Marketing executive Eric Elmore distills decades of experience into actionable guidance for CPA firms of any size. Drawing parallels between political campaigns and professional services, he shows how to craft a distinct brand persona, deploy laser-focused digital tactics, and harness CRM data to prove ROI. Elmore tackles common CPA roadblocks—seasonal crunches, reluctance to self-promote—and offers low-cost wins like thought-leadership blogs and local board service. His mantra—“be kind, give first, and track everything”—illustrates how consistent, metrics-driven storytelling can turn prospects into loyal advocates.

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Balancing the Future Ep. 29 - From Brand to ROI: A Guide to Modern CPA Marketing with Eric Elmore

Host Mike Potenza sits down with Paul Perry, a CPA turned cybersecurity leader, to explore how a passion for data analytics and risk management reshaped his career.  Starting as a financial auditor, Perry evolved to lead Warren Averett's Risk Advisory and Assurance Services group, specializing in cybersecurity, data analytics, and IT controls. Perry demonstrates how combining accounting knowledge with technology skills creates exceptional value in today's business environment, while maintaining that AI will enhance rather than replace the accounting profession. If you’re an aspiring or seasoned accountant eager to future-proof your skills, this conversation is for you!

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Cool Careers in Accounting Ep. 23 - Cybersecurity, AI, and the Modern CPA with Paul Perry

Mark Gallegos, Tax Partner at Porte Brown, and his guest, Marty Finn, delve into some of the leading tax topics of the day. In this episode, they discuss turning complex succession and estate decisions into actionable plans—balancing control, fairness among heirs, liquidity, and efficiency.

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Tax News Now Ep. 11 - Beyond the Numbers: Family-Centered Succession and Estate Planning Strategies with Martin Finn

CPA and cannabis expert Naomi Granger joins host Chris Mitchell to unpack the unique financial landscape of a state-legal yet federally illegal industry. She explains how Section 280E’s tax bite, cash-only banking hurdles and patchwork state rules squeeze operators, why strong inventory and cash controls are vital, and where accountants can add value as CFO-level advisors. Granger also highlights her National Association of Cannabis Accounting & Tax Professionals, a forthcoming exposé on 280E’s constitutionality, and the ongoing fight for banking access and legislative reform.  Join us for a crash course in turning passion for cannabis into sustainable, auditable profits.

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Balancing the Future Ep. 28 - Navigating the World of Cannabis Accounting with Naomi Granger

In this Cool Careers in Accounting episode, host Mike Potenza sits down with former investment banker and Division I golfer Rachel Harrison as she recounts her 30-year rise from Accenture coder and Deutsche Bank analyst to Chief Financial Officer of The Meliore Foundation, a 400-person global nonprofit that uses strategic communications to fight climate change. Harrison discusses swapping profit for purpose, how she steers finance, IT and risk across 40 countries, and her advice for accountants who want to turn spreadsheets into social impact. Join us for this fascinating conversation with a true mission-driven finance leader.

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Cool Careers in Accounting Ep. 22 - From Wall Street to World Impact with Rachel Harrison

Shakor J. Jukes, honored as an “Outstanding 40 Under 40” CPA, joins host Chris Mitchell to demonstrate how accounting goes far beyond spreadsheets. He recounts growing up in Newark’s inner-city, discovering accounting in high school, and pushing through repeated CPA-exam setbacks. Now a champion of financial literacy, Jukes details the essentials that turn paychecks into generational wealth. Join us for his important message of how mastering the language of money and giving it back to your community can make the CPA designation a tool for lasting social change.

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Balancing the Future Ep. 27 - Empowering Communities Through Accounting and Leadership with Shakor J. Jukes

Mark Gallegos, Tax Partner at Porte Brown, and his guest, Melissa Wiley, delve into the leading tax topics. Gain insights from their expertise on the current tax landscape. Recognizing the many uncertainties tax professionals face this year, Mark and his guest each month emphasize the opportunities to strengthen client relationships and drive future revenue for tax practitioners.

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Tax News Now Ep. 10 - Mastering IRS Challenges: Strategies for Advocacy, Tools, and Communication with Melissa Wiley

Mike Maksymiw takes us through his inspiring career journey, blending his passion for accounting, mentorship, and innovation. From his days as a college baseball pitcher to his leadership role at Aprio, Mike shares insights on work-life harmony, the evolving role of technology in accounting, and the value of questioning norms and building meaningful professional relationships. Packed with practical advice and personal anecdotes, this interview is a must-listen for anyone looking to make a lasting impact in the accounting profession.

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Cool Careers in Accounting Ep. 21 - Beyond Billable Hours: A Formula for Success in Accounting with Mike Maksymiw

In this inspiring interview, Jesse Rhodes Jr., an executive, author, and advocate for personal growth, shares his journey of resilience, leadership, and purpose. From overcoming challenges to writing his transformative book, Jesse emphasizes the power of self-love and vulnerability. He discusses financial literacy, navigating corporate shifts, and empowering the next generation to take action. This conversation is a powerful reminder to embrace your unique potential and create possibilities.

Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Balancing the Future Ep. 26 - Unlocking Leadership and Purpose with Jesse Rhodes Jr.

Chris Vanover joins host Mike Potenza to share his fascinating career journey from working at PwC and the PCAOB to founding CPAClub. A two-time Accounting Today Top 100 Most Influential People in Accounting honoree, Vanover discusses his innovative approach to public accounting, emphasizing a subscription-based model, work-life balance, and employee satisfaction. He also highlights his passion for reimagining the profession, leadership philosophy, and efforts to address the talent pipeline issue. Join us for this valuable conversation offering insights into the future of accounting and the importance of adaptability and innovation in the field.


Earn CPE by listening to this podcast through a Becker Prime CPE subscription.

Listen to this episode through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer?  Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for this podcast however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Cool Careers in Accounting Ep. 20 - Innovating the Future of Public Accounting with Chris Vanover

Earn CPE by listening to Becker Accounting Podcasts through a Becker Prime CPE subscription.

Stream episodes through your Becker LMS platform to complete practice questions, pass the final exam, and earn CPE credit.

Already a Becker Prime CPE customer? Login here. [https://cpelearning.becker.com/]

Have access to Becker CPE through your employer? Earn CPE credit for Becker Accounting Podcasts however you consume Becker CPE, either through your company’s LMS or via the Becker platform. Not sure where to log in? Check with your CPE admin.

Learn more about CPE Podcasts from Becker: https://www.becker.com/cpe/becker-podcasts

Ruth Berry

Shows