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Why You Need LinkedIn for Your Business
4 Plays2 years ago
Welcome to the Onya Mic Podcast, where we equip business owners like you with the insights and strategies to harness the full potential of LinkedIn. In this episode, we reveal the secrets to igniting your professional growth and propelling your business forward on this dynamic platform.
Key Takeaways That Will Transform Your Business:
#1 Elevate Your Brand Reputation with LinkedIn
#2 Generate High-Quality Leads
#3 Maximize LinkedIn's Business Tools
Curious and want to know more about leveraging LinkedIn to grow your business? Let us help you.
Here's where you'll find us:
Ashley Monk
Facebook: https://facebook.com/iamashleymonk
Instagram: @iamashleymonk
LinkedIn: www.linkedin.com/in/ashleymonk
Onya
Facebook: https://www.facebook.com/onyamarketing
Instagram: @onyamarketing
Website: https://www.onyamark.com/
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Transcript
Introduction to Anya Mike Podcast
00:00:03
Speaker
Welcome to the Anya Mike podcast, a podcast where we discuss the ins and outs of marketing, running a business, and tips and tricks the industry may just not be telling you, but we will.
00:00:14
Speaker
If you're looking for inspiration on exactly how to grow your business with ambition, innovation, and confidence, while creating maximum impact to influence your clients like never before, you're in the right place.
00:00:26
Speaker
Grab your AirPods, pen, paper, or laptop, and let's get on your mic.
00:00:31
Speaker
Get set and grow.
00:00:33
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And now here's your host on the mic, CEO Ashley Monk.
Importance of LinkedIn for B2B
00:00:39
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Why is LinkedIn important for business?
00:00:42
Speaker
I would go back to that title and say, why isn't LinkedIn important for business?
00:00:47
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Because come on, if you are in the B2B space or if you are an organization
00:00:52
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LinkedIn is an important place to be.
00:00:54
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It is the platform with the most data about decision makers and executives in real time.
00:01:00
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It is where all of your executive friends are hanging out in a professional setting.
00:01:06
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LinkedIn is the best place to be able to market your B2B business.
00:01:12
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I don't know, you're gonna have to come up with some competitor or some strong reason to convince me and most other marketers why that isn't true.
00:01:19
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So let's talk about why that is.
00:01:22
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Why is LinkedIn so effective?
00:01:25
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Why should you be on it?
00:01:26
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How can you continue to really use it to be able to further your organization?
00:01:32
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So number one, like I said, LinkedIn is the platform for executives because it used to be a job finding platform and it has evolved so much over the years.
00:01:41
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Naturally, the first step of getting a user on that platform is entering all of their employment information.
00:01:48
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And so when it comes to targeting and to be able to connect with decision makers and the right people, LinkedIn has all of that data readily available about employees of a given organization.
00:02:00
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and also the organization itself.
00:02:01
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So for marketers and sales professionals, this is a goldmine to be able to get in front of your target audience and to have with pretty strong accuracy, again, information about
LinkedIn as a Modern Storefront
00:02:14
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that target.
00:02:14
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Again, there are some industries that are gonna be a little bit less active on LinkedIn, but again, if you're in the B2B space and you're selling to B2B in some capacity or organizations, chances are you are gonna be able to find what you need on LinkedIn.
00:02:29
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Number two, why is LinkedIn so important?
00:02:32
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Your company page and your content is a really great way to be able to tell your story for when professionals scope it out.
00:02:39
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So think about your LinkedIn company profile and even your personal profile as a place where
00:02:44
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prospective clients are hanging out.
00:02:46
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Maybe they might not engage with your profile or your content, but they are definitely checking it as if they would a website.
00:02:52
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Think of it as your storefront to be able to tell your story.
00:02:57
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So that's another really important reason why you should at least have your LinkedIn updated.
Building Trust with LinkedIn
00:03:02
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Again, number three, you are going to probably be able to generate some pretty qualified leads on LinkedIn because of everything that I just said by balancing advertising, social engagement,
00:03:13
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Again, your market is there.
