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Power of Video Testimonials

E141 ยท The Solarpreneur
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52 Plays5 years ago

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solopreneurs Taylor

Speaker 2 (00:44):

Armstrong, back on the mic here to help you sling some more solar close, some more deals and be the top rep in the solar industry. Maybe second top rep. Cause I'm the top kidding. I'm not the top, but I am very good. So today we are going to dive into an episode. I just got back from a little company retreat up to big bear, California. All my Southern Californians probably know that's the mountain town of California. It's where people go skiing and hanging out. It's really cool about where we are at in San Diego. You can literally drive 20, 30 minutes to the beach and then you can drive like an hour, an hour and a half to the mountains. So great location. If you want to have that advantage, come out and sell some solar San Diego Southern California hit me up. If you're looking for an opportunity, great market out here, and it is expensive, but if you're selling solar, doesn't matter, you're going to be closing deals.

Speaker 2 (01:47):

You're going to be making top bucks in this great industry. Um, so go back with a great trip. Did some helicopter writing spent some time with our team? Um, so that's the first thing I wanted to see. If you are not doing team building activities, you're missing a huge opportunity to build and strengthen your team. If you miss the, one of the single biggest things you can do is just, um, get to know your team, spend time with them. It's going to help that you don't lose guys. And I've seen guys, um, you know, stay at companies that are paying way less than other company, just because they're doing these things. They're building culture, they're building up their reps and they're billing that good comradery, not to say that you shouldn't get paid, what you're worth, but that's why the culture is so important. And, um, hopefully you listened to Sam Taggart's previous episode, where we talked about culture and things you can do to build the culture in your company.

Speaker 2 (02:45):

So just a little side, tangent plan trips in your company, hire someone to help you do those things. Right now, we have, um, awesome Jeanette in our company. She's awesome. She helps us plan, things like that, and just kind of helps us be way more organized. So get someone like that. That's helping you do kind of little secretarial things, plan trips, plan events, and get your team hyped. That's what it's all about. Okay. So today I'm going to talk about just a few things that helped me last week. He closed three deals on the week, so decent week. Um, and before I get into that, I will say I'm getting over a little cold. So hopefully I don't sound too much like Squidward right now. I've got a stuffy nose, but doesn't matter going to get out, going to sell some more salt, we're going to close more deals.

Speaker 2 (03:34):

So here's what helped last week. And this is something that not a lot of people are doing came because it's kind of is annoying to do sometimes. And I'd be surprised. Let me know if you have done this already, but I know I wasn't. So here it is, I'm going to drop it on you, video testimonials. That's what we're talking about today. This thing is super powerful. If you're not getting video testimonials from your customers, you're missing a huge opportunity. I'm g

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Transcript

Introduction to the Solarpreneur Podcast

00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.

What is a Solarpreneur?

00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a solarpreneur, you might ask?
00:00:33
Speaker
A solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
00:00:42
Speaker
What's up, solarpreneurs?
00:00:43
Speaker
Taylor Armstrong back on the mic, here to help you sling some more solar, close some more deals, and be the top rep in the solar industry.
00:00:54
Speaker
Maybe second top rep, because I'm the top.
00:00:57
Speaker
Just kidding, I'm not the top, but I am very good.
00:01:00
Speaker
So today we are going to dive into an episode.

