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Grassroots Marketing in the Sports Industry
4 Plays2 years ago
Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about grassroots marketing for sports and some of Taylor's stories.
Here are three key topics to keep in mind as you dig into this episode:
1. What grassroots marketing is and isn't.
2. Challenges and opportunities in adding a personal connection to your marketing
3. Factors that indicate your efforts are a success
Sports isn't just about the games; it's a unifying force. It serves as a platform for spreading ideas that can positively impact communities. By spotlighting exceptional sports experiences through grassroots marketing, we actively contribute to the positive influence sports can have.
Do you agree? Connect with us via our social channels and let's talk about your thoughts on this episode.
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Transcript
Podcast Introduction
00:00:03
Speaker
Welcome to the Anya Mike podcast, a podcast where we discuss the ins and outs of marketing, running a business, and tips and tricks the industry may just not be telling you, but we will.
00:00:14
Speaker
If you're looking for inspiration on exactly how to grow your business with ambition, innovation, and confidence, while creating maximum impact to influence your clients like never before, you're in the right place.
Meet the Guest: Taylor Sidwell
00:00:26
Speaker
grab your airpods pen paper or laptop and let's get on your mic get set and grow and now here's your host on the mic ceo ashley monk all right everyone well i am so thrilled we have a really exciting episode here for you today because we're going to be talking all about sports marketing and
00:00:50
Speaker
I have none other than the incredible Taylor Sidwell with me.
00:00:54
Speaker
I have known Taylor for many years now, but she's the events manager for the Colt.
00:00:58
Speaker
And oh my goodness, I cannot wait for you to be able to, one, get to know her, but to hear her incredible story and the amount of growth that
Taylor's Career Journey
00:01:06
Speaker
she's been able to bring.
00:01:06
Speaker
So Taylor, welcome to the show.
00:01:08
Speaker
I'm so excited to have you.
00:01:09
Speaker
Thank you so much for having me.
00:01:11
Speaker
Excited to be here.
00:01:13
Speaker
Well, I have loved following your career, watching you continue to grow and just seeing that trajectory.
00:01:18
Speaker
But I would love to hear the story of how I don't think I actually know how you got into marketing in the first place.
00:01:25
Speaker
And then would love for everyone and all of our listeners to hear kind of where you came from and how you arrived to where you are today.
00:01:31
Speaker
Yeah.
00:01:32
Speaker
So it's actually kind of funny.
00:01:33
Speaker
I always knew I wanted to work in sports and I was a kid.
00:01:37
Speaker
watching, like growing up watching ESPN, I was like, okay, I'm going to be the next Aaron Andrews.
00:01:42
Speaker
I'm going to go into broadcasting and journalism.
00:01:44
Speaker
I have my own show on ESPN.
00:01:45
Speaker
It's going to be great.
00:01:47
Speaker
And I was actually dead set on that growing up until my senior year of high school.
00:01:51
Speaker
And I realized, you know what?
00:01:53
Speaker
I am an introvert at the core.
00:01:55
Speaker
I don't like attention or being in the spotlight.
00:01:57
Speaker
So I don't think broadcast would be the best journey for me.
00:02:02
Speaker
So I went to an expeditionary learning high school, which allowed me my senior year to kind of
00:02:07
Speaker
job shadow folks and explore different areas to get plugged into sports.
00:02:12
Speaker
And I kind of stumbled on marketing based on a recommendation and found that just based on what I was reading, it sounded like it really fit my personality and the things that I wanted out of a career.
00:02:23
Speaker
So I kind of took a leap not knowing much about it and decided to pursue a degree from IUPUI.
00:03:00
Speaker
efforts you could say throughout the state.
00:03:04
Speaker
And I fell in love with it and I've been in it ever since.
00:03:09
Speaker
I love that so much.
00:03:10
Speaker
And just how consistent that you've been and oh my goodness, what a career that you have built.
00:03:14
Speaker
And it's just been so fun to follow now.
