What if selling cars had nothing to do with cars—and everything to do with your face on camera?

In this episode, Junaid sits down with Ina Coveney, founder of Auto Social Consulting and the creator behind Auto Social Gal, to dismantle every excuse dealerships and local businesses use to avoid short-form video. Ina reveals why you shouldn’t try to be an “influencer,” why copying trends is actually the smartest move you can make, and how a simple 30-day content sprint can completely change the way your community sees you.

Whether you run a dealership, a coaching business, a restaurant, or any local service, this conversation will change how you think about Instagram Reels, TikTok, and building a personal brand inside a bigger company. If you’ve ever felt stuck, camera-shy, or skeptical about social media “ROI,” this is your playbook.

In this episode, you’ll learn:

 * Why original content is overrated and how to ethically “steal” trends for your brand
 * The mindset shift from “influencer” to “creator” that unlocks consistent posting
 * A 30-day content strategy that actually works for busy salespeople and owners
 * The exact tool stack Ina uses (and why CapCut is a non-negotiable)
 * How to build a powerful personal brand inside a company without getting fired

Timestamps

 * 00:00 – Why dealerships are losing online (and don’t even know it yet)
 * 01:23 – The biggest mistake local businesses make with content
 * 06:19 – “You’re not an influencer”: The mindset shift that changes everything
 * 09:58 – Ina’s 30-day content plan for real-world businesses
 * 16:05 – The tools Ina actually uses: CapCut, captions, and killing the “ums”
 * 19:56 – The hook formula: text vs visual hooks (and what really works)
 * 23:11 – “Our customers aren’t on TikTok…” and other costly lies dealerships believe

Guest Links – Ina Coveney

 * Company: Auto Social Consulting (automotive social media consulting for dealerships)
 * Instagram: @autosocialgal
 * TikTok: @autosocialgal

5 Key Takeaways

 * Trends are a shortcut, not cheating – TikTok and Instagram are built for remixing; using popular sounds and formats is how you win, not how you “copy.”
 * Post daily or don’t pretend you’re serious – One piece of content a week is a “summer project,” not a growth strategy; aim for at least one video a day.
 * Your feed trains your algorithm – What you watch tells TikTok/Instagram who your audience is; consume content from your niche to get your content in front of the right people.
 * CapCut is a game changer – Auto-removing filler words and breaths creates fast, addictive videos that keep attention and boost retention.
 * You’re not selling the product; you’re selling you – Social doesn’t exist to sell the car today; it exists to build trust, familiarity, and brand so the buyer walks in already on your side.



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How Car Dealerships Go Viral on TikTok (Without Feeling Cringe) - Ina Coveney

What if the niche you were meant to dominate is the one you never planned to enter?

In this episode of Hacks and Hobbies, Junaid sits down with Ina Coveney, marketing strategist, social media trainer, and founder of Auto Social Consulting, to unpack how a single conference talk for podcasters pulled her into the automotive industry—and why car dealerships across the U.S. are now relying on her to go viral and sell more cars.

Ina reveals how she went from “I don’t belong here” in a room full of dealers, to becoming the go‑to strategist for dealership social media, using organic content, trend-based videos, and a community-first mindset. She shares the exact mindset shift that flipped everything, the TikTok trend that exploded for a client, and how podcasting and relationships—not follower counts—built her business. This is a masterclass in turning small audiences and random opportunities into life-changing momentum.

In this episode, you’ll learn:

 * How a chance encounter at Podfest turned Ina into an automotive social media authority
 * The mindset shift she used to turn “wrong room” anxiety into her biggest business breakthrough
 * Why dealerships don’t need superstars or massive followings to sell cars on social media
 * The viral “wiggle room” TikTok concept that put a local dealership in front of tens of thousands of people
 * How Ina balances personal branding and dealership values so content goes viral without selling out your integrity

Timestamps

 * 00:00 – How a podcaster walked into the wrong room and found her life’s niche
 * 01:40 – From online marketing to automotive: the mastermind moment that changed everything
 * 05:45 – The first dealership client: one question, one table, one “I can help”
 * 10:10 – Conferences, community, and how podcasting quietly builds empires
 * 15:05 – Going viral without superstars: the “wiggle room” video and 50,000 views
 * 18:30 – Where dealerships draw the line: staying on-brand while chasing trends
 * 22:10 – Dream cars, dream guests, and why content creation is now a way of life

Where to reach Our Guest

https://goatforreal216.com
instagram/tiktok: @autosocialgal



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How Ina Coveney Turned a Podcast Talk into a Six-Figure Automotive Social Media Empire (Ina Coveney)

She was 40, successful in tech… and secretly falling apart. Sleep vanished, anxiety spiked, brain fog wrecked her performance — and no one at work knew why. Even her doctors didn’t have answers, beyond a prescription for antidepressants she instinctively refused.

