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109: Crushing it with Digital Business Cards

The Solarpreneur
The Solarpreneur

181 plays · Oct 3, 2020

In this episode, we get to talk with Brad Mortensen - Founder | CEO at RepCard. #solarpreneurs #integratedmarketing #sandiegocaliforniasolarpreneurs #solarsales #entrepreneur #solarclosing Facebook: https://www.facebook.com/taylor.armstrong.330 LinkedIn: https://www.linkedin.com/in/taylor-armstrong-3ba975139/ iTunes: https://podcasts.apple.com/au/podcast/the-solarpreneur-podcast/id1438556991 Spotify: https://open.spotify.com/show/5LDMDHyVB5iti1TwCrmMON Anchor: https://anchor.fm/solarpreneur/ If you enjoyed this episode, please subscribe to the podcast! In that way, you'll get fresh new episodes automatically and you'll gain more knowledge in solar entrepreneurship.

Transcript

Speaker: What do you call an underground group of solar professionals on a mission to create a more sustainable world?

Speaker: We call ourselves solopreneurs.

Speaker: And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.

Speaker: Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.

Speaker: We are solopreneurs and this is our story.

Speaker: What's up, what's up, solopreneurs back with another episode today and we have got a killer guest on and I'm excited about it because he is using technology in a way that's as far as I know hasn't been used in the door-to-door industry so he's

Speaker: pretty much the perfect guest to come on the show because that's what we're all about in the solopreneur movement is getting people utilizing not just knocking doors but technology and any other resource we have available to us so today we got uh brad morinson on the show thanks for coming on brad awesome man thanks for having me appreciate it definitely um and i forgot to ask you i know bradley but do you like to go by brad or bradley better you don't care

Speaker: Brad's fine, yeah.

Speaker: Okay.

Speaker: My mom calls me Bradley, but everyone in business seems to call me Brad, so I just roll with it.

Speaker: Okay, sounds good.

Speaker: I'll make sure I wasn't making you mad the whole show.

Speaker: Get off the show, you're like, I hate this guy.

Speaker: Called me Brad the whole time.

Speaker: Couldn't possibly offend me.

Speaker: But yeah, I first heard about Brad from Door to Door Con.

Speaker: He had a booth set up there and...

Speaker: I'm not sure.

Speaker: I might admit you there.

Speaker: I don't know.

Speaker: But I definitely talked to whoever your guys were at the booth.

Speaker: And you told me about the software, which is RepCard, which I'll let you explain more here in a minute.

Speaker: But I'll give just kind of a brief overview of what it is.

Speaker: But basically, it's a software that lets you send digital business cards.

Speaker: And that's the gist of it.

Speaker: But I know there's way more features than that.

Speaker: You can send out these digital business cards.

Speaker: You can track who's opening them.

Speaker: You can even set up like a Facebook pixel.

Speaker: So people, you can basically retarget customers or potential customers that have looked at your business card.

Speaker: And it's just way more effective.

Speaker: I think it's exactly what the industry needs, especially right now during COVID.

Speaker: Like, I mean,

Speaker: I mean, if you're not using this during COVID, I think you're crazy, but we'll talk more about that in a minute.

Speaker: But yeah, so we'll get into it here.

Speaker: But Brad, do you want to tell us first kind of your background in door to door, how you got into it, and then we'll kind of talk about your software and everything after that.

Speaker: Yeah, yeah, let's do it.

Speaker: So I started door to door in 2010.

Speaker: I, at the time,

Speaker: I was a dating girl and I just wanted to get away.

Speaker: I needed to get away from her.

Speaker: Um, she's now my wife, but, uh, at the time I was, I got to get out of here.

Speaker: So I had a buddy that was going to Texas and I didn't really care what it was about.

Speaker: I was just like, man, how do I, how do I get out of the state and go work?

Speaker: And so he was a good guy.

Speaker: So I went out with him and ended up having, you know, a decent summer.

Speaker: I think I sold around 190 accounts.

Speaker: And, and, uh, had a good time.

Speaker: And so with going out, just with the idea, just to get away from, you know, this girl, I was like, man, this, this was cool.

Speaker: I was able to like work hard and make more money versus like punching the clock.

Speaker: And I just fell in love with that cycle of you work hard, the harder you work, the more money you get paid type of thing.

Speaker: So came home from that summer and, uh, ended up getting into satellite TV sales, not too long after that, and was in that industry for five or six years.

Speaker: And then, uh, was in pest control for another four years after that.

Speaker: So, um, you know, so, so yeah, it was a wild ride, but, but it was amazing.

Speaker: I mean, I think every young person should get into door to door for a summer or for a short period of time to learn all that comes with it.

Speaker: So I got to ask, um, you said you're getting away from this girl.

Speaker: Was it because she wanted to like get married or something and you weren't ready or you obviously married her?

Speaker: Yeah, a lot of pressure to get married and we were young.

Speaker: You know, I was 21, she was 18 and it was just, yeah, a lot of pressure.

Speaker: So I'm like, man, like that's the ultimate like, like sale right there is closing the deal and getting married.

Speaker: So I just didn't know, I wanted to,

Speaker: to be, you know, do like long distance thing for a short time.

Speaker: So this like three to four months, summer sales thing sounded perfect.

Speaker: I'm like, sweet.

Speaker: Like she can maybe come visit me, but like I can get away.

Speaker: And like, so ended up working out perfect.

Speaker: She came out a few times during the summer and, um, I came home for just a day.

Speaker: I came home for one, one Sunday.

Speaker: I had, I had a good friend that was going on a mission for his church and I came home to, to kind of wish him well.

Speaker: And, um,

Speaker: And I went back and I remember that first coming back, man, it was like, I felt like I had never knocked a door.

Speaker: So it was like, I'm never taking a break again.

Speaker: Like once you're in this home, like you don't change anything.

Speaker: You just keep going.

Speaker: Yeah, that's funny.

Speaker: The reason I ask about the girls, because that's pretty much my exact same story.

Speaker: Yeah.

Speaker: My wife, too.

Speaker: When I first came out, started doing solar.

Speaker: She, yeah, I mean, she was kind of putting the pressure on.

Speaker: We'd been dating a little bit.

Speaker: I say a little bit, but in Utah, like, you know, two, three months is like already a little bit.

Speaker: People are getting married and stuff.

Speaker: But yeah, I mean, I was getting that pressure and I'm like, well, freak, I don't know.

Speaker: I don't want to like commit right now because she was wanting to like get engaged before I left for the summer.

Speaker: I'm like, yeah, you know what?

Speaker: I'm just going to go out for the summer and if I still like

Speaker: think that I want to marry this girl after a full summer being apart then sweet let's do it but if I get out and take a break and it's not what I thought then then uh then yeah go from there so that's yeah you're like that's the sign that's fine the same logic I use so yeah hilarious I know because like when you're together yeah you're just you know making out and stuff and everything's good but it's like man if I'm if I'm away from this girl am I still gonna like

Speaker: want her in like a couple months so oh dude that's funny so yeah it's funny it sounds like it yeah it sounds like it's not just me that did that yeah i know

Speaker: That's funny, man.