Understanding Grassroots Marketing
00:03:17
Speaker
One thing that I love about you too, Taylor, that's so different than everybody else and all the other voices in the world of marketing is that you are focused on grassroots.
00:03:25
Speaker
I see we work with so many different types of organizations.
00:03:28
Speaker
And then of course I do digital, so I'm biased digital, but I firmly believe, and we tell our clients this, that digital is another extension of your brand, but I feel like the best brands are reinforcing and
00:03:43
Speaker
that continue to be successful year after year are engaging with grassroots strategy and they're all invested.
00:03:49
Speaker
I know we have this prospect that one of the things that I was most excited about his startup is he's like, I'm going on tour, I'm going to all these shows.
00:03:55
Speaker
And, you know, it's those types of things with new brands that
00:04:00
Speaker
I feel like creates so much leverage in the long run and creates so much trust with their audience.
00:04:05
Speaker
So before we dig into more of your work and some of your story, how would you explain to someone that's listening, like what grassroots marketing is and maybe what it isn't?
00:04:14
Speaker
Cause I feel like there might be some misconceptions there.
00:04:18
Speaker
Yeah, that's a good question.
00:04:19
Speaker
I feel like from my experience, I view grassroots as being, you know, this opportunity to create experiences that connect people with your brand in their backyard.
00:04:29
Speaker
Um,
00:04:31
Speaker
me personally it's a huge reason on why i got into marketing and stuck with it um you know being in sports it's a grind a lot there's a lot of long hours you're working nights and weekends um so there has to be this underlying motivation besides the job itself or why you do what you do and for me growing up i loved watching sports i loved playing sports but what really impacted me more than anything was
00:04:56
Speaker
Growing up in the city of Indianapolis, where we do sporting events so well, and we're so fortunate to have these, you know, national sporting events come to our backyard.
00:05:04
Speaker
A lot of my memories were tied to these free events and brand activations that were outside of the actual game itself.
00:05:12
Speaker
And I love the fact that whether it's, you know, through Colts where I am now, I was previously with the college football playoff.
00:05:19
Speaker
And before that, with the Grand Park Sports Campus up in Westfield and with each of those,
00:05:25
Speaker
it allowed me to leverage bringing the brand to the clients or to the fans in different capacities.
00:05:31
Speaker
And I think there's such an impact with that.
00:05:35
Speaker
And I've heard great stories from that, just interacting with fans and then being so impressed that a company or a brand is willing to come to them to create these
Grassroots vs Digital Marketing
00:05:44
Speaker
experiences.
00:05:44
Speaker
Ultimately, we need to attending an event in downtown or coming to a game.
00:05:50
Speaker
I just can't think you can undersell that.
00:05:53
Speaker
I couldn't agree more because it's almost like when you have these grassroots and you, your definition was so eloquent, by the way, it's like you do this for a living or something.
00:06:03
Speaker
It's so good, but there, there's just something to be said.
00:06:06
Speaker
I think with any type of marketing, when there's that physical personal interaction and I think three years post coming through the pandemic and that whole season, I mean, I think there can't be enough of an importance placed on the connection that comes from in-person interaction.
00:06:22
Speaker
I know,
00:06:23
Speaker
We serve clients that are all over the US, but even just last week, we went to go visit some of our clients and connect with them on site for a day.
00:06:30
Speaker
And it's just crazy the difference that that in-person connection has, but you think about
00:06:36
Speaker
from a branding perspective and especially now that so much of the world has moved digital and I love digital and it's still needed and it's still incredibly important, but I feel like the modern day consumer or anybody that's partaking in any type of marketing is just being bombarded 24 seven by, I mean, social media is filled with, I mean, even on the organic side of content with so many ads, I mean, there's just so much noise in the marketplace and,
00:07:05
Speaker
what you said is exactly it.
00:07:07
Speaker
It's like when a brand has and engages in grassroots efforts, it's really kind of putting the humanity back into marketing.
00:07:14
Speaker
And it's bringing that personal connection to a brand that just can't even video.
00:07:21
Speaker
I love video.
