Our next partnership feature is with Jennifer Norris, Chief Development Officer of the Appalachian Mountain Club (AMC). Join us as she and Connor have a conversation about Libretto's engagement with AMC, featuring work on the All Out Action Plan and how it feeds into their upcoming campaign.

In this episode:

 * Jennifer Norris [https://www.linkedin.com/in/jennifer-norris-b8028bb/], CDO at AMC
 * AMC's website [https://www.outdoors.org/]
 * All Out Action Plan [https://storymaps.arcgis.com/stories/aa7416095c144e7ca5c7ff1996d9dfa6]
 * Libretto case study [https://www.libretto-inc.com/our-projects/appalachian-mountain-club/]
 * Invincible [https://www.imdb.com/title/tt6741278] TV show
 * Tombow Mono100 [https://www.tombow.com/en/products/mono100/] pencils

Hosted by Connor Ferguson
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2026 Libretto. All Rights Reserved.

Episode 18: Appalachian Mountain Club (with guest Jennifer Norris)

Fundraising appeals (both print and digital) are key tools for annual giving programs. But what makes an appeal effective? Join Adrian Pio and Ian Sutherland as they talk about Libretto's approach to fundraising appeals and share examples of what has been most effective for us and our clients. 

In this episode:

 * Qualities of Effective Fundraising Appeals [https://www.libretto-inc.com/podcast/episode-15-five-tips-for-project-success/] (blog post)
 * Pratt Institute [https://www.pratt.edu/], their Young Scholars program [https://www.pratt.edu/administrative-departments/office-of-the-provost/center-for-art-design-and-community-engagement-k-12/pratt-young-scholars/], and the Center for Art Design & Community Engagement [https://www.pratt.edu/administrative-departments/office-of-the-provost/center-for-art-design-and-community-engagement-k-12/]
 * MIT [https://www.mit.edu/] and our Annual Giving work [https://www.libretto-inc.com/our-projects/mit-annual-giving/] with them
 * Tom Delgado [https://www.youtube.com/channel/UCG1OIoLEjzyjkXA8MHQyiQw] (YouTube)
 * Hadestown [https://hadestown.com/]

Hosted by Adrian Pio and Ian Sutherland
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2026 Libretto. All Rights Reserved.

Episode 17: Qualities of Effective Fundraising Appeals

We're pleased to introduce another project partner on our show this episode: Ivan Espinoza-Madrigal, Executive Director of Lawyers for Civil Rights Boston. We've worked with LCR since 2018 when we helped the organization rebrand, and have remained in close partnership ever since. In this episode, Neal and Adrian sit down with Ivan and discuss that initial partnership, our work since then, and highlight the important work LCR does and continues to do to protect civil rights in New England and beyond.

In this episode:

 * Ivan Espinoza-Madrigal [https://lawyersforcivilrights.org/who-we-are/staff/ivan-espinoza-madrigal-esq/], Executive Director, LCR
 * Lawyers for Civil Rights (website [https://lawyersforcivilrights.org/]) (Libretto case study [https://www.libretto-inc.com/our-projects/lawyers-for-civil-rights/])
 * OverUnder [https://overunder.co/] (design partners)
 * Hacks [https://www.imdb.com/title/tt11815682/] (TV show)
 * Project Hail Mary (book [https://andyweirauthor.com/#project-hail-mary]) (movie [https://www.imdb.com/title/tt12042730/])
 * Pittsburgh Pirates "Hoist the Cones" [https://sports.yahoo.com/articles/pirates-hoist-cone-celebration-explained-011000236.html]

Hosted by Neal Kane and Adrian Pio
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2026 Libretto. All Rights Reserved.

Episode 16: Lawyers for Civil Rights (with guest Ivan Espinoza-Madrigal)

Ever wondered what it takes to keep a project running smoothly? How to best manage schedules, deliverables, and deadlines without going crazy? Join Nancy Boissonnet and Tiffany Carlson as they talk about the evolution of Libretto's project management, as well as some helpful tips and tricks you can put to use to keep your projects on the tracks and moving along.

In this episode:

 * ASFA [case study [https://www.libretto-inc.com/our-projects/alabama-school-of-fine-arts/]] [podcast [https://www.libretto-inc.com/podcast/episode-14-alabama-school-of-fine-arts-with-guest-dr-tim-mitchell/]]
 * Big Mistakes [https://www.imdb.com/title/tt36957934/]
 * Other Birds [https://www.sarahaddisonallen.com/other-birds] by Sarah Addison Allen

Hosted by Nancy Boissonnet and Tiffany Carlson
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2026 Libretto. All Rights Reserved.

