally get 50 to 60 nations at each race. So there are a lot of people coming over to race, especially somewhere like Wales. uh wears
Lewis Peacock: very much seen as a bucket list event or if you've got Swansea where there's a pro series on People want to come and see the pros as well and race at the same time. So there's different reasons for people to come over here. Bye.
Lewis Peacock: yeah if they're up for a challenge the uk ones are definitely Definitely for them.
Scott Hill: they're definitely up there yeah and what makes an Ironman what makes a good Ironman course I guess is the question is you know do Ironman have a you know do they have point system where or you know a b c d you know if we get four of these out of five we know we're on for a good course is there any sort of structure there when they're looking at course design and development
Lewis Peacock: Yeah, I mean there's there's structure in terms of... like aid stations distances that kind of stuff what we what we want from a race uh how we get the mileage in all that kind of stuff yeah but in terms of the roads that we use uh we a lot of the time we are dictated to by the councils what roads we can use we have to look at
Lewis Peacock: what roads that we use and what roads do they affect so if we're affecting motorways that's a big no -no if we're affecting main ring roads I think Leeds is a good example we go over a flyover because we can't close the main ring road around Leeds because it would
Lewis Peacock: Pause. carnage um so there's that kind of element so when you take those into consideration and we obviously work very closely with with our traffic management company of how we can fit it in that's when we can start having some fun it's like okay where's this really cool hill or where's the really nice straight where spectators can get to and see the athletes where's a really good sort of viewing spot or a really nice descent that they can go down.
Lewis Peacock: So that's when we can start. Looking at it. um And I think that's when the characteristics of. off. the rice come.
Scott Hill: frank
Lewis Peacock: comes together especially on the bike course as well i think wales is a perfect example like with heartbreak hill now like we never when that was first designed no one went right That hill is going to be the best hill. in Ironman racing in Europe.
Lewis Peacock: Whereas now you look at it and you go, wow, it was arguably one of the best hills in Ironman racing in Europe. So we kind of like to...
Scott Hill: It's chaos.
Lewis Peacock: Yeah, it's chaos, but... athletes Athletes love it and I think Blackhill in Leeds was pretty similar with the wrestlers this year as well. lots of spectator support so there's not necessarily something that we want to do we want to we don't want to create courses that are impossible and we want to create courses that are challenging in some cases and then easier in others we look to make them
Lewis Peacock: fit. what the event is trying to be. But. it's not always it's not always as easy as ah just ticking boxes. It's ah sometimes a little bit more challenging than that.
Scott Hill: You mentioned the wrestlers there at Leeds. They've become a bit of an iconic. thing for for UK Racing and Ironman. Are they the same wrestlers that have come from from Bolton? Are they trying and they moved across to Leeds and back and forth as the same ones?
Scott Hill: or
Lewis Peacock: ah Yeah. yeah
Scott Hill: No, no.
Lewis Peacock: Yeah. The Sheephouse Lane wrestlers there, they are 100 % back. Yeah, they were there this year in full force. There was Kongos going on. I think the... Norwegian row from the World Cup was happening on the hill at one point lots of people videoing lots of cheering and yeah just Lots of men in in wrestling masks, just basically cheering on people on a 20 % climb. so
Lewis Peacock: Yeah, is is I think it's a very British thing. I was speaking to some of my colleagues in America and sort of showed them a video and it was like... what's going on there I'm like don't worry this is this is this is true british support with people in all sorts of fancy dress i think there was a man in an inflatable dinosaur cheering people on as well and it's just yeah it's it's what we love to see and i was lucky enough to go out on the bike course in in Leeds this year and and go through it and and just see that.
Lewis Peacock: I think sometimes the spectators in the UK just have... as much passion and as much will to win as the athletes that are doing it themselves. They have a great day out. and yeah i think it's definitely on the list of a lot of people to go and watch each year
Scott Hill: Yeah, I think spectators do make the sport. And, you know, you think about it when when everyone travels anywhere, typically... family, friends and everyone else go. you know and get behind you know their friends and family they're doing these races you know they're volunteering at events or you know they're doing the spectator where they're cheering on or doing stuff like that one
Scott Hill: you know sheephouse lane and black hill and heartbreak and stuff it's it's good to see and i think it needs to remain and it is part of our culture within uk racing um and hopefully we'll start to see more of it at other races So definitely, definitely makes the race. You touched on there that you work with the local councils. Now I know how difficult this is in my current.
Scott Hill: primary job um where i deal with seven councils i know it can be quite tricky um but obviously aside from dealing with councils if you've got to deal with many other organizations as well to get these races going
Lewis Peacock: Yeah, I think... there's organization wise obviously the councils for us are the big one we have parish councils sort of the main town city councils as well uh and all extremely support everyone that we work with really really supportive and and they obviously want us there and it's just finding that happy balance of making sure that the event can flow smoothly without.
Lewis Peacock: causing too much disruption to them, which is completely understandable. We obviously work with loads of communities our volunteers we try and recruit from all in and amongst the communities so in leeds we've got like the cricket club come and take part we've got all sort of the round hay litter pickers that are already there they come in and on race week and and we we fund the group to to come in and do the litter picking there. So we rather use the local resources.