00:03:14
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That is where so many professionals are spending their time sharing about their accomplishments.
00:03:20
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And it's going to be very easy.
00:03:22
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Why else is LinkedIn really important for business?
00:03:25
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Well, it's a really good place to really share your thought leadership and to create an inbound marketing strategy.
00:03:31
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LinkedIn has features to be able to showcase your articles, to show your content.
00:03:36
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And so from you and your company standpoint, this is a great place to build trust and rapport with prospects.
00:03:42
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to be able to share your IP so that when someone is ready to buy, they are familiar, they know, like, and trust you.
00:03:48
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And if you're in an industry with a longer sales cycle, that rapport stage, while it's not as beautiful or attractive as closing the deal, it's really important to still focus on that top of funnel, and LinkedIn is going to help you do that.
00:04:02
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LinkedIn can also help your business rank on Google.
00:04:05
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Believe it or not, Google loves LinkedIn because of its networking capabilities and it makes it really easy for your profile to rank on Google as well.
00:04:13
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If people are searching for your name, it's actually gonna be one of the first places that you may rank on Google search engines.
Market Research on LinkedIn
00:04:20
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and just the indexability of the website is going to put you ahead simply by creating we're not even talking about updating your content and a strategy here like i am literally talking about creating a personal profile and a company profile just by doing that and updating it you will be ahead okay um the next reason why linkedin is really important is researching your competitors and their employees if you're hiring
00:04:47
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Hello, where do you want to find information about talent and what they're doing?
00:04:50
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And also what your competitors are doing.
00:04:52
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You can see their ads on LinkedIn if they're running them.
00:04:55
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You can see their content.
00:04:56
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You can see how many employees they have, how engaged those employees are.
00:05:02
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There's so many ways to be able to really know what's going on and have a good pulse on your competitors.
00:05:07
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And even if you're like, I don't have competitors, it is just good and helpful as a sound business practice to do some market research and to know what other people
Recruiting Talent via LinkedIn
00:05:15
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are doing.
00:05:15
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And LinkedIn is great for that.
00:05:18
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Another obvious and important reason is engaging talent.
00:05:22
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This is where, again, if you are in B2B or working for an organization,
00:05:26
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Great place to find and recruit their ads platform as well to be able to promote listings is pretty intuitive.
00:05:32
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I know for us, we've got it kind of down pat to a science to where we'll post a job and we'll have 100 applicants within a week just because of how easy it is to advertise our listings on there and to find talent on LinkedIn.
00:05:45
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That's where people are looking.
00:05:48
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So highly, highly recommend leveraging it to find talent.
00:05:51
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And finally, so important to create a thoroughly legitimate professional network.
00:05:57
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Your network and your people, if you heavily rely on relationship building to grow your business in any capacity, or if you are a professional, a marketer, it doesn't matter what role you're in, your network is there, even if it's connecting with other marketers, other sales professionals.
00:06:13
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Your people are there.
Call to Action
00:06:14
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So those are just some of the many reasons that LinkedIn is really important for your business.
00:06:20
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If that wasn't your cue to get you to scrub your personal profile and redo your company profile, I highly recommend it.
00:06:29
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Obviously, there's benefits to posting consistently on that channel as well.
00:06:33
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But at a minimum, I would start there.
00:06:35
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All right, I hope that this was the call to action that you needed in case you were wondering to go redo those profiles, but would love to hear if you have any questions throughout that process.
00:06:46
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And until then, we'll see you next time.
00:06:49
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Thanks for joining us this week on the Anya Mike podcast.
00:06:52
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We'd love to hear from you.
00:06:53
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Make sure to visit our website, anyamark.com, where you can subscribe and never miss a show.
00:06:59
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While you're at it, if you found value in this episode, be sure to drop us a five-star review on iTunes and share the show with a friend to help us to continue to influence more people to create maximum impact.
00:07:10
Speaker
You'll also want to make sure to join the influential entrepreneur community on Facebook at where you'll find weekly tips, live training videos, and resources to help elevate your business to the next level.
00:07:30
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Tune in for next week's episode, and we'll see you then.