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The Weird Knocking Strategy That Helped Me Double My Efficiency
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Transcript
Taylor Armstrong's Journey to Solar Success
00:00:03
Speaker
Welcome to the Solarpreneur Podcast where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
What Defines a Solarpreneur?
00:00:31
Speaker
What is a Solarpreneur you might ask?
00:00:33
Speaker
A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:43
Speaker
Hey, what's up, solopreneurs?
00:00:44
Speaker
Taylor Armstrong here.
00:00:45
Speaker
We're going to be talking about a strange but awesome strategy that's going to help you double or triple your efficiency on the doors.
00:00:53
Speaker
And if you are new to the show, thank you for being here.
00:00:57
Speaker
My name is Taylor Armstrong, your host.
00:00:59
Speaker
We're here to help you close more deals, generate more leads and referrals, and have a much better time in the solar industry.
00:01:06
Speaker
And we're coming at you every Tuesday and Friday,
00:01:10
Speaker
free and available on Spotify, on iTunes, and most recently on YouTube.
Engagement and Giveaways for the Solarpreneur Community
00:01:16
Speaker
And speaking of YouTube, if you have not yet entered the little giveaway we got going on, that's the announcement we got for you.
00:01:24
Speaker
Assuming you're listening to this podcast the day it release, which is I think June 23rd, 2023.
00:01:31
Speaker
Hey, that's when the giveaway is going on.
00:01:34
Speaker
But if you're not listening on that date, we still got some valuable stuff to share with you.
00:01:40
Speaker
If you are listening to this, there are on the day it's released and there's I think two more days in the giveaway we got going on.
00:01:48
Speaker
And that is we're asking you to go subscribe to the podcast or to the YouTube channel, just at Solarpreneurs, which we will link to in the show notes.
00:01:58
Speaker
And we're asking you to go follow us over on Instagram, Solarpreneur Podcasts, and shoot me a follow as well if you have not.
00:02:06
Speaker
That's Taylor J. Armstrong on Instagram.
00:02:09
Speaker
And then I believe you get an extra entry in the giveaway if you go comment or leave a review on the podcast.
00:02:16
Speaker
So those three things.
00:02:18
Speaker
And then you just have to go in either Facebook group or on Instagram, leave a comment that says done.
00:02:24
Speaker
Or if you're not on social media for some reason, you can shoot me an email as well.
00:02:28
Speaker
That's taylor at solarpreneurs.com.
00:02:31
Speaker
But we'd love to give you an entry in the giveaway.
00:02:34
Speaker
And for the giveaway, if you've not yet heard, we are giving away two boxes of these dope little rep card.
00:02:42
Speaker
They're called tap cards, but they're a modern day business card.
00:02:45
Speaker
These things retail at $130.
00:02:46
Speaker
And they have a little QR code on the back.
00:02:50
Speaker
You can scan them.
00:02:51
Speaker
You can leave them indoors.
00:02:54
Speaker
And it's going to make it look different than the other solar guys.
00:02:57
Speaker
So we got two of these things we're giving away.
00:03:00
Speaker
Go enter the drawing.
00:03:01
Speaker
Enter the giveaway.
00:03:02
Speaker
Would love to be shipping those to your front door.
Optimizing Door-Knocking in Senior Communities
00:03:05
Speaker
Yeah, let's jump straight into the content today and I apologize if you are watching the video version, maybe this is being seen on YouTube, but you might notice I got a red swollen eye here and that is because I just got out of a solar appointment myself.
00:03:21
Speaker
These people, they had 10 cats running around and anyone that knows me, I am like 10.
00:03:26
Speaker
deathly allergic to cats.
00:03:28
Speaker
I usually carry like allergy pills in my car, but I am out.
00:03:32
Speaker
I have not replaced them.
00:03:33
Speaker
So if people have friendly cats that jump on me, which these people did, then I'm in trouble.
00:03:39
Speaker
So anyways, that's why I have a red eye going on.
