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The Underutilized Secret Weapon To Book More Solar Appointments
36 Plays6 years ago
If you want to book more solar appointments, there's an underutilized secret weapon that most of your competitors aren't using to do so. In this video, I'll be sharing with you how you can use this tactic to immediately differentiate yourself before you even say a single word to your potential solar lead.
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Transcript
Introduction to Solopreneurs
00:00:00
Speaker
What do you call an underground group of solar professionals on a mission to create a more sustainable world?
00:00:05
Speaker
We call ourselves solopreneurs.
Empowering Solar Professionals
00:00:08
Speaker
And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.
00:00:18
Speaker
Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
00:00:30
Speaker
We are solopreneurs and this is our story.
Impact of Professional Appearance
00:01:00
Speaker
Last thing here on confidence, I want to talk about a secret weapon I think the industry is not utilizing whatsoever.
00:01:07
Speaker
We've adopted the polo shirt, gym shorts, t-shirt, gym shorts, sloppy looking company swag, t-shirts, baseball cap type of look in the industry and I think it needs to stop.
00:01:21
Speaker
Here's why.
00:01:22
Speaker
Your dress the way you dress is a projection of your personality and it says to the world Hey, this is what to expect from this person, right?
00:01:32
Speaker
That's the hard core truth like people are gonna judge you off your appearance in the way They're gonna judge you say well James is dressed in all black today.
00:01:41
Speaker
I'm actually wearing all black today for this recording and
00:01:44
Speaker
They're going to say, hey, James is dressed in all black.
00:01:46
Speaker
This means boom, boom, boom, X, right?
00:01:49
Speaker
James is dressed in a suit.
00:01:50
Speaker
This means boom, boom, boom, boom.
00:01:52
Speaker
He's going to be this kind of guy when I'm dealing with him, right?
00:01:55
Speaker
These are the thoughts that just subconsciously go through your prospect's mind, potential partnerships, whatever.
00:02:01
Speaker
They're thinking about these things by the way you dress.
Benefits of Dressing Well
00:02:05
Speaker
So I'm going to give you a real concrete example of the power of this.
00:02:08
Speaker
Just yesterday, I was at Lumen HQ, and I was down in the lobby.
00:02:14
Speaker
We're in a shared building.
00:02:15
Speaker
I was down in the lobby, and I was just looking out the window, just hopping off of a phone call, and I was wearing a full suit that day.
00:02:22
Speaker
I was doing a training, doing some other videos.
00:02:24
Speaker
So we had a full shirt and tie, nice fitted suit, and I had this guy.
00:02:29
Speaker
He came up to me, and he just started talking to me.
00:02:31
Speaker
because I was wearing a suit.
00:02:33
Speaker
Turned him into a lead.
00:02:34
Speaker
Now we've got an appointment, okay?
00:02:35
Speaker
Because I was wearing the suit and it got his attention, okay?
00:02:40
Speaker
And that could sound superficial, but honestly, people would rather start a conversation with a guy who looks good in a suit, who's well-presented, he's polished.
00:02:48
Speaker
And that same day, I went across the street from our office to Starbucks to get a coffee in the morning and literally, I started a conversation with the woman next to me in line and turned that one into an appointment as well.
Investing in Professional Appearance
00:03:01
Speaker
because I felt great wearing my suit and I was going to talk to her, right?
00:03:05
Speaker
It wasn't a problem.
00:03:06
Speaker
So no, you don't have to wear a full-blown suit, but realize it's not a bad idea.
00:03:11
Speaker
Keeping polished, getting good haircuts, spending time at the gym, wearing good clean clothes, investing in your wardrobe, right?
00:03:18
Speaker
These are things you got to think about as a solar professional because you're on the front lines dealing with people and you're dealing with large contracts.
00:03:25
Speaker
You're dealing with $25,000, $30,000, $50,000 contracts.
00:03:29
Speaker
In commercial, you're dealing with half a million, million-dollar contracts, $10 million contracts, right?
00:03:35
Speaker
You've got to look the part.
00:03:37
Speaker
You've got to act the part.
00:03:38
Speaker
This is one of the easiest ways to do confidence, guys.
00:03:41
Speaker
I don't know why you wouldn't use it other than pure laziness and fear of what other people think.
00:03:47
Speaker
Go put on a nice suit, put on a nice outfit, see
Conclusion and Call to Action
00:03:50
Speaker
how it feels.
00:03:50
Speaker
It makes a difference.
00:03:52
Speaker
Let's get to the next section.
00:03:53
Speaker
Wow, what another value-packed episode of The Solarpreneur.
00:03:57
Speaker
Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
00:04:08
Speaker
And we do it all for free.
00:04:09
Speaker
And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes.
00:04:19
Speaker
so that we can help more solopreneurs like you to change the world.
00:04:22
Speaker
And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
00:04:31
Speaker
Remember, you need to leave us a review on iTunes to qualify for the training package.
00:04:36
Speaker
So take care of that now, and we'll see you on the next episode.