In this raw and revealing conversation, Amita Sharma, co-founder of Nourish Doc, shares how her hidden battle with perimenopause exposed a brutal truth: women are expected to perform at their peak while silently enduring hormonal chaos that medicine barely studies and workplaces completely ignore. What started as a desperate attempt to “fix herself” has become a mission to build a global, holistic platform for hormonal health and to put menopause, perimenopause, and PMS at the center of DEI and health equity.

If you’re a founder, HR leader, or a woman navigating your 30s, 40s, or 50s, this episode will change how you think about work, wellness, and what it really means to support women at every stage of life.



What You'll Learn :

 * How a high-pressure tech career collided with Amita’s perimenopause — and nearly broke her
 * Why doctors spend as little as 8 hours learning about menopause in medical school
 * The hidden cost of cultural stigma, “masking,” and generational silence around women’s health
 * Why holistic therapies (nutrition, lifestyle, breathwork) were Amita’s turning point
 * How Nourish Doc is transforming a taboo topic into a global, scalable wellness and equity platform

Timestamps

 * [00:00] From tech career to taboo topic: introducing Amita’s hidden struggle
 * [01:27] “I was a complete mess”: the brutal reality of perimenopause in a young industry
 * [03:32] Masking, stigma, and cultural silence: why she told no one at work or home
 * [05:00] The medical gap: 8 hours on menopause and a prescription for antidepressants
 * [09:39] Interviewing 3,000+ experts: discovering the problem is global and cross-cultural
 * 11:09] Turning pain into a platform: the birth of Nourish Doc during the pandemic
 * [17:47] Younger women, shifting hormones, and why workplaces can’t ignore this anymore
 * [20:47] Fantasy, history, and healing: the books and stories that shaped Amita
 * [22:47] The breath that saved her: simple practices Amita uses to calm chaos
 * [23:30] The bold truth: why hormonal health must be part of DEI and health equity

Where to reach Our Guest:

 * Website: Nourish Doc
 * LinkedIn: Amita Sharma
 * Instagram: Nourish Doc
 * Books Mentioned: The Enchantress of Florence by Salman Rushdie



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The Tech Executive Who Turned Silent Menopause Suffering Into a Global Wellness Movement (Amita Sharma)

You don’t need more discipline. You need a system built for your brain. In this powerful conversation, ADHD strategist and founder of Unconventional Organization, Sky Waterson, reveals why most traditional productivity and business systems silently fail ADHD entrepreneurs—and what to do instead. If you’ve ever felt “broken” because you can’t stick to lists, planners, or funnels that seem to work for everyone else, this episode will feel like finding the manual you never got.

Sky breaks down her “step into focus” routine, how to escape the feast-or-famine cycle, and why dopamine, time blindness, and working memory must sit at the center of any system you use. From post-it recipes to front-loading rewards, she shows you how to create sustainable focus, predictable revenue, and space for hobbies and real life—without trying to become someone you’re not.

What You'll Learn:

 * Traditional systems fail ADHD brains because they ignore dopamine, working memory, and time blindness. They weren’t designed for you.
 * Feast-or-famine is a systems problem, not a character flaw; you need focus filters and clear revenue visibility, not more willpower.
 * The “step into focus” routine starts with a reward before the hard task, then uses a simple written “recipe” to defeat distraction.
 * Post-it note planning helps counter time blindness and tab-hopping by defining exactly what you’ll do this session—no more getting lost in rabbit holes.
 * Immersive hobbies are essential, not optional; intense, project-like hobbies help ADHD entrepreneurs switch off, reset, and come back sharper.

Timestamps

 * 00:01 – Why ADHD entrepreneurs burn out on traditional systems
   Sky explains why “proven” business frameworks keep ending up on the shelf for ADHD minds.

 * 02:15 – The hidden cost of forcing yourself into neurotypical systems
   How misaligned systems create shame, exhaustion, and constant restarting.

 * 04:15 – The feast-or-famine trap and the “focus filter” fix
   Sky shares how to stop reacting to everyone else’s crises and start building real momentum.

 * 05:03 – The secret: reward yourself before you start
   Dopamine transfer deficit theory and why standard “reward yourself after” advice doesn’t work for ADHD.

 * 06:34 – The step into focus routine: post-its, recipes, and no more rabbit holes
   A practical breakdown of how to write out your focus like a recipe and protect it from distractions.