00:07:22
Speaker
And I think it's an incredibly effective tool, but there's just, I don't know, there's something that when you get to feel a person's demeanor and you get to be in the room with them and to experience them and just to be on site in that way, I feel like it
Challenges in Grassroots Marketing
00:07:33
Speaker
just makes a difference.
00:07:33
Speaker
So why do you feel like
00:07:36
Speaker
If there are so many benefits to engaging in strategies like this and events, why don't more organizations do them?
00:07:45
Speaker
I think it takes, I mean, like anything, it takes a lot of effort, but especially with grassroots, like it takes a lot of effort, one, from an operation and staffing standpoint, more is going to be required.
00:07:59
Speaker
It requires a little more time and investment, you know, for travel or to figure out logistic plans to meet people where they are.
00:08:07
Speaker
And I think it also, you know, it challenges the creativity just a little bit, gets you outside of the box in terms of, you know, you're not just creating a graphic, you're creating this whole experience or whatever, you know, you deem to activate for this grassroots initiative.
00:08:23
Speaker
And it has to be enticing at the end of the day, you know, or people aren't going to engage even if you are in front of their face.
00:08:31
Speaker
So, yeah, I think it comes down to a lot of operations, more manpower, but then challenging that creativity a little bit.
00:08:38
Speaker
I love that.
00:08:40
Speaker
What are maybe some of the ways that you found success in the past where you have enticed people in?
00:08:44
Speaker
Like, I'd love to hear some of your most creative ideas that you've embarked on to bring people in.
00:08:50
Speaker
Yeah, I will not take credit for this one because it's been longstanding here at the Colts.
00:08:55
Speaker
But I think one of the
00:08:58
Speaker
The best things that we do here as an events department, we manage what we call Colton motion and it is a 40 foot interactive traveling museum essentially so it comes in on a semi trailer and.
00:09:13
Speaker
inside it we have colts memorabilia like in glass cases.
00:09:17
Speaker
We have an e-sports area so kids can come in and play video games.
00:09:21
Speaker
We have like photo op opportunities so people can pretend to hit the anvil or take a picture with Blue, our mascot.
00:09:30
Speaker
We also have a replica of the Peyton Manning statue and then we have a couple of digital screens that are interactive within there that kind of serve as a legion opportunity.
00:09:39
Speaker
So people can register, get a QR code, go in and interact with these screens.
00:09:43
Speaker
One is like a player quiz.
00:09:44
Speaker
You can see which player you relate to most based on your favorite cereal or your favorite color.
00:09:50
Speaker
And then there's another wall that is kind of like a mosaic of sorts so people can touch different
00:09:56
Speaker
parts of the screen and it'll pop out our website or a historical video or highlight clip from a previous game or a brief bio from a player talking about his time with the Colts and things like that.
00:10:09
Speaker
throughout the year we try to activate that at least like 20 times a year.
00:10:14
Speaker
But I'd say throughout the summer we're at least every other weekend have that in a different event throughout the state.
00:10:19
Speaker
And it is hands down one of the coolest ways to activate, I think that I've seen.
00:10:24
Speaker
And we've received such good feedback even just in the year that I've been here from fans that will show up just because they hear that Colton Motion is there and they want to see what new memorabilia is within our display cases.
00:10:37
Speaker
And ultimately, those are the kind of activations that spark the conversations about the upcoming season and game days and ultimately tickets.
00:10:46
Speaker
I love that.
00:10:47
Speaker
I need an invite for one.
00:10:48
Speaker
I can't believe I haven't seen it before being from here.
00:10:51
Speaker
That's amazing.
00:10:53
Speaker
So brilliant on so many different levels.
00:10:56
Speaker
It's like you've really thought through all the different ways you've got sport and non-sport.
00:11:01
Speaker
Like what I love is that you're capturing different types of fans based on
00:11:06
Speaker
different experiences and ways that they can relate.
00:11:09
Speaker
I mean, it's just incredible.
