Transcript
Speaker: Welcome to the Solarpreneur Podcast where we teach you to take your solar business to the next level.
Speaker: My name is Taylor Armstrong.
Speaker: I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
Speaker: I teach you to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
Speaker: What is a Solarpreneur you might ask?
Speaker: A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
Speaker: Hey, what's up, solopreneurs?
Speaker: Taylor Armstrong here.
Speaker: We're going to be talking about a strange but awesome strategy that's going to help you double or triple your efficiency on the doors.
Speaker: And if you are new to the show, thank you for being here.
Speaker: My name is Taylor Armstrong, your host.
Speaker: We're here to help you close more deals, generate more leads and referrals, and have a much better time in the solar industry.
Speaker: And we're coming at you every Tuesday and Friday,
Speaker: free and available on Spotify, on iTunes, and most recently on YouTube.
Speaker: And speaking of YouTube, if you have not yet entered the little giveaway we got going on, that's the announcement we got for you.
Speaker: Assuming you're listening to this podcast the day it release, which is I think June 23rd, 2023.
Speaker: Hey, that's when the giveaway is going on.
Speaker: But if you're not listening on that date, we still got some valuable stuff to share with you.
Speaker: If you are listening to this, there are on the day it's released and there's I think two more days in the giveaway we got going on.
Speaker: And that is we're asking you to go subscribe to the podcast or to the YouTube channel, just at Solarpreneurs, which we will link to in the show notes.
Speaker: And we're asking you to go follow us over on Instagram, Solarpreneur Podcasts, and shoot me a follow as well if you have not.
Speaker: That's Taylor J. Armstrong on Instagram.
Speaker: And then I believe you get an extra entry in the giveaway if you go comment or leave a review on the podcast.
Speaker: So those three things.
Speaker: And then you just have to go in either Facebook group or on Instagram, leave a comment that says done.
Speaker: Or if you're not on social media for some reason, you can shoot me an email as well.
Speaker: That's taylor at solarpreneurs.com.
Speaker: But we'd love to give you an entry in the giveaway.
Speaker: And for the giveaway, if you've not yet heard, we are giving away two boxes of these dope little rep card.
Speaker: They're called tap cards, but they're a modern day business card.
Speaker: These things retail at $130.
Speaker: And they have a little QR code on the back.
Speaker: You can scan them.
Speaker: You can leave them indoors.
Speaker: And it's going to make it look different than the other solar guys.
Speaker: So we got two of these things we're giving away.
Speaker: Go enter the drawing.
Speaker: Enter the giveaway.
Speaker: Would love to be shipping those to your front door.
Speaker: Yeah, let's jump straight into the content today and I apologize if you are watching the video version, maybe this is being seen on YouTube, but you might notice I got a red swollen eye here and that is because I just got out of a solar appointment myself.
Speaker: These people, they had 10 cats running around and anyone that knows me, I am like 10.
Speaker: deathly allergic to cats.
Speaker: I usually carry like allergy pills in my car, but I am out.
Speaker: I have not replaced them.
Speaker: So if people have friendly cats that jump on me, which these people did, then I'm in trouble.
Speaker: So anyways, that's why I have a red eye going on.
Speaker: But I'm still coming at you.
Speaker: We're not going to stop the podcast just because I got some allergies going on.
Speaker: So don't worry.
Speaker: Let's talk about this strategy that's helped me just double my efficiency, something I've been implementing lately and thinking about.
Speaker: And here it is.
Speaker: A lot of people aren't doing this.
Speaker: And that's this.
Speaker: You might notice when you go out in the afternoons, when are the most productive times?
Speaker: When are more people home?
Speaker: Typically, it's like 4.30, 5-ish to 8, right?
Speaker: Or dark whenever you're knocking.
Speaker: Hopefully past dark if you're a heavy hitter, right?
Speaker: So what about those hours from like 1 to 4 when not as many people are home?
Speaker: It's just kind of the housewives.
Speaker: You got to pick and choose your doors.
Speaker: Hopefully, you find ways to be as efficient as possible, okay?
Speaker: And everyone should be implementing just, you know, being more picky about the homes you knock during those hours.
Speaker: Go into homes where it looks like multiple cars are home.
Speaker: looking for signs of life everyone should be doing that at the very least but here's how you supercharge this take it to another level and th is is something i recently started doing okay go to your computer i'm gonna give you step by step here
Speaker: Whatever areas you're knocking, whatever cities you're in, go Google 55 plus communities.
