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#725: Consumer confidence...and caution...with Eric Miao, Attentive image

#725: Consumer confidence...and caution...with Eric Miao, Attentive

S7 E725 · The Agile Brand with Greg Kihlstrom
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Are brands prepared for a consumer base that's simultaneously more confident and more cautious?


Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge.


Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I'd like to welcome, Eric Miao, Chief Strategy Officer at Attentive.
About Eric Miao

Eric Miao on LinkedIn: https://www.linkedin.com/in/eric-miao-62313b9/

Resources

Attentive: https://www.attentive.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

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