Lewis Peacock: to come in and make donations to them especially the volunteer groups because i think I was there. where was I in and one of the second aid station on the bike course in Leeds and I got there a little bit early and the aid station were rehearsing how to to hand the bottle out so they were one of the one of the aid station guys was coming down on a bike and everyone was shouting water or precision or morton and then they were handing it all out as it goes because they were just wanting to get it absolutely spot on so
Lewis Peacock: We deal with a lot of volunteer groups. um they're they're great they're normally fantastic and they come forward with some really good ideas because they're on the ground as well so they come forward at the end of the day with with ideas for us to to take forward and move on to other events as well so always invaluable feedback. We have loads of contractors. so when it comes to like...
Lewis Peacock: stewards on the bike course. We can have up to 250 stewards so we work very closely with different stewarding companies. We've got fantastic logistical support from some other companies. Our swim safety team are second to none out on the swim courses. So there's loads and loads of contractors. But in terms of other parties, yeah, it can it can be anything. We obviously the venues that we work in, the parks, the town centres, the businesses that we affect or businesses that we can support.
Lewis Peacock: it's It's kind of a never -ending list of of people that... too. we deal with some places like tembe we come in and Tenby becomes Ironman town for...
Lewis Peacock: for for a good weekend. So we we try and engage with as many people there as as we can and and get them on board.
Scott Hill: i think it's good then the local communities do i mean they do take it on board because it it brings in so much more revenue to. to to their businesses in some cases as well and that's really positive and promising to see Um, you know We've touched on the UK weather as well, and it's probably the easy one for this next question. but Have you ever got to race more than I think?
Scott Hill: I'm not sure this is going to actually happen. um because you've because of things outside of your control.
Lewis Peacock: Yeah.
Scott Hill: Uh, I know Wayne Murphy's really good.
Lewis Peacock: Yeah, it's a very, very vivid memory. Yeah, very vivid memory on... My second Weymouth, I remember lying in bed and my alarm went off. silly o 'clock and the room was lighting up and i was like well that's not a good sign and i think there was 85 bolts of lightning in the space of 10 minutes within two mile radius of the event and we're just like I remember standing on the beach, turning around and way we've had a full blackout. so the power went down at five o 'clock in the morning and it was like
Lewis Peacock: This is going to be a long day. um unfortunately that day the swim could swimm couldn't happen that day due to the electrical storm but the athletes just took it took it on the chin and got out on and smashed it and and That's kind of what we want. They take a lot on the chin and they get out there and they deliver a strong bike and a run. and they did in Weymouth that day and it was, yeah.
Lewis Peacock: yeah It was a challenging day. The weather is always a bit unpredictable, especially when you come into the back end of the season. and it can be beautiful weather and I remember that year in Weymouth it was stunning all week.
Lewis Peacock: We had a... really ropey Saturday afternoon and Sunday day and then Monday again. No. water was still calm beautiful sunshine all day and it just like it's ah it's it's a little It's a lottery sometimes with with the weather.
Scott Hill: You can definitely say things are changing here in the UK, the back end of of this year and you know when the events are on in September time. um I mean, I went for an open water swim on Saturday.
Scott Hill: Saturday morning I think it went for an open water swim and i' just I've just been out and done Ironman Italy so I've been out there for... week and a half and before i went away the water temperature was okay it was still fine Been out in Italy, come back.
Scott Hill: lovely weather out there you know lovely water temperature come back here and what a difference i've seen or the water temperature is in just two weeks in the uk it's um I guess it's that time of year where it all starts to change again. um But I guess looking you know looking at what you're speaking about now and race day itself as the race director, then I'd like to just talk about a little bit of what your day entoles from start to finish, really. And if you can break it down over the next few minutes as in.
Scott Hill: You mentioned about what time you get up, but all the way until you know your you're potentially back in your bed. How does that day pan out for you? is in is in in terms of time and what you're doing and how does that look if we don't know really what a race director does behind the scenes we just occasionally see them pop up here and there
Lewis Peacock: Yeah. Yeah, I think. a lot of a lot of the work goes in before race day i think um it's It's a big build -up to race day, lots of meetings on race week and getting the team together and getting updates from... all the different sections that we we might have, swim, bike, run, the obvious ones. and then venues and we've got a logistics team which get
Lewis Peacock: i think in wales we had 23 000 water bottles on course making sure that they're all in the right place all the nutrition is correct we've got enough water to go around the post race area is rat set and it's been flipped from maybe registration into the post -race area the food supplies are there we've got enough
Lewis Peacock: hot food for people after the race. There's all the little things, there's hundreds, our safety teams, our medical centres up and running. swim safety you've got enough people. um around yeah it's it's a bit relentless but come race morning we've got tick lists that we we go through to make sure that we're happy Our race control rooms are very comprehensive. We've got a lot of very, very experienced people in the race control rooms, so they're normally in my ear. Let me know what's going on. Obviously, it's... it's it's super important that
Lewis Peacock: although the swim and everyone's focusing on the swim and the swim getting started but The rest. of the event is ready to roll uh so it can't just be uh yeah swim swim's good we need to know swim's good bike course is ready to go run courses is it planning everything's planned as it needs to be um and then then we can get The...
