Speaker
universally high, you know, and it just would come up like, oh, there's a workplace savings plan, you know, that you get this tax advantage here in the US and ask them about it. And like, no, no, I haven't started doing that. Like, you know, this is the easiest, best time for you to save. So they just weren't engaged as a generation. It wasn't cool. So here, here's something that made it cool. That made it very, very easy. And let me tell you how easy you could hear about something on social media.