Today we speak with Sophie-Anne Onland, about the challenges and opportunity for disability representation. Born with a limb difference, Sophie shares her personal journey of growing up with a disability, the challenges she faced, and how she overcame them to become a voice for change.

 

Key Topics Discussed:

- Sophie's early life and the role her parents played in encouraging her to live without limits.

- The lack of representation of people with disabilities in media and how it affected her self-esteem.

- The pivotal moment that led Sophie to embrace her disability and become more open about it.

- The importance of good representation and how it can impact individuals' self-worth and societal inclusion.

-Sophie's transition from hiding her disability to becoming a public speaker and advocate.

-The founding of her Agency Ninety-nine aimed at increasing the visibility and representation of people with disabilities in media and advertising.

- Practical advice for brands on how to authentically represent people with disabilities.

 

Timestamps:

00:00 - Introduction

00:38 - The importance of representation

01:51 - Growing up without role models

04:12 - Sophie's early life and family support

06:00 - Teenage years and growing insecurities

07:51 - The energy spent on hiding and adjusting

10:43 - Nature vs. nurture: Sophie's positive mindset

13:13 - The impact of disability on personal growth

17:47 - The societal approach to disabilities

21:14 - Acceptance and self-worth

23:22 - Sophie's journey to self-acceptance

28:45 - The role of social media and finding role models

33:07 - Sophie's content journey and mission

36:43 - Founding the agency Ninety-Nine

42:03 - What brands get wrong about representation

47:03 - The future of disability representation in media

 

Connect with Sophie:

Instagram: https://www.instagram.com/sophieonland/

LinkedIn: https://www.linkedin.com/in/sophie-anne-onland-27978449/

Agency: https://www.instagram.com/ninetynine_agency/

 

Follow Me:

Instagram: https://www.instagram.com/themarcusengel/

 

Don't forget to like, comment, and subscribe for more inspiring stories!

 

#DisabilityRepresentation #Inclusion #Podcast #Inspiration #Sophie #RepresentationMatters #Diversity #Acceptance #SelfWorth #MediaRepresentation

The Misconceptions About Disability Nobody Talks About - Sophie-Anne Onland

Trauma isn’t just caused by extreme events like war, accidents, or abuse. In this episode, trauma psychologist Caroline Middelsdorf explains trauma as invisible wounds, experiences that overwhelmed the nervous system and were never fully processed.

 

We explore why trauma often goes unrecognized, how the mind can forget while the body remembers, and why many people live in survival mode for years without realizing it. Caroline breaks down common trauma responses, including people-pleasing, hypervigilance, anxiety, emotional exhaustion or burnout and explains why these patterns often surface later in life.

 

A central theme of this conversation is shame. Shame is one of the most overlooked trauma responses and one of the biggest blocks to healing. We discuss how shame develops, why it keeps people stuck, and how healing requires more than awareness alone, it requires nervous system regulation, emotional safety, and integration.

 

This episode also covers:

- Childhood trauma and emotional neglect

- Big T vs small t trauma

- Dissociation and body memory

- Why trauma symptoms often appear in your late 20s or 30s

- The stages of healing emotional wounds

- How to support a partner who has experienced trauma

- What to look for (and avoid) in a therapist

 

If you’ve ever felt constantly on edge, emotionally overwhelmed, disconnected from your body, or ashamed without knowing why,  this conversation will help you understand what may be happening beneath the surface.

 

This episode is for education and reflection. It is not a diagnosis or a substitute for professional mental health care.

 

About the guest

Caroline Middelsdorf is a trauma psychologist specializing in nervous system regulation, emotional trauma, and healing chronic stress responses. She shares educational content on trauma, shame, and healing across multiple platforms.