Lewis Peacock: the race underway. um and then that's a very very small moment there when race starts where i'll give myself a minute just to just take it in and enjoy seeing the athletes looking at their faces.
Lewis Peacock: understanding that This is different for all of them. There's ah there's people like yourself that are probably going for 8 -week wins or have done 50 of these and are just like determined on their own performance. And then there's the look of pure fear on a lot of people. of of what they're going to do try and have a chat with some of them Try and just... see what they're feeling. Just kind of.
Lewis Peacock: get in amongst it a little bit for for a little while and just try and see it from their side. I'm an athlete myself. i try to. Sort of.
Lewis Peacock: keep them. separate but at the same time there's a really good blend where as an event organizer if i can put myself in an athlete's shoes as well i see it so much more And that's what I try and do on race day as well.
Lewis Peacock: to be fair all race week with their registrations and stuff like that as well but When race is underway, I'll head out on ah on the back of a moto and have a look at the bike course and see what's going on, making sure it's all flowing smoothly. and making sure that the aid stations are happy.
Lewis Peacock: check in with them obviously the volunteer groups want to make sure that they've got everything they need they're not short on anything and they've been looked after. And then when I come back into sort of Race Village.
Lewis Peacock: head out onto to the run course probably pop pop into race control get a few updates see what's going on. ah but It depends if the day is going super smoothly. um I can just go about.
Lewis Peacock: checking on everything making sure everything's going smoothly make a few amends change some flows of spectators if it needs to tweak a few few things for the athletes but um if anything is uh needing my attention then i can be diverted to wherever i need to be on race day um obviously we have a really good sort of
Lewis Peacock: time and company so we can see how many athletes are on the run how many athletes are still on the bike and then making sure that we're all we're clear on swim we're clear on bike and then when it comes down to it that all all runners are home and everyone's accounted for and then the breakdown starts so uh yeah a lot of the times we need to be out of certain areas before before the monday morning so the breakdown pretty much commences
Lewis Peacock: immediately after. the last runner and then we have a good few hours of making sure that things are ready for the next day, whether it be awards. If it's 70 .3, I'll go and help out with the awards on race day. And if it's a full distance, the awards is obviously the next day. So we probably need to flip the post -race area into an awards ceremony area.
Lewis Peacock: head out to a pavilion or something where the wars is going to be presented.
Scott Hill: yeah no i think it is um
Lewis Peacock: It's a pity. It's a pity. It's a busy day, but it's busy for everyone. uh ah it's Everyone wants. Everyone that works for Ironman, all of our contractors want. race day to be as successful as it possibly can for the athletes. so i think that's the key is it's a busy day for all of us but we wouldn't change anything in terms of getting.
Lewis Peacock: what is hopefully a day to remember for all of the athletes taking part.
Scott Hill: Yeah, I do think it's it's a big undertaking, no doubt. You know, if you've got events with two and a half, three thousand people there and you're seeing in that. Ciao. spectrum of people from never done one before all the way to those that are quite seasoned in the sport.
Scott Hill: and the fear factor that many people have but you know from my personal experience i can't I can't really say any any fault at all with things like swim safety and out on the bike courses and on the run and everything else from the volunteers and the safety teams and everything else because...
Scott Hill: Yeah. If you think about it, and you've got 3 ,000 people going into a swim. rolling start will be it But once you start to see that, if you stand back and look at it, Matembe is the prime example. If you stand up on the cliff edge there and watch it and just see.
Scott Hill: like the volume of it and what it is and what those
Scott Hill: teams do in that moment is it's special and it's you know you can't fault what they do there they react to so much so often and more than we would ever understand ah you know under no illusion um all the way to those volunteers what you see on the feed stations even with the children you get from you know local clubs and local schools and everything else and they're handing out water bottles to people and stuff like that is is quite remarkable and it is a big undertaking um so it's it's good to see um you know we're now seeing
Scott Hill: I think another boom in the sport. where you know If we think about it. back in, you know, the Brantney's era for the Olympics. when the brownies you know 2012 when we had the olympics here and we had the boom then i do think it had a little bit of a tail off towards covid but We're seeing. I think we're seeing a different boom again. it's it's what we're seeing across you know race entries selling out at the minute is Insane.
Scott Hill: um And it's not the same boom as what we had. In the teens it's different. um it's good to see it's promising to see i just hope it continues and i hope that we see these athletes not just on a single journey, but a long journey to many races.
Scott Hill: um So. What's your sort of take on what we're seeing at the minute? within within that, what you see in Ironman racing selling out so quick.