 * 09:04 – From crisis to clarity: turning ADHD strategy into time and revenue
   How combining ADHD tools with business strategy unlocks hours back each week.

 * 10:35 – 30 keynotes in one month: a client case study
   How one speaker used Sky’s method to cut his prep time in half, consistently.

 * 11:19 – Why intense hobbies (like Warhammer) can save your focus
   The power of immersive, project-based hobbies for switching off from business without numbing out.

 * 15:16 – Calendar hacks: scheduling rewards, not just tasks
   Why writing the reward in your calendar might be the switch your brain actually responds to.

 * 17:17 – ADHD, energy, and human design: a new frontier?
   A teaser into exploring the overlap between ADHD, energetic types, and how we work best.

Where to reach Our Guest

 * Websi

The ADHD Business Strategist Who Turns Chaos into Focused Growth (Sky Waterson)

What if your overwhelm wasn’t a personal failure, but a wiring mismatch?

In this episode, Junaid sits down with Sky Waterson, founder of Unconventional Organisation and an ADHD strategist who went from burning out in academia to building a thriving business, powered by the very brain that once held her back. Diagnosed with ADHD during her PhD, Sky realised no one was going to hand her the “instruction manual” for her brain—so she went and built it herself.

Sky breaks down how entrepreneurs and high-performers with (or without) ADHD can stop drowning in tasks, escape the “everything is urgent” trap, and finally create momentum that sticks. If your life feels like 100 tabs open and a to‑do list that never ends, this conversation will change how you see your time, your energy, and your potential.

5 Key Takeaways

 * The diagnosis that changed everything – how discovering she had ADHD during her PhD completely rewired Sky’s understanding of herself.
 * The Two-Minute Focus Formula – a simple way to sort what’s truly urgent from the noise when everything feels on fire.
 * Urgent vs. loud tasks – why other people’s priorities are hijacking your brain, and how to take your time back.
 * The ADHD-friendly 80/20 rule – why effective entrepreneurs ignore 80% of their task list and still grow faster.
 * Energy over time – how inconsistent energy, dopamine crashes, and boredom lead to self-sabotage—and what to do instead.

Timestamps

 * 00:00 – The setup: Why this conversation matters if your brain won’t slow down
 * 01:41 – Sky’s late ADHD diagnosis and the burnout cycle that led her there
 * 04:07 – From “no instruction manual” to building a science-backed ADHD system
 * 05:55 – How to prioritize when everything feels on fire
 * 07:35 – Brain dumping, working memory, and why your to-do list is lying to you
 * 09:43 – Urgent vs loud: escaping other people’s priorities and people-pleasing
 * 12:06 – Energy management, dopamine, and why discipline beats motivation for ADHD entrepreneurs



Where to reach Our Guest

 * Website: https://www.unconventionalorganization.com [https://www.unconventionalorganization.com/]
 * Instagram: https://www.instagram.com/unconventionalorganization

(For more on Sky’s work, tools, and programs, visit her website and socials.)



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ADHD Strategist Reveals How To Prioritize When Everything Is On Fire (Sky Waterson)

What if your next client, investor, or life-changing opportunity is already watching you… but you’re posting for likes instead of leverage?

In this episode, Junaid sits down with Jeremy Bishop, the personal brand architect behind some of today’s most recognizable names. Jeremy explains why most creators and entrepreneurs are asking the wrong question about monetization—and how to turn your existing skills, relationships, and platforms into real revenue without waiting to “go viral.”

You’ll discover the mindset shifts that took Jeremy from service provider to seven-figure business builder, why chasing subscribers is a trap, and how to build a brand that’s not just trending, but trusted for decades. If you’ve ever felt like you’re “doing all the things” but still stuck financially, this conversation will rewire how you think about social media, sales, and reputation.



What You'll Learn :

 * Monetization starts with your business, not the algorithm – Get crystal clear on what business you’re in, who you serve, and what result you want in 6–18 months.
 * You don’t need millions of views, you need the right relationships – One message → one call → one client can be worth more than 1M views.
 * Mindset over mechanics – In the early stages, “make up with your time what you lack in skill” by doing the unsexy work: calls, messages, and real conversations.
 * Future-proof brands are built on trust, not trends – Be the same person online and offline, deliver value over years, and become someone people still pick up the phone for after 5+ years.
 * Don’t sell your soul for fame – Own your name, image, and data. Build a powerful brand while still keeping a safe, private, and controllable life.