Episode 15: Five Tips for Project Success

We're thrilled to welcome another special guest to our show: Dr. Tim Mitchell at the Alabama School of Fine Arts (ASFA). Dr. Mitchell is the President of ASFA and has worked with us both in his current role, as well as his former role at the Flint Hill School. He spoke with Librettists Nancy Boissonnet and Connor Ferguson and reflected on the work we did with ASFA circa 2021. 

In this episode:

 * Dr. Tim Mitchell [https://www.linkedin.com/in/tim-mitchell-22a50712/], President, ASFA
 * Alabama School of Fine Arts (website [https://www.asfaschool.org/]) (Libretto case study [https://www.libretto-inc.com/our-projects/alabama-school-of-fine-arts/])
 * Hamnet (book [https://www.penguinrandomhouse.com/books/804246/hamnet-movie-tie-in-edition-by-maggie-ofarrell/]) (movie [https://www.imdb.com/title/tt14905854/])
 * The Seven Dials [https://www.imdb.com/title/tt31974288/]
 * Six Seasons of Pasta [https://www.joshuamcfadden.com/projects/six-seasons-of-pasta]

Hosted by Nancy Boissonnet and Connor Ferguson
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2026 Libretto. All Rights Reserved.

Episode 14: Alabama School of Fine Arts (with guest Dr. Tim Mitchell)

Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don’t cease to be relevant as soon as the calendar changes. So we got together to talk about some of the things we particularly enjoyed in 2025. Here’s hoping they bring you joy, make you think, and entertain you in 2026.

In this episode:

 * The Bear [https://www.imdb.com/title/tt14452776/]
 * Shameless [https://www.imdb.com/title/tt1586680/]
 * Tales of the Shire [https://talesoftheshire.com/]
 * Japanese Rural [https://apps.apple.com/us/app/japanese-rural-life-adventure/id1634749545]
 * My Shipwreck Story [https://www.theatlantic.com/magazine/archive/2025/06/commercial-fisherman-shipwreck/682580/] by Alec Freedman
 * Mulholland Drive [https://www.imdb.com/title/tt0166924/] by David Lynch
 * Who Framed Roger Rabbit [https://www.imdb.com/title/tt0096438/]
 * Ludwig [https://www.imdb.com/title/tt27846061/]
 * Extraordinary Attorney Woo [https://www.imdb.com/title/tt20869502/]
 * Thursday Murder Club novels [https://www.penguinrandomhouse.com/series/TM9/a-thursday-murder-club-mystery/] by Richard Osman
 * Pee-Wee as Himself [https://www.imdb.com/title/tt14419140/]
 * The American Revolution [https://www.imdb.com/title/tt35328184/]
 * Long Live the Post Horn! [https://www.versobooks.com/products/815-long-live-the-post-horn?srsltid=AfmBOopZFWtwXOZlUvB8ixlBt58h5MhZRHf-tjADDPlHrULq15iGb-td] by Vigdis Hjorth
 * John Candy: I Like Me [https://www.imdb.com/title/tt26683420/]
 * YouTube creators: Harry Mack [https://www.youtube.com/channel/UC59ZRYCHev_IqjUhremZ8Tg], Josh Johnson [https://www.youtube.com/@JoshJohnsonComedy], Daniel Naroditsky [https://www.youtube.com/channel/UCHP9CdeguNUI-_nBv_UXBhw], Cracking the Cryptic [https://www.youtube.com/watch?v=gwUXd_GMrzo]
 * Intermezzo [https://backcovebooks.com/item/f10yIDkbWsuzs8Kzxkl4hw] by Sally Rooney
 * Emma (2020) [https://www.imdb.com/title/tt9214832/]
 * K-Pop Demon Hunters [https://www.imdb.com/title/tt14205554/]

Hosted by Nancy Boissonnet, Tiffany Carlson, Connor Ferguson, Ian Sutherland, Neal Kane, and Adrian Pio.
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay.
© 2025 Libretto. All Rights Reserved.

Episode 13: Best of 2025

We're excited to welcome Matthew Barone to Well Put! Matthew is Executive Director, System Communications at Dartmouth Health, one of the largest healthcare systems in New England, and has been a longtime partner of Libretto. He spoke with Librettists Adrian Pio and Ian Sutherland about our work developing messaging for Dartmouth Health's network of hospitals, clinics, and specialty programs. 