Speaker: Okay, that is age 55 and older.
Speaker: You're going to see all these old folks communities where it's primarily senior citizens.
Speaker: And what are you going to do?
Speaker: From the hours of one to four, you're going to go hit up these old folks because guess what?
Speaker: These people are retired.
Speaker: They're not doing anything.
Speaker: They're home during the day and they're probably going to bed early in the evening anyways.
Speaker: So you're going to hit up these people.
Speaker: Hey, recently we've been hitting up some old folks communities.
Speaker: And as I was thinking about it, I'm like, man, everyone's home here.
Speaker: We're knocking like early afternoon.
Speaker: Like everybody's home.
Speaker: What am I doing?
Speaker: So here's the strategy from the hours of one to four.
Speaker: early afternoon, maybe morning.
Speaker: Of course, this is weekdays, Saturdays, holidays, you should be hitting communities earlier, right?
Speaker: But you go, you hit up these people, you hit them that you are the senior citizen program, make them feel special, make them feel like it's a program for them.
Speaker: And you're talking to way more people.
Speaker: And that's it.
Speaker: That's the strategy.
Speaker: Okay, so go try this.
Speaker: Let me know if it worked for you.
Speaker: Okay, you're going to talk to way more people.
Speaker: But wait, there's more.
Speaker: I'm going to give you a few tips as you go implement this.
Speaker: Because disclaimer alert, I have been kicked out of many an old folks community.
Speaker: Matter of fact, I got kicked out of one last week.
Speaker: Okay.
Speaker: So here's some pro tips as you are out knocking these old fogies.
Speaker: We love them.
Speaker: The senior citizens, they are forefathers.
Speaker: They taught our previous generations.
Speaker: We got to give them respect, right?
Speaker: So number one, be respectful.
Speaker: But number two, you got to have extreme credibility for why you are in that neighborhood.
Speaker: A mistake I made is I typically I don't knock with like a name tag.
Speaker: I just kind of go with the flow.
Speaker: I keep it pretty casual out there.
Speaker: But let me tell you, with old folks, you got to be looking like a pro.
Speaker: You got to be looking extremely legit because if you don't, you're getting the cops called.
Speaker: You're getting people kicking you out of there.
Speaker: And a lot of these neighborhoods, they are at least out here where I'm at in California.
Speaker: A lot of them are like no soliciting neighborhoods.
Speaker: So you got to watch out.
Speaker: That's why if you're going to knock these neighborhoods, sometimes no matter what you do, you're still going to get the Karens kicking you out of there saying, hey, didn't you see the sign?
Speaker: This is no soliciting.
Speaker: But if you choose to not get it, here's some ways that you can at least buy yourself more time and hopefully not get kicked out.
Speaker: Number one, pick up your name tag.
Speaker: You got to look super professional as you are at the door.
Speaker: You say your first and last name and you hold up your photo, your picture with it.
Speaker: Okay, these people, their first thought is I'm getting scammed.
Speaker: Seniors, they think they're scammed on everything.
Speaker: And unfortunately, there are a lot of scammers out there targeting seniors.
Speaker: So you got to look insanely credible.
Speaker: You got to say, hey, I'm Taylor Armstrong.
Speaker: Hold up your name tag.
Speaker: And then you got to give yourself even more credibility.
Speaker: Something I learned from Taylor McCarthy.
Speaker: He says, hey, we're licensed with the state of California, state of Illinois, wherever you're knocking, you're holding up.
Speaker: get to print yourself off a little slick of a state logo, something official looking.
Speaker: Um, here in California, we have a home improvement licenses.
Speaker: Okay.
Speaker: That's another thing you hold up, but wherever you're at, figure out what's another layer of credibility you can add.
Speaker: Okay.
Speaker: And then the third layer of credibility is this, you're going to drop names.
Speaker: You're hopefully going to be in touch with the HOA president of the old folks community.
Speaker: Um,
Speaker: If not, you're going to have talked to other people in the neighborhood.
Speaker: You're going to drop the names.
Speaker: Okay.
Speaker: Because if you can drop three, four names and combine it with the name tag, first and last name, and combine it with like a logo from the state or some type of license you have, then that's more believable.
Speaker: That's going to buy a lot of time.
Speaker: Hey, so these were my mistakes.
Speaker: This is why I keep getting kicked out of them.
Speaker: And I found that as I do these things, I'm able to stick in neighborhoods.
