This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I just learned something game-changing for landlords at Apartmentalize 2025: a federal appeals court ruling that could help property owners reclaim millions lost due to eviction moratoriums!#EvictionBan #LandlordRights #Apartmentalize2025I've got the scoop on how this lawsuit might bring relief to property owners and why you should pay attention.In today’s episode of the Multifamily Collective, Mike Brewer dives into a major legal update that came out of Apartmentalize 2025 during the opening session. A federal appeals court ruling now allows landlords' lawsuit over eviction bans to move forward. Here's what this means for property owners, especially those who were impacted by the eviction moratorium during the pandemic.The court decision, handed down on Friday, denies a request for a full court hearing, leaving the door open for landlords to seek potential claims against the federal government. This lawsuit stems from the Biden administration’s eviction moratorium that handcuffed landlords from evicting residents who couldn’t pay rent, or in some cases, simply refused to.🏢 What’s at stake?Some estimates suggest landlords could be looking at over $23 billion in potential claims related to lost rent during the moratorium. But what does this mean for landlords who bought properties during the pandemic? Can they reclaim those losses or will it be limited to current owners?Mike weighs in on the implications and offers his perspective on how this could be a huge win for landlords—despite the understandable need for eviction moratoriums at the time.🔔 Stay tuned for more updates from Apartmentalize 2025, including in-depth analysis and thought-provoking discussions that are shaping the future of multifamily. Be sure to like, comment, and subscribe for more insights from the Multifamily Collective!


2,055 - Federal Appeals Court Decision on Eviction Ban Lawsuit

I just experienced one of the wildest nights in multifamily media—Podcast Palooza V2 was insane!#Day1 at NAA 2025 is here, and I've already got lunch meetings, leadership panels, and AI debates lined up.I've never seen energy like this at NAA—Podcast Palooza V2 set the bar for the entire week!Welcome to a fresh episode of the Multifamily Collective with Mike Brewer, coming to you live from Las Vegas during Day 1 of NAA 2025! In this quick recap, Mike reflects on last night’s incredible Podcast Palooza V2, hosted by Multifamily Media Network, and gives us a sneak peek into what’s coming on the ground floor of the National Apartment Association’s Apartmentalize Conference.🎙️ Podcast Palooza V2 was a powerhouse—two dynamic rooms of content, one recording high-level podcast discussions and another featuring a live debate stage with AI as the hot topic. Whether you were live at the event or accidentally tuned in to the 3 AM livestream from Atlanta, you felt the momentum.Now, it’s on to a packed Day 1:✅ Lunch meetings with industry leaders✅ Must-attend educational sessions✅ More thought-provoking conversations on the future of multifamily tech and leadership📲 Stay tuned for tons of content from the event in the coming weeks as we roll out episodes, interviews, and debate highlights.👊 Be sure to like, comment, and subscribe to stay plugged into the pulse of multifamily innovation. And check out the full library of content at multifamilymedianetwork.com.


2,054 - Podcast Palooza V2 Recap & Day 1 at NAA 2025 | Mike Brewer in Las Vegas

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I’m in Las Vegas for Podcast Palooza 2025 and here’s what I’m most excited about…#NAA2025 is finally here, and I've got two panels, a podcast celebration, and a message for our industry pros.I've never been more pumped for NAA – and it all starts tonight at the legendary 1923 Prohibition Bar!Description:Welcome to a special on-location episode of the Multifamily Collective with Mike Brewer! We're coming to you from Las Vegas during NAA 2025, and it’s time to kick things off with none other than Podcast Palooza at the iconic 1923 Prohibition Bar. This episode is a heartfelt shoutout to the incredible people making this evening possible: Jennifer Carter, Eric Sharp, Justin Dilley, Lindsay Martinez, and all the behind-the-scenes heroes. 🙌Mike shares his excitement for this week’s powerful lineup—from speaking on neurodiversity in multifamily with Jennifer Carter, to joining AppFolio’s AI insights panel, and diving back into the educational sessions that shape the future of our industry.Whether you're an introvert seeking moments of intentional pause or a multifamily veteran excited to reconnect, this episode sets the tone for a transformational NAA experience.👉 Don’t forget to thank the sponsors and connect with the community while you’re here.📌 Visit multifamilymedianetwork.com for more episodes, insights, and industry-leading content.🎧 If you find value in this episode, hit that LIKE button, SUBSCRIBE for more, and drop a COMMENT about your NAA 2025 experience!