Speaker: Well, cool.

Speaker: No, it's good to hear.

Speaker: And that's why I love this software you develop so much because you've actually like been in the industry.

Speaker: You know what it's like to go door to door.

Speaker: There's a lot of softwares out there where it's guys that aren't even like, you know, haven't even been in door to door.

Speaker: They don't know what it's like, but you have that firsthand experience.

Speaker: You know what reps need, you know, what's happening on the doors.

Speaker: I think that gives you just, you know, the,

Speaker: gives you that power to say hey look I've been out there I know what's going on.

Speaker: But yeah I want to hear how did you kind of like get started in this?

Speaker: How did you come up with the idea for RepCard?

Speaker: And I think you started using it with just your team first maybe but how did that kind of come to fruition?

Speaker: Yeah so after that first summer I got into satellite and about a year later I ended up becoming a part owner of that company.

Speaker: And so

Speaker: I quickly started leading a team and leading other sales reps.

Speaker: And, you know, you spend a lot of time picking area and going to area and maybe the cops get called because a rookie does something stupid or, you know, you got parents in the neighborhood or, you know, and so, or maybe you just move area.

Speaker: Maybe half the team wants to go back to their old area or whatever.

Speaker: There's all these different reasons.

Speaker: So that was kind of the first thing I'm like, we're spending all this time finding good area and then guys want to move or, but you drive in car groups.

Speaker: And so everyone's area was just,

Speaker: you leave it behind and you just, that was it.

Speaker: Like you had go backs or callbacks or people to go visit people that were going out of town for the weekend and didn't have a minute, you know, and, and so you just left everything.

Speaker: And it's like, you just were gone and all that momentum, all of that time that you spent not closing, you could have been closing.

Speaker: And so I'm like, how do you recapture that time?

Speaker: You know, you'd hand out business cards, never get a phone call.

Speaker: And so I always thought, man, it'd be cool to send my card, you know, as a text message.

Speaker: And then, you know, be notified when they open it.

Speaker: It just started out kind of something just basic and a way to recapture the pain of just moving area and just losing all that momentum.

Speaker: Because as a rep, I was, I'm very, I'd like to say I'm very organized and kind of OCD.

Speaker: And so I'd make good notes and really take advantage of like each conversation.

Speaker: And then when you'd move area, it was like,

Speaker: I felt like I lost more than maybe the next guy who's just organized and just like, was just like, you know, bouncing across the street, you know, not really tracking hood.

Speaker: Yeah.

Speaker: And so, um, that was kind of the beginning of it.

Speaker: I just started to make notes.

Speaker: I opened up just a note on my iPhone and I just started to make like these notes of things that I would want in this idea.

Speaker: And it just kind of sat there for like three or four years or probably longer.

Speaker: Uh, and then the summer of 2016 or 17,

Speaker: I was traveling a lot, visiting, um, some sales teams.

Speaker: And so I'd be in the air a lot.

Speaker: I, I don't like to get the internet when I'm in there.

Speaker: I like to take the time to just do stuff without the internet, you know?

Speaker: And so I'd, I'd be sitting there.

Speaker: And so I opened up some of my notes app and I saw the list of, of this idea.

Speaker: And I, so I, over the course of the next few flights, I just made this massive list of like all of these features and all of these things that I think I would want in this application as a, as a door to door rep.

Speaker: Um,

Speaker: And then from there I taught myself how to learn how to do Adobe XD, which is a software to help you build prototypes for applications.

Speaker: And so I just taught myself how to, how to make this prototype and I built out this whole application and I started showing it to some of the guys I worked with and other friends in door to door.

Speaker: And, and then I had one of them that was just like, you can't not do this.

Speaker: Like I would pay, you know, 10 bucks a month or something like this.

Speaker: And I was like,

Speaker: He kind of pushed me, just like, you've got to do this.

Speaker: And so from there, I just started to, you know, put together a dev team.

Speaker: And, you know, there's a lot that goes into it.

Speaker: But from there, I just started putting it all together.

Speaker: Yeah, incredible.

Speaker: And how many users do you have now?

Speaker: We've got right about 10,000 users.

Speaker: 10,000, wow.

Speaker: Yeah.

Speaker: For door to door, that's, I don't know, I guess I don't know how many door knockers there, but that seems like a huge chunk of the industry, I would guess.

Speaker: Yeah.

Speaker: Yeah.

Speaker: The industry is a lot bigger than I thought, but it's, you know, we also have, you know, people in real estate, insurance sales, car sales.

Speaker: Yeah.

Speaker: Had a company sign up the other day that, that does, you know, they do hail damage for, for cars, you know, door to door, like some of the most random industries,

Speaker: that I didn't even know existed have reached out.

Speaker: And so we have a lot of clientele from all different types of industries.

Speaker: And of course we've got, you know, some big companies like Powerhome Solar and Ion and Brings Home Security and things like that.

Speaker: So.

Speaker: Yeah, that's incredible.

Speaker: And yeah, I mean, there's lots of people doing it.

Speaker: I mean, we just said,

Speaker: a couple of solar guys I met the other day, they're using just kind of like the prehistoric version of that.

Speaker: They text out just like their contact card.

Speaker: So some people are doing it and don't even know about rep card, but it's like, you guys just make it so easy.

Speaker: And especially for door knockers, most, at least in my experience, most people on door to door don't really like get too much into like online marketing or anything.

Speaker: It's just like, no, we're just going to go hit the doors.

Speaker: We don't need a follow up.

Speaker: And I know that's how I was in pest control for two years is like, if I don't get the cell, then I'm never going to talk to these people again.

Speaker: Right.

Speaker: This market is not interested on, on cells or have it or whatever.

Speaker: But yeah, I mean, as I've learned more and especially doing this podcast and everything, it's like the fortunes and the follow up and the reps that know how to do that, they're going to get those cells that are tougher to get.

Speaker: They're going to get the people that are behind gates.

Speaker: And this just makes it so easy.

Speaker: You don't have to go launch online ads.

Speaker: You don't have to go hire people to go do the follow-up.

Speaker: Just do it directly from the app.

Speaker: So that's where I think it's super powerful.

Speaker: We've got people in door-to-door that have never done any type of online marketing.

Speaker: They haven't done follow-up before.

Speaker: This is literally, I think, the easiest way to do it.

Speaker: It just stores it all for you.

Speaker: And that's your solution all in one.

Speaker: So I know I kind of went over a few of the features, but can you go over just if you're, let's say you're trying to pitch your software.

Speaker: I know I did kind of a crappy job there at the beginning, but you did great.

Speaker: Is there anything you can add to that and maybe any features you've seen that have been super powerful for, for people using your software?

Speaker: Yeah.

Speaker: So the followup is definitely a big part of, of, um,

Speaker: the application and it's a great way to take advantage of every interaction.

Speaker: That's kind of our motto is like take advantage of every interaction.