Lewis Peacock: Yeah, I lost you there for a minute, but... um Yeah, I mean, it' it's crazy. the the reaction we've had in the past few years and And I think... I spoke to you about it. previously, but Knocker Heist sold out in 20 minutes. The first full distance in Belgium's history and it sold out in 20 minutes. it's It's frightening. We've got... Wales selling out in a couple of days, Swansea sold out, Bolton sold out, I think Kalmar and Copenhagen sold out in a matter of hours.
Lewis Peacock: AIDS. great for the sport it's a nightmare if you're trying to sign up for a race and you're not prepared one of my friends literally came to me he's like right well i'm going to do copenhagen next year i'm like Did you see that it sold out in under a day? He's like I didn't so you have to be on the ball to sign up now it's it's great it's really really good and we're seeing a real increase in younger athletes the average age is coming down So it was almost sort of high.
Lewis Peacock: sort of high 30s was the average age and it's now coming down to sort of towards the mid 30s and that's really encouraging i think obviously social media has a massive part to play and we've got some fantastic ambassadors for for our sport uh and they're Putting the message out there. They're showing their stories. They're showing their journeys. They're showing the reasons why And that's. amazing and it's getting female participation up as well which is another massive thing that that we've been pushing for for for a long time and it's
Lewis Peacock: different groups of people coming in for different reasons. And it's not necessarily. because they want to be the greatest athlete in the world but They want to. know what it's like to to complete an Ironman, to sort of tick that box, to put themselves in the pain cave.
Lewis Peacock: and to get that medal at the end of the day. and It's exciting. Especially on 70 .3s, we're seeing sort of 50, 60 % first timers to the Ironman brand racing each race. and That's crazy. It's...
Lewis Peacock: A lot of... interesting questions coming into our athlete services team for first -timers because there's ah sometimes there's people that haven't done any triathlons at all when they're coming into a 70 .3 and sometimes people haven't done triathlon at all when they're coming into a full distance
Scott Hill: Yep.
Lewis Peacock: And that full distance is Wales. along. to take on board if you're if you haven't. sort of worked your way up through the sprints and the standards and the sea swims and the lake swims rather than just a 400 meter pool swim triathlon or no triathlon at all. there's a lot of stuff that you are completely unaware of. um Bop.
Lewis Peacock: going back to the participation people just want to get involved and and that's great for us and i think it's great for the sport and it's also great for sort of health and well -being in in the uk but as we said it's not just the uk it's it's worldwide that this is is taken off and it's It's exciting seeing this. for me, really, really exciting to be a part of.
Scott Hill: Yeah, I do think social media has a lot to play in it. you know Everyone's on it now. um you know even myself and i'm coaching people that have never done triathlon before all the way up to do a nine man have done over numerous years um it is a big undertaking i think you know days of the marathon was the goal of kind of yes they are there people are still ticking them off I was chatting to one guy this week who said, yeah, I've done four marathons now. I need a new challenge. I want to go and do an Ironman.
Scott Hill: I'm like, okay, well, let's talk about this in a bit more detail. And we've been going into it and looking at race locations and, you know, and costings, because obviously a lot of people don't understand that you can go in.
Scott Hill: do a marathon and pay 60 70 80 quid but now you want to delve into a sport that's it's not just the race entry if you look at the equipment side of it it's not like a marathon is a door -to -door sport you can leave a door you can go for a run come back train is done Whereas if you look at triathlon, we've now got to look at, well, we can do the running, we can do the biking, but you now need a bike. If you look at UK weather, typically through the wintertime. most people have a method of indoor training through the winter So you need...
Scott Hill: that kit possibly as well, or access to it in a gym. You then may need gym membership. You may need... a pool membership and if you're going to the swimming pool you then fixated on swimming pool timetables, not your own. um so there is there's a lot to think about and i guess it ties into that question there or that point you made there that your staff are getting a lot of questions um it is a big undertaking there's a lot of moving parts to it in relation to training and racing and everything else in between
Scott Hill: um But it's exciting that people are learning, you know, and if people are listening to this podcast and you are. looking at taking on your journey to do an ironman then do go and speak to local clubs speak to coaches and speak to people that are in the know that will share their wealth of knowledge with you quite happily because every ironman athlete out there loves to talk about it as we know so and they will share that Um,
Lewis Peacock: Yeah, I think it is great as well. Definitely not putting people off. as going from I um ah can't do anything to an Ironman. hundred percent i think just fill your brain with knowledge speak to people as you said just get the information in what are the top tips what can i do to make my life easier because i think people don't really understand that doing a full distance especially. it's a lifestyle it's not just uh oh this i want to go and race this that's the tip of the iceberg realistically you're going to have to speak to
Lewis Peacock: to your partners, to your family that you're with going. This is going to be a bit intense for a year or two or whatever you plan on doing, however long your training plan is. because It is.
Lewis Peacock: all -consuming i'm doing my first full distance in a few weeks time and i genuinely do think i've been racing for 15 years and i think i've picked up a new sport this year because full difference full distance compared to a standard or a 70 .3 is a whole different kettle of fish
Scott Hill: It is, you know, you mentioned that word lifestyle.
Lewis Peacock: Thanks.
