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Convert Your Instagram Followers to Loyal Customers
3 Plays2 years ago
Welcome to the Onya Mic Podcast, your source for insightful marketing strategies and tips. In this episode, we focus on how you can make your Instagram followers count. If you've found yourself pouring countless hours into Instagram without seeing results in terms of sales and follower engagement, this episode is for you.
Here are the three key takeaways from this episode:
Cliche Alert! Define Your Goals: Because you won't know how to gauge your success if you are not aiming for anything. And it's simple enough when you are just aiming for any result.
Leverage Social Proof: This plays an important role in building trust with your audience.
Build a Trustworthy Community: Doing what you say you will do is the way you get people to trust you.
Learn how to make your content valuable, informative, and actionable to keep your audience coming back for more. We also delve into the importance of reviewing your Instagram strategy, analyzing metrics, and many more!
You know your potential. Let us help you get there.
Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.
Here's where you'll find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
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Transcript
Podcast Introduction
00:00:03
Speaker
Welcome to the Anya Mike podcast, a podcast where we discuss the ins and outs of marketing, running a business, and tips and tricks the industry may just not be telling you, but we will.
00:00:14
Speaker
If you're looking for inspiration on exactly how to grow your business with ambition, innovation, and confidence, while creating maximum impact to influence your clients like never before, you're in the right place.
00:00:26
Speaker
Grab your AirPods, pen, paper, or laptop, and let's get on your mic.
00:00:31
Speaker
Get set and grow.
00:00:33
Speaker
And now here's your host on the mic, CEO Ashley Monk.
Converting Followers to Clients
00:00:38
Speaker
How do we convert followers to clients?
00:00:42
Speaker
That's the million dollar question, right?
00:00:43
Speaker
How do we get people on social media to actually make conversions to make them sales?
00:00:48
Speaker
Well, we're going to talk about that today, but specifically from the context of Instagram.
00:00:54
Speaker
And so
00:00:55
Speaker
As so many know, for most basic users of Instagram, the goal is to create a large following, right?
00:01:01
Speaker
We want to hit that 10K marker.
00:01:02
Speaker
That was the milestone for so many people for so long and grow to who knows how large.
00:01:08
Speaker
And so here's the thing, though, and I see this all the time, having worked with influencers that have followings of 100, 200, 500,000, a million plus people.
00:01:18
Speaker
And we've worked with them.
00:01:19
Speaker
Some of them do not make a whole ton of money.
00:01:22
Speaker
They haven't found a way to monetize their followers.
00:01:25
Speaker
And so at the end of the day, in business, we're not about a popularity contest.
00:01:30
Speaker
We're about a sales contest.
00:01:31
Speaker
We want to make money and see our bottom line continue to grow and increase.
00:01:36
Speaker
And so that's what we're going to talk about with Instagram, because again, while we want to grow and create content to increase our following, at the end of the day, who cares if we are generating consistent sales and hitting those goals?
00:01:52
Speaker
Let's talk about how to be able to do that.
Setting Social Media Goals
00:01:56
Speaker
Number one, oversimplified, but it's important to really define your goals.
00:02:01
Speaker
What are your goals for your organization to succeed?
00:02:05
Speaker
And so, you know, we were evaluating this as a company with Instagram specifically of, hey, how do we use this platform in our funnel?
00:02:13
Speaker
Like, do we need to get clients here?
00:02:15
Speaker
And so that might be the question that you need to ask first before you even talk about turning your followers into customers.
00:02:21
Speaker
is the purpose of that channel for you to convert customers.
00:02:25
Speaker
And so for us, when we're selling to marketing directors, into the C-suite, to CMOs, to VPs of marketing, most of them in the day-to-day aren't spending their time on there.
00:02:35
Speaker
And so Instagram is more of a way for us to create awareness, exposure, to practice what we preach and to show up for our audience, but not to generate sales.
00:02:44
Speaker
So really important to really assess those goals.
00:02:48
Speaker
But I'm going to say,
00:02:49
Speaker
If you are a consumer-based brand, there is some opportunity, my friend, for you to see some sales come through.
00:02:56
Speaker
So if that's you, let's skip to step two.
Understanding Social Proof
00:02:59
Speaker
Give social proof.
00:03:01
Speaker
This is gonna be really important to converting people.
00:03:04
Speaker
And what's social proof?
00:03:05
Speaker
It is the phenomenon where people assume the likes and comments and the actions of others really reflect the correct behavior for the situation.
00:03:13
Speaker
So to simplify that a little bit, your social proof is the likes, the comments, the shares,
00:03:18
Speaker
the genuine engagement that people see that cause others to follow suit.