Speaker: All that time before you spend talking with, you know, Mr. Jones, who, super cool guy, but he's, he's packed enough to go to a son's base tournament and he's going to be gone for the weekend.

Speaker: And so you send him your, your original card.

Speaker: And when you send the card, let's say you were selling a

Speaker: you know, if you're selling solar, you talk to him about a battery or you talk to him about, you know, the warranty on the panels because he had, you know, I talked to someone before, you know, whatever is kind of his thing or whatever you guys talked about, you can have a certain video that pertains to that feature of solar.

Speaker: And so you could send that certain video.

Speaker: You could have a certain button as well, a call to action you could add where he could upload his utility bill.

Speaker: You know, you can you can customize the card to that specific conversation.

Speaker: So that's something we've added over the last six months where you don't just send your information, but you're sending like a custom business card.

Speaker: And then from there, you have that all taken.

Speaker: And that way you can automatically follow up with him.

Speaker: Or you could schedule just like a one time text message.

Speaker: So if you said, hey, I'm going to be home next Tuesday.

Speaker: you know, let's touch base then, you know, I'll be back in my office and I'll have some time to talk solar or, you know, you could walk away from him sending him your card and then you could go and schedule just a one-time text for next Tuesday at like 2 p.m.

Speaker: So you may not put him into a full campaign, but you could do that or you could, of course, set a reminder right in the application and it will pull open his account when you swipe open that notification.

Speaker: So, you know,

Speaker: you have these interactions, you spend time, you feel like you did a good job with your pitch.

Speaker: And, you know, in door to door, you're popping into people's worlds at the most random time.

Speaker: And so the goal is to lock it down.

Speaker: And I understand the pest control way of just like, if I get them, great.

Speaker: If I don't, like I'm on to the next.

Speaker: something like solar like it's a it's a big decision for these people um you try to make it as simple as possible but at the end of the day you know 20 25 year loan they need to you know sometimes catch them at a different time and when they're backing out of the driveway that's maybe not the best time to pitch solar real quick you know i've i used to close a control deal driveway you'd hand the binder through the window and boom they're done it's like cool but solar obviously you're not doing that so that's a perfect time um

Speaker: I remember times being in line to get ice cream and people would ask, you know, I'd be wearing a solar shirt or test control or whatever.

Speaker: And, and I'd fire off the card.

Speaker: They'd ask like, Oh, what do you do for work?

Speaker: Or, you know, one guy brought it up on time.

Speaker: He's like, Oh, solar.

Speaker: He's like, I looked into solar.

Speaker: I'm like, Oh yeah.

Speaker: You know, you just send off your card.

Speaker: And then a week later you're doing a proposal for them.

Speaker: Yeah, I know.

Speaker: Yeah.

Speaker: That's what's cool.

Speaker: And I mean,

Speaker: Yeah, what is it, the paid version?

Speaker: I think you said it's what, 12 a month or something like that?

Speaker: Yeah, the paid version for just a single user is $15 a month, and then it's two cents for any of the automated messages.

Speaker: Okay.

Speaker: Yeah, so especially in solar, I mean, you do the math on that.

Speaker: If this software only got you one extra cell, like most people in solar should be making a couple grand off a cell.

Speaker: So you're looking at spending, was that 15 times 12 is what, 170 bucks, something like that, 180?

Speaker: Yeah.

Speaker: Yeah.

Speaker: So, you know, if you pay for the year, it's 129 bucks.

Speaker: I mean, so if you do that, I mean, you've got a hundred months.

Speaker: So, um, that at least, um, if I'm doing the math, right.

Speaker: Or no, that'd be 10, that'd be 20 months.

Speaker: Sorry.

Speaker: No, at 10.

Speaker: Yeah.

Speaker: So it'd be a hundred months.

Speaker: Yeah.

Speaker: Oh, um, you know, you could go all year and not get one and get one at the end of the year, but,

Speaker: You know, to give a quick example, we had a solar rep that was using it.

Speaker: He talked to a guy, the guy had bad credit because he'd just gone through a divorce.

Speaker: So he went through the pitch and was like, let's just see if you qualify.

Speaker: You know, I know your credit was just hit, divorce and everything.

Speaker: The guy normally had good credit, but it just had been hit.

Speaker: I think in solar, it's like 650 you have to have or something.

Speaker: So the guy was just under that.

Speaker: So the rep sent him his rep card, said, hey, I'm going to follow up with you.

Speaker: And the six month, he had a six month text message scheduled.

Speaker: So the six month message goes out.

Speaker: I reached back.

Speaker: Hey man, I think I'm ready.

Speaker: My credits, my credits, you know, been repaired or, you know, back up.

Speaker: And so he scheduled time went over and he closed the guy down.

Speaker: And when he told me the story, he was just laughing because he's like, you know, Brad, if I didn't have that go out and he didn't text me,

Speaker: He goes, the next rep to knock his door would have gotten like the most golden laydown ever.

Speaker: And that's when guys are walking away like, dude, I had a lay, I got a lay down today.

Speaker: And like, he's like, I did, I did all the work.

Speaker: Like I farmed the deal.

Speaker: I, I pitched him, got him on the same page.

Speaker: Like the meeting of the mines was there.

Speaker: It's just his credit had just been rocked a little bit from his divorce.

Speaker: But through rep card, I was able to just kind of set it and forget it.

Speaker: And it brought me back that deal.

Speaker: And, uh, you know, so I asked him like, so what's rep card worth to you?

Speaker: And he's just like, I'll never not have it again.

Speaker: You know, that just paid for, you know, for his, you know, that just paid for, you know, the next 400 months or whatever it was.

Speaker: So it's like, it's a, especially in solar, I mean, uh, it's such a, such a, an easy way to make, um, an extra deal.

Speaker: Yeah, 100%.

Speaker: And in solar, well, being in solar, there's nothing more frustrating than going back to an area that I was in six months ago and seeing four or five people that had appointments that now have solar on their roof.

Speaker: But it wasn't from me, it's from another company.

Speaker: It's like, no, that's like the biggest, yeah, probably the biggest frustration because that's exactly what happens.

Speaker: Someone else went and they knocked on their door and

Speaker: You got them thinking about it.

Speaker: You gave them all the information and now someone else just reaps that, you know, reap that whole process from you and took the sale.

Speaker: Exactly.

Speaker: Yeah.

Speaker: And if you're, if you're a user of rep card right now, or you're thinking about getting it and you come into a little bit of frustration building your campaigns, you know, maybe you're not the most what's the word?

Speaker: Like, you know, it's hard for you to put together the words to say like we're, we're coming out with templates.

Speaker: And the application.

Speaker: So you'll have templates of what other people are doing.

Speaker: I'm kind of a community feel where, you know, someone's doing really good with a campaign or something.

Speaker: They could make it public where people could share it and we'll write, we'll write campaigns as rep card and put those out.

Speaker: So that you jump into your account and you could day one, just boom, just bring over a few templates and tweak those if you want, or make them, you know, custom to your area.

Speaker: Maybe if you're in, I don't know,

Speaker: seems like solar has a lot of different variations to it.