Scott Hill: I definitely think it is is a lifestyle. um you know ah you know I've been involved in it very much now for ah numerous years and it is part of my life. you know i I...
Scott Hill: prioritize training in a lot of ways sometimes around other things because it is part of me and it's what i enjoy doing i'm not the type of person that goes down the pub friday saturday night i'd rather be on a bike cycling it is a lifestyle and and 100 if people are invested in it um then you will get the the result and the desire and everything that you want from it but It does.
Scott Hill: or it can require you to change your lifestyle to adapt to achieving this and as you mentioned the full distance is a bit different from the half and you need to have your family back in to go and do stuff like that as well.
Scott Hill: That's very important, I think, is to have the family have family support and have family backing and to get them involved in some cases as well. I mean, you even do Ironman Kids, so they can be involved in that.
Lewis Peacock: Yeah, Iron Kids is fantastic. We've done it in Bolton for years and years and years and years. and We've had some fantastic stories exactly that where. People have done Iron Kids. 10 years ago when they were.
Lewis Peacock: eight years old And then. 10 years later, they're now doing the 70 .3. and their parent they're doing it with their dad or with their mum. that was also racing 10 years ago we've got some unbelievable stories like that and and that is you when you're doing a full when you're doing a 70 .3 or when you're just going out and training or when you're doing a 5k run as a part on everything you're inspiring someone And I think that's that's the key. I think with Ironman, it's simply a platform.
Lewis Peacock: for for people to to inspire others which is which is great to see and Iron Kids is the perfect example for that and we have Night Run in Bolton as well which is people going in from the iron kids to a 5k or 10k and then go you know what could do a 70 .3 and it's a it's that it's that lifestyle change we say is not going to the pub
Lewis Peacock: for 10 beers on a Friday night. it's like I might go to a pub for one beer and then I'm going to go and do a park run on Saturday morning. It's that lifestyle change and that small little change. You don't have to to go as extreme as as some of us do. but um yeah little little tweaks and little little goal setting for yourself and for your family is is no bad thing
Scott Hill: Do you think the attraction there now is... Is that they want to be triathletes and involved in the sport or do you think they're looking to prove themselves? prove this to themselves and other people that I can actually do this is difficult, or until there's a bit of mixture.
Lewis Peacock: I think it is a bit of a mixture. I also think that what you start with isn't always what you finish with. I think you may start with a preconception of what ah a 70 .3 or a full distance will give you.
Lewis Peacock: and then halfway through your journey you then probably question yourself a little bit of why And it's that famous saying that... Paul Cable says. What's your why? and and and i think people do change i think people want to i want to get some great cut i want to get some great footage some great social media stuff and and see me coming across that finish line and and post that everywhere and then three months into a training plan you go
Lewis Peacock: Do you know what? I think it's a little bit more than this. I think I'm finding out about stuff. I'm i'm disciplining. and i'm also getting fitter i'm getting faster and i'm just gonna throw everything into this and see what happens. so Yeah, I think some people it's a one -off hit, but I think some people...
Lewis Peacock: Like you and me probably. catch the bug a little bit and then one thing leads to another and it's 15 years later and we're still racing.
Scott Hill: I think the addiction's real.
Lewis Peacock: And longer for you.
Scott Hill: I think the addiction's real and I think that... If anyone thinks they'll start this sport. and not continue Um, is lying to themselves it is addictive and there might be a case of yes they do an event and they might not do one for a little bit of time but i think you're just sticking a plaster over that little wound and it just needs to come off and you need to you know scratch that itch as they say um it's real the addiction's real and it is and and it goes back to what we've said before i really do think it is
Scott Hill: the way the events are laid on. the spectators, the volunteers and everything that makes it and you cross that finish line. And I remember crossing my first Ironman finish line. It was Bolton. um I cried.
Scott Hill: Not afraid to say that. And I've i've coached people to cross their first Ironman finish line and I've watched them cry. and it's made me cry because I know that they feel like I did that very first time.
Scott Hill: um and it still makes me quite emotional thinking about it and speaking about it to be honest with you because I think. one because you know you put your heart and soul into the training and then you've crossed the finish line and you've you've achieved something you thought might not be possible i know it's that famous saying um But also, you know, you put your heart and soul onto that course in the day and you are absolutely fried and you cross the line and the emotions come out. So I think it's a mixture of...
Scott Hill: both. you've just done what you've just done but also you've crossed the line and you've achieved something that wasn't quite possible it's very emotional feeling and i think people
Lewis Peacock: yeah
Scott Hill: not chase it, but... I want to feel like that again
Lewis Peacock: I completely agree. And I think people are aren't expecting it. And I think. and People. who come into it. with sort of a stiff upper lip almost and they're gonna get across the finish line celebrate cheer and then all of a sudden they come across the finish line and then they're just overwhelmed with emotion.
Scott Hill: Yeah.