00:03:23
Speaker
And so here's how you build this social proof.
00:03:26
Speaker
One step is through USG or user generated content.
00:03:29
Speaker
We've talked about that.
00:03:30
Speaker
We have a whole episode on that, but having other audiences create, or excuse me, other people create content for your brand and resharing it, really, really great way to get social proof, especially if you've got a sale or something that you're running.
00:03:43
Speaker
If you're a boutique, let's see some photos of people in your clothing, right?
00:03:47
Speaker
Let's focus on that.
00:03:49
Speaker
Because if people see people that resemble them, look like them, sound like them, chances are they're going to think that they need to follow suit.
00:03:57
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Another form of UGC is going to be testimonials.
00:03:59
Speaker
Take that feedback, highlight it, and build it up.
00:04:02
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If you are one of those influencers that's wanting to monetize your following, find something to sell and find customers that have talked about it.
00:04:09
Speaker
Or if you're trying to build up that base, find other people, or maybe you're trying to sell a new product line, find some demo or beta testers.
00:04:17
Speaker
and in exchange for your offering, get feedback from them.
00:04:21
Speaker
And then finally, influencers.
00:04:24
Speaker
You can really leverage influencers to give social proof for what it is that you are doing.
00:04:28
Speaker
So there's a lot of other criteria that we do not need to get into about influencers on this episode, but that's gonna be a helpful way to give social proof.
Building Audience Trust
00:04:37
Speaker
Third way to target following followers into customers is building a trustworthy community.
00:04:43
Speaker
Do what you say that you will do, walk with integrity,
00:04:46
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post consistently, build a community, engage back.
00:04:49
Speaker
You cannot post content and then just people are commenting back and not respond.
00:04:54
Speaker
That really can diminish trust for your brand.
00:04:56
Speaker
So very important to convert your followers that you are responding back, maybe engaging them in the DMs even when it makes sense.
Simplifying the Conversion Funnel
00:05:04
Speaker
The next tip is make it easy to convert.
00:05:07
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So I don't recommend putting links on your Instagram profile or excuse me, links on your posts, obviously, because you cannot click them.
00:05:15
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But put a link tree in your bio and reference.
00:05:18
Speaker
Don't put too many links.
00:05:19
Speaker
I see people put 30.
00:05:20
Speaker
Oh my gosh, that's a lot for the user to sift through.
00:05:23
Speaker
Pick your top five to 10 of the actions you want people to take.
00:05:26
Speaker
If you have more offers or more products than that, create more funnels based on your website or if your e-commerce, find other ways to group to create larger order values.
00:05:35
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But make it easy for people to find you and to convert and check your links too.
00:05:39
Speaker
It's an important one.
00:05:41
Speaker
So make it very easy, post offers, post opportunities for people to purchase from you.
00:05:46
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The next idea, provide value.
Content Strategy for Conversion
00:05:49
Speaker
Even if you're selling a product, it's really important to share tips and tricks.
00:05:54
Speaker
Maybe if you are a vet and you are trying to get people into the clinic, share some ideas at home of when maybe signs and symptoms that your pup is sick and you need to get them in.
00:06:04
Speaker
There's a lot of ways that you can share value that also lead the user in the journey to be able to come and find you.
00:06:11
Speaker
And then finally, evaluate.
Content Performance Evaluation
00:06:14
Speaker
It is so important to evaluate your content, what worked, what created engagement, what didn't work on a weekly, monthly, or quarterly period.
00:06:21
Speaker
So very important that you are really looking to see, did this work?
00:06:25
Speaker
Did it not work?
00:06:26
Speaker
What should we try and test next?
00:06:28
Speaker
At the end of the day, converting your followers into customers can take time, but it is so, so worth it.
00:06:34
Speaker
And I highly recommend that you think through some of these steps and really prioritize what's one action that you could take to be able to decide how to monetize your followers.
00:06:45
Speaker
All right, that's all I have for you today.
00:06:47
Speaker
Until next time.
Episode Conclusion
00:06:50
Speaker
Thanks for joining us this week on the Anya Mike podcast.
00:06:53
Speaker
We'd love to hear from you.
00:06:55
Speaker
Make sure to visit our website, anyamark.com, where you can subscribe and never miss a show.
00:07:01
Speaker
While you're at it, if you found value in this episode, be sure to drop us a five-star review on iTunes and share the show with a friend to help us to continue to influence more people to create maximum impact.
00:07:12
Speaker
You'll also want to make sure to join the influential entrepreneur community on Facebook at where you'll find weekly tips, live training videos, and resources to help elevate your business to the next level.
00:07:32
Speaker
Tune in for next week's episode, and we'll see you then.