This weeks episode features Michael Nagdi, founder of the iconic barrel pickers in the US "The Prime Barrel", he takes us on a journey from launching an online liquor store and taking it global. We talk passions, barrel picks, brand growth and some stories from the bottle.

Massive thanks to Michael for hanging out with me, absolute legend and hope you guys enjoy this!

Check out websites and socials below!

The Prime Barrel [https://primebarrel.com/]

De Wine Spot [https://dewinespot.co/]

DeWineSpot-IG [https://www.instagram.com/dewinespot/]

Fireside Chat with Michael Nagdi  - Founder of The Prime Barrel

Intro

Introduction to the Podcast and Guest

What led Michael Nagde to leave his corporate job and pursue a career in the whiskey business?

Michael's Journey into Whiskey

Impact of COVID on Whiskey Career

Building Connections through Soccer

Launching DeWineSpot Online Retail

Community Building Through Whiskey and Soccer

Challenges in Whiskey Selling

Retail Strategies and Overhead Costs

Exporting Whiskey to Australia

Growth of Prime Barrel Club

Innovation with Blockchain and NFTs

NFT Art in Whiskey Experience

Pricing and Ethereum Challenges

Exclusive Club Offerings

Inclusivity and Personal Taste in Whiskey

Global Whiskey Experiences

Preferred Whiskey Proof Range

Where to Find Prime Barrel Online

Welcome to Non Chill Filtered – where bold spirits meet bold stories.

Each week, we sit down with the makers, shakers, and mischief-makers of the whis(e)ky, spirits, and hospitality world. From distillers and brand builders to influencers and innovators, we dig into the real stories behind the bottles — the passion, the struggles, the wild ideas, and the moments that changed everything.

Whether you’re a seasoned whisk(e)y nerd, a casual sipper, or just love a damn good story, Non Chill Filtered brings you raw conversations, surprising insights, and a few laughs along the way. No scripts. No filters. Just pure spirit.

Pull up a chair, pour a dram, and get ready — this is storytelling, distilled.

Non Chill Filtered