Building a pro beauty brand community with SALONORY.com

There is no doubt that the pandemic has transformed the way that professionals and businesses operating in the beauty sector go about purchasing products. In this episode, Tanuja Singeetham, who has spearheaded the creation of the SALONORY.com platform for Henkel, looks back at a journey that started in August 2020 when she joined the firm. Observing how these buying habits were changing, Tanuja and Henkel knew there was a gap developing in the market for a multi-brand portal that could form the basis of a new digital community. Speaking about the rationale and purpose of SALONORY, Tanuja reveals some of the secrets to its success to date, including the introduction of live events and exclusive discounts to give beauty industry professionals a helping hand. She also looks ahead to the future and highlights some of the priority focus areas for the platform moving forward, including the all-important trend towards highly personalized shopping experiences.