00:03:44
Speaker
But I'm still coming at you.
00:03:46
Speaker
We're not going to stop the podcast just because I got some allergies going on.
00:03:49
Speaker
So don't worry.
00:03:50
Speaker
Let's talk about this strategy that's helped me just double my efficiency, something I've been implementing lately and thinking about.
00:03:58
Speaker
And here it is.
00:03:59
Speaker
A lot of people aren't doing this.
00:04:01
Speaker
And that's this.
00:04:02
Speaker
You might notice when you go out in the afternoons, when are the most productive times?
00:04:06
Speaker
When are more people home?
00:04:07
Speaker
Typically, it's like 4.30, 5-ish to 8, right?
00:04:11
Speaker
Or dark whenever you're knocking.
00:04:13
Speaker
Hopefully past dark if you're a heavy hitter, right?
00:04:15
Speaker
So what about those hours from like 1 to 4 when not as many people are home?
00:04:21
Speaker
It's just kind of the housewives.
00:04:22
Speaker
You got to pick and choose your doors.
00:04:24
Speaker
Hopefully, you find ways to be as efficient as possible, okay?
00:04:28
Speaker
And everyone should be implementing just, you know, being more picky about the homes you knock during those hours.
00:04:34
Speaker
Go into homes where it looks like multiple cars are home.
00:04:37
Speaker
looking for signs of life everyone should be doing that at the very least but here's how you supercharge this take it to another level and this is something i recently started doing okay go to your computer i'm gonna give you step by step here
00:04:51
Speaker
Whatever areas you're knocking, whatever cities you're in, go Google 55 plus communities.
00:04:56
Speaker
Okay, that is age 55 and older.
00:04:58
Speaker
You're going to see all these old folks communities where it's primarily senior citizens.
00:05:04
Speaker
And what are you going to do?
00:05:05
Speaker
From the hours of one to four, you're going to go hit up these old folks because guess what?
00:05:11
Speaker
These people are retired.
00:05:12
Speaker
They're not doing anything.
00:05:14
Speaker
They're home during the day and they're probably going to bed early in the evening anyways.
00:05:18
Speaker
So you're going to hit up these people.
00:05:19
Speaker
Hey, recently we've been hitting up some old folks communities.
00:05:23
Speaker
And as I was thinking about it, I'm like, man, everyone's home here.
00:05:26
Speaker
We're knocking like early afternoon.
00:05:28
Speaker
Like everybody's home.
00:05:29
Speaker
What am I doing?
00:05:30
Speaker
So here's the strategy from the hours of one to four.
00:05:34
Speaker
early afternoon, maybe morning.
00:05:36
Speaker
Of course, this is weekdays, Saturdays, holidays, you should be hitting communities earlier, right?
00:05:42
Speaker
But you go, you hit up these people, you hit them that you are the senior citizen program, make them feel special, make them feel like it's a program for them.
00:05:52
Speaker
And you're talking to way more people.
00:05:54
Speaker
And that's it.
00:05:55
Speaker
That's the strategy.
00:05:56
Speaker
Okay, so go try this.
00:05:58
Speaker
Let me know if it worked for you.
00:05:59
Speaker
Okay, you're going to talk to way more people.
00:06:01
Speaker
But wait, there's more.
00:06:02
Speaker
I'm going to give you a few tips as you go implement
Tailoring Sales Techniques for Seniors
00:06:05
Speaker
this.
00:06:05
Speaker
Because disclaimer alert, I have been kicked out of many an old folks community.
00:06:11
Speaker
Matter of fact, I got kicked out of one last week.
00:06:14
Speaker
Okay.
00:06:14
Speaker
So here's some pro tips as you are out knocking these old fogies.
00:06:19
Speaker
We love them.
00:06:20
Speaker
The senior citizens, they are forefathers.
00:06:24
Speaker
They taught our previous generations.