Speaker: And this is just a good general rule.
Speaker: If you are knocking skeptical people, skeptical neighborhoods, you got to show them that you're legit, right?
Speaker: So seniors or not, these are things that can help with that.
Speaker: Hey, and then another pro tip is, well, don't knock them at nighttime.
Speaker: These people, they go to bed early.
Speaker: So you're not knocking these people at night.
Speaker: And a mistake I made, I would just get out of there by the time 4.35 rolls around.
Speaker: Even if you're booking appointments, get out of there.
Speaker: Go move to the regular neighborhood where the working class people are getting home.
Speaker: Because by then, everybody's home.
Speaker: You got to capitalize on that prime time and then leave that senior neighborhood for the dead time the next day.
Speaker: Hey, because I made the mistake of knocking some of these homes after dark.
Speaker: I'm like, oh, I'm going to hustle.
Speaker: I got some appointments here.
Speaker: Go knock it after dark.
Speaker: Got some angry Karens.
Speaker: Got some HOA presence called.
Speaker: And boom, I was blacklisted from a few of these communities, unfortunately.
Speaker: So don't get yourself blacklisted.
Speaker: Take videos with people that have solar.
Speaker: This is another huge pro tip.
Speaker: If you can get photo, video evidence that you are helping out people in the community, makes it much more believable and they don't have to be your customers.
Speaker: Go to people that already have solar in the area.
Speaker: Grab some videos with them.
Speaker: And then even if you're not knocking senior neighborhoods, maybe you're with a company, you just get assigned areas or what have you.
Speaker: Still, the secret is this.
Speaker: If you're in prime time and you happen upon someone that looks like they're seniors, maybe they have the handicap stickers, they have the gnomes in the garden, whatever.
Speaker: All signs are pointing to them being seniors.
Speaker: Mark that in your knocking app and don't hit that during primetime.
Speaker: Save those key targets.
Speaker: Save those people for the dead hours of the day, the early afternoon.
Speaker: And then you're going to know, hey, I've got six people that were older folks.
Speaker: I'm going to go hit those during the dead times.
Speaker: So that's the secret.
Speaker: Go Google the old folks neighborhoods.
Speaker: Okay, mobile parks can be great.
Speaker: You know, you deal with different objections.
Speaker: You deal with different things.
Speaker: But in order to be a master of this game, a master of solar, you got to learn to sell to old folks, to young folks, to all races.
Speaker: You got to know how to sell all of them.
Speaker: Of course, you're going to have your primary people.
Speaker: And that's something we've talked about is figure out who your customer avatar is, figure out who you do best with.
Speaker: and definitely target those people, but you got to know how to switch it up and sell to all people at the same time.
Speaker: So I hope that helps.
Speaker: It's been helping me be more efficient with my time.
Speaker: Let me know if that helps you be more efficient.
Speaker: Shoot me a message or if you have any other ideas, we'd love to hear from our audience.
Speaker: And if you're watching this on YouTube by chance, leave us a comment and go enter the giveaway if you have not already.
Speaker: So we'll see you on the next one.
Speaker: We've got some exciting stuff coming for you.
Speaker: Keep tuning in.
Speaker: I love you guys.
Speaker: Go crush it out there.
Speaker: Get some deals this week.
Speaker: Peace out.
Speaker: What's up, solopreneurs?
Speaker: Hope you enjoyed the episode.
Speaker: Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet we created specifically for you in mind.
Speaker: One of the top questions I get asked on Instagram, on Facebook, by our listeners is, Taylor, where should I start?
Speaker: What episodes should I listen to in the podcast?
Speaker: You got too many podcasts, man, because now we have over 200 episodes.
Speaker: So what we've done, we created the top 10 most downloaded, most listened to, and I would say widely accepted, most useful podcasts that we've done here on Solopreneur.com.
Speaker: We put them together all in one sheet.
Speaker: So you can go, you can hit the ground running, especially if you're new and you do not want to not have this sheet.
Speaker: So go download it right now.
Speaker: It's going to be at top10.solarpreneurs.com.
Speaker: Again, that's top10, the number 10,.solarpreneurs.com.
Speaker: Don't forget the S on solarpreneurs.
Speaker: We will have that in the show notes.
Speaker: Go download it right now.
Speaker: And especially if you have not listened to them, go listen to them and you can re-listen to them.
Speaker: That's going to show you how.
Speaker: So go download it and we'll see you on the other side.