Company Retreats and Team Building in San Diego

00:01:03
Speaker
I just got back from a little company retreat up to Big Bear, California.
00:01:09
Speaker
All my Southern Californians probably know that's the mountain town of California.
00:01:14
Speaker
It's where people go skiing and hang out.
00:01:16
Speaker
It's really cool about where we are at in San Diego.
00:01:20
Speaker
You can literally drive 20, 30 minutes to the beach, and then you can drive like an hour, an hour and a half to the mountains.
00:01:28
Speaker
So great location.
00:01:30
Speaker
If you want to have that advantage, come out and sell some solar.
00:01:35
Speaker
San Diego, Southern California.
00:01:37
Speaker
Hit me up if you're looking for an opportunity.
00:01:40
Speaker
Great market out here and it is expensive but if you're selling solar, it doesn't matter.
00:01:46
Speaker
You're going to be closing deals.
00:01:47
Speaker
You're going to be making top bucks in this great industry.
00:01:52
Speaker
So got back with a great trip, did some helicopter riding, spent some time with our team.
00:01:59
Speaker
So that's the first thing I wanted to say.
00:02:00
Speaker
If you are not doing team building activities, you're missing a huge opportunity to build and strengthen your team.
00:02:07
Speaker
I think this is one of the single biggest things you can do is just get to know your team, spend time with them.
00:02:14
Speaker
It's going to help that you don't lose guys.
00:02:16
Speaker
And I've seen guys, you know, stay at companies that are paying way less than other companies just because they're doing these things.
00:02:24
Speaker
They're building culture.
00:02:26
Speaker
They're building up their reps and they're building that good camaraderie.
00:02:30
Speaker
Not to say that you shouldn't get paid what you're worth, but that's why the culture is so important.
00:02:36
Speaker
and hopefully you listened to Sam Taggart's previous episode where we talked about culture and things you can do to build the culture in your company.
00:02:45
Speaker
So just a little side tangent, plan trips in your company, hire someone to help you do those things.
00:02:51
Speaker
Right now we have awesome Jeanette in our company.
00:02:54
Speaker
She's awesome.
00:02:55
Speaker
She helps us plan things like that and just kind of helps us be way more organized.
00:03:00
Speaker
So get someone like that that's helping you do kind of those secretarial things, plan trips, plan events, and get your team hyped.
00:03:08
Speaker
That's what it's all about.