00:11:11
Speaker
So what are maybe for people listening that and yeah, executives or business owners or anyone that's wanting to create this type of an experience, what are maybe the underlying pieces of the framework that you use to build an experience like that?
00:11:25
Speaker
Because I'm sure everyone listening is like, I want to do that.
00:11:28
Speaker
But obviously,
00:11:30
Speaker
the amount of time, effort, and energy.
00:11:32
Speaker
What are some of those key cornerstone pieces that you look at to craft and create an experience like that?
Keys to Successful Brand Activations
00:11:39
Speaker
I'm sure people hear this all the time in so many different capacities, but definitely know your why and what it is that you're trying to get an audience to engage with you with.
00:11:50
Speaker
And then also,
00:11:52
Speaker
keep sure you know your identity and what you're trying to communicate as well.
00:11:55
Speaker
I feel like sometimes people can go to market with a lot of different things and sometimes it just doesn't come across clear when you're trying to do a lot of different things rather than doing one thing well.
00:12:05
Speaker
So I definitely hone in on that and I'd say a key part of specifically just using Colton Motion as an example, leadership is very much behind activation such as that and they see the value in that.
00:12:19
Speaker
I'm very fortunate for that buy-in because that would make it a lot harder just from a financial standpoint or operations standpoint.
00:12:26
Speaker
We never have to question internally that we have the support that we need to make it happen.
00:12:30
Speaker
So definitely making sure that your goals are clear, your purpose is clear, and that you have the buy-in from your team is crucial.
00:12:38
Speaker
No, that's so true.
00:12:39
Speaker
And just having everybody, I don't feel like that's, it probably is overstated, but you know, to your exact point, I mean, we were just having an internal conversation today about a process that we were creating for clients.
00:12:51
Speaker
And so the whole conversation was focused around the most efficient way to get the workflow.
00:12:59
Speaker
And, you know, a couple of people on the team are like, well, wait,
00:13:01
Speaker
why are we doing this workflow?
00:13:03
Speaker
And we started to peel back all of the layers.
00:13:06
Speaker
And when I really got to the why, we realized the system that we were using was an okay system, but it wasn't actually like the best.
00:13:13
Speaker
In other words, we were fixing the wrong problem.
00:13:15
Speaker
So we were trying to fix the system
00:13:17
Speaker
But what we really realized to have the impact that we wanted to make coming back to the why the system and the infrastructure that we needed to use to solve that particular tactic needed to be addressed.
00:13:27
Speaker
And so to your point, it just goes to show you, you can rally behind any goal or any mission if you really get and peel back the layers to what that root factor is.
00:13:37
Speaker
Now, one thing that I'm really curious about too, is that how are you testing and repeating this?
00:13:44
Speaker
Because obviously with Colton motion,
00:13:46
Speaker
you've got this at scale.
00:13:47
Speaker
Like you're doing this at least 20 times a year.
00:13:50
Speaker
It sounds like you've been doing this for many years now.
00:13:52
Speaker
So you have a really good system, I'm sure, to like fine tune, tweak, perfect, something else, try something.
00:13:58
Speaker
When does someone that's maybe in earlier in their journey in crafting a brand activation like this, what are maybe some of those metrics or factors that you're looking for to define if it's a success or failure and if they should keep doing it or maybe not, like change something up?
00:14:16
Speaker
Yeah, I think that's the hard part about grassroots is that metric, finding that metric that works for you to judge success or not.
00:14:26
Speaker
I'd say Colton Motion is a well-oiled machine, but we're going through that a little bit on a smaller scale.
00:14:33
Speaker
We're looking for ways that we can activate where maybe it doesn't make sense to bring Colton Motion, but is there something that we can do on a smaller scale with local partners to activate on a more regular basis?
00:14:46
Speaker
And so with that, I think we're exploring, you know, is it a lead gen opportunity?
00:14:50
Speaker
We do a lot of register to wins.
00:14:53
Speaker
I think that's a really simple, easy way if you're just activating a table.
00:14:58
Speaker
I highly recommend start small.
