In this episode of Resilient Revenue, host Kacyn Goranson is joined by Amber Williams from Ops Nectar to explore the intricacies of revenue operations (RevOps) and its vital role in B2B success. Amber shares her unique career path from studying biology to leading in RevOps, emphasizing the importance of systems thinking and resilience. Through her personal stories, she illustrates how foundational RevOps is to aligning revenue goals across teams and how overcoming setbacks has been key to her journey in tech.

Amber discusses:

 1. Transitioning from Science to Tech: How her background in biology and systems thinking translates into her approach to operations.
 2. RevOps vs. Salesforce Admin: Clarifies the differences between roles, emphasizing RevOps as foundational to business strategy and alignment.
 3. Common Misconceptions in RevOps: Explains why RevOps is more than “keeping the lights on” and how it requires alignment across go-to-market teams.
 4. Measuring Success in RevOps: The challenges of quantifying RevOps contributions and her approach to tracking impact through revenue goals.
 5. Resilience in Entrepreneurship: Insights on navigating layoffs, launching a business, and embracing the emotional rollercoaster of starting something new.

Key Links:

 * Guest: Amber Williams: https://www.linkedin.com/in/amber-victoria/
 * Host: Kacyn Goranson: https://www.linkedin.com/in/kacyngoranson/

This podcast is brought to you by Women in Renuve [https://womeninrevenue.org/]. If you’re a resilient woman in a revenue role and crave connection, join our community! [https://womeninrevenue.org/become-a-member/]

More Than Metrics: The Human Element in Revenue Operations

In this episode of “Resilient Revenue,” host Kacyn Goranson talks with Vahbiz Cooper, a marketing expert from Demandbase, about the evolving world of influencer marketing. Vahbiz shares her unique perspective on how influencer marketing is about people connecting with people, the importance of authenticity, and how brands can build trust through meaningful advocacy. The conversation also touches on the value of resilience in both personal and professional contexts.

Vahbiz discusses:

 1. The subtle differences between influencer marketing vs. customer advocacy
 2. The importance of authenticity, and selecting influencers whose audience aligns with your brand’s values
 3. How there are short-term measures for success, but the true impact of influencer campaigns may take months or even years to manifest
 4. How influencer marketing is evolving from a B2C concept into a key strategy in B2B, with an increasing focus on human connections
 5. Her personal approach to resilience, advocating for stepping back to reassess difficult situations and avoid emotionally driven decisions.

Key Links:

 * Guest: Vahbiz Cooper: https://www.linkedin.com/in/vahbizcooper/
 * Host: Kacyn Goranson: https://www.linkedin.com/in/kacyngoranson/

This podcast is brought to you by Women in Renuve [https://womeninrevenue.org/]. If you’re a resilient woman in a revenue role and crave connection, join our community! [https://womeninrevenue.org/become-a-member/]

The Power of Authentic Connections: Influencer Marketing with Vahbiz Cooper

In this episode of "Resilient Revenue," host Jane Serra speaks with Yifat Baror, Chief Growth Officer at OSA Commerce. Yifat shares her journey from founding a retail chain to leading growth in the e-commerce sector. She emphasizes the importance of adaptability, the role of relationships in career progression, and strategies for driving revenue in challenging times.

The Resilience Route: Flexibility and Growth with Yifat Baror

In this insightful episode, Kim Storin, a seasoned leader with experience at companies including Dell, IBM, and Zayo Group, delves into the intricacies of transforming corporate culture and overcoming global market challenges. She shares her journey of navigating significant challenges in revenue-generating roles and the lessons learned from these experiences. Kim emphasizes the importance of mentorship, self-advocacy, and resilience in the face of adversity, providing valuable insights for women in technology and leadership roles.

Leading with Resilience: Kim Storin's Path in Shaping Tech's Future

In this insightful episode, host Jane Serra speaks with Julia Stead, Chief Marketing Officer at 15Five and a founding member of Women in Revenue. Julia shares her journey in the revenue and marketing field, emphasizing the importance of empathy for the sales team and the alignment of sales and marketing goals. She discusses the challenges of leadership in remote work settings and the importance of maintaining work-life balance. Julia also reflects on the significance of community and networking for women in revenue-generating roles, offering valuable insights for listeners looking to navigate their careers in the technology sector.

Empowered Decisions: Julia Stead on the Right to Say No

In this inspiring episode, Christina Mitine, a Go-to-Market Specialist at Amazon Web Services, shares her unique journey from environmental science to tech and business. She discusses the transformative role of mentorship and sponsorship in her career, the challenges of navigating the tech industry, and the strategies she has employed for personal and professional growth. Christina's story is a powerful testament to the importance of self-advocacy, embracing opportunities, and the significant impact of networking and community support in shaping a successful career in revenue-generating roles.

Empowering Your Value: A Conversation with Christina Mitine, AWS

Episode Summary:

Join Lindsay Tjepkema, CEO and co-founder of Casted, as she discusses the nuances of her transition from CMO to CEO, the distinctive challenges she faced, and her passionate pursuit of diversity and inclusion in the workplace. This episode offers a deep dive into the significance of diverse perspectives in driving business success and the resilience required to lead in the tech industry.

Key Topics Discussed:

 * Transitioning to Leadership: Lindsay shares her personal experience moving from the role of CMO to CEO/Founder and the unique challenges of each position.
 * Embracing Diversity: Highlighting the multifaceted nature of diversity, Lindsay discusses her proactive efforts to incorporate diverse backgrounds, experiences, and thoughts into her company culture.
 * Navigating Board Dynamics: Insights into the art and science of board management and how storytelling and communication play a crucial role in this aspect of leadership.
 * Startup Resilience: Lindsay speaks to the resilience needed to steer a startup through economic shifts and the strategic decision-making involved in times of change.