2,053 - Podcast Palooza 2025 Kicks Off in Las Vegas | Mike Brewer at NAA

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever wonder if ChatGPT is actually driving real leads to your multifamily communities?Well... it is.In today’s episode of Multifamily Collective, I’m sharing a fascinating real-world stat: 28 legitimate inquiries from ChatGPT—right into one of our communities. And not hypothetically. These were clickable, trackable leads driven by AI.This isn’t about what’s coming. It’s what’s already happening.In a quick back-and-forth with my friend Kerry Kirby at 365 Connect, we uncovered something that's reshaping how we think about lead gen: AI is already playing a major role in how prospects find your communities.If your site’s metadata and schema aren’t tight, clean, and SEO-savvy—you’re invisible. Full stop.The next generation of leasing isn’t human-first, it’s AI-assisted. Soon it’ll be AI-to-AI.So, is your digital presence ready for that?Tune in, and let’s unpack why PropTech and SEO need to be top-of-mind for every multifamily leader right now.👉 Like what you hear? Tap that Like button and Subscribe for more insights that keep your communities competitive and future-ready.


2,052 - 28 ChatGPT Leads?! The Future of Multifamily SEO Is Already Here

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Imagine this...You’re no longer selling to a person.You’re selling to their agent.In this episode of Multifamily Collective, we explore the next evolution in leasing and customer engagement: the agentic consumer. The prospect of the future won’t visit your website or pick up the phone. Their digital proxy—built on years of preferences, behaviors, and interactions—will do it all for them.Mike Brewer’s “Virtual Mike” will request tours, compare square footage, evaluate amenities, and present top options—without Mike lifting a finger.This isn’t hypothetical. It’s imminent.As we build agentic workforces on the operator side, we must also design our systems to engage with consumer agents. That means new workflows, new interfaces, and a new way of thinking about "customer experience."Leasing will soon be agent-to-agent.Will your community be ready?👇 Let us know how you're preparing for the agentic consumer.👍 Like this video if it gave you a glimpse of what’s next.🔔 Subscribe for more transformative thinking from Multifamily Collective.


2,051 - Your Next Leasing Prospect Will Be a Bot—Are You Ready for the Agentic Consumer?

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.By 2028, nearly 70% of customer service interactions will be handled by AI.Not humans. Not call centers.Agents.In this episode of Multifamily Collective, I unpack a recent report from Cisco forecasting a massive shift: agentic AI will handle 68% of all customer service and support touchpoints globally. And here's the kicker—you won’t even know you’re talking to a bot.But that’s just one side of the coin.The other side? You will have an agent too.Your digital proxy—built from years of behavior, interactions, preferences, and voice commands—will engage on your behalf. Think beyond Alexa, Siri, or Google Home. Think Digital Mike negotiating lease terms, booking a tour, or curating offers—without you lifting a finger.This isn’t theory. It’s already here. And it's moving fast.Multifamily operators must prepare for a world where leasing, service, and support are shaped not by people—but by agents talking to agents.Are you planning for that world?👇 Drop your thoughts in the comments.👍 Like if this shifted your perspective.🔔 Subscribe for more real-world insights from Multifamily Collective.


2,050 - 68% of Customer Service Will Be AI by 2028—Are You Ready for Your Digital Self?

