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OhHello - #everyonecannes never stop learning
74 Plays2 years ago
OhHello.io kicks off our inaugural #everyonecannes event
Session 1 - Never Stop Learning. Digital marketing, online media, and adtech (in general) changes DAILY. Hear how these vets stay on top of the trends through practicing continuous learning and development.
Join Sarah Caputo of Envisionit Agency, Tom Riordan of SugarFree, Shiv Gupta of U of Digital, and Jeremy Bloom of OhHello.io
Recommended
Transcript
Introductions of Guests
00:00:06
Speaker
Oh, hello. We're live, everybody. We're doing this. We are doing it. Oh, hello. Oh, hello. Oh, hello. And hello to you.
00:00:19
Speaker
Oh, hi. Good morning. Good afternoon to everybody. So with us today, we have Sarah Caputo, who is the chief marketing officer and chief digital officer of Envision It in Chicago.
Navigating the Ever-Changing Marketing Industry
00:00:33
Speaker
We have Tom Reardon, who is the founder of Sugar Free. And last but not least, on the left coast, the West Coast, Shiv Gupta, founder of U of Digital. Joining us from the Bay.
00:00:49
Speaker
All right, so the four of us are all fellow marketing advertising geeks and we were all talking independently and we have had independent conversations about learning, development,
00:01:05
Speaker
how we apply the learnings, how we apply trends to our daily activities, how we keep up with everything taking place in our industry. And so the way that I thought this could make a lot of sense and just be beneficial for everybody, all the viewers, since we are recording this, right now the viewership isn't as tight as we would hope, but it will be there in a few minutes. The industry is constantly moving and shaking.
00:01:31
Speaker
would love to have a better understanding of the tips and tricks that you all recommend.
Shiv Gupta on Simplifying Industry Jargon
00:01:37
Speaker
But first and foremost, why don't we, Shiv, why don't you tell us a little bit about yourself, what you do, what your company does, and then we'll kick it to Tom, Sarah, and then back to that question. Yeah, first of all, I'm super thankful and excited to be here. Thank you, Jeremy, for setting this up. We are not in Cannes, like all the other people. No, we're not.
00:01:59
Speaker
kitchens and living rooms and music studios and libraries, but we can pretend like we're in Cannes by calling this event something Cannes-related. There you go. You got a Rosé there, Sarah? No comment. Her middle name is Rose, and if you accentuate it, it goes in. I think where you live, it's past noon, so there's that.
00:02:24
Speaker
1202. So I live on the best coast, the left coast. And I've been in advertising my whole career. I was at AOL for a long time. I was at Critio for a bit. I started this company U of Digital five years ago to solve a very simple problem in our ecosystem, which is like, everyone's confused all the time. And everyone talks
00:02:48
Speaker
in different languages, depending on where you work, if you're at an agency, or if you're at a vendor, or if you're at a marketer, like you're always just talking in different languages to people across the table. And that impedes progress of our industry. When I think some companies hide behind complexity and jargon, and I think other people try to clear it up, and we want to help clear it up, we want to help the industry improve,
00:03:10
Speaker
We want to help the industry make progress. And I think a lot of that will come from people getting smarter and more knowledgeable and talking in the same language. And so that's our mission. That's our vision. You know, we are fortunate enough to train a bunch of awesome teams and companies across the space, including folks from Yahoo and MIQ and Quantcast and Stack Adapt and Critio, et cetera. And so that's a little bit about me. That's a little bit about you, Digital. You're crushing it, Shiv. So is you, Digital. Thank you.
Sarah Caputo's Career Journey and Role at Envision It
00:03:40
Speaker
Thank you.
00:03:40
Speaker
Sarah, how about you or Tom? Either one, either one. Tom. So I'm 20 years into my career, all of which has been in marketing, uh, three agencies is where I started. And then I went client side, which is where I know Tom and Jeremy.