Lewis Peacock: It's honestly my favorite. part of the job and it probably a lot of the team would say the same is just standing on the finish line for five ten minutes in in amongst the chaos and just watching people's emotions and we're lucky enough to have some fantastic photographers as well and you can see them you can see people coming across the line just completely overwhelmed completely exhausted completely every emotion under the sun looks ecstatic at times just absolutely broken at others um
Lewis Peacock: And it is it's amazing. I think. what I enjoy doing the most is just. giving a platform and giving the best possible platform the safest platform the most enjoyable platform for people to come and do this and and enjoy.
Lewis Peacock: an Iron Man. And they might not get out of it what they thought they would, but... if they come and and experience it. I don't know, it's different for everyone.
Scott Hill: And you you mentioned Paul Kane before. He's really was really special at his job and really does his job very, very well. And I've become to know him very well and we speak whenever I bump into him at events and stuff now as well.
Scott Hill: recently at Ironman Italy. and Even his speech. pre -race there was quite an emotional one and I could feel it. even after racing so many races it still made me feel emotional um and that was exactly the same last year in iman barcelona when i was there he needed a speech there and again it was It really gets you.
Scott Hill: um He's so good at his job and it is. and it's not just a case if he does it Because... he feels he has to because he's so passionate about it as well he invests so much time in that preparation and he means it every word he says and i think it's it's really you know prestigious moment when people stand there and hear him doing his little speeches for them few minutes prior to a race.
Scott Hill: um They never forget that moment either. I think that's just as important as that finish line.
Lewis Peacock: yeah
Scott Hill: So yeah. But I always look.
Lewis Peacock: Yeah, 100%. And the the swim start the swift start emotions are are crazy. As I said to you, I try and stand there and just look. And some of the people you go. Well, I'm not sure they're going to get to the finish line. And then you see them.
Lewis Peacock: 14 hours later. and they're the ones that probably look the absolute calmest and come across the line most composed.
Scott Hill: Yeah.
Lewis Peacock: but yeah what what paul k does is very special what all of our announcers do Aww. They all take. great pride in Setting the scene. And.
Lewis Peacock: giving. the time to all the athletes, to all the friends and family, to all the volunteers at the start that they deserve and that they should. just take a moment to just realize that this is kind of the fight you've done. you've done everything you can now you just need to kind of execute your race plan you need to just take it all in and also you need to enjoy it because people sometimes just get so worked up with what they're doing that You need to enjoy it. because...
Lewis Peacock: At the end of the day, that's why we're doing it. We're doing it to enjoy it. We're doing it to prove something to ourselves. We're doing it for many reasons. But realistically, you do you do want to enjoy the day as well. And I think what Paul Kay does and Joe Murphy and all the other announcers, it's very...
Lewis Peacock: Hard. for them for us to get the right person to get the right message across. um But Paul Kay's got it nailed down, yeah. for sure.
Scott Hill: Yeah. and John Murphy is good as well. I'd love to see her at some more races across Europe. um Obviously, I've bumped into her in many races myself over the UK side of stuff. But, yeah, I'd definitely love to see her at more races as well because she's very good as well. Um, So...
Scott Hill: Kind of going back a little bit, and we're talking about Ironman races itself, so I want to just... go over a few little topics on what makes a good race and what makes great race in terms of well let's look at the course what what makes a great race and what makes a good race the course itself.
Lewis Peacock: that' That's a million dollar question right there. If only we knew exactly what was the... the ingredient to make ah a good course into a great course i think we can look at the ones that school. highly. from athlete satisfaction across Europe. I mean, you've got 10 me.
Lewis Peacock: You've got Kalmar. um those are two of the the biggest scoring events. globally and they're a little bit different I think. 10b obviously you've got history you've got the prestige of going and completing tenbi you've got a stunning bike course you've got arguably one of the hardest swims But the amphitheater at the swim is.
Lewis Peacock: something that pretty much every event would to pay good money to have. um that Wales national anthem at the start of 10b I think makes everyone's hair stick up on the back of their neck.
Lewis Peacock: no matter how many times you've heard it. so if you could bottle that up i think that would be a good start to a to a pretty great event um i think Bike courses are always a tricky one because they're the biggest footprint.
Lewis Peacock: Um, if we we can control the controllables that's always a good start and then we put as much planning in place too
Lewis Peacock: control the uncontrollables then that normally creates a pretty good a pretty good bike course and run course is always tricky because you can have a fantastic run course in very very different situations i mean swansea and weymouth both have lovely run courses which are along the promenade but you look at a lot lot of the european ones that go through town centers and city centers and finishing like copenhagen finish in the center of the the city they're amazing i mean bolton's finish underneath the town hall is is always special so i think having those sort of
Lewis Peacock: snapshot moments on events is is great. um obviously you want an all -rounded event you don't just want a little great start and a great middle bit. and a little bit at the end you want it to be all rounded and i think That's what we aim to do.
Lewis Peacock: with those great snapshots in the middle, I think. um There's so many on the Tembi bike course. There's some Black Hill on on Leeds. And the Gower in Swansea is beautiful. and The amount of times we've had to herd cows and sheep off off of the off of the gower to to keep the bike course clear. just because of the natural beauty that's around i mean
Lewis Peacock: There is so many different elements that make a fantastic course. i mean hills, some scenery, some descents, yet you go to Barcelona you have an amazing course and it's dead flat. So.