In this episode:

 * Matthew Barone [https://www.linkedin.com/in/matthew-barone-2582a66/], Executive Director, System Communications
 * Dartmouth Health System (website [https://www.dartmouth-health.org/]) (Libretto case study [https://www.libretto-inc.com/our-projects/dartmouth-health/])
 * Funny Because It's True [https://www.hachettebookgroup.com/titles/christine-wenc/funny-because-its-true/9780762484430/] by Christine Wenc
 * Josh Johnson [https://www.joshjohnsoncomedy.com/]

Hosted by Adrian Pio and Ian Sutherland
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2025 Libretto. All Rights Reserved.

Episode 12: Dartmouth Health (with guest Matthew Barone)

Once a messaging platform is complete, the time comes to put it to use. Join Nancy Boissonnet and Adrian Pio as they share Libretto's approach to putting the messaging to use via workshops that teach organizations how to share compelling, authentic stories with a unified voice. 

Mentioned in this episode:

 * Project: United Way of Central Maryland [https://www.libretto-inc.com/our-projects/united-way-of-central-maryland/]
 * Project: Dartmouth Health [https://www.libretto-inc.com/our-projects/dartmouth-health/]
 * Taylor Swift and Travis Kelce: engaged! [https://www.instagram.com/p/DN02niAXMM-/?hl=en]
 * Big Money (album) by Jon Batiste [https://jonbatistestore.com/products/big-money-digital-album?srsltid=AfmBOoqXIw-bZVjqYsyxFvtjTo6bMqAT9mFXclFAPySInd1sRNR3faZr]
 * The Bear (TV Series) [https://www.imdb.com/title/tt14452776/]

Hosted by Nancy Boissonnet and Adrian Pio
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2025 Libretto. All Rights Reserved.

Episode 11: Workshops

Speaking with the public -- from boards of trustees to student groups and everyone in-between -- is an integral part of what we do at Libretto. Join Neal Kane and Ian Sutherland as they discuss how they prepare for their public speaking engagements, what to do (and not do), and the best way to conclude a presentation. 

Mentioned in this episode:

 * GK Training [https://gktraining.com/https://gktraining.com/]
 * Don't Say Um [https://dontsayum.com/buy-now/] by Michael Chad Hoeppner
 * The Atlantic [https://accounts.theatlantic.com/products/]
 * Ear Hustle podcast [https://www.earhustlesq.com/]
 * "Pee-wee as Himself" [https://www.imdb.com/title/tt14419140/]
 * The Leftovers [https://www.imdb.com/title/tt2699128/]

Hosted by Neal Kane and Ian Sutherland
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2025 Libretto. All Rights Reserved.

Episode 10: Public Speaking

From creative brief, to group brainstorm, to presentations to the client team and beyond, the Libretto team are experts when it comes to naming fundraising campaigns, initiatives, and organizations. In this episode, Ian, Madison, and Tiffany talk about the creative process of "Themestorming" and the joys and challenges this facet of our work presents. 

Mentioned in this episode:

 * Neal Kane's thoughts on Naming: Part 1 [https://us22.campaign-archive.com/?u=dbf6c2d97eae01adea2a860c8&id=2773b4cabf], Part 2 [https://us22.campaign-archive.com/?u=dbf6c2d97eae01adea2a860c8&id=9ea78e2446]
 * Libretto's Names and Themes [https://www.libretto-inc.com/campaign-names-and-themes/]
 * The Bullet Journal Method [https://bulletjournal.com/] by Ryder Carroll
 * The Checklist Manifesto [https://atulgawande.com/book/the-checklist-manifesto/] by Atul Gawande
 * PicklePlay.com [https://pickleplay.com/] (referenced as Pickleballers.com in the episode)
 * Barbarian Days: A Surfing Life [https://www.penguinrandomhouse.com/books/292954/barbarian-days-by-william-finnegan/] by William Finnegan

Hosted by Ian Sutherland, Madison Hunt, and Tiffany Carlson
Produced and Edited by Tiffany Carlson
Music by Coma-Media, via Pixabay

© 2025 Libretto. All Rights Reserved.

Episode 9: Themestorming

Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations.  

Libretto is a communications firm that helps organizations ar

Well Put · Zencastr

Well Put

Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations.  

Libretto is a communications firm that helps organizations articulate what they do, believe, and hope to achieve. Our team of seasoned communications professionals brings curiosity, originality, and wide-ranging expertise to the business of words.  

Learn more about Libretto by visiting libretto-inc.com.