The Villain Who Hacked Social Media – Dark Growth, Algorithm Manipulation & Ethical Influence ( Tim O’Hearn )

What if the algorithms you’re trying to “beat” were quietly rewiring who you become as a creator?

In this episode, Junaid sits down with Tim O’Hearn, software engineer, growth strategist, and author of Framed: A Villain’s Perspective on Social Media. Tim has lived on both sides of the screen: he’s built persuasive recommendation systems and broken the rules to generate millions of followers for clients.

Together they uncover how modern platforms shape culture, push creators toward extremes, and quietly reward behavior that many of us would have considered unacceptable 15 years ago. Tim shares how he “bent” the algorithms, why a villain’s perspective is often more honest than most marketing books, and how creators can grow intentionally without becoming products of the platforms they use.

You’ll never look at your feed—or your content strategy—the same way again.

5 Big Takeaways

• Why Framed is the perfect word for how social media shapes our perspective—and how we’re all “in the frame.”
• How Tim generated millions of followers by bending algorithmic rules at scale.
• The subtle ways platform design pushes creators toward provocative, extreme, or controversial content.
• A practical mindset shift to stop being a product of the platform and start creating on your own terms.
• Whether ethical growth at scale is still possible—and how your personal values should govern your sponsorships and brand deals.

• [00:00] The dark side of social media – Tim returns to go deeper
• [00:57] Why “Framed” – the hidden architecture behind your feed
• [02:50] The villain’s perspective: breaking rules & building the machine
• [05:08] How platforms quietly reshape who you become as a creator
• [07:35] Escaping platform addiction: creating without being consumed
• [09:05] Selling out vs staying true – sponsorships, gambling ads & values
• [12:23] Is ethical growth at scale still possible in 2025?
• [15:24] Where to find Tim, his book, and his deeper research

• Book: Framed: A Villain’s Perspective on Social Media – available on Amazon (ebook & paperback)
• Website & Archive: tjohearn.com
• Newsletter (Beehiiv): timohearn.beehive.com (Tim’s long-form posts)
• LinkedIn: Tim O’Hearn – long-form essays and updates

TimestampsGuest Links – Tim O’Hearn
tjohearn.com/links
https://www.amazon.com/dp/B0DW2X8YSK

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