Power of Video Testimonials in Sales

00:03:09
Speaker
Okay, so today I'm going to talk about just a few things that helped me last week, closed three deals on the week, so a decent week.
00:03:20
Speaker
And before I get into that, I will say I'm getting over a little cold, so hopefully I don't sound too much like Squidward right now.
00:03:27
Speaker
I've got a stuffy nose, but it doesn't matter.
00:03:30
Speaker
Going to get out, going to sell some more solar, going to close more deals.
00:03:34
Speaker
So here's what helped last week.
00:03:36
Speaker
And this is something that not a lot of people are doing.
00:03:39
Speaker
And because it's kind of as annoying to do sometimes.
00:03:44
Speaker
And I'd be surprised.
00:03:45
Speaker
Let me know if you have done this already.
00:03:48
Speaker
But I know I wasn't.
00:03:49
Speaker
So here it is.
00:03:50
Speaker
I'm going to drop it on you.
00:03:52
Speaker
Video testimonials.
00:03:54
Speaker
That's what we're talking about today.
00:03:56
Speaker
This thing is super powerful.
00:03:58
Speaker
If you're not getting video testimonials from your customers, you're missing a huge opportunity.
00:04:04
Speaker
I'm going to tell you a story.
00:04:05
Speaker
Last week, I was in this neighborhood, a lot of Filipinos in this neighborhood here down in San Diego.
00:04:14
Speaker
And the deal that I closed, she was an older Filipino lady, had a little bit lower bill, but she had never really talked to anyone too much.
00:04:26
Speaker
And number one, because she lived alone, so she didn't really, she wasn't confident in her decision-making abilities.
00:04:35
Speaker
Um, she didn't want to make a quick decision and it was a same day deal.
00:04:38
Speaker
Okay.
00:04:39
Speaker
We should talk about that.
00:04:40
Speaker
Same days are awesome.
00:04:42
Speaker
If you can get in the house, you can set the lead, get inside the house and start closing them.
00:04:46
Speaker
Um, it's way easier because you don't have to wait to come back in the home.
00:04:51
Speaker
You don't have to set the appointments and cross your fingers that they're going to be there the next day.
00:04:56
Speaker
So I go inside this house and she's telling me, Taylor, this sounds good, but it's
00:05:01
Speaker
not making a decision.
00:05:02
Speaker
Matter of fact, she didn't even let me in the house before I basically promised her that I wasn't going to sign her up that day.
00:05:09
Speaker
So she was super skeptical and it's because single older ladies, they're not confident a lot of times in their decision-making abilities.
00:05:19
Speaker
So it's a blessing and a curse.
00:05:21
Speaker
The good thing is they don't have to go talk to their
00:05:24
Speaker
husband or they're the only one involved in the decision but the bad thing is sometimes they're not confident at all so they want to go talk to neighbors they want to go talk to people and help them with the decision so she proceeded to bring all these things up that she wasn't gonna make a decision that it sounded good but she wasn't signing anything
00:05:46
Speaker
So I knew that I needed to build a ton of social proof to get her over the edge.
00:05:51
Speaker
And first thing I always do, I tell them stories of other neighbors, stories of people that have had the same experience.
00:05:59
Speaker
But what I started doing recently is trying to get more video testimonials.
00:06:03
Speaker
And I'm going to explain how to do this here in a second.
00:06:07
Speaker
But I pulled out a video testimonial of an older couple about her same age, had similar concerns that she had.
00:06:15
Speaker
I pull this out and they can see me.
00:06:17
Speaker
She can see me in the video with these people.
00:06:19
Speaker
I'm doing it kind of interview style.
00:06:22
Speaker
And they cover a lot of the same questions, concerns that she was having right at that moment.
00:06:26
Speaker
I show her this and boom, instantly, I could just see her almost soften.
00:06:35
Speaker
She was way, way less like, I'm not going to sign up and more like, oh,
00:06:40
Speaker
Okay, yeah, this does sound good.
00:06:42
Speaker
And of course, I still proceeded to build a ton of value.
00:06:45
Speaker
I showed this video.
00:06:46
Speaker
Basically, first thing is I was getting into the details and the nitty gritty.
00:06:52
Speaker
I show her this and it just instantly softens the tone.
00:06:55
Speaker
It makes her way more trusting in me, what I was telling her.
00:06:59
Speaker
And it made it so much easier as I built, I started with that foundation of a video testimonial, seeing other people talk about it.
00:07:07
Speaker
And then I told stories on top of that.
00:07:09
Speaker
This neighbor, this neighbor, this older lady had the same experience and it helped so much.
00:07:18
Speaker
So it's something I forgot about.
00:07:19
Speaker
And I got to give a shout out to my knock star guys, Danny Pesce, who was on a few episodes back.
00:07:24
Speaker
He was, he sort of reminded me of this, how powerful it is.
00:07:29
Speaker