00:04:01
Speaker
was at Allstate for eight years, oversaw some pieces of brand, product marketing, distribution marketing, and then I rolled that out with my final role being in more of the media and analytics space and housing Allstate's social and programmatic buying programs, as well as all the media under management and investments to help grow and scale. So from there, I went to an end-to-end data
00:04:27
Speaker
cognitive analytics platform where I stood up some capabilities, marketing technology, product marketing brand. And now I'm an envision it, building out capabilities the same. So what we do is we really lean into companies that need more of those specialized skill sets and can pull all of that together on behalf of their businesses, depending upon their business goals. And we're leaning very heavily on my background in data and analytics to build out more of those end to end
00:04:56
Speaker
advanced analytics capabilities and how systems and marketing technology play a role. To Shiv's point, it can be very, very overwhelming, but with partners like us, we can help make that easy, focused, and kind of prioritize not only their runway and what they're doing from a marketing technology and measurement adoption perspective, but also how you layer in the programs that are gonna get the best ROI and business outcomes. I love it. Thank you, Sarah. That was great.
Tom Reardon on Founding Sugarfree
00:05:25
Speaker
Mr. Reardon.
00:05:26
Speaker
I will go last. My name is Tom Bearden. Super excited to be here with Sarah, Shiv, and of course you, Jeremy. My advertising journey started at Spark Foundry in Chicago. It had just won Boutique Agency of the Year, which is kind of funny now, considering Spark has become this big power brand for publicist.
00:05:42
Speaker
When I was at Spark, I got a sales pitch from a particularly charismatic account executive who focused entirely on education instead of salesmanship. And that was Jeremy Bloom, super relevant little mention for today's session content.
00:05:58
Speaker
So I left Spark and joined Tube Mogul, which was very much the most transparent DSP. We got focused on shedding a light on some of the industry's biggest challenges. And so it set me down this path of learning about programmatic. We eventually got acquired by Adobe. And I started working with advertisers to use their first party data and their own brand data assets in their marketing efforts.
00:06:20
Speaker
which was super cool, but as a Midwesterner, I have a lot of friends at CPG Brands who just couldn't really amass that much first party data or had trouble doing interesting marketing things with it. So I formed Sugarfree about two years ago to help advertisers with this challenge of how do you stay relevant and use data in a cookie-less world where a lot of the indicators you used to use are going away and you might not be able to rely super heavily on first party data. So that's been kind of Sugarfree's mission ever since.
00:06:47
Speaker
And I'm very much, folks who worked with me at Adobe, folks who worked with me at Tube Mogul, I'm very much someone who encourages education with the teams I lead, and I'm someone who's lifelong learner type. I was taking courses, so super excited for the sessions today.
00:07:01
Speaker
Also, I got to add to Tom's intro. He is also one of U of Digital's best experts and constantly is bringing his knowledge of a variety of different topics to our learners. So I can attest to Tom being awesome. Thank you, Chef. Coming from the Dean of U of D himself. That means a lot. It's me.
00:07:24
Speaker
That makes me feel good as I had the pleasure of introducing you two friends together. So I concur. Tom is one of the greatest in our industry. With all that said, all three of you are great in our industry. With that said, let's hit on some of our topics.
Managing Industry Complexity: Insights from Sarah
00:07:44
Speaker
Before the introductions, what I was alluding towards was our industry is constantly moving and changing. There's so much just evolution and innovation taking place, not just on a weekly basis, but on a daily basis. And we can hit on any and all the trends, but what we thought would make more sense is just on a macro level, how do we all stay ahead of the curve? How do we just grasp onto everything that's changing daily?
00:08:10
Speaker
So Sarah, what are some of your tips and tricks? As a CMO, what do you do to stay ahead of the curve? So there's a couple of things. I have had a point of view that many probably have had for some years is that it can be very complicated and very overwhelming if you let it be within this industry, not only in terms of the tools, but then how do you prioritize them? How do you actually adopt them?