Timestamps

 * 00:00 – Why your personal brand isn’t making money (yet)
 * 02:31 – The truth about “monetizing” YouTube, podcasts, and social media
 * 04:47 – The mindset shift from service provider to seven-figure business builder
 * 06:05 – Are you doing everything… except the one thing that actually makes money?
 * 08:06 – Trending vs trusted: how to build a brand that lasts decades
 * 11:36 – The real growth hack: 100 messages, 100 touches, 100 relationships
 * 14:52 – Fame, control, and why most pop culture icons paid too high a price



Guest Links : https://www.instagram.com/jeremybish0p_/ https://influencerclubmedia.myclickfunnels.com/jeremy-podcast--814db



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The Personal Brand Architect Reveals How to Monetize Your Name Without Chasing Viral Fame ( Jeremy Bishop )

You’re building everyone else’s brand… except your own.

In this episode, Junaid Ahmed sits down with celebrity brand strategist Jeremy Bishop, the man behind brands for Netflix stars, top realtors, artists, and authors. Jeremy reveals how losing everything in his early twenties forced him to confront a brutal truth: if your name doesn’t stand for something, your success can disappear overnight.

They break down what truly makes a personal brand that sells, why most entrepreneurs are invisible online (despite posting every day), and how a simple shift in how you show up on social media can open doors to mentors, clients, and seven-figure opportunities. This episode is a powerful reminder that your name is your most important asset—and you’re probably under-using it.



What You'll Learn:

 * Why Jeremy’s first company collapsing overnight made him obsessed with building his name, not just a business.
 * The real reason most social media profiles don’t match the mission people say they’re on.
 * How a clear personal brand creates instant trust, credibility, and opportunity—often before you say a word.
 * The number one monetization mistake creators and entrepreneurs make: ignoring direct, daily communication.
 * How timeless principles from “How to Win Friends and Influence People” still drive Jeremy’s networking and mentorship today.

Timestamps

 * 00:00 – The man behind the brands you already follow
 * 01:10 – Losing everything at 20: the moment that created a brand builder
 * 03:30 – Your company can die. Your name doesn’t.
 * 05:24 – “Google you” test: what your online presence really says about you
 * 08:10 – Why your social media doesn’t match your mission (and how to fix it)
 * 11:00 – From metal tours to Michael Bublé: the other side of Jeremy
 * 13:24 – The coffee shop cold-caller: a live lesson in connection and sales
 * 16:11 – The #1 monetization mistake no one realises they’re making

Guest Links – Jeremy Bishop
(Based on the conversation; please search to find the latest and most accurate links)

 * Instagram:  https://www.instagram.com/jeremybish0p_/
 * Recommended Book: How to Win Friends and Influence People by Dale Carnegie



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The Hidden Power of Personal Branding (and Why It’s Costing You Millions) - Jeremy Bishop

What if the algorithms you’re trying to “beat” were quietly rewiring who you become as a creator?

In this episode, Junaid sits down with Tim O’Hearn, software engineer, growth strategist, and author of Framed: A Villain’s Perspective on Social Media. Tim has lived on both sides of the screen: he’s built persuasive recommendation systems and broken the rules to generate millions of followers for clients.

Together they uncover how modern platforms shape culture, push creators toward extremes, and quietly reward behavior that many of us would have considered unacceptable 15 years ago. Tim shares how he “bent” the algorithms, why a villain’s perspective is often more honest than most marketing books, and how creators can grow intentionally without becoming products of the platforms they use.

You’ll never look at your feed—or your content strategy—the same way again.



5 Big Takeaways

 * Why Framed is the perfect word for how social media shapes our perspective—and how we’re all “in the frame.”
 * How Tim generated millions of followers by bending algorithmic rules at scale.
 * The subtle ways platform design pushes creators toward provocative, extreme, or controversial content.
 * A practical mindset shift to stop being a product of the platform and start creating on your own terms.
 * Whether ethical growth at scale is still possible—and how your personal values should govern your sponsorships and brand deals.

 * [00:00] The dark side of social media – Tim returns to go deeper
 * [00:57] Why “Framed” – the hidden architecture behind your feed
 * [02:50] The villain’s perspective: breaking rules & building the machine
 * [05:08] How platforms quietly reshape who you become as a creator
 * [07:35] Escaping platform addiction: creating without being consumed
 * [09:05] Selling out vs staying true – sponsorships, gambling ads & values
 * [12:23] Is ethical growth at scale still possible in 2025?
 * [15:24] Where to find Tim, his book, and his deeper research

 * Book: Framed: A Villain’s Perspective on Social Media – available on Amazon (ebook & paperback)
 * Website & Archive: tjohearn.com [https://tjohearn.com/]
 * Newsletter (Beehiiv): timohearn.beehive.com (Tim’s long-form posts)
 * LinkedIn: Tim O’Hearn – long-form essays and updates

TimestampsGuest Links – Tim O’Hearn
tjohearn.com/links
https://www.amazon.com/dp/B0DW2X8YSK



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The Villain Who Hacked Social Media – Dark Growth, Algorithm Manipulation & Ethical Influence ( Tim O’Hearn )

What if the people promising you “10k followers in 30 days” are telling the truth – but hiding the real cost?