so i hadn't done one in a while so if you're not currently getting a video testimonials i'm going to explain to you how to get them hopefully that convinces you they're powerful they can help overcome objections you can use them as ammo in deals and tough situations okay so i'm going to explain to you how to get it though okay obviously you have your iphone your your camera on there okay so tip number one is after the deal
00:07:59
Speaker
You've got to be super assumptive just like everything you do.
00:08:02
Speaker
Okay.
00:08:03
Speaker
And then, um, tell them what you're doing and it's not going to work with everyone.
00:08:08
Speaker
Some people don't want to be in video testimonials, but you make it no big deal.
00:08:13
Speaker
Okay.
00:08:14
Speaker
For people that you think need a little extra motivation to do it, you can tell them you'll send them a gift card or you can tell them if a neighbor, um,
00:08:23
Speaker
neighbor signs up because they saw the testimonial you'll give them on her box whatever seem throw stuff like that in okay but look for the chill people that hopefully won't care
00:08:35
Speaker
Just be like, Mr. Jones.
00:08:36
Speaker
So, hey, we're actually talking with a lot of your neighbors out here.
00:08:39
Speaker
And what's really helping is just we do these little videos with people.
00:08:44
Speaker
So the neighborhood, that way the neighborhood can see who we're working with.
00:08:49
Speaker
So what I do with you, if you don't mind, just a quick like video with both of us.
00:08:53
Speaker
And don't worry, you don't have to be, you don't have to say too much.
00:08:57
Speaker
But I'm just going to ask you like a few questions of kind of what your concerns were and why you decided to participate in the program.
00:09:06
Speaker
And then that's it.
00:09:08
Speaker
And then don't worry, it's not going on social media.
00:09:10
Speaker
We're not sharing it to a bunch of people.
00:09:12
Speaker
We're just going to show it with a few people we're working with just so they can see that it's you.
00:09:18
Speaker
And if anyone does sign up because of it, then yeah, we're going to send you a gift card or we're going to send you a hundred bucks for helping us.
00:09:26
Speaker
So I'll be real quick.
00:09:27
Speaker
Okay.
00:09:28
Speaker
And key with that, you're not asking them yes and no.
00:09:31
Speaker
Again, you're being assumptive, just like everything you're doing in the cell.
00:09:34
Speaker
Super assumptive.
00:09:36
Speaker
hey so you pull out your camera and here's tip number two instead of doing the selfie style getting on the front camera any phone camera you have it's going to be better on the front camera so with the screen facing away from you that's the second key try to get that it's going to be a little bit better quality and then what you do is just get both you in the video so that way your customers can see that you're actually talking with these people
00:10:03
Speaker
you're interacting with them and then you're just gonna ask them why they decided to go solar what was their pain what were they seeing with their bill okay so have a set list of questions and think about what are the concerns that your homeowners are having when they go when they have doubts about solar right so maybe it's they thought there's a lien on the home maybe it's they thought it required a bunch of money up front and
00:10:30
Speaker
Maybe it's they thought the home was going to be tough to sell.
00:10:35
Speaker
So all those objections that people usually throw out, common concerns, try to cover those.
00:10:42
Speaker
You're not going to hit all of them with every single person.
00:10:44
Speaker
Okay, but cover that.
00:10:46
Speaker
So you're on video, you're on camera, you're pointing the phone on the front camera.
00:10:51
Speaker
You're saying, hey, I'm Taylor.
00:10:54
Speaker
I'm here with Mr. Jones.
00:10:56
Speaker
And we just helped them save money on solar.
00:11:00
Speaker
So, Mr. Jones, what were you guys seeing with your bill that made you decide to look into solar and participate in the program?
00:11:09
Speaker
So, then they list off the things.
00:11:10
Speaker
Oh, we saw our bills were getting super high.
00:11:13
Speaker
We were paying more than ever for electricity.
00:11:15
Speaker
We saw an 8% increase last year, whatever.
00:11:19
Speaker
So try and get them to throw out some of those things and then say, great.
00:11:23
Speaker
And then what did you guys like about the program?
00:11:27
Speaker
What were the benefits for you guys in going solar with the program?
00:11:31
Speaker
Oh, we really liked that it gave us a set bill.
00:11:34
Speaker
We know exactly what we're going to pay.
00:11:36
Speaker
Oh, we really like that we're helping the environment.
00:11:39
Speaker
Oh, we were like...
00:11:40
Speaker
So whatever, see if you can get them to help them out.
00:11:43
Speaker
Yeah, you can help them out.
00:11:44
Speaker
You can save the video.
00:11:45
Speaker
What about did you like that?
00:11:46
Speaker
There's no leans on the home.
00:11:48
Speaker
Oh yeah, that was really awesome.
00:11:50
Speaker
So get those things.
00:11:51
Speaker
Obviously, you're not really trying to ask yes or no questions.
00:11:54
Speaker
You're trying to get them to tell their story.
00:11:56
Speaker
Try and get them to hit those emotional pain points.
00:11:59