Lewis Peacock: It's very much a... mould the race to the environment that we're in. and make it the best. it can be i mean leeds is absolutely fantastic because it's all in one location you've got a car park 20 minutes walk from the finish line you've got a car park 20 minutes walk from the swim and it's just 10 minutes across to registration to merchandise it's all in one place so an event like that if you could bottle that up that's also pretty much priceless to have everything in one location because it's it's hard to find space that
Lewis Peacock: couldn't fit everything in. Um, But yeah, I think. We're doing all right in the UK, ah hopefully delivering what. or athletes. One. they're selling out pretty quickly so hopefully that is is the case. um But yeah, if you if you come up with an answer for... for what makes a good race great then just let me know That'd be really helpful.
Scott Hill: i'll keep that one in mind and see what i can jot some notes in fact probably when i'm out cycling now you know it's always when i'm out cycling the ideas come up and i wish i had a notebook but uh I'm trying to remember. Maybe I'll come back to this.
Lewis Peacock: Yeah, ping him over, ping him over, I always say. feedback from everyone is always good so yeah we try and we try and take on board and what we can and deliver what we can obviously there's a lot of uh a lot of stuff people don't see in the background to why things happen but sometimes a little golden nugget breaks through and you're like Yeah.
Lewis Peacock: That's a great shout.
Scott Hill: Then obviously with the racing then in the UK, Ironman ones that you're specifically working on, you may or may not be able to answer it. but where Where is it going? Is there any future? Is there any more? Is there any amendments that we can you know get a sneak preview into?
Lewis Peacock: the team ah The team are always busy in a way, having discussions here, there and everywhere. um i think obviously the way that the way that sales are going. across Europe. and there'll be definitely more events around around the globe popping up um i think it's just the demand at the moment it is crazy for the reasons that we've talked about it's
Lewis Peacock: people want to get involved in the brand and it's great that there's so many options as well there's there's not just iron man branded events there's other events that fitball. different types of demand. I still. You can't beat a little local triathlon go along.
Lewis Peacock: race and get your little medal. and crack on and and those are the events that I still... still take the most uh joy in as well and seeing and and grabbing tips that that they do that we can do in in the bigger races as well so i think is only gonna improve at the moment i think you said it uh before that covid it was kind of a really uncertain time for for the triathlon industry it it hurt a lot of the smaller ones um
Lewis Peacock: the smaller triathlon companies and we weren't really sure what the demand would be. on the back end of it. but since then and since it sort of settled at the couple of years after COVID I think.
Lewis Peacock: It's just really encouraging. It's encouraging to see that you've got high rocks, which is doing really, really well. Lots of different. things coming in and and people are wanting to get involved people wanted to get out people are really taking a focus in fitness and and their bodies and and making sure that they
Lewis Peacock: they are keeping healthy they're eating well they're training they've got a goal which is always a massive one it's the first thing i always say to people is if you can set yourself a goal it doesn't matter what it is if it's a sub 30 minute parkrun great if it's a Sub -9 hour Ironman.
Lewis Peacock: you're crazy. but Great, you've got a goal, crack on. um And I think more people that get involved in that, the more demand there is going to be for. for Ironman races, 70 .3 races and all sorts of other triathlon races and endurance races around the globe.
Scott Hill: is Is there any scope for Ironman to do some other... type events you know we see you know your aqua bikes and stuff like that within other sports companies And the reason I say that is because not everyone can run. I mean, our I coach a female athlete that does very well in in swim, bike, but she can't run because she had a leg reconstruction from a horse riding accident. um so she unfortunately she's not able to participate in iron man events because
Scott Hill: so you can't do the running aspect so i think you know from my perspective is it will be great to see Ironman do more events where athletes that might not be able to participate in one discipline still can go and do the other two.
Lewis Peacock: Yep.
Lewis Peacock: Yeah, absolutely. I think we've obviously got the, for 70 .3s, there's relay options for for people as well. so We see some fantastic groups coming in and also just sort of kind of like testing the water for people as well. as armor i'm not I'm not a good swimmer or I can't swim or I can't run or that, but there's other members in the team that are kind of testing the water to see if they do. want to do the whole thing or commit to doing the whole thing so relays in in the 70 .3s are great and obviously i said we've got the the night runs that are just underneath the
Lewis Peacock: the the commitment level of a 70 .3 relay but uh there are there are things there for for people that don't want to take on the fall. 70 .3 journey.
Scott Hill: I think one thing that, another thing I might have thought.
Lewis Peacock: nothing think
Scott Hill: one is the the tracker situation to your tracking system the app is um is really good as well and i think that's really good how here we see it with you know friends and family on course able to give their friends who might be racing you know this is where you are they can track them for them vantage points that you meant mentioned where you go and spectators points so they're able to go and track and watch and do stuff like that as well, which is pretty good. I think that's... um
Scott Hill: I think a really positive thing that Ironman have got. perfect compared to a lot of the other ones out there. So that's a positive thing to see. um AIs take care.
