Kaz Ohta, CEO and CMO of Treasure AI, helped pioneer the customer data platform category. Now he's betting that customer data matters less for what it stores than for what autonomous agents do with it. Recorded at Agentic World, he and Greg Kihlström get into what that shift asks of enterprise marketing leaders.
The CDP label stopped describing the work. Why Treasure Data became Treasure AI, where the company's engineering investment moved, and how Ohta views warehouse-native players like Databricks moving into the category he helped create.
Building the agentic layer creates ecosystem friction. The reasoning behind building Personalization Studio in-house rather than deepening partnerships with testing and personalization vendors, and how to handle the channel conflict that follows.
Autonomy gets set decision by decision. Which decisions enterprise customers hand to agents outright, which still require human sign-off, and how measurement has to change once agents are doing the optimizing.
About Kaz Ohta
Kazuki Ohta is the co-founder and CEO of Treasure AI, an AI-native platform built to enable customer data and agentic experiences. He co-founded Treasure Data, now Treasure AI, in 2011 and served as its CTO during the company’s early development, helping scale the business to more than $100 million in annual recurring revenue.
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