00:06:26
Speaker
We got to give them respect, right?
00:06:28
Speaker
So number one, be respectful.
00:06:30
Speaker
But number two, you got to have extreme credibility for why you are in that neighborhood.
00:06:34
Speaker
A mistake I made is I typically I don't knock with like a name tag.
00:06:39
Speaker
I just kind of go with the flow.
00:06:40
Speaker
I keep it pretty casual out there.
00:06:42
Speaker
But let me tell you, with old folks, you got to be looking like a pro.
00:06:45
Speaker
You got to be looking extremely legit because if you don't, you're getting the cops called.
00:06:49
Speaker
You're getting people kicking you out of there.
00:06:51
Speaker
And a lot of these neighborhoods, they are at least out here where I'm at in California.
00:06:55
Speaker
A lot of them are like no soliciting neighborhoods.
00:06:58
Speaker
So you got to watch out.
00:06:59
Speaker
That's why if you're going to knock these neighborhoods, sometimes no matter what you do, you're still going to get the Karens kicking you out of there saying, hey, didn't you see the sign?
00:07:07
Speaker
This is no soliciting.
00:07:08
Speaker
But if you choose to not get it, here's some ways that you can at least buy yourself more time and hopefully not get kicked out.
00:07:15
Speaker
Number one, pick up your name tag.
00:07:17
Speaker
You got to look super professional as you are at the door.
00:07:20
Speaker
You say your first and last name and you hold up your photo, your picture with it.
00:07:26
Speaker
Okay, these people, their first thought is I'm getting scammed.
00:07:30
Speaker
Seniors, they think they're scammed on everything.
00:07:32
Speaker
And unfortunately, there are a lot of scammers out there targeting seniors.
00:07:35
Speaker
So you got to look insanely credible.
00:07:37
Speaker
You got to say, hey, I'm Taylor Armstrong.
00:07:39
Speaker
Hold up your name tag.
00:07:40
Speaker
And then you got to give yourself even more credibility.
00:07:43
Speaker
Something I learned from Taylor McCarthy.
00:07:45
Speaker
He says, hey, we're licensed with the state of California, state of Illinois, wherever you're knocking, you're holding up.
00:07:51
Speaker
get to print yourself off a little slick of a state logo, something official looking.
00:07:55
Speaker
Um, here in California, we have a home improvement licenses.
00:07:59
Speaker
Okay.
00:08:00
Speaker
That's another thing you hold up, but wherever you're at, figure out what's another layer of credibility you can add.
00:08:05
Speaker
Okay.
00:08:05
Speaker
And then the third layer of credibility is this, you're going to drop names.
00:08:10
Speaker
You're hopefully going to be in touch with the HOA president of the old folks community.
00:08:15
Speaker
Um,
00:08:15
Speaker
If not, you're going to have talked to other people in the neighborhood.
00:08:19
Speaker
You're going to drop the names.
00:08:20
Speaker
Okay.
00:08:20
Speaker
Because if you can drop three, four names and combine it with the name tag, first and last name, and combine it with like a logo from the state or some type of license you have, then that's more believable.
00:08:32
Speaker
That's going to buy a lot of time.
00:08:34
Speaker
Hey, so these were my mistakes.
00:08:35
Speaker
This is why I keep getting kicked out of them.
00:08:37
Speaker
And I found that as I do these things, I'm able to stick in neighborhoods.
00:08:40
Speaker
And this is just a good general rule.
00:08:43
Speaker
If you are knocking skeptical people, skeptical neighborhoods, you got to show them that you're legit, right?
00:08:48
Speaker
So seniors or not, these are things that can help with that.
00:08:52
Speaker
Hey, and then another pro tip is, well, don't knock them at nighttime.
00:08:57
Speaker
These people, they go to bed early.
00:08:59
Speaker
So you're not knocking these people at night.
00:09:01
Speaker
And a mistake I made, I would just get out of there by the time 4.35 rolls around.
