In this episode, Dan Sanchez talks to Adam Shaw who is the Head of Demand Generation at Intentwise about paid media in audience growth.
You will:
- See how much budget to spend on paid for audience growth.
- Get some inspiration of what kind of creative to test.
- Grow your audience today with his best tip for getting started

Pay to Play: How to Advertise Your Way to Audience Growth w/Adam Shaw

What if you could run your entire marketing empire directly from your podcast? What if AI didn’t just support your show, but actually took the wheel? What if your cohost got a friendly punch in the face—metaphorically speaking, of course—for every missed marketing opportunity? Welcome to SMACK Talk.

Imagine a world where marketing solopreneurs, small team titans, and podcasting pioneers unleash the full potential of their voice. SMACK Talk dives headfirst into the chaos and creativity of using cutting-edge AI to revolutionize content distribution and podcast marketing. We’re not just pushing the envelope—we’re sending it through a shredder.

So, are you ready to think outside the box, kick convention to the curb, and maybe, just maybe, smack your cohost? Subscribe to SMACK Talk,and let’s make marketing mayhem together.