00:15:01
Speaker
You don't know what works until you interact with people and get it out there.
00:15:06
Speaker
But register to wins, we found a lot of success with just generating QR codes, seeing how many people scan the QR code throughout the day, or are fully invested to fill out a form for more information if it's to win a T-shirt or a merchandise of some sort.
00:15:23
Speaker
Yeah, that's probably been the best way to judge metrics so far for our team, I would say.
00:15:29
Speaker
That's so good.
00:15:31
Speaker
What are some of the other, like, I would be curious to, for anyone that's listening that's saying, okay, I love Ms.
00:15:37
Speaker
Taylor, like,
00:15:38
Speaker
Colton motion sound.
00:15:40
Speaker
I mean, and I'm sure it is amazing.
00:15:41
Speaker
I want to go to, but thinking at that large of a scale, they're wondering, okay, how can I pull something like that off?
00:15:46
Speaker
What do you have an example or a story of like a smaller event or another activation that you've used kind of from the ground up that you helped spearhead as well?
00:15:55
Speaker
Yes.
00:15:55
Speaker
So before my time at the Colts, I was with the college football playoff.
00:16:00
Speaker
specifically their host committee when it was here in Indianapolis last year.
00:16:04
Speaker
And we pitched an initiative to them that we called this Hellgate Tour.
00:16:09
Speaker
And it was essentially this idea where we would travel the state throughout the duration of high school football season.
00:16:14
Speaker
We would go to two different high schools each week and set up tents, giveaways,
00:16:21
Speaker
the foundation for the college football playoff put a lot of emphasis on teacher appreciation.
00:16:26
Speaker
So we would bring teachers donuts or things like that just to get them to interact with the brand.
00:16:30
Speaker
And I remember pitching this idea that our committee came up with.
00:16:33
Speaker
And I think at the national level, there might have been, you know, some questions about, you know, whether this would work or not.
00:16:42
Speaker
But I would say, especially in the
00:16:45
Speaker
the Indiana community with Hoosiers, there's a huge emphasis on community.
00:16:50
Speaker
And I think those grassroots initiatives are a great way to build brand loyalty, especially with the college football playoff.
00:16:57
Speaker
It was something we've never hosted before.
00:16:59
Speaker
People had no clue the free events that were happening around this big game.
00:17:04
Speaker
So we ended up activating throughout the entire fall.
00:17:07
Speaker
And I can't tell you how many stories I got from people that one were so impressed that we were activating outside of the central Indiana or Indianapolis area.
00:17:16
Speaker
They were so appreciative that we were willing to meet them where they were.
00:17:21
Speaker
And the number of people that said, you know what, I didn't know that those events were happening.
00:17:25
Speaker
So I'm definitely going to travel 40 minutes or an hour to take part in these free events.
00:17:31
Speaker
So that was one initiative that my team did a great job with.
00:17:34
Speaker
And I'm super proud that we were able to conceptualize and execute because I think it worked.
00:17:39
Speaker
Oh, my goodness.
00:17:39
Speaker
That sounds so much fun.
00:17:40
Speaker
I want to go.
00:17:43
Speaker
Now, are you seeing, Taylor, like in the landscape right now, are there any trends that in the grassroots world or even with events that you're seeing that you think organizations should take advantage of?
Emerging Trends in Event Marketing
00:17:56
Speaker
Great question.
00:17:57
Speaker
I'm noticing a lot.
00:17:59
Speaker
not to bring it back to the digital space.
00:18:01
Speaker
Yeah, I love it.
00:18:03
Speaker
The AR VR activations is something that it seems like a lot of people are looking into and trying to figure out how to make it more realistic to activate on a rolling basis.
00:18:14
Speaker
So that's something that I actually have me and my team are looking into, like how do we want to activate that around game day?
00:18:21
Speaker
Because that would be really cool.
00:18:22
Speaker
But also it just all of the temple events that we do throughout the year, how do we better integrate
00:18:27
Speaker
some of those cutting edge digital activations that people seem to be interested in.