 

📌 Caroline’s Instagram: https://www.instagram.com/carolinemiddelsdorf/?hl=en

🎙️ Caroline’s podcast Real, Raw and Authentic: https://www.youtube.com/@UCtk43vLV-ch0nuKEhO4iXMA 

 

Timestamps:

00:00 – What Trauma Really Is (And Why We Get It Wrong)

04:15 – Invisible Wounds & Childhood Trauma

09:00 – How Trauma Shows Up Later in Life

17:30 – Why the Mind Forgets but the Body Remembers

25:40 – Survival Mode, Burnout & Anxiety

36:45 – Shame: The Most Overlooked Trauma Response

45:20 – Why Awareness Alone Doesn’t Heal Trauma

53:10 – The Hardest Part of Healing

01:01:30 – How to Support a Partner with Trauma

01:08:35 – Who You Become After Healing

01:12:15 – Message for Anyone Feeling Broken

Leading Psychologist on how to Heal your body with your mind, Trauma Responses and Shame - Caroline Middelsdorf

In this episode, I sit down with Ahmed Kamel, one of the top performance marketers in Europe, to break down why ads “stop working,” how to fix them, and the exact creative and targeting system he uses to scale brands from 10K → 50K → 100K → 250K months and beyond.

 

Ahmed has driven half a million dollars in a single day, managed six-figure monthly budgets, and produced 524% year-over-year growth for brands by thinking like an investment manager, not a traditional “media buyer.”

 

We get into:

- Why most founders diagnose their ad problems wrong

- The creative mistakes 90% of Meta ad accounts do 

- The right way to structure campaigns in 2025–2026

- Why traffic campaigns are “window shoppers”  and what to run instead

- The growth ceilings at 10K, 50K, 100K, 250K months (and how to break them)

- Meta’s Andromeda update and the end of weak AI creatives

- How to test with a €1,000/month budget, step by step

- Why overproduced ads fail and simple UGC wins

- The metric founders obsess over that doesn’t matter

- The 7-day fixes that immediately improve conversions

 

Timestamps: 

(00:00) - Introduction and Record-Breaking Ad Sales

(00:23) - The Role of an Ads Manager

(00:43) - Comparing Bank Interest to Ad Returns

(01:07) - The Reality of Marketing Guarantees

(01:32) - Factors Influencing Ad Success

(02:16) - Misconceptions About Advertisement

(02:51) - The Problem with Overpromising in Marketing

(03:15) - Testing and Iterating for Success

(04:15) - Breaking Growth Ceilings

(05:04) - Case Study: B2C SaaS Growth

(06:05) - Different Growth Ceilings for Different Revenue Levels

(07:03) - Challenges of Scaling High-Revenue Businesses

(07:34) - Common Misdiagnoses by Founders

(08:22) - Practical Steps When Ads Stop Working

(09:22) - Setup vs. Creative Issues in Ad Campaigns

(10:23) - Quick Funnel Check for Founders

(11:40) - Elements of a Good Landing Page

(13:59) - Do Ugly Landing Pages Sell Better?

(15:02) - The Impact of AI on Ad Creatives

(16:28) - Trends in Ad Creatives for 2026

(17:16) - Meta Andromeda Update and Its Impact

(18:44) - Importance of Strong Creatives

(19:45) - Effective Black Friday Creatives

(20:45) - Industry-Specific Creative Strategies

(22:20) - Simplifying the Buying Journey

(24:42) - The Power of Storytelling in Ads

(26:01) - Human Connection in Advertising

(27:28) - Trusting the Algorithm vs. Data-Driven Decisions

(29:30) - Audience Segmentation vs. Broad Targeting

(30:57) - Thinking Like a Business Owner

(31:58) - Building Trust with Clients

(34:37) - Practical Advice for Small Budgets

(35:42) - Example: Scaling a Podcast Course

(39:14) - Overcoming Fear of Ads

(39:47) - The Painful Truth About Scaling

(40:30) - Bottlenecks for Founders

(41:25) - Misconceptions About Ads

(42:40) - Ethical Considerations in Advertising

 

Connect with Ahmed: 

https://www.instagram.com/ahmedkamel_7/

https://www.linkedin.com/in/ahmed-kamel-performance-marketer/

 

 

Follow Marcus

 Instagram: https://www.instagram.com/301podcast

 Marcus: https://www.instagram.com/themarcusengel

 

 💌 Business inquiries: studiobooking@weare301.comIn this episode, I sit down with Ahmed Kamel, one of the top performance marketers in Europe, to break down why ads “stop working,” how to fix them, and the exact creative and targeting system he uses to scale brands from 10K → 50K → 100K → 250K months and beyond.

