Why Outbound Calling Is a Customer Growth Hack with Ryan Williams of PhoneBurner
Here are some of the key topics that Ryan and Paris discussed in this episode:
• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer
• The challenging sales dialer competitive landscape and where PhoneBurner stands
• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer
• What are some best practices for a successful phone call outreach strategy
• Should we de-silo inbound and outbound strategies
• PLG vs. Sales-Led Motion: which brings in more qualified leads
• How to predict conversions of Free Trial Users to Paying Customers
• How to use ABM (Account-Based Marketing) tactics
• Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpot
Guest:
LinkedIn
PhoneBurner