Speaker: So like if you're in California, it's different than Texas or the East coast, maybe the utilities are different.

Speaker: So, you know, you tweak the campaign to kind of what's going on in your neck of the woods, but, um, that's, that's something that's coming, um, you know, in the next two to three months.

Speaker: So yeah, a little bit of momentum there.

Speaker: If you're not that guy that wants to sit down and write your own custom campaigns.

Speaker: Okay.

Speaker: Yeah.

Speaker: It's super helpful.

Speaker: And do you have, um,

Speaker: Is there a feature where you can like add, cause I have like all these, you know, the two years that two, three years that I wasn't using rep card.

Speaker: I have all my customers, all my contacts that I was just, you know, sending manually like a spreadsheet, stuff like that.

Speaker: So there's no, there are way to import contacts in the rep card and just have them all there.

Speaker: And then yeah, like kind of different lists or anything like that.

Speaker: Yeah.

Speaker: Once you build your account, you can go to rep card.com and log in.

Speaker: It's an extension of the application.

Speaker: And there's the web app version where you can do a bunch of other things.

Speaker: A lot of it coincides with the app.

Speaker: So it's just things you can edit on both the app and the back office.

Speaker: But if you go there, that's one of the things you can do on the back office is import your list.

Speaker: Okay.

Speaker: That's awesome.

Speaker: Yeah.

Speaker: And what's awesome.

Speaker: I'm working with a dealer right now and we have actually teams of people set up that are basically, it's basically five or six people that are trying to do what RipCard already does.

Speaker: So it's crazy.

Speaker: Cause like, we know we have all these assistants we have from like the Philippines.

Speaker: They're doing pretty much exactly this, getting the contact and they're following up with people, but rep card just makes it all these people that, um, are doing this.

Speaker: It's like, you can literally do it from the, from your phone, click of the button.

Speaker: Don't have to have a team or anything.

Speaker: I think it's awesome.

Speaker: Just cut out the middleman and you can have it all organized.

Speaker: You can just have it go out automatically.

Speaker: And for those that are just getting started in, I don't know, this type of technology or marketing like this campaign is just where you can set up like,

Speaker: automated responses to go out to a customer.

Speaker: So for example, it's like if I book an appointment tomorrow, it's a six o'clock.

Speaker: I have them in rep card.

Speaker: Then you can set out, you can pick that campaign, like the appointment reminder or the pre appointments campaign.

Speaker: And then you can have, Hey, here's our website.

Speaker: Go out.

Speaker: You can have here.

Speaker: I don't know, just whatever you want to do, kind of program it to go out.

Speaker: And then you can,

Speaker: Is there a limit to how many campaigns you can create, Brad, or is it pretty much whatever you want?

Speaker: No, yeah, it's unlimited for the premium users to create as many campaigns as you want.

Speaker: It can be as long or short as you want.

Speaker: Obviously, the customer can opt out if they want to.

Speaker: Okay.

Speaker: But you have that ability to create whatever campaigns you want.

Speaker: So, you know, one good one to think of is...

Speaker: through our application, you can receive reviews.

Speaker: So when people leave a review for you, if you're a company on our platform, those reviews can also go to like Facebook and Google, so you can be generating those.

Speaker: But when they leave a review, you have the ability to edit, and we give a good default message, but after five minutes of receiving a four or five star review, it automatically will text the homeowner and say, hey, thank you for your kind review.

Speaker: My goal is to meet and exceed your expectations.

Speaker: I would love to work with any of your neighbors, friends, or family.

Speaker: Below is a link for you to leave any referrals.

Speaker: Thanks in advance.

Speaker: So there's not a better time to ask for referrals than right after they give you a four or a five-star review.

Speaker: And so we automate that for you.

Speaker: So you're not having to send off that text five minutes later.

Speaker: It's already done, and you get to dictate what that says.

Speaker: You all get what it says for one to three star review.

Speaker: If you get a bad review or lower review, you could let them know, Hey, I apologize.

Speaker: I wasn't able to meet your expectations.

Speaker: What could I have done better?

Speaker: Can you provide me any feedback and things like that?

Speaker: And so what you can do is build a simple basic campaign that just says, you know, after you sell someone or maybe after they get installed, you send them your card with that campaign.

Speaker: And now, you know, you can have it go through four occurrences.

Speaker: So you can do all different kinds of ways to end it, but you could say every Monday for four Mondays, I wanted to ask them for referrals.

Speaker: And so you can have it, you know, you can change the text each time or whatever, but you could do something like that and roll them in that campaign.

Speaker: And then that way, you know, the system is asking them for reviews and referrals, um, for four times.

Speaker: And then, and then it ends and you're not like bugging them, but it just kind of does that leg work for you.

Speaker: And so we see referrals coming through the system all the time.

Speaker: And it just makes me do like a fist pump.

Speaker: It's like, heck, I'm like, these guys are using the platform and like, they're getting, they're making more money from, you know, in addition to what rep card already offers them, like CD, if your pearls come through, it just makes me smile.

Speaker: Like every time we see one come through every single day, it's just like, man, like, it's just, it's like, I wish I had this 10 years ago when I started.

Speaker: I know you should come up with a way to track like how many extra sales your rep card users have or how many referrals.

Speaker: Yeah, we could definitely track the referrals.

Speaker: It's hard for us to know exactly how many, like if you have a user that's using it for a year and you know, he has 10,000 notifications that have come through from people opening his card, watching his videos, clicking on buttons, leaving reviews.

Speaker: leaving referrals, like all those notifications.

Speaker: We just don't know how many of those convert into customers.

Speaker: Um, but we knew what's happening because of the stories that, you know, some of our users have shared back with us around pest control, the alarm, solar satellite, um, you know, just across the, across the board.

Speaker: So, yeah, that's incredible.

Speaker: Yeah.

Speaker: So talk about, um, then for the more advanced people, you got like the whole Facebook pixel stuff.

Speaker: Um,

Speaker: So can you explain a little bit how that works and maybe for people who haven't done it before, how they could use that for like retargeting or kind of the advanced nerds we got on the podcast?

Speaker: Yeah, 100%.

Speaker: Thanks for bringing that up.

Speaker: You know, it's the Facebook pixel.

Speaker: For those of you that don't understand what that means,

Speaker: We've all gone to Lululemon or Nike.com or Adidas or some website.

Speaker: You're checking out some new clothes or new shoes or whatever.

Speaker: And then all of a sudden, you go back to Instagram, literally two minutes later, and you scroll down and that same pair of shoes, not just the same model, but the same color, everything that you were just looking at is right there in your feed.

Speaker: And that functionality, that process is due to the Facebook pixel.

Speaker: And so when you were on Nike.com or Adidas or whatever, the pixel is hosted by Nike's website, but it will crawl through your phone and grab your Facebook account that you have open on your phone and it will give Nike access on their end to market to that Facebook account.

Speaker: And that's how you're seeing that ad seconds later.

Speaker: we have that same technology built into rep cards.