 

Ahmed has driven half a million dollars in a single day, managed six-figure monthly budgets, and produced 524% year-over-year growth for brands by thinking like an investment manager,

Scaling from 10K to 250K Months with Meta Ads (From a $50M Ad Buyer)

What does it take to build multiple ventures, lead global communities across continents, and still stay grounded as a creator and founder?

 

In this episode of the 301 Podcast, Marcus Engel sits down with Julia Mitereva, founder of Fashion Potluck, Greek Social, Founders Mesh and part of the leadership team behind Moldovan Brands Runway (MBR) project, to explore the mindset, discipline, and creativity behind her nonlinear entrepreneurial journey.

 

From launching her first venture in her early 20s to building one of Amsterdam’s most beloved founder communities, Julia shares the systems, philosophies, and lessons that shaped her path.

She opens up about failing early, finding the right co-founder, switching between tech and fashion, and how she’s now helping shape Moldova’s growing startup and fashion ecosystems.

 

🎯 In this episode, you’ll learn:

- How Julia balances multiple high-energy ventures

- The surprising influence her parents had on her entrepreneurial mindset

- Why failure is one of her most important tools as a founder

- How she built Fashion Potluck into a 40,000+ women’s platform

- Why big social platforms should take notes on ethical, safe spaces online

- The origin of Founders Mesh and why it became a startup-VC magnet

- How Moldova’s fashion and tech scenes are evolving and Julia’s role in it

- Why community only works when you build it with real intention and value

 

If you’re a founder, community builder, creator, or someone exploring a non-linear career path, this episode is packed with lessons on authenticity, resilience, and building things that actually matter.

 

⏱ Timestamps

(00:00) – Introduction

(00:10) – Balancing multiple ventures

(00:28) – The joy of entrepreneurship

(00:49) – Early beginnings in entrepreneurship

(01:27) – Influence of family on entrepreneurial spirit

(03:13) – Finding the right co-founder

(05:57) – Embracing failure in entrepreneurship

(09:07) – Building a strong co-founder relationship

(10:20) – The story behind Fashion Potluck

(14:11) – Ethical and safe social media spaces

(17:07) – Pivoting to Greek Social

(21:14) – Founders Mesh: building a community for founders

(27:24) – Unique aspects of Founders Mesh

(29:59) – Passion for fashion and Moldovan Fashion Week

(34:12) – Contributing to Moldova’s fashion and tech industries

(35:24) – Advice for aspiring Moldovan entrepreneurs

(40:10) – The secret sauce to building an engaged community

(43:16) – Balancing a busy entrepreneurial life

(47:59) – Future plans and impact

(52:43) – 3 FINAL Questions

 

Connect with Julia:

LinkedIn:https://www.linkedin.com/in/iuliamiterev/

Instagram: https://www.instagram.com/juls.mitereva/?hl=en

 

Follow Marcus

 Instagram: https://www.instagram.com/301podcast

 Marcus: https://www.instagram.com/themarcusengel

 

 💌 Business inquiries: studiobooking@weare301.com

Inside the Mind of a Serial Founder | Julia Mitereva

This Episode is about the science of biohacking your health and performance with Jorn Kirkels, founder of Cellular. 

 

We dive into how People can take control of their energy, focus, and longevity using smart, data backed strategies.

 

From finding the right form of magnesium to creating powerful morning routines, managing stress levels, and tracking your recovery and performance, Jorn shares the exact systems he uses to help top entrepreneurs feel and perform at their best.

 

Learn how to optimize your sleep, reduce fatigue, and build discipline without burnout. 

 

This episode is packed with valuable insights on prioritizing your health and well being, so you can truly live your best, youthful life.

 

Timestamps :

(00:00) - Intro to Biohacking 

(02:55) - What is a good morning routine

(07:48) - Jorn's early life experiences

(11:55) - What is Jorn's personal health tips for his Parents 

(14:30) - Whats the effective way to build Discipline

(19:30) - What to implement today to feel better tomorrow

(24:40) - How was Cellular started ?

(29:01) - How can people get help from Cellular

(31:03) - Whats the biggest hidden Energy drainer

(52:43) - Do Jorn miss the carelessness of life ?