00:09:06
Speaker
Even if you're booking appointments, get out of there.
00:09:08
Speaker
Go move to the regular neighborhood where the working class people are getting home.
00:09:12
Speaker
Because by then, everybody's home.
00:09:14
Speaker
You got to capitalize on that prime time and then leave that senior neighborhood for the dead time the next day.
00:09:22
Speaker
Hey, because I made the mistake of knocking some of these homes after dark.
00:09:26
Speaker
I'm like, oh, I'm going to hustle.
00:09:27
Speaker
I got some appointments here.
00:09:29
Speaker
Go knock it after dark.
00:09:30
Speaker
Got some angry Karens.
00:09:32
Speaker
Got some HOA presence called.
00:09:34
Speaker
And boom, I was blacklisted from a few of these communities, unfortunately.
00:09:38
Speaker
So don't get yourself blacklisted.
00:09:41
Speaker
Take videos with people that have solar.
00:09:43
Speaker
This is another huge pro tip.
00:09:44
Speaker
If you can get photo, video evidence that you are helping out people in the community, makes it much more believable and they don't have to be your customers.
00:09:51
Speaker
Go to people that already have solar in the area.
00:09:54
Speaker
Grab some videos with them.
00:09:56
Speaker
And then even if you're not knocking senior neighborhoods, maybe you're with a company, you just get assigned areas or what have you.
00:10:03
Speaker
Still, the secret is this.
00:10:05
Speaker
If you're in prime time and you happen upon someone that looks like they're seniors, maybe they have the handicap stickers, they have the gnomes in the garden, whatever.
00:10:14
Speaker
All signs are pointing to them being seniors.
00:10:16
Speaker
Mark that in your knocking app and don't hit that during primetime.
00:10:19
Speaker
Save those key targets.
00:10:21
Speaker
Save those people for the dead hours of the day, the early afternoon.
00:10:25
Speaker
And then you're going to know, hey, I've got six people that were older folks.
00:10:29
Speaker
I'm going to go hit those during the dead times.
00:10:31
Speaker
So that's the secret.
00:10:32
Speaker
Go Google the old folks neighborhoods.
00:10:34
Speaker
Okay, mobile parks can be great.
00:10:37
Speaker
You know, you deal with different objections.
00:10:39
Speaker
You deal with different things.
00:10:41
Speaker
But in order to be a master of this game, a master of solar, you got to learn to sell to old folks, to young folks, to all races.
00:10:49
Speaker
You got to know how to sell all of them.
00:10:51
Speaker
Of course, you're going to have your primary people.
00:10:53
Speaker
And that's something we've talked about is figure out who your customer avatar is, figure out who you do best with.
00:10:58
Speaker
and definitely target those people, but you got to know how to switch it up and sell to all people at the same time.
00:11:03
Speaker
So I hope that helps.
00:11:04
Speaker
It's been helping me be more efficient with my time.
00:11:06
Speaker
Let me know if that helps you be more efficient.
00:11:09
Speaker
Shoot me a message or if you have any other ideas, we'd love to hear from our audience.
00:11:13
Speaker
And if you're watching this on YouTube by chance, leave us a comment and go enter the giveaway if you have not already.
00:11:19
Speaker
So we'll see you on the next one.
00:11:21
Speaker
We've got some exciting stuff coming for you.
00:11:23
Speaker
Keep tuning in.
00:11:24
Speaker
I love you guys.
00:11:25
Speaker
Go crush it out there.
00:11:27
Speaker
Get some deals this week.
00:11:28
Speaker
Peace out.
00:11:30
Speaker
What's up, solopreneurs?
00:11:31
Speaker
Hope you enjoyed the episode.
00:11:33
Speaker
Before you run out and start selling more solar yourself, wanted to let you know about an exciting new cheat sheet
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Speaker
What episodes should I listen to in the podcast?
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You got too many podcasts, man, because now we have over 200 episodes.
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