Speaker: So if you're, um, techie at all, you can create a Facebook page for yourself as a, as a, you know, I've seen some solar guys.

Speaker: I know Danny Pesce has one called Dan, the alarm man.

Speaker: Um, he's in security, but he has one for, you know, just all of his Facebook stuff.

Speaker: Right.

Speaker: Um, and so you can, I've seen some solar guys do it too.

Speaker: You make a Facebook page and you can create ads.

Speaker: And then when you talk to a homeowner at their door, you send them your card.

Speaker: They said they want to think about it.

Speaker: They want to talk to their spouse or maybe you've got appointment the next day.

Speaker: Once they open your business card, the Facebook pixel will go to work and then you can have a Facebook ad of you saying, Hey, thanks for taking a minute to talk with me at your door.

Speaker: You know, I'm looking forward to talking with you about an appointment.

Speaker: I'd love to work with you.

Speaker: You know, you could have your ad say whatever you want, but what that means is that that housewife you talked to at two o'clock, she's now watching Netflix.

Speaker: you know, at 10 o'clock at night, hanging out with her husband.

Speaker: And all of a sudden she's scrolling through Instagram and she sees your Facebook ad and she's like, Oh honey, this guy came by from XYZ solar.

Speaker: You know, you're just, you're top of mind.

Speaker: You're back in your phone through their Instagram and their Facebook.

Speaker: And we're going to be adding Google, which will help you tap into YouTube and Google ads as well.

Speaker: But that's the process.

Speaker: So for you, for, for you,

Speaker: You nerds out there, you guys that know how to do this, it's extremely powerful.

Speaker: And for you companies out there, imagine you got 20, 30 reps and all of them are sending out rep cards.

Speaker: And now your pool is huge.

Speaker: Your audience is building in Facebook.

Speaker: Then you can run lookalike audiences and all that.

Speaker: But you're literally targeting back to people that have already seen your reps.

Speaker: They've already seen your brand.

Speaker: They've already seen your logo.

Speaker: They've shaken your rep's hand.

Speaker: They've seen you in live in color.

Speaker: And so you get to market, not just to like a good demographic, but to actual customers or potential customers that have talked to your people.

Speaker: So yeah, a lot of fire to what you can do.

Speaker: Hey, solarpreneurs, real quick.

Speaker: If you've been in the solar industry any amount of time, you know that in order to take it to the next level, you need to always be recruiting.

Speaker: What is it?

Speaker: ABR, always be recruiting.

Speaker: So if you need help with recruiting, I wanted to share with you something that helped me take my recruiting skills to the next level.

Speaker: We literally went from an office of less than 10 reps to 25 to 30 reps in less than three months.

Speaker: And we did this with reps that continue to sell with us.

Speaker: Two or three of them went on to become managers.

Speaker: Several of them were top producers in our office.

Speaker: And there are multiple reps that are still with us to this day, more than a year later.

Speaker: So what is it that helped me?

Speaker: I took up the services of Ryan Holman with Sells Recruiting University.

Speaker: He helped me develop a system to take my recruiting game to the next level.

Speaker: And he really helped me follow up with the recruits, schedule group interviews with them, get a huge pool of applicants coming in day after day.

Speaker: I wanted to share with you guys his link.

Speaker: If you are looking to take your recruiting skills to the next level, go to Calendly.com slash sru forward slash solarpreneur.

Speaker: Once again, that's Calendly.com slash sru slash solarpreneur.

Speaker: SRU is Sales Recruiting University.

Speaker: Ryan will help you take it to the next level.

Speaker: Yeah.

Speaker: Another story I heard you tell on the other podcast you've been on is there's even people that are like sharing this on maybe like neighborhood Facebook pages.

Speaker: They can text, obviously the link to other people, the neighbors of your card.

Speaker: And I mean, yeah, I think of, especially in solar, if you were to have someone share your card on like a neighborhood Facebook page,

Speaker: I mean, you probably guarantee just at least a lead or two from that.

Speaker: Do you have any stories of people doing stuff like that?

Speaker: And I don't know, blowing it up.

Speaker: I think that's probably one of the most underutilized tools of rep card.

Speaker: Um, you know, the, the main functionality of sending, you know, someone asks for a car, do they want more info?

Speaker: You can send them a card with a cool video and

Speaker: call to, that is so easy to do because it's already a part of what you're doing every day.

Speaker: You know, it's just, it doesn't make you change your style or the way you pitch or anything.

Speaker: It's just an extension of what you're doing.

Speaker: But what you just talked about is something that I feel is super underutilized where you send a card to someone, they can then share your card to a Facebook group.

Speaker: So imagine they share it to their neighborhood Facebook group and you take a selfie with them right there.

Speaker: And then they just write a little comment that says like, we're going solar.

Speaker: We chose to use ABC solar.

Speaker: We've got Taylor here.

Speaker: You know, he, he's getting us all set up.

Speaker: We're super happy with the process.

Speaker: You know, his business card is attached.

Speaker: If you're looking to get solar, feel free to reach out to him and your card would be attached right there for them to click on.

Speaker: And when they click their card, they're not just seeing your face and your name, but again, they're seeing your bio, they're seeing your reviews, they're seeing,

Speaker: your reputation and that's where the name rep card comes from is from your reputation card and you're able to ideally persuade them even farther to call you to click that call button or text button and reach out to you.

Speaker: So, you know, you could almost even knock a door of someone that already has solar if you're starting a neighborhood and get them, you know, talk to them about their savings and then see if they would share your card to Facebook.

Speaker: Yeah.

Speaker: To be that right person probably, but, you know,

Speaker: Imagine leveraging someone else's deal.

Speaker: Yeah.

Speaker: Because solar in general as a product and they share your car, but specifically with your customers, there's not a better way than to have them share your car to their Facebook.

Speaker: Yeah.

Speaker: It's fire.

Speaker: Definitely.

Speaker: Definitely.

Speaker: No, totally agree.

Speaker: And yeah, especially these neighborhoods where, you know, they're gated or,

Speaker: Like we've been in some neighborhoods lately, they're like HOA neighborhood or they're like condo type homes and super strict HOAs.

Speaker: And they didn't even get people knocking their doors.

Speaker: So we knocked this condo neighborhood.

Speaker: We booked probably six appointments within two hours there.

Speaker: And then we get someone calling the cops just because they never have people going to their neighborhood.

Speaker: They're not used to people knocking on their door.

Speaker: It's all gated and everything.

Speaker: Right.

Speaker: You know, we pulled the trick where you just wait for a car to come through the gates and then, you know, go in the neighborhood.

Speaker: Right, right, right.

Speaker: Which hopefully the cops aren't listening to this, but they're not the best thing to do.

Speaker: But like those neighborhoods, they're not hit up by other people.

Speaker: But the flip side of that is they call the cops because they don't think you should be there because they never have people knocking their doors.

Speaker: So we booked six appointments, then we're kicked out.

Speaker: But if you can get an area like that, have them share your card or just make the connection, like areas like that I think would be a perfect example of this.

