Let’s get honest—nobody likes confrontation.But in Multifamily leadership? Avoiding conflict is costing you.In today’s episode, I tackle a topic that’s deeply personal and wildly underdeveloped in our industry: conflict mitigation and courageous conversations. Whether it’s addressing behavior, performance, or simply picking up the trash—leaders must stop punting the tough conversations down the road.I’ll walk you through a practical, battle-tested framework I learned back in my Equity Residential days: the SPI model—Situation, Behavior, Impact. It helps you call out the issue, not the person.We’re entering an era where soft skills are king. As AI takes over the keyboard work, human connection becomes your competitive advantage. That means mastering emotional conversations in moments of truth is no longer optional.You want better outcomes? Start by saying what needs to be said.If this message hits home, hit Like and Subscribe. Share this with someone who needs to step up and lead with courage in our beloved Multifamily space.