00:08:40
Speaker
So that's the first piece is that I try not to let it overwhelm me. And I really want to make sure we're starting with what are our business priorities first and asking what will have the best impact and what are the answers we're trying to solve for. So when I'm approaching a program in that way, I think about what will help me get the best information education that's going to be through
00:09:08
Speaker
LinkedIn is a heavy way to do that. I follow different people with similar titles as me and then I see what they're following. So I piggyback to gain their expertise and efficiencies and I cheat a little in that way. I start following everything so that I get a content feed from outside perspective and industry perspective that's going to be directly related to the marketing landscape for me in particular. I'll also follow the industries of our clients and services we offer to make sure that I'm getting the best pulse on what's happening
00:09:38
Speaker
and keeping your ears to the ground on their businesses as we try to support them. And then lastly, I try to mentor the younger folks within the team or frankly, it's really age agnostic. People are interested in our space on how to kind of prioritize their learning.
00:09:55
Speaker
because if you don't start somewhere, it can get, like I said, to the first point, very overwhelming quickly. And I think starting with one or two items that you want to prioritize your learning on is the best jumping off point so that you can go a little deeper and make the most impact and then subscribing to other kind of emails and whatnot, but we can get into some of those specifics if they're relevant later.
00:10:21
Speaker
but that's kind of how I approach some of the education to my job. Your team at Envision, in my experience, we've been able to partner on a couple of projects. They seem really receptive to this attitude of like learning and kind of thinking about customer business problems more broadly, kind of going slowly. Like it feels like you have an eager group who leans in. Do you think you got lucky with your current Envision team? And of course you could say, oh, great there. Or do you think it's something about like the style and the approach that you're taking?
00:10:49
Speaker
Um, I hope it's twofold, but it's definitely credit where credit is due when I hire for any roles. And I don't want this to make, make this all about me. So I'll be quiet in a minute, but related to the roles, if you are change agile bar none, um, that is really important. You need to learn how to pivot and lean in and drop something that you may be doing and re prioritize quickly, but also you need to be resourceful in what you're doing and be able to self navigate. A lot of the learning is actually.
00:11:19
Speaker
dependent on the individual, not on the leaders. I try to guide as much as possible. And then the way that I hope is partially me is I give them the freedom, first of all, the guidance, but also the freedom to make mistakes and ask questions because that's the only way that people are going to lean in to learn new ideas. And then I get them excited around like you're going to learn a lot in this process.
00:11:40
Speaker
come along with me for the journey. And I'm seeing them lean more
Building Change-Agile Teams
00:11:44
Speaker
and more in. So I'm very blessed in that I have a great team here at Envisionet that is leaning into those skills. But I also look for those skills and competencies that you just can't be taught regarding leaning in and being resourceful and change agile when I recruit. It's like a mindset in the first place. Yeah. It's exciting.
00:12:07
Speaker
Shiv, kicking it to you, someone who spends their entire career, your job, your company, your team, you're focused on learning and development nonstop. You are going in and you are meeting with, your team is meeting with amazing companies within the MarTech, AdTech, media, SaaS ecosystem. How do you stay current? Just give us a little bit more
00:12:34
Speaker
insight into the mind of Shiv because when you are constantly going and your team demystifying such hard, complex systems and then how they all intertwine, like help us understand, is it through being on Twitter? Is it through being on LinkedIn? Is it through just having just blatantly transparent conversations with one another and just constantly communicating? What would you say?
00:13:00
Speaker
Well, so, um, so first of all, I want to hang on to something Sarah said, which I think is really important. Um, which is, you know, I believe that the best way to learn is to teach something. Right. Um, like if it's your responsibility to learn about something and then go teach other people about it, you take the learning really seriously.
00:13:19
Speaker
Right? Like you're like, Oh my God, I'm going to be in front of a bunch of people. I'm going to teach them about clean rooms or whatever it might be. I got to research every nook and cranny. I got to be able to answer all the questions. I have to fundamentally understand this myself before I can disseminate that knowledge to somebody else. Right. And that's, that's the best way of learning in my opinion.
