How Ina Coveney Turned a Podcast Talk into a Six-Figure Automotive Social Media Empire (Ina Coveney)

What if the niche you were meant to dominate is the one you never planned to enter?

In this episode of Hacks and Hobbies, Junaid sits down with Ina Coveney, marketing strategist, social media trainer, and founder of Auto Social Consulting, to unpack how a single conference talk for podcasters pulled her into the automotive industry—and why car dealerships across the U.S. are now relying on her to go viral and sell more cars.

Ina reveals how she went from “I don’t belong here” in a room full of dealers, to becoming the go‑to strategist for dealership social media, using organic content, trend-based videos, and a community-first mindset. She shares the exact mindset shift that flipped everything, the TikTok trend that exploded for a client, and how podcasting and relationships—not follower counts—built her business. This is a masterclass in turning small audiences and random opportunities into life-changing momentum.

In this episode, you’ll learn:

• How a chance encounter at Podfest turned Ina into an automotive social media authority
• The mindset shift she used to turn “wrong room” anxiety into her biggest business breakthrough
• Why dealerships don’t need superstars or massive followings to sell cars on social media
• The viral “wiggle room” TikTok concept that put a local dealership in front of tens of thousands of people
• How Ina balances personal branding and dealership values so content goes viral without selling out your integrity

Timestamps

• 00:00 – How a podcaster walked into the wrong room and found her life’s niche
• 01:40 – From online marketing to automotive: the mastermind moment that changed everything
• 05:45 – The first dealership client: one question, one table, one “I can help”
• 10:10 – Conferences, community, and how podcasting quietly builds empires
• 15:05 – Going viral without superstars: the “wiggle room” video and 50,000 views
• 18:30 – Where dealerships draw the line: staying on-brand while chasing trends
• 22:10 – Dream cars, dream guests, and why content creation is now a way of life

Where to reach Our Guest

https://goatforreal216.com
instagram/tiktok: @autosocialgal

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