Speaker
So hopefully you can get someone that really hated their utility, that was sick of all these increasing rates, increasing bills, and then try to get those senses, those emotions involved.
00:12:10
Speaker
So it's simple as that.
00:12:11
Speaker
So try it with every deal you're in.
00:12:13
Speaker
You're not going to get everyone, obviously.
00:12:16
Speaker
And I should say you don't have to do a testimony with every single customer.
00:12:20
Speaker
But the truth is you're probably going to get one out of, I don't know, maybe three or four that just refuse to be on a camera video.
00:12:28
Speaker
Okay, so you don't want to like be a jerk and force people to do it.
00:12:32
Speaker
But you want to encourage people too.
00:12:34
Speaker
So I would just make a step at the end of every cell.
00:12:38
Speaker
Try to get a testimonial.
00:12:39
Speaker
Okay, make an attempt.
00:12:42
Speaker
It's going to help you because especially if you are working in a neighborhood, how powerful is it if they see Mr. Jones with the big white husky, they recognize him, maybe get his dog in the video too, right?
00:12:53
Speaker
You can get those things and then Judy, four doors down, says, oh, hey, I've seen that guy walking his dog by my house.
00:13:01
Speaker
Yeah, that's Mr. Jones.
00:13:02
Speaker
We've been working with him and he loved this.
00:13:04
Speaker
Here's a video.
00:13:05
Speaker
Here's what he liked.
00:13:07
Speaker
So attempt it, attempt it with every customer, get those testimonials and then store it.
00:13:12
Speaker
Go in your iPhone.
00:13:14
Speaker
Hopefully you have an iPhone because the better phone, but go in there and create a testimonial folder and store it all in there.
00:13:21
Speaker
That's another common error.
00:13:23
Speaker
That's what I was doing is I would get these videos, but then I was forgetting where they were and I was having to drag, go dig through, you know, 50, a hundred photos before I found this video.
00:13:33
Speaker
So go create an album, a folder in your phone, put all the testimonials in it.
00:13:39
Speaker
And then I also like to put them on Google Drive, just have it all in one place.
00:13:43
Speaker
And then you can use it for potentially making marketing videos, YouTube, obviously make sure people are okay with that.
00:13:50
Speaker
But create a folder that way they're not getting lost in there.
00:13:53
Speaker
Super powerful, use it as you are meeting with other neighbors, other people in the neighborhood.
00:13:59
Speaker
And then worst case, if you can't get a testimonial video, at least get a selfie photo with these people at least.
00:14:06
Speaker
That's another thing that's powerful.
00:14:08
Speaker
Even if you don't have a video and say, oh, yeah, here's the photo of the Joneses five doors down.
00:14:14
Speaker
We just met with him.
00:14:14
Speaker
Yeah, look, there's his dog.
00:14:16
Speaker
You've probably seen him.
00:14:18
Speaker
And then it's making your stories more credible, making your stories more believable.
00:14:22
Speaker
So hopefully you're incorporating stories into your presentation.
00:14:26
Speaker
and using that, using the power of these stories and these testimonials.
00:14:30
Speaker
Okay, so that's the tip.
00:14:32
Speaker
Go out, make it a common thing, get these video testimonials.
00:14:37
Speaker
I promise you it's going to help you, especially people that are skeptical with older folks.
00:14:42
Speaker
that think there's scams going around, it's going to help you build that social proof of that element, and it's going to help you close more deals.
00:14:50
Speaker
So get out there.
00:14:51
Speaker
Let me know if you have any helpful tips as you're doing video testimonials or stories that have helped you.
00:14:58
Speaker
Love to hear them.
00:14:59
Speaker
Love to hear what our peeps have got, what our solopreneurs are doing.
00:15:03
Speaker
So hit me up.
00:15:04
Speaker
Let me know what you thought of this, and we will see you on the next one.

Introducing Sol Society, a Solar Learning Community

00:15:09
Speaker
Hey Solar printers, quick question.
00:15:11
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:15:20
Speaker
For the last three years I've been placed in the fortunate position to interview dozens of elite solar professionals
00:15:26
Speaker
and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:15:32
Speaker
That's why I want to make a truly special announcement about the new solar learning community exclusively for solar professionals to learn, compete, and win with the top performers in the industry.
00:15:43
Speaker
It's called Sol Society.
00:15:45
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
00:16:03
Speaker
Currently Soul Society is closed to the public and membership is by invitation only.
00:16:08
Speaker
But solopreneurs can go to soulciety.co to learn more and have the option to join a waitlist when a membership becomes available in your area.
00:16:17
Speaker
Again, this is exclusively for Solopreneur listeners, so be sure to go to www.solciety.co to join the waitlist and learn more now.
00:16:30
Speaker
Thanks again for listening.
00:16:31
Speaker
We'll catch you again in the next episode.