00:18:33
Speaker
I love that, but you bring up a good point though.
00:18:35
Speaker
I was just doing an interview with someone else.
00:18:37
Speaker
We were talking about marketing silos and I think, you know, grassroots and events and Mark, you've got the advantage.
00:18:44
Speaker
I think with how, what I know about you and your team is that events and marketing work so well together at the Colts.
00:18:50
Speaker
And then when I see other organizations,
00:18:53
Speaker
those teams are not always working together.
00:18:57
Speaker
And there are those silos that are created between events and grassroots and marketing and all these and PR and communications and you name it.
00:19:05
Speaker
And with those division, like there's not as much cohesiveness and the organizations that I see that are the most successful are the ones that are doing both and they're doing multi-channel marketing, but they are really like to your point,
00:19:21
Speaker
looking for intersections between digital and grassroots or between PR and marketing and working together because there is now there's so much overlap.
00:19:32
Speaker
And I think that there needs to be too, because to your point, like, wow, what a great opportunity to bring in like AR and all of those different factors or to make it into a digital lead gen opportunity with a QR code, or maybe even a video on a page like there, when those pieces are all put together, it creates
00:19:51
Speaker
so much more unity and I feel like you're really able to help follow through with the effectiveness when you
Collaboration in Marketing
00:19:57
Speaker
do that.
00:19:57
Speaker
So I agree that there needs to be gosh, more cohesion.
00:20:00
Speaker
What are some ways I feel like you do that so well, how have you created that unity among other teams where you've been able to create such seamless experiences working with other divisions?
00:20:12
Speaker
I give all credit to the leadership here at the Colts.
00:20:16
Speaker
Um,
00:20:18
Speaker
For our team specifically, I remember when I first started in learning that the events department actually falls within the marketing department, as well as community relations, digital marketing, we have cheer, mascot, youth football, all of these different departments all within one team.
00:20:38
Speaker
I remember sharing that with someone just after I started and they were like, well, that's really interesting that all of that falls under marketing.
00:20:44
Speaker
And to me, it makes complete sense.
00:20:47
Speaker
And I think it definitely helps us all work towards the same goals.
00:20:53
Speaker
We have the same priorities when we talk about our target audiences or ways that we want to
00:20:59
Speaker
reach our target audiences this year based on the priorities that our leadership team has outlined.
00:21:05
Speaker
We're all on the same page.
00:21:06
Speaker
We all bring our level of expertise to the conversation and have those conversations together, and it makes such a difference.
00:21:13
Speaker
That's so good though.
00:21:15
Speaker
Yes, yes, yes, yes.
00:21:16
Speaker
When you can break down those silos and you're all interconnected, it's just crazy the difference that it makes for everyone.
00:21:22
Speaker
I love that.
00:21:23
Speaker
Now, what are some other tactics or anything else that you're excited about that you're all working toward or other things that you are really working toward right now?
00:21:36
Speaker
Oh man, we just wrapped up draft activations, which was a lot of fun.
00:21:42
Speaker
So now our focus is kind of on training camp and specifically how do we bring out our key business priorities through this activation?
00:21:51
Speaker
There's a lot of emphasis on
00:21:53
Speaker
put on training camp for our organization and leadership team, just because it is our largest temple event that we've put on an annual basis.
00:22:02
Speaker
And some of our key priorities this year, one, we're going into our 40th season, which is super exciting and yeah, hard to grasp, but we're trying to figure out ways to activate that and make it relevant to fans throughout the year.
00:22:16
Speaker
So focused on pulling that out or activating that at training camp, as well as
00:22:21
Speaker
youth marketing is a huge focus for our team.
00:22:23
Speaker
And so we're working with our youth football team and flag football initiatives and figuring out ways that we can get creative with that to, to bring that to the forefront of our temple events this year.
00:22:32
Speaker
It's amazing.
00:22:34
Speaker
So exciting.
