What happens when near-death perspective and entrepreneurial drive collide? In this dynamic episode, Joey Pinz sits down with Aharon ChernināCEO of Roostāto talk motorcycles, automation, and legacy.
After a life-changing moment sparked by his sonās health scare, Aharon transformed his approach to life and business. Riding Ducati motorcycles became a way to mentally disconnectāsomething he couldnāt achieve even poolside years ago. That same need for clarity and purpose fueled his decision to launch Roost and drive automation into the DNA of the MSP industry.
Aharon breaks down why automation isnāt just a tech featureāitās a competitive necessity and future revenue stream. He introduces his automation maturity model, explains how MSPs often think theyāre further along than they are, and lays out why community-led growth beats vendor-led conferences. No fluffājust value, vision, and velocity.
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