Illustrating the Point

Years ago Brendan pitched his CFO on turning the annual report into a comic book. She said no.

In the Season 3 premiere of B2B Marketing Pint, illustrator and cartoonist Jonnie Allan joins Brendan and Brian to explain why that instinct wasn't wrong, even if the project was. Jonnie digs into where illustrated formats actually earn their keep — onboarding guides, origin stories, security training, customer education — why a mascot your competitor could use is just clip art, and why discovery, not drawing, decides whether creative work lands.

He also shares a straight take on AI image generation: useful for ideation, risky for anything you need to own, because you can't copyright what a machine made.

Also included: Maus, Schoolhouse Rock, a lizard that solved a logo problem, and the myth that illustration makes your marketing less professional.

Grab a pint and hear what drawing can do that words can't.