(01:04:32) - 3 FINAL Questions 

 

-------------------------------------

Connect with Jorn:

Instagram : https://www.instagram.com/jornkirkels

Website : https://joincellular.com/#hero

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

 

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

Jorn Kirkels - How to Biohack your Health

In Today's Episode our guest is Kasper Brandi Petersen, co-founder and CEO at LABFRESH, the Amsterdam based fashion tech brand pioneering odor resistant, stain repellent menswear. Kasper has turned failure into fuel: after burning millions in his first venture, he pivoted to build LABFRESH into one of Europe’s most crowdfunded consumer brands.

In this episode you’ll discover how to start a company, build a startup, and make money in business without relying on venture capital. Kasper shares his journey of entrepreneurship, including how to launch a startup, how to build a business from scratch, and the real cost of getting timing wrong. Whether you’re an aspiring founder or ready to scale your side hustle, tune in for actionable lessons on crowdfunding, product market fit, lean growth, and legacy building.

 

This episode in not the typical fake success stories and instead one grounded in real struggle's and strategy of an Entrepreneur. Enjoy the Episode!

 

Timestamps:
(00:00) - Trailer
(01:12) - Experience of First Crowdfunding
(03:12) - Was there Self Doubt Initially
(04:34) - Was Labfresh Viral videos Strategic or Luck?
(07:14) - How to Predict best timing for Launch?
(08:39) - Being Pioneer vs First Mover
(14:00) – From Visionary to Operator
(17:00) – The Birth of Labfresh
(21:00) – Technology, Crowdfunding & Community
(28:00) – Setbacks & Growth Challenges
(33:00) – Adapting Through Crisis
(37:00) – Founders, Partnerships & Balance
(43:00) – The Future of Fashion

-------------------------------------

Connect with Kasper:

Instagram : https://www.instagram.com/kasperbrandi

Linkedin: https://www.linkedin.com/in/kasperbrandi/

Website : https://labfresh.nl/

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

 

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

Kasper Brandi Petersen - Building a $100 MILLION Business

What would you do if your greatest loss became your life’s purpose? In this Episode of 301 Podcast , we meet the man who ran seven world marathons and founded the Super Dex Foundation all in memory of his nephew, who passed away from cancer at just one and a half years old. His story is a look at love, purpose, and what it means to keep a promise beyond death.

Donate to Super Dex Foundation : https://www.superdex.nl/nl/

He shares how running marathons turned into a mission, to fund treatments for children battling cancer. From carrying his nephew’s memory across finish lines to building one of the most transparent charities in Europe, his journey is about more than endurance. It’s about turning pain into action, and transforming personal loss into global hope.

This episode blends resilience, purpose, social impact, and entrepreneurship. You’ll learn how grief can fuel creation, how business can drive change, and how one person’s vision can ripple across thousands of lives. Whether you’re a founder, dreamer, or just searching for meaning this story reminds us that a legacy of love never dies.

Timestamps :

(0:00) - Trailer

(01:07) - Rajhen's Marathon Record

(04:48) - How did Super Dex start

(12:22) - How did Rajhen overcome Grief and Decided to build big

(16:27) - What's like Living in a Duality

(19:58) - Why did Rajhen decide to create his own Foundation

(31:13) - Do you want to do something Good ?

(31:31) - What was the most surprising thing from Foundation ?

(35:22) - Rajhen is also a company Founder ?

(44:48) - Hardest moment for Rajhen

(52:30) - What Fuels Rajhen ?

(1:00:17) - 3 Final Questions

(1:03:45) - Outro

Donate to Super Dex Foundation : https://www.superdex.nl/nl/

Connect with Rajhen:

Instagram : https://www.instagram.com/rajhen?

YouTube: https://www.youtube.com/@rajhenramoutar

District Social: https://districtsocial.nl/

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

Rajhen Ramoutar - He Lost His Nephew to Cancer and created the SuperDex Cancer Foundation

Leroy Ter Braak is one of the world’s most influential YouTube strategists.

He’s helped top creators rack up millions of views, build massive subscriber bases, and turn their channels into thriving business empires.

His approach focuses on the elements most creators overlook: packaging, pre-production, and storytelling.

In this episode, you’ll learn:

 * Whats the Secret to a viral YouTube channel 
 * How to get first 1000 subscribers
 * How to grow on YouTube
 * how to get more subscribers
 * how to grow your youtube channel

Timestamps :

0:00 - Intro 

1:38 - Craziest YouTube Story 

2:53 - Hanging out with worlds Biggest Creators

5:20 - Do you know who'll blow up ?