00:13:37
Speaker
And like, you know, I don't want to talk, you know, I don't want to talk too much about myself because like, I have the luxury now and my team has a luxury of like, all we get to do every every day all day is teach other people stuff, which means we get to learn stuff all day long, right. And I know that not everybody in the industry has a luxury of like,
00:13:54
Speaker
Hey, my job is to full time teach other people so I can just constantly be learning like people have actual stuff to do. Like I got to build campaigns or I got to go sell stuff or whatever it is. Right. So I want to talk a little bit more about folks that are not us that don't have that luxury. Right. How do you learn if your job is not to be teaching all the time? I'd say it's a few things. One is
00:14:17
Speaker
You know, like, let's talk about the resources in a second. I think the most important thing is the mindset. And again, this is stuff that Sarah was saying, right? So I'm just piggybacking. Like, you have to have folks that are wired with an intellectual curiosity to understand the things that they're working on and to understand why they are doing things in a certain way, right?
00:14:38
Speaker
I think that some of that's nature, some of that's nurture, right? And like, you know, leaders, it's a leader's responsibility to create that environment of like, hey, always be asking why, right? Like, it's annoying, like my two year old right now always asked me why about everything. But I love it. I love to see that because I love the mindset of like, I want to understand why the sky is blue, you know,
00:14:58
Speaker
I can't always answer the questions, but like, that's a great mindset to have. So I think we should always in this industry, like not settle for just, oh, we're doing it this way, because this is how we do it, right? Well, why do we do it this way? And that's how you like dig deeper. That's how you understand things. And so I think the intellectual curiosity is crucial. I think having the mindset of like,
00:15:19
Speaker
hey, if I can find opportunities to teach people things, right, so if we can create a little bit more of a learning culture within our group, our team, our company, where we kind of teach each other things, that promotes learning, I think a lot. And then in terms of resources, like I think, again, Sarah nailed it on the head, like, there are too many resources.
00:15:40
Speaker
for you to feel like you need to subscribe to all of them and read all of them. Like it's overwhelming. Yeah, it's overwhelming, right? And so I think the key thing is like, understand like where you have certain blind spots and problems that are impacting your ability to maybe do your job as effectively as you could and go solve for those things.
00:15:58
Speaker
right? Don't feel like you have to do the fire hose thing and subscribe to everything and read everything. You're going to get lost and overwhelmed. Start by solving for some specific problems that you have or blind spots that you have and then grow from there, right? From there you will find like, Oh, well I subscribed to this newsletter. I read this article on this particular trade that helped me answer this question. This is a great trade.
00:16:21
Speaker
right? Like they actually have a great writing style. You know, I like shouting out, did you day puts out the WTF series, super helpful. I think they do a great job of breaking down pretty complex stuff and like short, short little articles. Great resource. I use it all the time now, right? But I stumbled on it because I tried to answer some question about some concept at some point, right? So I would say like, focus on the things that you want to solve for initially, and then you're going to find the things that you
00:16:48
Speaker
you that work for you right from a learning standpoint and it could be newsletters it could be online course it could be the u of digital newsletter perhaps little sales pitch i read it i read it i subscribe i haven't yet but i will oh you will we'll get you on there sarah tom how about you kicking it to you just in terms of um
00:17:13
Speaker
how you would advise someone in the industry to balance learning and working.
Immersive Learning and AI: Tom's Experiences
00:17:18
Speaker
I'm going to pick up on a theme Shiv was talking about at the end, which is that it has to be something related to what you're doing. If you try and just observe the advertising industry and read the headlines and read your digit A and your ad age and your ad week and follow Eric Siefert and get the whole fire hose of information,
00:17:36
Speaker
You won't understand some of it. You won't internalize much of it. I've always thought either subconsciously or lately very much consciously learning. There's kind of got to be like two tenants if you want to learn something. You take your class, you read about something and you're talking to experts or and you're working on projects ideally that are related to the thing.
00:17:57
Speaker
At Tube Mogul, I very much joined Tube Mogul because it felt like a learning opportunity. Again, the pitch and the technology was all about transparency. And for the first couple years, we literally would go to brands and agencies and just teach them how programmatic work. So again, I'm learning about it because I'm talking with product managers, but then I'm actually going and teaching people in person, so I got it really, really fast. Similarly, at Adobe, we had credits for college courses.