Speaker: Like no one's really knocking their doors.

Speaker: Maybe they have a strict HOA.

Speaker: They're not used to people coming.

Speaker: But if you can make the connection, just get one person to share your card or get that pipeline going, I think it would work, especially well for areas like that.

Speaker: Yeah, it's also a great way if you talk to someone that has solar and you're like, hey, Mr. Jones, you know, my name's Brad.

Speaker: I'm out here with AFC Solar.

Speaker: I noticed you guys already have the panels.

Speaker: How's the savings for you guys?

Speaker: Oh, it's awesome.

Speaker: Cool.

Speaker: Well, hey, you know, we do have a referral program.

Speaker: We're offering 250 bucks for anyone that you refer.

Speaker: If you wouldn't mind, I'm going to send you my business card right now.

Speaker: And that way you have that.

Speaker: If you ever come in contact with someone that wants to go solar, they see your system.

Speaker: I'd love for you to send them my link.

Speaker: What's your phone number?

Speaker: Can you send it?

Speaker: And then, you know, a good question I used to ask was like, because if you ask people, who can you refer?

Speaker: They say, oh, I can't think of anyone.

Speaker: And so I'm always like, hey, Carol, when you have good news in your life, when something goes really well, who you call?

Speaker: Who's that person that you're like super excited to call?

Speaker: And they think of someone and they're like, oh, it's my mom or it's my friend, Rebecca, whatever.

Speaker: And you're like, okay, so does Rebecca have solar?

Speaker: Mm-hmm.

Speaker: You know, and then you're talking about a person and then you're like, cool, if you wouldn't mind, I sent you my card.

Speaker: Like I said, just send it to her.

Speaker: It could be 250 bucks, you know, and then you're on your way.

Speaker: And so you take just a minute or two as you're walking, are you walking by that house to have solar leverage rep or get them in your system, make a note that says, you know, solar customer, you know, referrals or something.

Speaker: Because when you go to repcard.com and we're bringing this feature to the app,

Speaker: But on rep card.com, you can go into your leads and customer lists and you could filter it by the word referral or, you know, referral person or whatever.

Speaker: If that's what you've been typing in for every referral person.

Speaker: And you could then select all of those and send them a message all at once.

Speaker: And it says, you know, Hey, I know I talked to you in the recent past about referring people, you know, we're now upping it to 400 bucks this weekend, 4th of July or whatever.

Speaker: and, um, leverage that.

Speaker: So there's a lot of ways to get, uh, in depth with rep card.

Speaker: If you really wanted to leverage it, um, again, the basic functionality will, will, will bring you deals, but there's so many other creative ways that we've seen people leveraging it to, again, generate more business.

Speaker: So, yeah, that's incredible what you've done.

Speaker: And I think more and more people, as they hear about this, they're going to realize that they're missing out.

Speaker: They're not using something like, yeah, if they're not using rep card, um,

Speaker: And have you, I know paid versus the free version.

Speaker: You also have a free version and we'll definitely link to that.

Speaker: So everyone can at least get started on the free version and go check it out today.

Speaker: If you haven't checked that out.

Speaker: Um, but just for our audience, what's the difference between the paid versus the free version and what are the functionalities of that?

Speaker: Gotcha.

Speaker: So currently today in our paid version, sorry, in our free version, you download the app and you get into a trial where you have

Speaker: I believe it's 15 cards you can send and we give almost all the functionality except for the campaigns.

Speaker: And so you can experience rep card and kind of see how it works.

Speaker: And then after 15, it would basically ask you to go premium.

Speaker: And then with premium, you get the ability to create custom campaigns and to send those off as well.

Speaker: We are transitioning over the next four or five months.

Speaker: Um, we're going to be transitioning to a free version.

Speaker: So if you have a rep card or in the trial, you'll be able to use it free for life.

Speaker: It's just, we're going to change some of the functionality.

Speaker: Um, and so you will have an option to continue to use it.

Speaker: Um, we're just hitting 15 cards and then it going away.

Speaker: But, um, but yeah, that's, that's a good point.

Speaker: You brought up that it is free.

Speaker: It's in the app store.

Speaker: You can just go download it, create your profile, um, and start using it right away.

Speaker: Yeah, it's huge.

Speaker: And what I think is really cool too, another feature is like, especially in solar, a lot of times we're working with different installers, anyone that's has like a dealer.

Speaker: I mean, sometimes you're working with four or five different installers, depending on the area or the type of product you want to offer the customer.

Speaker: It's a rep card, and correct me if I'm wrong, but you can go and just, I mean, send out essentially a different card for each person depending on what you're doing, right?

Speaker: So let's say if it's through this installer, you can just go and change it before you send it.

Speaker: It's for, you know, this area, this installer, and then if it's for a different person, change a different installer, and then it keeps all your reviews and everything.

Speaker: Is that right, Brad?

Speaker: Am I explaining that right?

Speaker: Yeah, so you would have to switch accounts.

Speaker: So we give the switch account functionality.

Speaker: So if you long press on your profile picture on the home tab, it will ask you if you want to switch accounts, but it would be like a whole separate account.

Speaker: So different reviews, different, you know, different logo and everything.

Speaker: So you're literally switching your whole account from one to the other.

Speaker: Okay, gotcha.

Speaker: Okay.

Speaker: But yeah, I know it's, but some people, maybe they're doing pest control in the summer coming back and doing solar or something in the fall.

Speaker: Um, yeah, it sounds like you can switch accounts and do that too.

Speaker: And yeah, totally.

Speaker: We have some guys that, you know, maybe they do real estate on the side or whatever.

Speaker: And so I don't know, they're on the door talking solar and then someone's like, yeah, we're thinking about moving, you know, we're moving like in two months and they're like, well, Hey, do you have a, an agent?

Speaker: You know, we've heard all these different random stories of people just being able to quickly switch accounts and then share.

Speaker: But, yeah, when you said pest control, you know, it reminded me of guys coming home from the summer.

Speaker: We had a guy a year ago, this time last year, just to know what the summer, he was in school and he reached out.

Speaker: He was in class and he had –

Speaker: four people reach out to him during, during class.

Speaker: He had two text messages, a phone call and an email that all came through from the summer.

Speaker: I think he said in closing two of them, but he's like money sitting in class.

Speaker: Yeah, that's crazy.

Speaker: I know it's just funny.

Speaker: Cause I, that reminds me, I actually got a call from a customer.

Speaker: Um, when I, back when I did pest control, I did pest control.

Speaker: I think it was like five years ago.

Speaker: I think it's 2015.

Speaker: Anyways, a while back.

Speaker: But I actually got a call from someone who's in North Carolina and they wanted pest control.

Speaker: And this is the first call I've gotten, I think ever from passing out a business card.

Speaker: It's five years ago.

Speaker: I'm just thinking five years that I get one call in five years from passing out a regular business card.