Lewis Peacock: Perfect's a strong word. I think there's always room. there's room for improvement i think the track the app is is amazing and it's something that that we all use on on race day as well whether you're tracking friends and family or or... or the lead athlete if it's one of the pros in the pro series you want to see how they're getting on it is a good app and i think what what people don't fully understand is it's not like gps tracking
Lewis Peacock: It doesn't track the whole. it There's intermittent points where it then an algorithm calculates the speed and then it shakes that person forward. So sometimes they do get to a point and stop. because the track is catching up.
Lewis Peacock: um and then that's when some people can get a little bit worried so there there's definitely stuff we're going to be we're looking at for the app and it's always it's one of those it's technology is moving at a scary rate at the moment so i'm sure Uh, the
Scott Hill: Yeah.
Lewis Peacock: there's plans in the pipeline to just keep. boosting that app and making it more and more accurate as we go along because yeah it's it's it's great and it's you can see people on the side of the road just like looking at the app going he's coming in a minute, or she's coming in 10 minutes, she'll be here. and And then you can just see him looking. And it does help for the spectator.
Lewis Peacock: movement as well because they can they can plan their route to go around rather than just stay in one spot and hope to see them.
Scott Hill: And you mentioned technology, obviously it is. developing pretty fast. um ai it will ai have an impact on on ironman at all Do you think?
Lewis Peacock: I mean, AI is... come into play so quickly in the past. few years even. under talking, it's it's getting quicker and quicker. um I think there'll be an element of. of AI and all.
Lewis Peacock: I know. working environment. come come into the future but yeah at the moment No, real. I don't see anything coming in in the immediate future with with AI.
Lewis Peacock: I think pretty much every athlete is probably using AI to help training, help nutrition plans, help. uh top tips for certain race courses and what to look out for in in copenhagen or what race to pick up um But I think ah technology will just keep improving. and we Don't. one to dilute what the experience is of Ironman. I don't think, I think it's one of those that.
Lewis Peacock: It is. you. You swim. your bike. and you run. So what AI... plays in that. I'm not entirely sure. but um technology will always be a part of. of Ironman. If it's helping, it's a good thing. um but It's just ah it's a careful balance, I think, of of of bringing too much in too quickly.
Scott Hill: and I guess now, you know, you've... You're delving into your your full Ironman journey this month. Um, cascais portugal i'll see you there i'm doing the half um So good luck with that anyway.
Scott Hill: But ah you've been an athlete for many years. um What? What have you learned and what have you seen? from your perspective, standing back? looking at races as ah as a race director or someone as a staff member working on other events.
Scott Hill: um that would be a big takeaway for you that you would give other people and in any sort of advice
Lewis Peacock: oh yeah it's a big question yeah it's um
Lewis Peacock: Firstly, Cash Guy is still scaring the hell out of me. I think three weeks first ball distance, we'll see how that goes. But I'm going to try try and take some of my own advice when I'm standing on the start line.
Lewis Peacock: um i think From an athlete's point of view, I think. Peace. would be great. Just for the athletes to know that every single person.
Lewis Peacock: who is involved in the race is backing you to do. the very best you can to stay safe whether it's myself whether it's the bike course director, whether it's the volunteers on an aid station, whether it's the team in race control.
Lewis Peacock: and whether it's Anyone else on the court, the guy serving you food. But. post race. they are all there to see you succeed and it's the platform that we create. to do that and we wouldn't be doing it if we didn't fully believe in everyone that took to that start line that We've got your back.
Lewis Peacock: So that would be something I would love to tell. individually every athlete at the start line that the whole team that is working for Ironman are here. because we want you to do well.
Lewis Peacock: And we want you to enjoy it and we want you to succeed in in the goals that you've set yourself, whatever they may be. two, three, four months ago. two years ago or 10 years ago. it doesn't matter but we will give you that platform and we will do our utmost to give you the experience that you deserve.
Lewis Peacock: So that is. Probably. the one thing I will try and tell myself in a few in a few weeks time as well.
Scott Hill: i think that's a really good message to end on there louis so thank you very much for coming on the podcast today and chatting about Ironman. I wish you every success in. your race obviously going forward this month and beyond be great to catch up again in the future and actually maybe talk about your first Ironman. as well, that'll be quite interesting to do as well at some point.
Scott Hill: And thank you to Ironman Mr. Brian for putting on races that I love and many other athlete athletes love. And I look forward to participating in many more, as I'm sure many other people will. So thank you for your time this evening.
Scott Hill: And I will see you in Cash Guys.
Lewis Peacock: No problem. It's been a pleasure talking to you. Yeah, I will see you in Kashgar for some advice for sure.
Scott Hill: Thank you for everyone listening tonight. Please. you know do share the podcast with other people we are looking at obviously sharing information across the sport triathlon to all listeners and we've got some exciting guests coming up in the future as well head over to the instagram page at try wolf coach to look at my own page for triathlon coaching if you so wish and you could i look at obviously UK TriChat as well. So thank you and speak to you soon.