00:18:22
Speaker
And I would meet with my team every quarter. And I would say, who's using the credit? Who's using the credit? And try and bubble it up and try and just draw attention to it. And people would say, use their free college credits on courses that were interesting. And a lot of times, it would fizzle out. But if it was something that was interesting and related to a project that was coming up in the next few months, data science is a good example of that. Go learn a new data science trick. Apply it to your ad analytics. Boom. People are really learning stuff really quickly.
00:18:48
Speaker
And I kind of stuck with that model. I got like two pieces of it at once. Right now, I'm trying to learn more about AI. And AI, of course, again, there's like infinite content. And you can read all the content. And like, you can know what an LLM is and like, great, but who's using it and what are you doing?
00:19:05
Speaker
So with AI, I've been doing the deeplearning.ai classes, which you don't know about those. They're free. There's one called AI for Everyone. That is just stupid, simple. Recommend anybody takes it. But then also, so that I'm not just somebody with some interesting facts about AI, what am I doing with it? So I've started using AI to write code for me. I've used AI to produce visuals for LinkedIn posts. I didn't actually tell anyone, but I had to make a visual for GLF testing.
00:19:33
Speaker
So I had to create like a female scientist comparing maps. And I thought it would be the easiest thing for AI, but it took like a whole day of prompting, which led me down this path of learning about prompt engineering, which is like how you tell the AI what to do. But large, larger point being, I am now feeling like an expert, whereas before I felt like somebody who just read
00:19:56
Speaker
the process, the trades, and we're just having trouble keeping up with it. So like, if you can learn and do it at the same time, like, that is a sweet combination that will stick with you. So that's kind of my my go to impression. Immersion is what I picked up on that. Immerse yourself into it, actually roll up your sleeves and dive right in and then realize I'm like, huh, now I get it. Now I feel confident. Now I can tell people about it.
00:20:23
Speaker
And if you're going to use the word immersion, you got to focus too. Because again, it's not just like dive into the industry. It's like, where is your little corner that you can become an expert that is going to be useful next quarter? That's where you want to do your immersion. Shiv, what kind of advice would you give to corporates on
00:20:41
Speaker
corporations, businesses, on how to have just stronger L&D teams.
Integrating Learning with Business Goals
00:20:47
Speaker
And with that, I also want to parlay it to Sarah, who has a large team who is constantly bringing on new people, like any kind of advice that you could give Sarah as a business lead, how do you balance that as you know, as you're gaining more steam?
00:21:07
Speaker
Yeah, I mean, I think the biggest issue I've seen in working with companies and like their LND function is like, LND really feels like a checkbox to a lot of companies. It's like, oh, we have to do it. So we're gonna hire somebody, we're gonna make them the head of LND. And then we're not gonna really like,
00:21:24
Speaker
care about the purpose of it, right? And like, they're gonna just do some training and we'll check box and we'll just keep checking these boxes like, Oh, we train them on this product. Great. We train them on that product. Great. And like, I don't think leaders, I think also like part of it is like leaders in the advertising industry, they don't feel comfortable around learning and development, right? It's not something that they think about or they've like been trained in, like they didn't go to school for
00:21:50
Speaker
education or anything like that. So they're like, okay, I'll hire somebody for L&D. And then they'll help me check that box. But like, listen, I don't have any qualification to run the company that I run. Like I never, I never got a master's in education or anything, right? Well, the only reason I started this company is because I realized I love training, I love
00:22:09
Speaker
getting in front of an audience and like helping them, you know, get a light bulb go off in their head, right? Like, I love that feeling. And what I realized getting into this ecosystem, like, yes, there is, there is things that you have to learn about learning, right? There are concepts, there are tools, there are tricks, there are frameworks that are really important to learn about learning, but also like,
00:22:31
Speaker
That doesn't prohibit a commercial leader, right, a CMO like Sarah or like a head of sales from rolling their sleeves up and talking to their L&D team about, okay, what are we trying to achieve from a learning and development standpoint? How are we going to do it effectively? Let's map out our learning objectives. Where we are here today, where do we want to get our people to?