Speaker: like huh those ratios aren't too great one in five years you can put that on the shelf trophy yeah i know and i'm not even doing pest control anymore like yeah i can help you give me an hour or two so i can find a company yeah so i just thought that was funny like well that ratio sucks so um but i think the difference i've heard from so many people just like

Speaker: that have used rep card and I'm just getting started.

Speaker: So I'm, yeah, I need to get way more into it cause I'm seeing how powerful it is, but just friends that have been using it, I'm seeing them use it and people are actually keeping their contact information.

Speaker: It's not just another card.

Speaker: I know on the other podcasts I listened to you with you, Brad, Rick Martinez, my buddy, he just talked about how the lady opened the door and he sees a stack of like 50 business cards that haven't been touched.

Speaker: And so he's like, yeah, I don't even do anything with these.

Speaker: I'm not sure why I keep them.

Speaker: But then he sends her his digital business card and she's like, yeah, this is like way different.

Speaker: This is super cool.

Speaker: I'm actually going to send this to my friends and, and she kept it.

Speaker: And I think she ended up buying and then, you know, sent it to a bunch of her friends that bought something like that.

Speaker: So I'm like, wow.

Speaker: Yeah.

Speaker: People are paying way more attention with this.

Speaker: It's just the regular stuff.

Speaker: Yeah.

Speaker: It's just easy.

Speaker: I was knocking doors.

Speaker: Um,

Speaker: about three years ago when I was kind of testing it and I was telling pest control and I knocked on the door and the lady was like, she came through her Vivint doorbell.

Speaker: You know, you see the Vivint sign and you're like, okay, these people are buyers, right?

Speaker: She was like, Hey, I'm out at dinner.

Speaker: I don't, you know, I'm not, I'm not home right now.

Speaker: And I'm like, that's no big deal.

Speaker: We're just in the neighborhood doing a special because of all the pesking, all the black widows or whatever.

Speaker: I said, so let me just send you my business card.

Speaker: Well, you can get back to dinner and you've got my information.

Speaker: You just reach out when you get home.

Speaker: And so she's like, yeah, she gave me her number right through the doorbell.

Speaker: And I'm thinking like, is this number legit or not?

Speaker: Like, whatever, you know, so I sent her my card.

Speaker: And then I saw a few minutes later, she opened it.

Speaker: So I'm like, cool.

Speaker: Like that was her card.

Speaker: So that was her number.

Speaker: So it was two weeks later, she called me.

Speaker: I saw she opened my card.

Speaker: And sometimes, you know, they open a card and you're like, oh, they're about to call.

Speaker: And so sure enough, just random since she calls.

Speaker: And, uh, she's like, yeah, swing over.

Speaker: You know, I had a company, but they're not showing up and, you know, I've got these black widows.

Speaker: And so I went over and her daughter was there.

Speaker: She lived next door.

Speaker: They had just moved into this new build area together.

Speaker: So of course I sold both of them, you know, and it's just like, I just kind of laughed at myself.

Speaker: I'm like, this came from a Vivint doorbell when usually a doorbell is kind of, they start talking through the doorbell and you're like, oh man, I'm so far away from getting the sale.

Speaker: Like,

Speaker: you know, you do your best job and you kind of just move on.

Speaker: But I was like, it was, it was awesome to see it firsthand as, you know, I was building it.

Speaker: I was still knocking to kind of tweak things and that sort of, so that was a personal experience from the doors through the Vivint doorbell and getting a two for one.

Speaker: Yeah.

Speaker: You know, and it just, there's nothing like waking up to a callback or, you know, someone shooting you a text like, Hey, we're interested.

Speaker: It's like,

Speaker: Yeah.

Speaker: You're like, where are the cameras?

Speaker: You know, where's Ashton?

Speaker: I know.

Speaker: I know.

Speaker: Stuff that you're saying is like, I've never heard of before.

Speaker: Usually it's like you get to Vivint doorbell and they don't come to the door.

Speaker: I just walk away.

Speaker: It's like, forget about it.

Speaker: You're like, you're like, Oh, they're probably inside ignoring me.

Speaker: And like your mind.

Speaker: Yeah.

Speaker: Oh yeah.

Speaker: No, I just, you know, you just try to send them a rep card now.

Speaker: And, and, and I, you know, I had a guy at door to door con.

Speaker: He was like, well, what if,

Speaker: what if they don't give you their number?

Speaker: Like, what if they don't want to give you their info?

Speaker: I'm like, bro, if they're not going to give you their phone number, they're not going to buy solar from you.

Speaker: It's just that simple.

Speaker: Like, you know, now you know to not waste your time with that go back.

Speaker: Or you send a card to people and one of them opens your card and watches your video and the other one never opens your card.

Speaker: Well, guess which go back you're going to.

Speaker: I know.

Speaker: you have way more insight and you're way more effective as a sales rep by using rep card, not just like waiting for it to just bring you deals, but just on the day-to-day stuff you already do.

Speaker: You can have more insights to what's going on.

Speaker: So yeah, for sure.

Speaker: I hear from new reps all the time.

Speaker: Like, Oh, I got a solid go back for tomorrow.

Speaker: Like, Oh, did you get their email?

Speaker: No.

Speaker: Do you get their phone number?

Speaker: No.

Speaker: I'm like, well, how is this?

Speaker: I'll go back.

Speaker: They're like, oh, well, they didn't want to give me any of that, but they said they're interested.

Speaker: Yeah.

Speaker: Want me to come back?

Speaker: I'm like, dude, yeah, there's no way they're a solid go back if they wouldn't even give you that stuff.

Speaker: I'll bet you I'll forget about it.

Speaker: Yeah.

Speaker: But, I mean, worst case, you still have a feature where you have, like, a badge thing that they can scan from their phone, right?

Speaker: If you do just really want to give someone contact their phone.

Speaker: Yeah.

Speaker: The guys out there that have ever messed with the badge machine or tried to do badges quick, you know, I've dealt with it in the past.

Speaker: I don't think there's a better way to do it than through our badging service.

Speaker: And then also it has the QR code on the back for you to be verified in real time.

Speaker: There's also a website link that we give you with your brand on it that you can put on your website.

Speaker: So they go to, you know, abcsolar.com and they scroll to the bottom or some companies put it at the top.

Speaker: It says verify a rep and they click on it and they can literally put in your badge number and it'll validate.

Speaker: So, you know, I've only lost a handful of deals over the years from, from not having like a badge, you know, but when they, when the people ask, it's always nice to be like, Oh, it's right here.

Speaker: Some don't ask and they're just looking for it.

Speaker: And when they see it, it kind of puts them at ease.

Speaker: So you never know when a, you know, a $10 badge is going to just kind of move the sale down the, down the road.

Speaker: I think it's, it's one of those things that's,

Speaker: you're never really going to know when it, when it helps you, but it's, it can definitely, you know, help.

Speaker: Yeah.

Speaker: For sure.

Speaker: And it's, yeah, no, it's cool.

Speaker: You're turning people that before I was like, you know, no way, no way you're going to sell these people like one in a million chance.

Speaker: And with rep card, it gives, yeah, they're still going to be tough to sell.

