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#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare image

#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare

S7 E745 · The Agile Brand with Greg Kihlstrom
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2 Plays6 days ago


Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI?


Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value.


Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI.
We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building.

To help me discuss this topic, I’d like to welcome Dave Anderson, VP of Product Marketing at Contentsquare.

About Dave Anderson

Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/

Resources

Contentsquare: https://www.contentsquare.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/
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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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