"We were not building a short term new age brand, we were building a very disruptive new age product. But we wanted to build a legacy brand."

Priyanka Salot shares a powerful insight: The Sleep Company isn't just chasing trends; they're building a lasting brand with a revolutionary product, focusing on long-term impact and customer loyalty over quick wins.

Priyanka Salot is the Founder of The Sleep Company, India's leading comfort-tech company revolutionizing sleep and sitting experiences. Before founding the sleep company, Priyanka has worked with P&G, handling legacy brands like Ariel, Tide and Pampers. A marketing expert, Priyanka did her engineering and MBA, post which she spent almost a decade in consumer marketing. With their patented Smart Grid technology, The Sleep Company has grown to a ₹450 Cr+ ARR business, opening experience stores across India, and securing patents globally. Priyanka's vision is to make India, and eventually the world, sleep and sit better.

Key Insights from the Conversation:

 * Product-Market Fit: Prioritizing a truly differentiated product (Smart Grid) over a quick launch, spending 2 years in R&D.
 * Customer-Centricity: Deeply listening to customers through multiple channels (reviews, surveys, direct conversations) and using feedback to pivot (e.g., launching Ergo Smart chairs).
 * Omnichannel Excellence: Combining online discovery with offline experience centers for a seamless customer journey.
 * Brand Building as a Science: A disciplined approach to branding, emphasizing consistent assets and a clear brand persona (science-backed).
 * Sustainable Growth: Focusing on profitability and efficient marketing spend to build a long-term, financially healthy business.
 * Controlling the Supply chain: In-house manufacturing, enabling quality control, customisation, and faster delivery.

Chapters:

 * Priyanka's Origin Story \[00:18 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=18]]
 * Early Career and Inspiration \[01:23 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=83]]
 * Identifying the Need for The Sleep Company \[02:11 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=131]]
 * The Mattress Industry Before The Sleep Company \[03:38 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=218]]
 * Extensive Product Development \[05:14 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=314]]
 * Building a Brand vs. Selling Products \[06:38 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=398]]
 * The Importance of Solving Consumer Problems \[07:05 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=425]]
 * Books that Inspired Priyanka \[01:19:23 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=4763]]
 * The Vision for The Sleep Company \[01:20:11 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=4811]]
 * Taking the Plunge \[01:21:13 [https://www.youtube.com/watch?v=G_28rtcqRfM&t=4873]]

Hashtags:

#TheSleepCompany #PriyankaSalot #FounderThesis #StartupIndia #Entrepreneurship #MattressIndustry #ComfortTech #SmartGrid #DirectToConsumer #D2C #Omnichannel #BrandBuilding #MarketingStrategy #CustomerExperience #Innovation #MadeInIndia #BusinessGrowth #VentureCapital #StartupJourney #FounderStories #ErgoSmart #SleepBetter #SitBetter #BusinessPodcast #IndianStartups #PriyankaSalotInterview

Priyanka Salot (The Sleep Company) on Customer Obsession & Brand Building

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