Speaker: I mean,

Speaker: If people are hesitant to give you all that and just want a card, then obviously they're tougher to sell, but it's turning those one in a million people into maybe your chances.

Speaker: Now one out of a hundred or something.

Speaker: And so if you go through a hundred of those contacts, you're going to be sitting in the classroom, maybe in the, in the fall or whatever, and cells will be coming in.

Speaker: So yeah, I think that's what's super powerful is you're just, it's not just getting the low hanging fruit.

Speaker: It's getting the fruit at the top of the tree too.

Speaker: And that's what this software gives us the chance to do.

Speaker: So, um,

Speaker: So Brad, yeah, we appreciate you coming on the show and, um, yeah, super grateful that you created this tool for us.

Speaker: It's just about having more tools in the toolbox and the more we can do that, the more success we're going to have.

Speaker: So if people want to find out, I know you can just Google rep car.

Speaker: It'll take you right to it, but, um, people want to connect with you more or find out more about the software.

Speaker: Um, where can they go and where can you point them to on social media and all that?

Speaker: Sweet.

Speaker: So, yeah, thank you so much, Taylor.

Speaker: Um,

Speaker: So you can just go to the app.

Speaker: So if you want to get the app, just type in rep card, all one word, and you'll have it on Android and iOS.

Speaker: You can follow us on Instagram or YouTube at rep card app is our handle.

Speaker: And we use that across all the platforms, Facebook, Instagram, YouTube, that type of thing.

Speaker: It's just rep card app to get that there.

Speaker: So the last thing I'll say about it is just that, um,

Speaker: you know, as we head into the recruiting season for a lot of just the summer guys, you know, we have a whole recruiting pipeline process manager within it too.

Speaker: So just like you're sending customers, you know, you're, you know, you're at Starbucks and you meet someone, you're at Costco, you're at a career fair, something a little bit more formal, no need to take some signup form or anything.

Speaker: You just send them your rep card.

Speaker: And again, you're sending them your cool recruiting video that your company made.

Speaker: Or maybe a video from, you know, your, you know, the CEO just talking and he could just be talking into the camera like, Hey, it's nice to meet you.

Speaker: You know, we're hiring right now that, you know, here's the five reasons why you should come join us.

Speaker: And again, imagine running Facebook ads to those guys, you know, they're swamped with stuff.

Speaker: They're in college or depending on who you're trying to recruit.

Speaker: You can now,

Speaker: You know, I used to have people on my phone that were like, you know, Taylor Taco Bell and John Costco and just I'd meet people the most random place.

Speaker: If you're a good recruiter, you're recruiting everywhere you go.

Speaker: Yeah.

Speaker: On top of all the other organized events.

Speaker: And so again, sending your card to a recruit, you can see when they opened your card, you can see all the same notifications.

Speaker: And then just follow up at the most optimal time.

Speaker: They open your card that, you know, 11 o'clock at night, shoot them a text.

Speaker: Yeah.

Speaker: Thinking about you, man.

Speaker: I can't wait for you to make some big stacks with us, whatever, you know?

Speaker: And so we, we, we hear stories like that all the time where, you know, you're getting these notifications, you reach out right after and you're like, Oh, it's meant to be, you know?

Speaker: Yeah.

Speaker: That's funny.

Speaker: Yeah.

Speaker: And that reminds me too.

Speaker: Um,

Speaker: Another feature that I think I heard about from your other podcasts is instead of just putting in a million like potential recruits or potential customers in your phone.

Speaker: Like I'm like that too.

Speaker: I have a person and I have, you know, guy with a weird shaped heads that I met at Walmart or whatever.

Speaker: You have all those, but rep card, you can just put them right in there.

Speaker: And then on, I know for sure on iPhone, you can set it to where if they call, you don't have to have the contact in your phone.

Speaker: It'll just say from rep card and then here's their name, right?

Speaker: So it's a feature you have to turn on in your settings of the iPhone and we walk you through it in the app.

Speaker: If you hit the settings button, it'll be, there'll be a little information button.

Speaker: But yeah, if you have, you know, this guy named John in your rep card and he calls you and he's not on your phone, it would normally show up as a random number.

Speaker: Now it's going to say rep card, caller ID, John Smith lead is calling, you know, your dinner with your wife, but you're like, Dave, this is a 20 kilowatt system.

Speaker: Like I've got to take this phone call quick.

Speaker: Like he told me he was going to call me back tonight.

Speaker: And I did not think he was going to call, but instead of it being a random number, it's now John Smith lead.

Speaker: Hey John, how's it going?

Speaker: And he's like, oh, he remembered my name, you know, so.

Speaker: Yeah, that's super powerful too.

Speaker: Love it.

Speaker: Cool.

Speaker: Well, thanks, Brad, for sharing some of the features and definitely go check it out.

Speaker: We'll post a link when this gets launched for our listeners too, that you'll be able to go check it out and maybe do something special if you're hearing about this from the show.

Speaker: But yeah, go Google Ripcard, follow him on social media, you guys on Instagram and all that too, Brad.

Speaker: Awesome, Taylor.

Speaker: I appreciate it.

Speaker: Yeah.

Speaker: So we'll be in touch and thanks for spreading value and any final words of wisdom you want to give to our listeners or any people that are in door to door right now before we say goodbye, Brad.

Speaker: Man, this, I get, I don't know.

Speaker: One thing I'd say came to mind from one of my mentors, Aaron Seaver, one of the best door knockers in the pest control game.

Speaker: He always said, just go get one more.

Speaker: Don't focus on, you know, you got to go with five for the day or whatever.

Speaker: At the end of the day, leave whatever interaction and go get one more than you currently have.

Speaker: And just relentlessly go after one more.

Speaker: And back when I was knocking that, that really helped me to just focus on giving everything I had versus trying to go get three that day or five.

Speaker: It was like, if you close your first three deals, then all of a sudden you get complacent.

Speaker: And if you go all day and it's seven o'clock and you don't have any, then three feels like a mountain's falling on you.

Speaker: So it's like, he just said, go get one more and leave it all on the line.

Speaker: And that was a game changer because I had knocked doors for years and I just was always chasing these numbers and you got to have numbers to have goals, but go get one more.

Speaker: So.

Speaker: Love it.

Speaker: Love it.

Speaker: Appreciate you, Brad.

Speaker: Thanks for coming on.

Speaker: And remember that advice, always go get one more push hard and then use a tool like rep card because that's going to help you get one more when you're sitting at dinner or when you were in the classroom during summer sales.

Speaker: Okay.

Speaker: So we'll be in touch and we'll talk soon.

Speaker: Thanks, Brad.

Speaker: See you, Taylor.

Speaker: Take care.

Speaker: Wow, what another value-packed episode of The Solarpreneur.

Speaker: Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.

Speaker: And we do it all for free.

Speaker: And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes.

Speaker: so that we can help more solopreneurs like you to change the world.

Speaker: And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.

Speaker: Remember, you need to leave us a review on iTunes to qualify for the training package.

Speaker: So take care of that now, and we'll see you on the next episode.

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