In this episode, Marcus Engel sits down with Alexis Mera Damen, an entrepreneur, copywriter, and e-commerce specialist. Alexis shares her transformative journey from working in a small sleepwear store in New York to founding her own fashion label and eventually transitioning into a thriving 6-figure freelance writing business.

As the founder of Hustle Global magazine, Alexis delves into the highs and lows of her entrepreneurial path and how she built a successful career by leveraging her skills in content writing and e-commerce.

Episode Highlights:

Career Beginnings: Alexis talks about her early days at the Fashion Institute of Technology and her first job in a small sleepwear store.
Founding a Fashion Label: Learn about the challenges and successes Alexis faced when she launched her own fashion line in 2015.
Transition to Freelance Writing: Discover how Alexis pivoted to content writing and built a 6-figure freelance business developing content strategies and writing for SaaS companies in the e-commerce and retail sector, including Shopify and more.
Hustle Amsterdam & Hustle Global: Alexis discusses her side project, Hustle Amsterdam, and its evolution into Hustle Global, a platform for sharing entrepreneurial stories and educational content.
Work-Life Balance: Insights into how Alexis manages her time and avoids burnout while juggling multiple projects.

Key Takeaways:

The importance of having a plan and strategy when starting a business.
The value of niching down in your service offerings as a freelancer.
How to leverage SEO and thought leadership in content marketing.
The significance of learning from failures and continuously adapting.

Don't forget to subscribe to the 301 Podcast for more interviews with entrepreneurs who are making a real difference. Share your thoughts in the comments below and let us know how Alexis story has inspired you!

(00:00) - Introduction and Guest Introduction

(00:33) - Early Career and Transition to Corporate Fashion

(02:32) - Launching a Fashion Label and Initial Struggles

(05:06) - Success and Challenges in the Fashion Industry

(07:37) - Burnout and Stepping Away from Fashion

(11:28) - Transition to Content Writing and Freelance Business

(15:40) - SEO and Content Strategies

(21:00) - Moving to Amsterdam and Starting Hustle Amsterdam

(25:15) - Managing Freelance Work, Side Hustles, and Work-Life Balance

(31:23) - Future Aspirations and Closing Remarks

Connect with Alexis Mera Damen:

LinkedIn: https://www.linkedin.com/in/alexis-mera-damen/

Homepage: https://www.alexisdamen.com

Subscribe to her Hustle Global: https://www.hustleglobalnews.com

Connect with The 301 Podcast:

Subscribe on Youtube: @engelmarcus

Instagram: https://www.instagram.com/301podcast/

The 301Podcast is produced by 301 Studios for inquiries, contact marcus@weare301.com.

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