Diverse Voices, Bold Choices: Lindsay Tjepkema's CMO to CEO Journey

This episode features Wendee Lee Curtis, a veteran news anchor, Broadway performer, and MC/event host, who shares her diverse career journey and insights on the power of connection, community, and authenticity in professional environments. Wendee discusses the importance of being true to oneself, the impact of the George Floyd incident on her professional approach, and the necessity of pay equity and negotiation skills for women. She emphasizes the significance of mentorship, community support, and self-advocacy in navigating career challenges and opportunities.

Key Topics Discussed:

 1. Career Transition and Resilience: Wendee describes her journey from Broadway to the corporate stage, focusing on the consistent theme of connection in her career.
 2. Impact of George Floyd's Death: She reflects on how this event influenced her professional identity and advocacy for black women in the corporate world.
 3. The Power of Community: Wendee underscores the importance of building supportive networks, especially for women in revenue-generating roles.
 4. Negotiation and Pay Equity: She provides insights on how women can navigate pay negotiations and advocate for fair compensation.

Notable Quotes:

 * "If you're blessed with a long life, at some point, you will move into infirmity. You will need care, and so the money that you ask for today is for all of your tomorrows."
 * "The more I show up as me, the better the chances that the people I'm working with are deeply aligned with me."

Resources Mentioned:

 * The book "The Art of Gathering [https://www.priyaparker.com/book-art-of-gathering]" by Priya Parker.

This podcast is brought to you by Women in Renuve [https://womeninrevenue.org/]. If you’re a resilient woman in a revenue role and crave connection, join our community! [https://womeninrevenue.org/become-a-member/]

Embracing Authenticity: Wendee Lee Curtis on Transforming from Performer to Executive

Episode Summary:

This episode of the Women in Revenue podcast features a candid conversation with Lauren Magistro, a seasoned leader in customer success and now a dedicated coach. Lauren shares her journey of growth, the pivotal role of mentorship, and strategies for maintaining balance in the fast-paced world of technology. Through stories of personal development and insights into effective leadership, she offers valuable advice for anyone looking to advance their career and unlock their potential

Key Topics Discussed:

 * Mentorship in Career Growth: Lauren emphasizes the transformative impact of mentors in her professional journey and how becoming a mentor herself led to fulfilling experiences.
 * Work-Life Balance: She shares her strategies for maintaining boundaries between personal and professional life, highlighting the importance of taking vacations and disconnecting from work to recharge.
 * Staying Grounded in High-Pressure Situations: Lauren offers practical advice on managing stress and maintaining equilibrium during intense work periods, including the concept of a 'minimum baseline' for self-care.

Notable Quotes:

 * "Being able to see how mentorship impacts you and then being able to give that to your team... I found that to be really fulfilling."
 * "We rise by lifting others." - Reflecting on the essence of mentorship and team leadership.
 * "What does success look like for me today?" - Encouraging a personal definition of success and fulfillment.

This podcast is brought to you by Women in Renuve [https://womeninrevenue.org/]. If you’re a resilient woman in a revenue role and crave connection, join our community! [https://womeninrevenue.org/become-a-member/]

The Mentorship Impact: From Guidance to Growth in Technology with Lauren Magistro

Episode Summary:

In today’s episode, Hana Jacover connects with Sarah Sehgal, the Director of Demand Generation for FullStory. Sarah shares her journey, from selling Yellow Pages ads to mastering digital marketing in the B2B Saas space.

She emphasizes the importance of data-driven decision-making, the evolving trends in the revenue landscape, and the power of community in shaping modern marketing strategies.

Key Topics Discussed:

 * Sarah’s Marketing Journey: We learn about Sarah’s transition from selling ads for the Yellow Pages, to her thriving journey into digital marketing. We also touch on her understanding and empathy for sales.
 * Evolving Revenue Trends: We talk about her shift in focus from growth to improving customer experience and retention, as well as the importance of maximizing tool efficiency to ensure ROI.
 * Data’s Role in Storytelling: We explore the connection between data and storytelling, and how data plays a vital role in informing go-to-market strategies and gaining insights on how to better understand customers.
 * The Power of Community: We dive into the value of communities like Women in Revenue [https://womeninrevenue.org/] and how they offer a platform for marketers to share, learn, and grow together.

Resources Mentioned:

 1. Women in Revenue [https://womeninrevenue.org/]
 2. FullStory [https://www.fullstory.com/]
 3. Marketing Ops Professionals Community [https://marketingops.com/]
 4. Metadata Demand Community [https://demand.community/]

Be a part of Women in Revenue and gain insights, share experiences, and stay updated with the latest trends in revenue generation.

Question to consider: Are your marketing strategies data-driven?

This podcast is brought to you by Women in Renuve [https://womeninrevenue.org/]. If you’re a resilient woman in a revenue role and crave connection, join our community! [https://womeninrevenue.org/become-a-member/]

Build Community and Leverage Data: Insights from Sarah Sehgal

Women in Revenue is excited to bring you Season 2 of Resilient Revenue, our podcast that amplifies the voices and achievements of trailblazing women in revenue-generating roles. Our aim is to inspire and educate our listeners through candid conversations and learnings from women across various technology sectors. Each episode will feature stories of resilience and self-advocacy, highlighting the importance of inclusivity and excellence in revenue generation.

Women in Revenue exists because amazing things can happen when driven, talented, bottom-line-oriented women are fired up and collaborating to grow their careers and organizations. This podcast series is one of several platforms we have in our supportive community for exceptional women to share their experiences, challenges, victories, and advice. Learn more on our website [https://womeninrevenue.org] and join us on this journey to boldly support and fuel women in tech revenue roles!

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