15:15 - How did Leroy become a YouTube Strategist ?

18:13 - How did Leroy learn about YouTube ?

22:40 - Leroy working with some of the Biggest Creators 

29:48 - Times Strategies didn't work 

39:18 - Red flags to lookout in a YouTube strategist 

44:11 - 3 Non negotiables to focus on ?

49:11 - Myths that are not true at all !

51:38 - what are the Growth lever's on YouTube ?

01:06:55 - Advice leroy would give to his younger self

01:14:55 - 3 Final Questions

01:16:38 - Things most people DONT DO :)

 

Connect with Leroy -

Instagram : https://www.instagram.com/leroyterbraak/

YouTube: https://www.youtube.com/@UCispOsoXcsoA8OOZ6ZLQPng 

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com





Leroy ter Braak - Meet the Youtube Strategist who can make anyone go Viral

In this episode of the 301 Podcast, I sit down with Tom Lulofs, the founder of Fullstack Editor and the man behind the world’s biggest video editing community.

Tom shares how one viral YouTube video changed his life, how he went from building an agency to creating a global community for editors, and what he learned directly from Alex Hormozi and Sam Ovens about results, business, and growth.

If you’re a video editor, freelancer, content creator, or community builder, this episode gives you raw insights into what’s fading (like old editing models), what’s accelerating (results & storytelling), and what skills you’ll need to stay relevant.

 

We dive into:

 

-Why “editing is dead” (and what actually matters today)

-How Tom grew from 0 to 5,000 subscribers overnight

-Lessons from meeting the top Skool community builders in the world

-Why most communities fail and how to make one thrive

-The mindset shift from editor to entrepreneur

-What video editors must learn to stay relevant in 2025

 

Chapters :

 

0:00 - Intro

1:40 - Tom gains 5000 Subscribers overnight

3:39 - Tom meets Alex Hormozi and Sam ovens

8:50 - Tom learned this after meeting Alex Hormozi & Sam Ovens

23:11 - Biggest learning about " Communities "

27:57 - Secret's about Tom Lulof !

31:53 - Biggest failures in Tom's journey

41:14 - Communication is key

52:30 - Toms view on Subscriber counts and views

01:03:44 - 3 Final Questions

 

Connect with Tom -

Instagram : https://www.instagram.com/tomlulofs?igsh=M21qY3owemVhbzZk

Website : https://fullstackeditor.com/

Skool Community : https://www.skool.com/fullstackeditor/about

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

 

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

The Dark Side of Video Editing - Tom Lulofs from TomsProject

If you are looking for answers on How to scale a business , How to have a Million dollar exit and how successful entrepreneurs think , this Episode of the 301 podcast is for you . 

Nour Chaaban is a seasoned entrepreneur and has a Master degree in behavioural psychology, with multiple failed venture until his successful exit, and he reveals strategies to build successful businesses, how to sell a business and how to have a exit plan .

 

He explains: 

⬛How to Bounce Back After Losing Millions

⬛How to Sell Your Startup for $1 Million

⬛How to Find Real Product-Market Fit

⬛How to Turn Failure Into Business Success

⬛How to Build a Community Around Your Business

 

00:00 – Preview

01:18 – First purchase after receiving $1Million 

04:55 – Alex Hormozi & Acquisition.com, Acquire.com

13:46 –  Finance Books don't work !

19:45 – How Nour failed multiple times before his success

25:13– The Secret 4 Step framework .

32:57 – What most people hate ?

38:13 – Nour's Strategy with successful Exits

46:15 – 3 Final Questions

 

Connect with Nour : 

Instagram: https://www.instagram.com/neuronius?igsh=dG04aXQyYXg2dWp6

Visit Growth Addicts: https://growthaddicts.com

 

Follow the 301 Podcast:

Instagram: https://www.instagram.com/301podcast

Marcus: https://www.instagram.com/themarcusengel

 

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts

💌 Business inquiries: studiobooking@weare301.com

He Went from Broke at 24 to a $1 Million Exit at 27 - Nour Chaaban

The interview podcast for the hottest up and coming entrepreneurs, artists and
creators. Get inspired with two weekly episodes, presented by your host Marcus
Engel.