In conversation with Ross Hopcraft [https://www.linkedin.com/in/ross-hopcraft-82545941/] (MD/CD at Burson, London), Emma Baines [https://www.linkedin.com/in/emma-baines/] (Global Head of Creative at Tony's Chocolonely) shares insights into her career so far, her personal view on creativity, and why allyship is crucial for greater diversity.

In this episode, Emma also talks about her newsletter, all about her experience as a woman in the creative industry – we recommend signing up for that here [https://sheiscreative.substack.com/].

Big thanks to Greg Pistol [https://www.linkedin.com/in/greg-pistol/] for the edit, Maite Moreau [https://www.linkedin.com/in/maitemoreau/] for the design and Leah Taub [https://www.linkedin.com/in/taub/] for the music. This podcast was produced by Hannah Quick [https://www.linkedin.com/in/hannah-quick/] and Lucy Doolan [https://www.linkedin.com/in/lucy-doolan-61113130/].

Allyship with Emma Baines & Ross Hopcraft

What makes people tick? Shereen [https://www.linkedin.com/in/shereenladha/] and Zac [https://www.linkedin.com/in/dr-zac-posada-baynham-69574933/] delve into the value of understanding consumer behavior and cultural nuances, and reveal how these insights can lead to more authentic, diverse, and impactful campaigns.

Thank you to Greg Pistol [https://www.linkedin.com/in/greg-pistol/] for the edit, Maite Moreau [https://www.linkedin.com/in/maitemoreau/] for the design and Leah Taub [https://www.linkedin.com/in/taub/] for the music. This podcast was produced by Hannah Quick [https://www.linkedin.com/in/hannah-quick/] and Lucy Doolan [https://www.linkedin.com/in/lucy-doolan-61113130/].

Enjoy!

Changemaking Creative with Dr Zac Posada-Baynham & Shereen Ladha

Jayshree [https://jayshreeviswanathan.com/] shares her unique insight into changemaking creative; from some impactful projects she's been a part of, through to her experience as President of SheSays [https://weareshesays.com/].

Your hosts for this episode were Marloes Scheffers [https://www.linkedin.com/in/marloes-scheffers-985b018/], Creative Director in Europe and Hannah Quick [https://www.linkedin.com/in/hannah-quick/], Associate Creative Director in New York.

It was created and produced by Hill & Knowlton's Leah Taub [https://www.linkedin.com/in/taub/], Paolo Rayco [https://www.linkedin.com/in/paolorayco/], Maite Moreau [https://www.linkedin.com/in/maitemoreau/]and Hannah Quick [https://www.linkedin.com/in/hannah-quick/].



Changemaking Creative with Jayshree Viswanathan

Cat How from How&How [https://how.studio/]chats with Natasha Smith-Langridge [https://www.linkedin.com/in/natasha-smith-langridge-2438b1133/] and Lucy Doolan [https://www.linkedin.com/in/lucy-doolan-61113130/], about creative equity. In particular the unique approach her branding agency has on diversity and fairness.

Creative Equity with Cat How

To launch the Spark podcast with a bang, we spoke to one of our very own… Marianne Admardatine [https://www.linkedin.com/in/marianneadmardatine/], Chief Executive Officer, at Hill & Knowlton in Indonesia about Creative Equity.

Marianne brought energy, passion and powerful stories to our chat. We discussed things like what diversity means when you live in a country made up of over 17,000 islands and how staying agile has led to some amazing opportunities.

Your hosts for the episode were Lucy Doolan [https://www.linkedin.com/in/lucy-doolan-61113130/], Creative Director in London and Hannah Quick [https://www.linkedin.com/in/hannah-quick/], Associate Creative Director in New York.

Enjoy!

Creative Equity with Marianne Admardatine

…conversation about all things creative. Inviting you to light up your ears and minds, with a little inspiration and a new perspective✨

Brought to you by Spark – the global community for women and non-binary creatives at Burson.

Let's Spark