Direct mail isn't dead. It's back and it's smarter.

In the Season 2 premiere of B2B Marketing Pint, we’re joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs — and why it’s not your grandparents’ mail campaign.

We cover what’s driving the comeback (rising ad costs, crowded inboxes, shrinking email response rates), the best-performing use cases (SDR meeting-booking, ABM buying committees, demo show-rate boosts, customer expansion), and the biggest ways teams screw it up (hello, spray-and-pray).

Kris also shares how AI is changing the game with better targeting, address data, personalization, and the move toward always-on, automated sending—more like an ad platform, but physical.  If you want pipeline without just throwing more money at clicks, this one’s for you.

Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B Revenue

🎙️Is email dead? Not even close. In this final pour of Season 1, Brian and Brendan sit down with Pierce Ujjainwala, co-founder of Knak, to unravel the persistent myths and modern complexities of email marketing in 2025.

Pierce breaks down why emails aren’t the problem—it's the bloated systems and legacy workflows slowing marketers down. From HTML headaches and rendering nightmares to the overengineering trap enterprises fall into, we dig into why even today, marketers still struggle to send a decent email. And yeah—we talk AI, creative copy, and why good subject lines are worth their weight in gold.

The conversation flows naturally in part because it's hosted in Knak's own speakeasy, with its own beer, and in part because Pierce, Brendan and Brian like to have a good time. If you’ve ever had to fight a template to get a campaign out the door, this one’s for you.

Your Emails Don’t Suck—Your System Does

Crack open a Guinness with Peter Meyers, founder of Portage Sales, to discuss go-to-market strategy that actually delivers. From the importance of sales and marketing alignment to practical AI adoption tips, Peter shares what separates top-performing sales leaders from the rest. We also cover how to escape planning theatre, avoid random acts of marketing, and why building momentum matters more than perfection. And yes—we talk beer, leadership, and the myth that marketing is optional. Spoiler: it’s not.

Whether you're refreshing your GTM playbook or looking to bridge the sales-marketing gap, this pint is packed with actionable insights and a...Molson Canadian???

It’s called Go-to-Market for a Reason: Let’s Get Out of the Office

Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table.

They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done right—and when it really isn't worth a press release.

You’ll learn:

 * Why the best PR starts with story, not spin
 * How AI and SEO now depend on earned content
 * When a press release doesn't make sense
 * Why the trades still matter—and how to use them strategically
 * The myth that “any press is good press” (spoiler: it’s not)

Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.

🎧Earned Media or Bust: Why PR Beats Paid in the Long Term

What happens when a seasoned B2B tech marketer follows her passion into climate tech?

In this episode of B2B Marketing Pint, Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a bold career pivot—leaving big telecom for a mission-driven career that pursues her passion.

They dive into:

 * Why Amy traded telecom for climate tech
 * How she navigated the leap into a new industry
 * The scrappy, startup approach to marketing with limited budgets
 * Building markets vs. competing in mature ones
 * Cooperative marketing (even with competitors)
 * The reality of aligning passion with performance

If you’ve ever wondered whether you can pursue your passion & your marketing career—this one’s for you.

🍹 Also, Amy breaks the beer streak and brings a peach vodka seltzer to the pint table. Unorthodox but we'll allow it!

🌍 Marketing with a Mission: How to Make a Clean Break

Brendan & Brian open a pint with Allan Wille, co-founder & CEO of Klipfolio, to talk dashboards, data, & decision-making in the age of AI. From their shared roots in SaaS to a lively debate on whether dashboards are obsolete, this episode dives into what makes a dashboard actually useful—and why definitions matter more than ever. Plus, we explore the role of visualization and why dashboards deserve a spot on your screen. Bonus: the gang proposes the mysterious "Brendan Metric", Brian sips local suds in Sudbury, and Muskoka Brewery gets a cameo.

When You Have AI, Who Needs a Dashboard?

From Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what works—and what flops—when it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on:

 * Why your U.S. playbook won’t work in Vietnam
 * What demand gen looks like when partners—and even competitors—join the effort
 * Why startups can be too agile, and enterprises not agile enough
 * AI: Who has the edge—startups or giants like IBM?
 * The #1 mistake in global marketing (and what to do instead)

This one's full of practical, field-tested advice. Whether you're navigating APAC or North America, grab your coffee (or tequila?) and learn how to make demand gen work across borders.