00:22:35
Speaker
What words of advice do you think for anyone that's listening, that's wanting to test some of these things kind of switching it up on you, but do you have any words of wisdom or advice to somebody that's really wanting to get started and
00:22:48
Speaker
trying some of these tactics or really kind of digging, maybe they've done grassroots in the past and they've written it off, or maybe they haven't, I don't know, maybe they've just gone away from events since the pandemic and are thinking of coming back.
Advice for Aspiring Marketers
00:22:59
Speaker
What advice or encouragement would you give them there as they're exploring this?
00:23:04
Speaker
Yeah, just based on my own experience and advice I wish I knew sooner, I would say, don't be afraid to fail, to try something new and to put yourself out there.
00:23:16
Speaker
personally have struggled with fear of failure and just not wanting to throw something out if I don't think it's, you know, going to be the best that it can be.
00:23:23
Speaker
But sometimes that's what it takes to fine tune your activation or your initiative and to make it the best that it can be.
00:23:29
Speaker
And with that, I would also say, you know,
00:23:34
Speaker
Keep sure you make time to be a fan and to be a consumer no matter what industry you're in.
00:23:40
Speaker
I think that's something that I personally could do a better job at and I'm trying to be more intentional with attending other events or going up to different brand activation, seeing what they're doing, asking questions, and really just taking in from others in my industry what's working and what's not.
00:23:56
Speaker
I love that.
00:23:57
Speaker
Don't be afraid of failure.
00:23:59
Speaker
And then make sure you carve out time and prioritize seeing what other people are doing.
00:24:02
Speaker
That's exactly how we all learn is seeing and learning from, I think, and I don't know what it is.
00:24:07
Speaker
I'm sure every industry has this to a degree.
00:24:09
Speaker
I don't know what it is about marketing and events though, that I feel like there is so much emphasis on perfection in an industry that is constantly changing.
00:24:18
Speaker
I mean, three years ago, we weren't even around this time of year.
00:24:22
Speaker
what I think we were out of lockdown for like a few weeks.
00:24:25
Speaker
And then you look at digital and now chat GBT and AI and I mean, the metaverse, I mean, look at how much has changed in three years.
00:24:32
Speaker
And it's just so crazy to me that as marketers, like, I feel like there's still this perception and this fear of failure that we have to have it all together.
00:24:39
Speaker
And it's just,
00:24:41
Speaker
There's no way.
00:24:42
Speaker
I mean, there's no way it has it all figured out because the landscape that we all operate on changes too frequently for any one person to possibly be able to keep up.
00:24:52
Speaker
And so I love what you said about really leaning into what other people are doing and seeing what works and doesn't, because I really think that in this landscape, that that is the absolute best way to learn.
Connect with Taylor Sidwell
00:25:02
Speaker
So true.
00:25:04
Speaker
Well, Taylor, I'm
00:25:05
Speaker
Where can everybody find you?
00:25:06
Speaker
This has been such a fun episode and I just want to thank you again for coming on and sharing so much of your expertise.
00:25:13
Speaker
Where can everybody find you, connect and stay in touch with you?
00:25:16
Speaker
Yeah, everyone can.
00:25:20
Speaker
I'd say LinkedIn, probably.
00:25:21
Speaker
Everyone can connect with me on LinkedIn if they have any questions or interested in anything at all about the initiatives that we're doing or the work that we're doing here at the cold specific to events.
00:25:30
Speaker
I'm happy to answer questions or help in any way that I can.
00:25:34
Speaker
Awesome.
00:25:34
Speaker
Well, Taylor, thank you so much again for coming on the show.
00:25:37
Speaker
It's been so great to have you.
00:25:39
Speaker
Yes.
00:25:39
Speaker
Thank you for having me.
00:25:40
Speaker
It was so nice to catch up.
00:25:43
Speaker
Thanks for joining us this week on the Anya Mike podcast.
00:25:47
Speaker
We'd love to hear from you.
00:25:48
Speaker
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00:25:54
Speaker
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00:26:05
Speaker
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00:26:25
Speaker
Tune in for next week's episode, and we'll see you then.