00:22:54
Speaker
Like any commercial person can do that and have that conversation in a very competent way with a learning and development person. Right. And so that's what I would encourage folks to do is like roll your sleeves up a little bit. I think the other thing like people don't on the commercial side always understands like LND people don't understand the commercial side of things.
00:23:13
Speaker
So they may have their frameworks and their Maslow's hierarchy and all their things that they do, but they don't understand our industry that well always and the commercial needs. And so you as a leader need to bridge that with your L&D teams and help them understand the commercial needs and the commercial angles so they can plug it into the right frameworks. So I would just say that would be my big, big kind of thing is commercial leadership in our industry really needs to get involved.
00:23:40
Speaker
with L and D. And when they do, we find that it works way better, right? Like we, we're actually, we're actually like going towards something and actually achieving something, creating transformation through learning and development as opposed to just like check the box, you know? Yeah. And to build on that, Jeremy, cause he's to tee that up. It's, it is a merging of what Tom mentioned and Shiv is start from the bottom up.
00:24:07
Speaker
based on the work that's in front of us and what will make the most impact for a business, but then also overlay that with making sure you're keeping up with industry trends to apply new things and new ideas. So I think that's the way that I approach it is looking at the work that's ahead of us first.
00:24:28
Speaker
And that's actually how I've been able to stand up in six months and envision it and data and analytics offerings and consolidate our tech stack and evaluate partners and what have the most impact and teaching my team how to evaluate in a true RFP. I think the other piece beyond like LinkedIn and networking and podcasts and industry periodicals and media that are available to us
00:24:56
Speaker
One of the best things that you can do is actually lean into the partner conversations. Um, a lot of times I'll see in sales conversations, um, these partner valuations, they guide high level what we do, but it needs to be a two way street in from the partner side. It's buying the Martech services to really solution, but also take that as a learning opportunity. They are more than happy on the, uh, vended side.
00:25:23
Speaker
to teach you about their product. And they'll be most times objective about what makes up their product. How is it useful? Because they get value out of that the same. And I find that those conversations with partners in the industry have given me the best education, including Jeremy and Tom, prior business partners at Adobe.
00:25:45
Speaker
they were more than happy to support us. And I think leaning in in a true partnership fashion is where you can get a ton of learning and frankly apply it, exponential kind of speed and scale when you really lock hands with those partners.
Successful Partnership in Education: The Adobe Example
00:26:03
Speaker
Just to give an example of that, from the Adobe to mogul Allstate partnership, we would have Allstate teams come to our Adobe office downtown, and you'd have half a dozen to 10 people who really cared about their jobs, were super interested in learning, incredible attitudes, and would come to spend a day
00:26:23
Speaker
you know, we like cater and lunch or something that is very much about like, let's roll up our sleeves. And we'd have different experts come in product managers. It was not a sales exercise for us. Like, of course, we like it was part of the partnership. And of course, like, it probably has some positive impact on revenue. But like, to Sarah's point, because the partner all state had approached us in this way, when they said, my team is ready for like true education, we're going to come, we're gonna roll up our sleeves, we're really going to care.
00:26:48
Speaker
We rolled out the red carpet and we flew in product managers from time to time. We just made sure that we totally nailed that. Whereas you can imagine other partners that maybe weren't putting all their cards on the table, weren't comfortable spending that amount of time with us. One reality that I learned from U of D is that just every group that we sit and meet with, they don't always have the same mindset. And you can tell a lot of times early in a session
00:27:13
Speaker
If it's going to be a banger, if it's going to be a miss, you know, and, um, it has just as much to do with our content and what we bring as, um, the audience and their attitude. So, um, I think I've seen it really, really work. Um, what Sarah was describing when you've established that relationship on the right terms. Right. Letting them in. You do not want to keep your vendors blind.