🎙️Demand Gen Across Borders: How to Scale with AI, Partners & Competitors Too 🌍

📄Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint, Brian and Brendan sit down with Craig Heward—founder of the Sales Mentor Collective—to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine.

Expect candid conversation (and a few cold ones) as we unpack:

 * Why most founders wait too long to hire real sales help
 * How to spot whether you need a hunter, closer, or something in between
 * What you must write down before scaling sales (spoiler: it’s more than you think)
 * How to stop the finger-pointing between marketing and sales
 * Plus, Craig’s take on the biggest myth about salespeople

Grab a pint and join us for some revenue therapy. Because scaling sales isn't magic—it's process, patience, and a pint of honesty.

🎙️Sales Therapy: Fixing the Founder-to-Funnel Gap

📄How do you make product marketing work in a B2B tech company?

In episode 3, we’re joined by Wendy Moore—VP of Marketing at Martello Technologies and longtime tech marketing pro. We unpack the reality of product marketing beyond the buzzwords. What skills matter most? Why do some product marketers succeed while others flame out? And what’s the biggest myth that drives Wendy nuts?

You’ll learn

 * Why product messaging is your #1 differentiator
 * How to enable sales without being their crutch
 * Why consumption pricing flopped (and how they fixed it)
 * How to spot and grow product marketing talent
 * What most people still get wrong about the role

Whether you're in marketing, sales, or product, this one helps you understand how product marketing works when it’s done right.

Fresh content poured for you by Brendan Ziolo (Zinc Marketing) and Brian O’Grady (Search Warrant): crack a pint and join us for some sharp ideas and smarter strategy.

🎙️Product Marketing: The Glue Holding Tech Together

Which roles do you hire, what skills can you outsource, and when can AI fill the gap? Building a modern marketing team demands smart calls on how and when to scale your team—without blowing your budget.

In episode 2 of B2B Marketing Pint, Brendan and Brian crack a cold one with marketing leader Heather Ritchie who shares hard-earned insights from her time leading teams at global giants like Nokia and scrappy startups too. You’ll learn:

– The must-have hire for early-stage teams
– What skills to outsource—and how to avoid common traps
– How AI is reshaping hiring and team design
– What to prioritize when budgets are tight
– Heather’s top 3 hiring mistakes—and what she learned

Whether you're building your B2B marketing team from scratch or planning to scale, this episode brings clarity (and a bit of comic relief).

👉 Subscribe for your bi-weekly dose of high-proof B2B strategy, straight from the pint glass.

Hire? Outsource? Or AI?: How & When to Build Your Marketing Team's Skillset 

𝐓𝐚𝐩 𝐢𝐧𝐭𝐨 𝐅𝐫𝐞𝐬𝐡 𝐈𝐝𝐞𝐚𝐬 𝐰𝐢𝐭𝐡 𝐁𝐫𝐞𝐧𝐝𝐚𝐧 & 𝐁𝐫𝐢𝐚𝐧
𝘉2𝘉 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘪𝘯𝘵 is the compact podcast for B2B technology marketers looking to sharpen their competitive edge.

Hosted by marketing veterans 𝐁𝐫𝐢𝐚𝐧 𝐎'𝐆𝐫𝐚𝐝𝐲 and 𝐁𝐫𝐞𝐧𝐝𝐚𝐧 𝐙𝐢𝐨𝐥𝐨—with decades of experience across scale-ups and Fortune 50s—the show delivers practical takeaways that cut through the smoke and mirrors.

🎙 Join Brian & Brendan and their lineup of accomplished B2B guests as they explore what’s working, what’s not, and why. Expect sharp conversations on topics like branding, content, and demand gen—infused with smart remarks and better insights.

🧠 Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight.

👉 www.b2bmarketingpint.com [https://www.b2bmarketingpint.com/]
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B2B Marketing Pint

Real talk on B2B tech marketing over a pint. Brendan & Brian cut through the noise on what’s working. 👉 bit.ly/b2bmp

Brendan Ziolo

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