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.We're not preparing for the future.We're living in it.In today’s episode of Multifamily Collective, we build on yesterday’s conversation about agentic workforces and agentic consumers—where AI agents execute strategy, make decisions, and negotiate outcomes. Now the conversation turns to us—the humans.The session title I’m working on?“From Operators to Orchestrators: Reskilling Humans for the Agentic Era.”Because here’s the deal:You’re no longer the one doing the work.You’re the one orchestrating it.Your job isn’t to outwork the agent—it’s to guide the agent, to train it, to set the parameters for your own AI-driven execution engine. But that shift won’t happen on accident.It takes upskilling.It takes rethinking your role.It takes knowing what to focus on right now.The agentic workforce is already reshaping multifamily—and the question isn’t when, it’s how fast.So what are you doing to get ready?👇 Let me know your thoughts in the comments.👍 Like this episode if it pushed your thinking forward.📌 Subscribe for more forward-looking insights from Multifamily Collective.


2,049 - From Operators to Orchestrators: Reskilling for the AI-Driven Future of Multifamily

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations. The leasing agent of the future might not be human.In this episode of Multifamily Collective, we explore a bold new concept: an agentic workforce serving an agentic consumer base. Picture this—Mike AI talking to Jennifer AI to lease an apartment. Human effort replaced by digital efficiency.We’re entering an era where digital agents—not just Siri, Alexa, or ChatGPT—but personalized, persistent proxies are negotiating, searching, curating, and interacting on our behalf.It’s not science fiction. It’s already here.Companies like Google are enabling agent-building ecosystems. The multifamily industry must now ask: Are we ready to support agent-to-agent interactions that drive leasing, service, and support?This isn't about replacing humans. It's about rethinking roles. It's about building systems for digital agents to collaborate—and leaving the human to benefit from the outcomes.We're working on a new session titled “Agents Serving Agents: Preparing for the Rise of the Agentic Workforce and Consumer.” Stay tuned for where and when.👇 In the meantime, let us know:Will your future leasing process start with your personal AI?👍 Like if this expanded your perspective.🔔 Subscribe for more thought leadership from Multifamily Collective.


2,048 - Agents Serving Agents: The Future of Multifamily Work and Consumer Behavior

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Here’s a hard truth…Not everyone wants wine down Wednesdays.In today’s episode of Multifamily Collective, we dig into a decades-old trend making a quiet comeback: cocooning. Back in the late '80s and '90s, people craved solitude. Their homes weren’t gathering spots—they were safe havens from the chaos of the world.And now?That need for peace and quiet is louder than ever.So why are we still spending big money on events and amenities that only 10% of residents use?Is it really about resident experience? Or are we building to please ourselves—our optics, our egos, our need for buzz?Maybe the real win is designing for the quiet majority—those who come home to rest, not party. Maybe it’s time to stop over-programming and start understanding.Let’s rethink what “resident experience” truly means.🎧 Hit play and let’s talk about the power of quiet.👍 Like this episode if it made you think.📌 Subscribe for more real talk from Multifamily Collective.


2,047 - Do Your Residents Really Want Programming—Or Just Peace and Quiet?

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Are you still building campaigns for people?That ship is sailing. And fast.In this episode of Multifamily Collective, I spotlight Moshe Crane’s brilliant ZAG Newsletter—a must-read for anyone in the multifamily space. His May 13th entry, “The Marketing Shift,” calls out a major trend: the move from in-house marketing teams to outsourced boutique agencies.But that’s not where the shift ends.The real sea change? You're no longer marketing to people. You're marketing to AI.As digital agents become proxies for leasing decisions—filtering, recommending, and even negotiating—it’s no longer about how well your brand resonates with Mike Brewer. It’s about how well your data structure, SEO, and automation speak to Mike’s AI.Legacy marketers must retool. Quickly.Because your future customer? Isn’t human.If you’re not crafting strategies for the digital proxies that now drive search and selection, you're not just behind—you’re invisible.📧 Subscribe to Moshe Crane’s ZAG Newsletter on Substack.👍 Like if this shifted your thinking.🔔 Subscribe to stay ahead with Multifamily Collective.


2,046 - Multifamily Marketing Is Changing Fast—Are You Still Talking to Humans?

My mission is to tease out Human Potential in the Multifamily Space. We talk about operations, leadership, coaching, marketing, HR, business systems, IT, learning and development, strategy, systems, process, and anything else relevant to Multifamily. Support this podcast: https://anchor.fm/mike-brewer/support

Mike Brewer

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