00:27:36
Speaker
Um, and I call them partners, but vendors for the sake of keeping it clear in this conversation to the business goals, the insights and the data, even if you cannot pipe in the more that you can share on the business prioritization.
00:27:49
Speaker
and outcomes that you expect, the better they can help you with educating on how to either sell it in or use the technology that they have. Bar none. Something that I noticed amongst the three of you, it all starts with the leadership.
Leadership in Learning and Partnerships
00:28:05
Speaker
It all starts with the commercial leadership. It all starts with identifying the long-term goals of what your team is looking for.
00:28:11
Speaker
Sarah, you were awesome at doing that when we worked with each other at Allstate. Your predecessor, a good friend, Michelle Boots, was fantastic as well at doing that. She realized where her team had some, just needed to consistently learn. And as Tom alluded, we would listen to what the teams would want to learn about, and we would then go and cater the best expertise. And that's what SHIV does on a daily basis for you of digital.
00:28:40
Speaker
and his team with Miles and their whole crew finding different experts. That's part of the reason and rationale of why we are creating the marketplace for mentorship is to be able to have ohello.io serve as a really easy ecosystem so people could just go and ask a quick question, get that quick answer, and just create that connectivity.
Conclusion and Key Takeaways: ABLE - Always Be Learning and Educating
00:29:02
Speaker
This was our first day, our first session of an immersive awesome week for everyone can hashtag everyone can. Shiv, Sarah, Tom, seeing that we are at time in about 30 seconds. I just wanted to thank the three of you. I appreciate all three of you. Any parting words that you have for our reviewers and for those that will be viewing after
00:29:31
Speaker
We stream this after we share it on our feet. My role of advice would be ask questions. Very, if you don't ask questions, regardless of where your starting point is. And I came up with an acronym while you all were talking, which is ABLE, always be learning and educating.
00:29:51
Speaker
You came up with that on this call? When you were talking earlier. That's funny. Always be learning. That is amazing. I'm going to get that tattooed. I'm really ridiculous. Sarah is awesome. Let's be the Rosé.
00:30:06
Speaker
I love that. I'm just going to reiterate a point I made earlier. Start learning more now, but do it in two ways. Take an online class. I mentioned deeplearning.ai. That's a great one to go around and take into the AI stuff. But always do two things. Take your class and schedule time to talk with an industry expert. Or schedule time to talk with an industry expert and read the trades. Or read the trades and do a project. So when you go to start your learning agenda or your learning journey, or go pick it back up, do two things, not one.
00:30:36
Speaker
That's my advice. I love that. And before Shiv jumps in, or you could just think like Shiv's younger son, be a two-year-old and just ask those questions. Shiv, I'm going to throw it to you. Yeah. I mean, you guys nailed it. I'm struggling to give you guys a good lead behind. I mean, like we use these two hashtags all the time with you of digital. The first one's simple. It's knowledge is power, right? Like the smarter you can be, the more you can empower yourself. You can further your career. You can further your team.
00:31:06
Speaker
The other hashtag we like to use is like, learning is fun. Like, you know, it's not, I have this nightmare every once in a while, like of me failing out of college, like every month I have this nightmare. I think this is like a thing. I think like 30% of people have that nightmare. It's all the kids that were like close to failing out of school, probably.
00:31:27
Speaker
The other hashtags like learning is fun like it's a you know we're not you're not going to college anymore you don't have to like pass a bunch of courses to like get your GPA like it doesn't have to be that way right like learning can actually be pretty fun if you if you enjoy the process so that you enjoy the outcomes of it. So that's that that would be what I leave everybody awesome. Well we have some some comments from people that have been watching.
00:31:49
Speaker
Thank you, Sally, for you all can. Brad, thank you for appreciating the content. Gabe, we can do it. Yes, we can. And Amy, thank you for saying that it's been a super insightful conversation. Thank you all. Would love to do this again with you. Hashtag everyone can. Have a great day. Thank you guys. Bye everybody. Bye hello. Bye hello.
00:32:18
Speaker
Bye, everybody. Take care. Thank you.