Stories: Alfredo Lewis, Global Director of Education, Brazilian Professionals

With over 100,000 Instagram followers (@alfredo_lewis), Alfredo is clearly "walking the talk" when it comes to leveraging social media as a far-reaching, game-changing medium for us all. The leader of a team of over 50 influencer brand ambassadors for Brazilian Professionals, parent company of Brazilian Blowout and Brazilian Bond Builder (b3), he shares some of the story behind the brand’s innovative marketing and educational strategies as well as thoughts on how social media is changing the careers of professionals in salons across the industry. Alfredo also shares some of his own story as a professional in this engaging conversation.