In this episode, former quantitative finance engineer turned growth hacker Tim O’Hearn pulls back the curtain on the hidden Instagram underworld that helped him build a $500k side hustle. From DJs in New York nightlife to spam-at-scale and exploiting weak platform limits, Tim reveals how growth really happens behind the scenes – and why the line between optimization and manipulation is much thinner than you think.

We talk about fake engagement that feels real, data that might be quietly breaking terms of service, and why no one actually “understands the algorithm” the way they claim online. This is a conversation about ethics, growth, vanity metrics, and what it actually means to play the social media game without losing your soul.

You’ll learn:

 * How Tim went from quant finance “code monkey” to building a $500k Instagram growth machine
 * The truth about algorithms and why anyone claiming to “beat” them should be treated with suspicion
 * The gray zone between good marketing, bad marketing, and outright manipulation
 * Why those “attendee lists” and “targeted leads” might be built on terms-of-service violations
 * How vanity metrics secretly control who we trust, book, and refer – even when we think we’re above it

Timestamps

 * 00:00 – The Instagram Underworld Begins
   Tim’s journey from quant finance to building a $500k growth side hustle.

 * 03:30 – The Lie of “Beating the Algorithm”
   Why no one can truly tell you how social algorithms work – and why that matters.

 * 05:25 – Spam That Pays
   How exploiting loose activity limits turned automated spam into a profitable business.

 * 07:10 – Optimization vs Manipulation
   The ethical gray zone behind paid leads, scraped data, and “legit” marketing.

 * 11:20 – Followers for Sale & Vanity Metrics
   Why fake-seeming tactics work – and how numbers quietly shape real-world opportunities.

 * 14:25 – From Tennis Courts to Pickleball Courts
   The human side: Tim’s life as an endurance athlete and sports fan.

 * 17:20 – Meta, Reddit, and the Real Villains of Social Media
   Why Tim sees major platforms as net drains on human productivity and truth.

Guest Links – Tim O’Hearn

tjohearn.com/links
https://www.amazon.com/dp/B0DW2X8YSK



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The $500K Instagram Underworld, Growth Hacking, and the Dark Psychology of Social Media

What if your biggest breakthroughs come from the moments you think your life is falling apart? In this deeply honest and spiritual conversation, Alex Moses – an entrepreneur who’s built empires, lost everything, survived a stroke and a heart attack, and come back stronger – shares the philosophy he calls “Prosperity Flow.” This isn’t about hustling harder, manifesting more, or playing the fake “law of attraction” game. It’s about learning to trust the path in front of you, release the obsession with control, and become the kind of person who can hold massive success and inner peace.



From running out of gas at the worst possible moment to negotiating six-figure deals without emotional drama, Alex shows how everyday situations are actually spiritual training grounds. If you’ve ever felt burned out, stuck in hustle mode, or constantly at war with yourself, this episode will challenge how you see money, work, faith, and what it really means to be successful.



What You'll Learn :

 * Why “stop pursuing” might be the most powerful money advice you’ll ever hear
 * How a simple story about running out of gas reveals who truly shows up for you
 * The surprising link between inner peace, health, and physical strength (including Alex’s push-up story at 53)
 * A completely different way to see negotiation, “bullies,” and unfair deals
 * Why your biggest enemy isn’t the market, your boss, or your competitors – it’s the lies you tell yourself



(As shared in the episode, Alex is not active on most social platforms and primarily focuses on business. The best place to reach or follow him is:)

 * LinkedIn: Alex Moses – https://www.linkedin.com/in/alex-moses-/



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From Heart Attack & Bankruptcy to “Prosperity Flow” – Why Chasing Success Is Making You Poorer ( Alex Moses )

Junaid Ahmed digs in deep as he converses with hobbyists, entrepreneurs, cyclists, artists, actors, and leaders from around the world. These hackers of life have one thing in common. They’re passionate about their craft and built businesses and movements around what they love to do every single day. We get to learn about their journeys, origins and how they got to where they are today. The lessons shared by our guests are immediately actionable and if applied accurately they give you immediate results and success in your day-t operations. Follow the stories: http://hacksandhobbies.com

Junaid Ahmed

Shows